MoreThanPanel
MoreThanPanel is a London-based, bootstrapped SMM panel founded in 2020 that operates an automated marketplace selling social media engagement services (followers, likes, views, comments) across 15+ platforms to creators, agencies, and resellers globally.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MoreThanPanel does
MoreThanPanel is a privately held, London-headquartered SMM (Social Media Marketing) panel operator founded in 2020 that runs an automated marketplace for paid social media engagement services, including followers, likes, views, comments, and shares. The platform supports 15+ social networks, including Instagram, TikTok, YouTube, Facebook, Twitter/X, Spotify, Discord, Twitch, LinkedIn, Snapchat, SoundCloud, Telegram, and OnlyFans, and exposes 4,796 distinct service SKUs through a self-serve web interface with a prepaid wallet, real-time order tracking dashboard, auto-refill logic, drip-feed delivery, bulk ordering, and a full API. Underlying technology includes automated order routing to upstream service providers, a reseller/white-label infrastructure, and a GPT-powered targeting module for Instagram views intended to drive algorithmically relevant reach.
The company operates a product-led growth model targeting individuals, influencers, content creators, agencies, and resellers globally, with users registering, depositing funds, and placing orders independently. Revenue is generated primarily through per-unit transaction fees on prepaid wallet purchases (with payments accepted via cards, PayPal, Wise, crypto, bank transfer, and PerfectMoney), supplemented by a reseller program where partners rebrand and resell services, and a freemium layer of SEO-driven calculator and utility tools. Scale signals include 229,000+ registered users, 34,000+ daily orders, 16.4 million cumulative completed orders, and 121.5 million total likes delivered. The team is small (11-50 employees, six named members led by Founder Efe Onsoy) and the company is bootstrapped with no disclosed external funding.
MoreThanPanel firmographics
Firmographics- Name
- MoreThanPanel
- Legal name
- MoreThanPanel
- Website
- https://morethanpanel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MoreThanPanel is a London-based, bootstrapped SMM panel founded in 2020 that operates an automated marketplace selling social media engagement services (followers, likes, views, comments) across 15+ platforms to creators, agencies, and resellers globally.
- Ownership category
- akta.pro rank
Where MoreThanPanel is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MoreThanPanel business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- SMM Service Transaction Fees: Users deposit funds into a prepaid wallet system and purchase social media engagement services (followers, likes, views, comments, shares) at unit-based prices. Each service order deducts from the user's wallet balance. The platform processes payments via credit/debit cards, PayPal, Wise, crypto processors, bank transfers, and PerfectMoney.
- Reseller Program: Agencies, freelancers, and entrepreneurs resell MoreThanPanel's services to their own clients at marked-up prices, creating profitable revenue streams. The platform supports custom branding, domain mapping, and client-facing dashboards for resellers.
- Free Tools & Calculators: Free tools including Instagram Money Calculator, YouTube Money Calculator, TikTok Money Calculator, Twitch Money Calculator, LinkedIn Engagement Calculator, Twitter Character Counter, and streaming royalty calculators. These tools drive organic traffic and user acquisition, supporting the primary transaction revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Instagram Real Followers starting from $1.24 |
| Unit Pricing | Pay-as-you-go | TikTok Ads Likes starting from $0.87 |
| Unit Pricing | Pay-as-you-go | YouTube Views starting from $0.26 |
| Unit Pricing | Pay-as-you-go | Instagram Video Views starting from $0.01 per 1,000 |
| Unit Pricing | Pay-as-you-go | Instagram Verified Comments at $0.73 each |
| Unit Pricing | Pay-as-you-go | Instagram High Quality Followers at $1.39 per 1,000 |
| Unit Pricing | Pay-as-you-go | Twitter followers from $0.38 per 1,000 |
| Unit Pricing | Pay-as-you-go | TikTok services starting from $0.04 per 1,000 |
| Unit Pricing | Pay-as-you-go | YouTube services starting from $0.39 per 1,000 views |
| Freemium | Pay-as-you-go | Free Test Balance and $0.5 Free Test Credit |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
MoreThanPanel product offering
Product offeringCore offering
MoreThanPanel operates a web-based Social Media Marketing (SMM) panel platform that sells automated engagement services (followers, likes, views, comments, shares) across 16+ social media platforms. Users deposit funds into a prepaid wallet, select services, and place orders through a self-serve dashboard with API integration, real-time tracking, and refill guarantees. The platform also offers a white-label Reseller Program and a suite of free influencer/money calculator tools.
Product overview
MoreThanPanel is a unified SMM (Social Media Marketing) panel platform that serves as an automated marketplace for social media engagement services. The core product offers a comprehensive suite of services across 16+ social media platforms including Instagram, TikTok, YouTube, Facebook, Twitter/X, Spotify, Discord, Kick, Twitch, LinkedIn, Quora, Snapchat, SoundCloud, Telegram, Vimeo, and OnlyFans. The platform operates through the main SMM Panel for end-users seeking followers, likes, views, and engagement, while also providing a white-label Reseller Program for agencies and entrepreneurs to launch their own branded SMM businesses. Additionally, the company offers a suite of free calculator tools including Instagram Money Calculator, TikTok Money Calculator, YouTube Money Calculator, Twitter Character Counter, Twitch Money Calculator, LinkedIn Engagement Calculator, OnlyFans Money Calculator, and SoundCloud Royalty Calculator to support influencer marketing education.
Differentiator
Problem solved
Functional benefit
Products and services
- MoreThanPanel SMM Panel An automated social media marketing panel marketplace that delivers engagement services (followers, likes, comments, views) across 16+ social media platforms for individual creators, resellers, and agencies.
- SMM Reseller Program White-label reseller panel that enables agencies, marketers, and entrepreneurs to launch or scale a social media services business under their own brand, with custom branding, domain mapping, and client-facing dashboards.
- Instagram Money Calculator Free calculator tool that estimates Instagram influencer earnings based on follower count, engagement rate, and niche, designed to help influencers and brands evaluate potential income.
- TikTok Money Calculator Free calculator tool that estimates TikTok creator earnings based on total likes, followers, videos, and engagement rate.
- YouTube Money Calculator Free calculator tool that estimates YouTube revenue based on daily video views and engagement metrics with daily, monthly, and yearly projections.
- Twitter Character Counter Free tool for counting Twitter characters, supporting Twitter Blue extended limits, DM, bio, username, and profile name character counts.
- Twitch Money Calculator Free calculator tool that estimates Twitch streamer earnings based on subscribers, average viewers, followers, ad revenue, donations, and bits.
- LinkedIn Engagement Calculator Free calculator that measures LinkedIn engagement rate and calculates total interactions from likes, comments, shares, clicks, and followers.
- OnlyFans Money Calculator Free calculator tool that estimates OnlyFans creator earnings based on subscribers, subscription fees, tips, pay-per-view messages, and merchandise sales.
- SoundCloud Royalty Calculator Free calculator that estimates SoundCloud streaming royalties and artist earnings based on streams, payout rates, and listener locations.
Quantifiable outcome
- 195,145+ users trust the platform, with the main site citing 229,000+ registered users
- +5 more outcomes
Companies that use MoreThanPanel
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
MoreThanPanel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
MoreThanPanel partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
MoreThanPanel competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
MoreThanPanel social profiles
Digital presenceMoreThanPanel financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoreThanPanel leadership team
Management profileNumber of profiles
Profiles6 records
MoreThanPanel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoreThanPanel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoreThanPanel
What does MoreThanPanel do?
MoreThanPanel operates a web-based Social Media Marketing (SMM) panel platform that sells automated engagement services (followers, likes, views, comments, shares) across 16+ social media platforms. Users deposit funds into a prepaid wallet, select services, and place orders through a self-serve dashboard with API integration, real-time tracking, and refill guarantees. The platform also offers a white-label Reseller Program and a suite of free influencer/money calculator tools.
Is MoreThanPanel a public or private company?
MoreThanPanel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MoreThanPanel founded?
MoreThanPanel was founded in 2020. It employs 11 to 50 people.
Where is MoreThanPanel based?
MoreThanPanel is headquartered in London, United Kingdom, in the Europe region.
How does MoreThanPanel make money?
Three revenue lines are on record. SMM Service Transaction Fees are the primary driver. The others are reseller Program and free Tools & Calculators.
Does MoreThanPanel have an API?
Yes. SMM API integration for automating social media marketing services. The platform routes requests to service resellers or networks through API connections, enabling automated delivery of followers, likes, comments, and views. SMM automation handles order assignment and ensures timely delivery without manual intervention. Users can connect to the SMM panel provider to integrate with social media networks and service providers.