DuraLabel

Name

DuraLabel

Legal name

Graphic Products

Website

https://duralabel.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Industrial Labeling and Safety Signage Equipment

NAICS

Sign Manufacturing (339950), Sign Manufacturing (33995), Printing and Related Support Activities (3231)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE), Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ)

Keywords

• Industrial label printers
• Safety signage solutions
• OSHA compliance labeling
• Floor marking products
• Pipe marking systems

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Industrial Label Printers: Sale of industrial-grade label and sign printers including Kodiak Max, Toro Max, and Bronco Max product lines.
2. Printer Supplies: Recurring revenue from consumables including premium vinyl tape, ribbons, and printer-specific supplies.
3. Safety Signage Products: Pre-made safety signs, floor marking tapes, pipe markers, and related safety communication products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DuraLabel manufactures and sells industrial-grade label and sign printing systems (Kodiak Max, Toro Max, Bronco Max) along with the free LabelForge PRO software bundled with 3,000+ compliance templates. The company also sells pre-made safety signs, floor marking tapes and LED projectors, pipe markers, and printer consumables (vinyl tape, ribbons) directly via its BigCommerce e-commerce site and through an international authorized dealer network, targeting industrial facilities requiring OSHA, ANSI, GHS, HazCom, and Arc Flash visual communication.

Product overview

DuraLabel is a manufacturer of industrial label and sign printing solutions, offering a comprehensive portfolio centered around three primary printer product lines (Kodiak Max for multi-color large format, Toro Max as the flagship portable all-in-one, and Bronco Max for multi-user access), complemented by the free LabelForge PRO software with thousands of compliance templates. The company provides a complete ecosystem including printer supplies (vinyl tape, ribbons), safety signs (electrical, chemical, fire, PPE, and custom), floor marking products (tapes, signs, PathFinder branded solutions including LED projectors), pipe markers (ANSI standards compliant, FlowFinder snap-on markers), and various accessories. The product lines integrate around compliance-driven industrial visual communication for workplace safety and facility organization.

Differentiator

Problem solved

Functional benefit

Brands

• LabelForge PRO: Free professional labeling software with 3,000+ premade sign templates and OSHA/ANSI/HMIS/GHS compliance modules
• Kodiak Max
• Toro Max
• Bronco Max
• PathFinder
• FlowFinder
• PathFinder LUMEN

Products and services

• Kodiak Max Industrial Sign and Label Print System Multi-color, large format industrial sign and label print system designed for in-house production of OSHA-compliant safety signs and labels. Allows companies to create messaging to exact specifications, alter messages as needed, and produce permanent or temporary/seasonal signage. Targeted at industrial facilities needing durable, customizable safety communication.
• Toro Max Portable Industrial Label and Sign Printer Portable all-in-one industrial label and sign print system described as DuraLabel's best seller. Enables on-site label creation for industrial safety, compliance, and efficiency applications.
• Bronco Max Industrial Label Printer Industrial label printer designed to provide easy access for multiple users, enabling printing of vital workplace visual communication quickly. Suited for shared-use facility environments.
• LabelForge PRO Labeling Software Free professional labeling software with 3,000+ premade sign templates and 2,000+ symbols. Includes compliance modules for Pipe Marking, Arc Flash, and HazCom, supporting 14 languages for OSHA-compliant safety communication. No license or subscription required.
• DuraLabel Floor Marking Solutions Complete floor marking solutions including PathFinder RIGID SIGNAL heavy-duty pre-printed floor marking tapes, PathFinder Lite Clean Room Tape, PathFinder Crosswalk Products, and PathFinder LUMEN LED line and sign projectors for industrial safety and wayfinding applications.
• PathFinder LUMEN LED Projectors Eye-safe LED line and sign projectors that deliver vibrant OSHA-compliant floor marking lines and signs for walkways, loading areas, and forklift pathways in harsh industrial environments.
• DuraLabel Pipe Markers and Pipe Labels Complete pipe marking product line including ANSI/ASME A13.1 compliant pipe markers, FlowFinder snap-on pipe markers (2022), standards-compliant kits, and pipe marking printer kits for Toro Max, Kodiak Max, Bronco Max, and Lobo printers.
• DuraLabel Safety Signs and Labels Complete catalog of pre-made safety signs covering Admittance/Restricted, Electrical, Health & Hygiene, Construction, Facility, Machine & Equipment, Chemical, Fire & Emergency, PPE, Custom Signs, Forklift & Traffic, and Smoking categories.
• Premium Vinyl Tape Supplies Industrial-strength vinyl tape supplies for DuraLabel print systems including Kodiak Max, Toro Max, and Bronco Max printers.
• Premium Ribbon Supplies Ribbon supplies for DuraLabel print systems used to produce durable industrial labels and signs.
• Printer Supplies by Printer Model Tape, ribbon, and other supplies organized by printer model including supplies for Kodiak Max, Toro Max, Bronco Max, and legacy printers.
• Printer Supplies by Application Tape, ribbon, and other supplies organized by application type to support varied industrial labeling requirements.
• Pipe Marking Printer Kits Complete printer kits for pipe marking including options configured for Toro Max, Kodiak Max, Bronco Max, and Lobo printers.
• Pipe Marker Applicator Applicator tool for installing pipe markers on high ceilings without ladders or lifts, enabling safe and quick labeling.
• Legacy Printers (Toro, Lobo, DL PRO Series) Previous-generation DuraLabel printer product lines including Toro, Lobo, and DL PRO Series with available supplies and support for existing installed-base customers.

Quantifiable outcome

• Record revenue and growth achieved in 2022
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Brady Corporation: Brady is the leading direct competitor in industrial label printers, safety signs, pipe markers, and lockout/tagout products. Brady's TLS series printers, LabelMark software, and global safety identification catalog directly overlap with DuraLabel's Kodiak/Toro/Bronco Max, LabelForge PRO, FlowFinder, and PathFinder lines.
• Panduit: Panduit sells industrial identification and labeling solutions including label printers, software (Easy-Mark Plus), thermal transfer supplies, signs, and pipe markers targeting electrical, network, and industrial facilities. The offering directly competes with DuraLabel's printer, software, and supplies bundle.
• Accuform Signs: Accuform is a major manufacturer of safety signs, facility identification, floor marking, and pipe markers for OSHA compliance. While more focused on pre-made signs than printers, it competes directly with DuraLabel's safety sign, floor marking, and pipe marker categories.
• Epson ColorWorks: Epson's ColorWorks line produces on-demand color industrial label printers competing with DuraLabel's multi-color Kodiak Max and color-capable offerings. Targets similar mid-volume industrial label printing use cases for safety, compliance, and branding applications.
• ID Technology (ProMach): ID Technology supplies industrial labeling and coding equipment including print-and-apply systems, label printers, and supplies, competing with DuraLabel in industrial label printing applications across manufacturing and logistics end markets.
• Seton (Brady subsidiary brand): Seton is a Brady-owned brand specializing in safety signs, labels, pipe markers, and facility identification products sold via catalog and e-commerce. Competes directly with DuraLabel's pre-made safety signs, pipe markers, and facility signage offerings.

Broad incumbents

• 3M Safety & Graphics: 3M offers a broad safety, signage, and facility protection portfolio through its Safety & Graphics business, including pre-made signs, floor marking, and pipe marking. It serves overlapping industrial safety buyers as a much larger incumbent with bundled solutions.
• Zebra Technologies: Zebra is a global leader in industrial and desktop thermal label printers, supplies, and label design software (ZebraDesigner). While primarily barcode-focused, Zebra's industrial printer footprint overlaps with DuraLabel's industrial label printers in warehouse and manufacturing environments.
• Honeywell Safety Products: Honeywell offers a comprehensive portfolio of worker safety, facility safety, and visual communication solutions including hard hat signs, PPE signage, and lockout/tagout products. As a broad incumbent it competes with DuraLabel for facility safety signage budgets.

Regional players

• Graphic Products (parent) / SafetyPro / Carlton Industries: Graphic Products is DuraLabel's parent entity and adjacent industrial labeling brand, while Carlton Industries produces custom and standard signs. They share channels, customer segments, and compliance content with DuraLabel, making them closely related but not direct competitors in industrial printers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DuraLabel
• Xx.com/DuraLabelbyGP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuraLabel