Name

Saint-Maclou

Legal name

Saint Maclou

Website

https://www.saint-maclou.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saint-Maclou is a home decor supermarket that offers carpet rugs, wallpaper, paintings, flooring laminate, wood decor and window panels.

Ownership category

akta.pro rank

Product category

Flooring Retail and Installation Services

NAICS

Floor Covering Retailers (449121), Home Centers (444110)

SIC

Retail-Furniture Stores (5712), Carpets & Rugs (2273)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

Keywords

• Flooring retail
• Floor installation services
• Parquet flooring
• Vinyl flooring
• Ceramic tiles

Headquarters

HQ city

Wattrelos

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Flooring Materials): Saint Maclou generates revenue primarily from the sale of flooring and wall covering materials — including vinyl/Lino/PVC, laminate, parquet (solid and engineered), ceramic tiles, carpet, natural flooring, outdoor flooring, and rugs/carpets — through its 132 physical retail stores across France. Products are sold on a per-unit/area basis (price per m²).
2. Installation Services (Pose): The company offers professional installation services performed by employed and partner installers, covering all flooring types. Installation fees are charged per square meter and represent a significant revenue stream. Services include preparation work, finishing (thresholds, baseboards, stair nosing), and come with a 5-year installation guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Saint Maclou is a French specialist retailer that sells floor coverings — including vinyl, laminate, parquet (solid and engineered), ceramic tiles, carpet, natural flooring, outdoor decking, and rugs — through 132 physical stores across France. The company complements its product offering with a professional installation service (Service Pose) that covers all flooring types, including free at-home diagnostics, certified installers, and a 5-year guarantee.

Product overview

Saint Maclou is a French specialist retailer of floor coverings and professional installation services, operating a network of 132 stores across France. The company offers a comprehensive portfolio of flooring products including vinyl (vinyle), laminate flooring (stratifié) with brands such as Quick Step, Parador, and Faus, wood parquet (parquet) in solid and engineered formats, ceramic tiles (carrelage), carpet (moquette), natural flooring (sisal, seagrass, coconut, wool), outdoor flooring, and rugs (tapis). The product lineup spans various price points from budget options under 20€/m² to premium solid wood parquet exceeding 100€/m². Complementing the product offering is a professional installation service (Service Pose) featuring free home diagnostics, certified installers (both employees and partners), a 5-year guarantee, and access to reduced 10% VAT rates. The company also provides digital tools including a decoration simulator and maintains a content platform (Magazine) for inspiration. Saint Maclou positions itself as a one-stop solution for floor covering projects, from product selection through professional installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Vinyl Flooring (Vinyle) Vinyl flooring sold in rolls, clipable planks (Lame PVC clipsable), and tiles for interior floor covering, available to residential customers in France through Saint Maclou stores.
• Laminate Flooring (Stratifié) Laminate flooring offering realistic wood, stone, and marble effects, marketed as 100% water-resistant and suitable for all rooms including kitchens and bathrooms. Brands stocked include Quick Step, Parador, and Faus.
• Wood Parquet (Parquet) Solid and engineered wood parquet flooring in oak, merbau, teak, and bamboo species with multiple finishes (varnished, oiled, brushed, raw) and patterns such as herringbone (point de Hongrie) and brick-pattern (bâton rompu). 100% of wood is certified.
• Ceramic Tiles (Carrelage) Ceramic tiles including grès cérame for floors and faïence for walls, available in wood-look, stone, marble, concrete, and cement tile effects in formats from small to XXL slabs for interior and exterior use.
• Carpet (Moquette) Carpet sold in rolls or tiles for interior floor covering, available to residential customers through Saint Maclou stores.
• Natural Flooring (Sol naturel) Natural flooring options including sisal, seagrass (jonc de mer), coco, and wool, sold by Saint Maclou for residential interior use.
• Outdoor Flooring and Terraces (Sol extérieur / Terrasse) Outdoor flooring and terrace solutions including ceramic tiles and wood decking for residential exterior spaces.
• Area Rugs (Tapis) Area rugs sold by Saint Maclou, including custom sizes (sur mesure), ranging from small decorative rugs to large bohemian styles for residential use.
• Flooring Accessories (Accessoires) Flooring installation accessories including thresholds (barres de seuil), skirting boards (plinthes), stair nosings (nez de marche), and underlays.
• Synthetic Grass (Gazon synthétique) Synthetic grass products for residential outdoor areas, sold through Saint Maclou stores.
• Professional Installation Service (Service Pose) Professional installation service covering all flooring types sold by Saint Maclou — vinyl, laminate, parquet, tiles, carpet, natural flooring, composite mineral, terraces, and synthetic grass — performed by trained salaried and partner installers. Includes free at-home diagnostic, preparation and finishing work (thresholds, baseboards, stair nosing), and is backed by a 5-year guarantee. Pricing starts at €14.90/m² (vinyl) and scales by floor type up to €49.90/m² (ceramic tiles). Eligible renovation projects benefit from a reduced 10% VAT rate.

Quantifiable outcome

• Average installation lead time of 30 days from project validation
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Leroy Merlin: France's largest home improvement retailer, selling flooring products (vinyl, laminate, parquet, tile) alongside installation services across an extensive national store network. Directly comparable as a multi-category home improvement retailer with a strong flooring category and installation offering.
• Castorama: Major French DIY and home improvement retailer offering flooring products and installation services across many French locations. Comparable as a national flooring retailer serving DIY and renovation consumers, with overlapping product categories (vinyl, laminate, parquet, tiles).
• Brico Dépôt: French home improvement and building materials retailer with flooring and basic installation services, focused on value-oriented homeowners. Comparable to Saint Maclou's lower-end product tiers and DIY-leaning customer base.
• Lapeyre: French specialist retailer of home fittings including flooring, parquet, and tiles, with installation services and a network of stores across France. Comparable as a French flooring and home renovation specialist with retail + installation bundling.
• Mr. Bricolage: French network of independent-affiliated home improvement stores selling flooring products and offering installation services. Comparable as a national flooring and DIY retailer serving French consumers with a similar bundled product + service offering.

Broad incumbents

• Tarkett: Global flooring manufacturer whose products (vinyl, laminate, parquet) are sold through Saint Maclou and similar retailers. Comparable as a major flooring category incumbent whose brand portfolio and category leadership influence the competitive set Saint Maclou navigates.
• IKEA: Global home furnishings retailer with a flooring category and installation referral services in France. Comparable as a large-format retailer competing for renovation and furnishing budgets, though broader in scope.

Emerging players

• Quick-Step: Premium laminate and vinyl flooring brand (Unilin/Mohawk) sold through Saint Maclou and competing retailers. Comparable as a flagship flooring brand competing for the same consumer wallet within Saint Maclou's product mix and across rival retailers.
• Panaget: French specialist in solid and engineered wood parquet sold direct-to-consumer online with delivery and partner installers. Comparable as a French parquet specialist competing for the same premium wood-flooring customer with a leaner, online-first model.
• Parquet Chêne de l'Est: French regional parquet specialist offering engineered and solid wood flooring with delivery and installation. Comparable as a focused wood-flooring competitor serving French homeowners with a similar installation-led value proposition.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/saintmaclou
• YouTubeyoutube.com/@saint_maclou
• Facebookfacebook.com/SaintMaclouFrance
• Instagraminstagram.com/saint_maclou
• Pinterestfr.pinterest.com/saintmaclou

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saint-Maclou