Cignal
- Company typePrivate
- Founded2009
- HeadquartersMandaluyong, Philippines
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
Cignal firmographics
Firmographics- Name
- Cignal
- Legal name
- Cignal TV, Inc.
- Website
- https://cignal.tv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Cignal industry classification
Industry- Product category
- Satellite Pay Television
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes) (MPABAGAI)
- akta.pro secondary industry
- Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps) (MPABAGAG)
Keywords
Where Cignal is headquartered
LocationHeadquarters
- HQ city
- Mandaluyong
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Cignal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Postpaid Subscriptions: Monthly recurring subscription fees for postpaid plans ranging from PHP 290 to PHP 1990 per month, with various channel packages and add-on options. Customers pay advance monthly service fees and receive set-top box equipment.
- Prepaid Load Sales: Prepaid customers purchase load credits (PHP 30-1000+) to access channels for specific validity periods (2 days to 30 days). Recurring purchase model with theme packs available.
- Hardware Sales: Sale of Cignal HD Kits including prepaid HD boxes, satellite dishes, cables, and remote controls. Regular price PHP 1,990 with promotional pricing at PHP 1,790.
- Commercial Plans: Monthly subscription plans for commercial establishments (restaurants, offices, hotels, spas) ranging from PHP 350-550 per month with varying channel counts.
- Channel Add-ons: Premium channel add-ons including NBA TV Philippines (PHP 200), HBO Max (starts at PHP 149), One Sports+ (PHP 150), Fight Sports, and hayu (PHP 199) available as optional subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Postpaid Plan 290 - Entry-level postpaid package |
| Subscription | Monthly | Postpaid Plan 520 - Mid-tier HD package |
| Subscription | Monthly | Postpaid Plans 720 to 1990 - Premium packages |
| Subscription | Pay-as-you-go | Prepaid Ultimate HD Theme Packs |
| Subscription | Monthly | Commercial Basic Entertainment Plan |
| Subscription | Monthly | Commercial Entertainment Plans |
| Usage-based | Pay-as-you-go | Prepaid Lite Loads SD |
| Subscription | Monthly | Channel Add-ons |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Cignal product offering
Product offeringCore offering
Cignal TV is a multi-platform media company operating a direct-to-home satellite pay-TV service in the Philippines. It delivers digital television programming via proprietary HD/SD set-top boxes under postpaid subscription plans and prepaid load credits, complemented by the Cignal Play streaming platform for on-the-go viewing. The service targets Filipino residential households and commercial establishments with a portfolio of 80+ channels covering sports, movies, news, and local content.
Product overview
Cignal is a multi-platform media company in the Philippines offering satellite television, streaming services, and digital platforms. The core product is Cignal TV, a satellite television service delivering digital programming via prepaid and postpaid subscription models. The product portfolio includes multiple plan tiers: Postpaid Plans (ranging from Plan 290 to Plan 1990 with varying channel counts) and Prepaid options split into Ultimate HD, Premium SD, and Lite Loads (HD and SD variants). Cignal Play provides streaming access with Premium included in higher-tier plans. Add-on modules include content packs (HBO Max, NBA TV Philippines, One Sports+ HD, Fight Sports, hayu), theme packs (Ultimate Entertainment, Sports Action, Asian & Pinoy, Family Time), and specialized offerings for commercial establishments and hospitality venues. The MyCignal Account Portal enables customer self-service for account management, bill payment, and add-on subscriptions.
Differentiator
Problem solved
Functional benefit
Brands
- Cignal Play: Streaming service that allows Cignal subscribers to watch content on-the-go with live shows and premium content
- Cignal Super
- Disney+ x Cignal
- HBO Max x Cignal
Products and services
- Cignal TV Postpaid Plans Monthly recurring subscription satellite TV plans (PHP 290 to PHP 1,990) with bundled HD/SD set-top box equipment, installation, and additional box options for residential subscribers in the Philippines.
- Cignal TV Prepaid Ultimate HD
Companies that use Cignal
Customer profileSegments4 records
Ideal customer profiles3 records
Cignal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Cignal partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Disney+coreCignal offers bundled plans with Disney+ streaming service, providing customers access to Disney+ content through their Cignal subscription. The partnership includes co-branded marketing campaigns and promotional offers.
- HBO MaxcoreCignal offers HBO Max as an add-on subscription service, with bundled plans available for both postpaid and prepaid subscribers. Customers can activate HBO Max access through MyCignal portal.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Cignal competitors and assessment
Company assessmentBroad incumbents
- DirecTV: DirecTV is a major US satellite pay-TV operator offering postpaid programming packages, premium content bundles, and the DirecTV Stream OTT service. It is a broad-incumbent model reference for satellite pay-TV + streaming convergence.
- Globe at Home: Globe Telecom's residential fiber brand offers broadband + content bundles (including partner streaming and pay-TV apps). It is a broad incumbent competing with Cignal via triple-play economics and complementary streaming partnerships.
- PLDT Home: PLDT Home bundles fiber internet with Cignal IPTV (Cignal over PLDT fiber) and offers triple-play plans. As the dominant Philippine telco, it competes with Cignal via bundled IPTV/fiber packages and is also a distribution partner through its Cignal-over-fiber product.
Regional players
- DishTV India: DishTV is a major Indian DTH satellite pay-TV operator with prepaid and postpaid plans and HD channel offerings. It is a comparable emerging-market satellite pay-TV operator competing against cable, fiber, and OTT in a price-sensitive market.
- Astro Malaysia Holdings: Astro is Malaysia's leading satellite pay-TV operator offering prepaid and postpaid packs, premium content, and OTT streaming via Astro GO. It is a regional peer with a near-identical business model: DTH satellite + add-on streaming + premium content stack.
Emerging players
- Viu: Viu is a pan-Asian OTT streaming service (PCCW) popular in the Philippines for Asian dramas and entertainment. It competes with Cignal Play for OTT viewership, especially among younger Filipino consumers.
- TV5 (Cignal TV's sibling via MediaQuest): TV5 is a Philippine broadcast network historically affiliated with the same MediaQuest/Pilipino Media Group ecosystem that owns Cignal; their channels and content (PBA, UAAP) are central to Cignal's sports proposition. They are both content supplier and ecosystem partner.
Direct peers
- GMA Network: GMA is the leading Philippine free-to-air broadcaster with GMA Pinoy TV international and the GMA Now streaming app. Its channels are core to Cignal's lineup, while GMA's streaming initiatives compete with Cignal Play.
- SkyCable: SkyCable is the largest cable pay-TV operator in the Philippines, offering postpaid and prepaid cable TV plans with bundled broadband. It directly competes with Cignal for residential pay-TV subscriptions and commercial TV customers nationwide.
- ABS-CBN (iWantTFC): ABS-CBN is a major Philippine broadcast network that distributes channels carried by Cignal and operates iWantTFC, a competing OTT streaming platform. It is a direct competitor on content carriage and on streaming eyeballs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cignal social profiles
Digital presenceCignal compliance and trust
Trust signalCompliance1 record
Cignal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cignal leadership team
Management profileNumber of profiles
Profiles2 records
Cignal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cignal M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cignal
What does Cignal do?
Cignal TV is a multi-platform media company operating a direct-to-home satellite pay-TV service in the Philippines. It delivers digital television programming via proprietary HD/SD set-top boxes under postpaid subscription plans and prepaid load credits, complemented by the Cignal Play streaming platform for on-the-go viewing. The service targets Filipino residential households and commercial establishments with a portfolio of 80+ channels covering sports, movies, news, and local content.
Is Cignal a public or private company?
Cignal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cignal founded?
Cignal was founded in 2009. It employs 501 to 1,000 people.
Where is Cignal based?
Cignal is headquartered in Mandaluyong, Philippines, in the Asia region.
How does Cignal make money?
Five revenue lines are on record. Postpaid Subscriptions are the primary driver. The others are prepaid Load Sales, hardware Sales, commercial Plans and channel Add-ons.
Who are Cignal's main competitors?
Broad incumbents on record are DirecTV, Globe at Home and PLDT Home. Regional players are DishTV India and Astro Malaysia Holdings. Emerging players are Viu and TV5 (Cignal TV's sibling via MediaQuest). Direct peers are GMA Network, SkyCable and ABS-CBN (iWantTFC).
Does Cignal have an API?
No public API is recorded for Cignal.
What industry is Cignal in?
Cignal's product category is Satellite Pay Television. Its primary akta.pro industry code is MPABAGAI, Set-Top Box, CPE & Home Video Distribution Hardware (STB/Gateways/Remotes), with a secondary code of MPABAGAG, Pay-TV Value-Added Services (DVR, VOD, TV Everywhere, Apps). Its NAICS code is 5162 and its SIC code is 4841.