Asset Consulting Group

What Asset Consulting Group does

Asset Consulting Group (ACG) is a privately held, St. Louis-headquartered investment consulting firm founded in 1975, operating as an affiliated business of Guggenheim Partners, LLC. The firm provides investment program development, portfolio implementation, and ongoing oversight services to approximately 160 institutional and private clients, encompassing pension funds, insurance companies, healthcare funds, endowments, foundations, and family offices, with approximately $200 billion in combined assets under advisement as of December 31, 2025. ACG differentiates through a highly credentialed team — 21 CFA Charterholders representing 80% of investment professionals and 950+ years of collective industry experience — supported by a dedicated proprietary research capability that publishes industry insights, monthly market snapshots, and educational webcasts.

The firm's service platform spans three core modules: Investment Program Development (policy creation, asset allocation, risk analysis), Portfolio Implementation (custodian search, manager selection, fee negotiation, private investment solutions), and Ongoing Oversight (due diligence, performance review, rebalancing, risk management). These services are delivered through a combination of dedicated advisory teams, proprietary research content, and a Client Portal with an accompanying mobile application for account access and performance reporting. Technology is positioned as enabler rather than differentiator: the firm does not disclose APIs, AI/ML capabilities, or third-party integrations, and its competitive identity rests on human capital and institutional track record.

ACG monetizes through professional services fees on a custom-negotiated basis, with pricing not publicly disclosed. The go-to-market motion is sales-led and relationship-driven, targeting institutional fiduciaries and ultra-high-net-worth families through direct advisory engagements and thought-leadership content distributed via the Resource Center, email newsletters, webcasts, and LinkedIn. Operating geographies are limited to the United States, with a nationwide client base served from a single St. Louis office (231 South Bemiston Avenue, 14th Floor). Recognition as a Coalition Greenwich Best Investment Consultant in the mid-size category in 2025, based on interviews with 698 individuals at 573 of the largest U.S. tax-exempt funds, reinforces the firm's positioning within the institutional consulting landscape.

Name

Asset Consulting Group

Legal name

Asset Consulting Group, LLC

Website

https://acgnet.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Asset Consulting Group is a privately held, St. Louis-based investment consulting firm advising pension funds, endowments, foundations, insurance companies, and family offices on investment program development, portfolio implementation, and ongoing oversight across approximately $200 billion in combined assets.

Ownership category

akta.pro rank

Product category

Investment Consulting Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Institutional investment consulting
• Portfolio implementation services
• Investment program development
• Ongoing investment oversight
• Fiduciary advisory services

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Investment Consulting Services: ACG provides investment consulting services to institutional and private investors, including investment program development, portfolio implementation, and ongoing oversight. Revenue is generated through advisory fees for managing and advising on investment programs totaling approximately $200 billion in combined assets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Asset Consulting Group (ACG) is an investment consulting firm that partners with institutional and private investors to design, implement, and oversee customized investment programs. The firm provides investment program development, portfolio implementation (manager search, custodian selection, fee negotiation), and ongoing oversight (due diligence, performance review, rebalancing) across approximately $200 billion in combined assets under advisement.

Product overview

Asset Consulting Group offers a unified investment consulting platform comprising three core service modules: Investment Program Development, Portfolio Implementation, and Ongoing Oversight. These services are delivered through a combination of proprietary research, dedicated advisory teams, and a secure Client Portal. The firm also provides access to a Resource Center featuring industry insights, market snapshots, and educational webcasts. Together, these offerings form an integrated investment consulting capability that supports private investors, families, family offices, pension funds, insurance companies, healthcare funds, endowments, foundations, and institutional asset pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Program Development A core consulting service that designs and implements investment programs tailored to each client's unique profile, including investment policy creation and review, asset allocation analysis, identification of investment objectives, and risk analysis. Targeted at pension funds, endowments, foundations, insurance companies, healthcare funds, and families/family offices.
• Portfolio Implementation A core consulting service that executes creative and innovative investment solutions, including custodian bank search/selection/review, active vs. passive analysis, legacy portfolio review, fee negotiation, investment manager search/selection/review, and private investment solutions. For institutional and private investor clients.
• Ongoing Oversight A core consulting service that actively oversees, monitors and assesses clients' investment programs, including ongoing investment manager due diligence, data collection, investment performance review, portfolio rebalancing, portfolio monitoring, risk management, client education, and special projects. For institutional and private investor clients.
• Client Portal A secure online portal for clients to access their accounts, view performance information, and manage investment-related activities.
• Resource Center A proprietary research hub providing industry insights, monthly market snapshots, and webcasts covering investment topics such as equity markets, fixed income, alternatives, and macroeconomic trends.

Quantifiable outcome

• $200 billion in combined assets under advisement

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Guggenheim Partners, LLCcoreStrategic or Co-development PartnerGuggenheim Partners, LLC is the parent company and data controller for Asset Consulting Group. ACG is an affiliated investment and securities business of Asset Consulting Group, LLC, doing business under the Guggenheim Partners name. Guggenheim provides the operational and strategic framework for ACG's investment consulting activities.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cambridge Associates: Cambridge Associates provides investment research and consulting to institutional investors and private wealth clients across endowments, foundations, pensions, and family offices. Closely aligned with ACG's boutique, research-led approach and similar target client segments.
• Wilshire Associates: Wilshire provides investment consulting and OCIO services to pension funds, foundations, endowments, and family offices, with proprietary manager research. Operates as a similarly sized institutional consulting firm with overlapping client base and services.
• RVK (Resolute Investment Advisors): RVK is an institutional investment consulting firm providing manager research, asset allocation, and OCIO to pension funds and endowments. Similar mid-sized boutique structure with comparable service modules to ACG.
• Marquette Associates: Marquette provides investment consulting to institutional investors including pension funds, foundations, and endowments with a research-driven, mid-sized boutique model directly comparable to ACG.
• Verus Investments: Verus is a full-service investment consulting firm serving institutional clients with manager research, asset allocation, and OCIO solutions. Comparable mid-sized boutique with similar scope of services and institutional client focus.
• NEPC: NEPC is a boutique investment consulting firm serving institutional clients (pensions, endowments, foundations) with advisory and research services. Closest headcount scale and service focus to ACG, making it a highly relevant size-and-model peer.

Broad incumbents

• Aon Investments: Aon's investment consulting business serves defined benefit plans, DC plans, and endowments with fiduciary advice and OCIO — comparable to ACG's institutional work, but bundled within a broader global risk/HR advisory franchise.
• Mercer Investment Consulting: Mercer's investment consulting division serves institutional investors with manager research, strategic advice, and OCIO services — directly overlapping ACG's pension/endowment advisory offering. Mercer is a much larger incumbent with global reach and broader service portfolio.
• BlackRock Institutional Client Business: BlackRock's investment advisory and OCIO offerings compete with ACG for institutional mandates, particularly in DC plans and endowments. While broader and global, the institutional consulting capability overlaps with ACG's core services.

Emerging players

• Vanguard Institutional Advisory Services: Vanguard's institutional advisory group serves plan sponsors with investment consulting and OCIO, bringing a low-cost, indexing-led model that increasingly competes with traditional boutiques like ACG for cost-sensitive mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Consulting Group