Muse
Muse is a UK placemaking and urban regeneration firm, wholly owned by Morgan Sindall Group, that delivers large mixed-use developments for local authorities and government bodies. It operates a £6.3 billion pipeline covering 22,000 homes across 24 communities in England.
- Company typePrivate
- Founded1984
- HeadquartersManchester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Muse does
Muse is a UK placemaking and urban regeneration company operating as a wholly-owned subsidiary of Morgan Sindall Group (LSE: MGNS), founded in 1984 and headquartered in Manchester. The company delivers large-scale, mixed-use regeneration schemes encompassing residential development, commercial space, and community facilities, working predominantly with local authorities, combined authorities, and central government bodies across England. Muse has built a development pipeline of approximately £6.3 billion covering around 22,000 homes across 24 communities, with flagship projects including the £500 million Wythenshawe transformation with Manchester City Council, the £350 million Talbot Gateway in Blackpool, the £640 million North West Quadrant in Slough, and Holbeche Place in Solihull delivering up to 1,600 homes.
The business generates revenue through long-term regeneration partnerships, development agreements, and joint ventures with public sector clients and institutional investors. Revenue streams include managed regeneration services, joint venture interests (notably Habiko with Pension Insurance Corporation and Homes England for 3,000 affordable homes, and ECF with Homes England and Legal & General for Greyfriars in Northampton), and construction phase contributions. Muse's go-to-market is enterprise field sales: the company secures mandates through competitive tender processes, direct negotiations with councils, and engagement at industry forums such as UKREiiF, supported by public-private partnership announcements for media visibility. Pricing is bespoke and not publicly disclosed.
The technology stack is not publicly disclosed; differentiation rests on placemaking expertise, integrated construction capabilities inherited from Morgan Sindall Group, established local authority relationships, and access to institutional capital partners. Recent organisational moves include the appointment of Simon Dew as Managing Director for Yorkshire and the North East, signalling regional expansion beyond the historical North West and West Midlands base. The company also partners with implementation contractors such as VINCI and GRAHAM to deliver specific project phases.
Muse firmographics
Firmographics- Name
- Muse
- Legal name
- Muse
- Website
- https://museplaces.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Muse is a UK placemaking and urban regeneration firm, wholly owned by Morgan Sindall Group, that delivers large mixed-use developments for local authorities and government bodies. It operates a £6.3 billion pipeline covering 22,000 homes across 24 communities in England.
- Ownership category
- akta.pro rank
Muse industry classification
Industry- Product category
- Urban Regeneration and Placemaking Services
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), Commercial and Institutional Building Construction (236220), Residential Building Construction (23611)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Operative Builders (1531)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industry
- Community Engagement & Participatory Planning (BPAHAKAO)
Keywords
Where Muse is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Muse business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Placemaking and Regeneration Services: Muse generates revenue through long-term placemaking and urban regeneration partnerships with public sector bodies. As part of Morgan Sindall Group, the company participates in development agreements, joint ventures with councils, and strategic regeneration partnerships that deliver mixed-use developments including homes, commercial space, and community facilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Muse product offering
Product offeringCore offering
Muse is a UK placemaking and urban regeneration company that delivers large-scale, mixed-use developments through long-term partnerships with local authorities, combined authorities, and institutional investors. The company's core offering spans strategic development agreements, joint ventures (Habiko, ECF consortium), affordable housing schemes, town centre regeneration, and the creation of homes, commercial space, and community facilities across a £6.3 billion, 22,000-home pipeline covering 24 communities in England.
Product overview
Muse is a placemaking business that specializes in urban regeneration and mixed-use development. It operates as a division of Morgan Sindall Group and delivers large-scale regeneration projects across the UK, including residential developments, commercial spaces, community facilities, and affordable housing initiatives through partnerships with local authorities, government bodies, and institutional investors. Key projects include Talbot Gateway (Blackpool), Holbeche Place (Solihull), Wythenshawe town centre transformation, and various joint ventures with Homes England and Pension Insurance Corporation.
Differentiator
Problem solved
Functional benefit
Products and services
- Placemaking and Urban Regeneration Services End-to-end placemaking and urban regeneration service for local authorities, combined authorities, and government bodies in England. Delivers mixed-use neighbourhoods comprising homes, commercial space, and community facilities through long-term strategic development agreements and joint ventures. The service covers masterplanning, development management, and partnership structuring across a £6.3 billion pipeline of approximately 22,000 homes in 24 communities.
- Habiko Affordable Housing Joint Venture Joint venture between Pension Insurance Corporation, Muse, and Homes England focused on delivering 3,000 affordable and sustainable homes across England over a 12-year horizon. Targets affordable housing delivery at scale through institutional capital and government partnership.
- ECF Regeneration Consortium Consortium partnership between Homes England, Legal & General, and Muse for town centre regeneration schemes such as Greyfriars in Northampton, delivering up to 1,200 homes alongside student accommodation and workspace.
- Mixed-Use Neighbourhood Development (e.g., Holbeche Place, Slough North West Quadrant, Talbot Gateway) Large-scale mixed-use neighbourhood developments combining residential, commercial, retail, leisure, and community uses. Flagship projects include Holbeche Place in Solihull (up to 1,600 homes), the £640 million North West Quadrant in Slough (1,500 homes), and the £350 million Talbot Gateway in Blackpool.
- Town Centre Transformation (e.g., Wythenshawe, Prestwich Village) Town centre regeneration and transformation partnerships delivering affordable homes, commercial space, and community facilities. Includes the £500 million Wythenshawe town centre transformation with Manchester City Council and Wythenshawe Community Housing Group (over 400 affordable homes) and the £100 million Prestwich Village regeneration with Bury Council (248 apartments, market hall, commercial space, and community facilities).
- Public-Sector Estate Delivery (e.g., MoD Blackpool) Bespoke public-sector estate and workspace delivery integrated with wider regeneration programmes, exemplified by a £45 million, 53,000 sq ft Ministry of Defence office building in Blackpool for 1,100 employees, delivered with VINCI as main contractor within the Talbot Gateway regeneration.
Quantifiable outcome
- Create 4,000 jobs and 38,468 square metres of commercial floorspace in Durham Innovation District
- +3 more outcomes
Companies that use Muse
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Muse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Muse partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and minor.
- Durham UniversitycoreMuse is development partner with Durham County Council and Durham University for the Durham Innovation District, a major redevelopment of the County Hall site at Aykley Heads. The project aims to create 4,000 jobs and 38,468 square metres of commercial floorspace.
- Homes EnglandcoreMuse and Homes England submitted a £640 million planning application for the North West Quadrant redevelopment in Slough, transforming the former Thames Valley University site into a mixed-use neighbourhood with 1,500 homes, offices, shops, and community facilities.
- Arden Cross LtdcoreMuse collaborates with Arden Cross Ltd and the University of Warwick on the Arden Cross HealthTech Campus project near HS2 Interchange Station in Solihull. The nationally significant development aims to create tens of thousands of jobs and thousands of new homes.
- University of WarwickcorePartnership with Arden Cross Ltd and Muse for the HealthTech Campus development adjacent to HS2 Interchange Station, forming part of a nationally significant healthtech ecosystem.
- Pension Insurance Corporation (PIC)coreHabiko is a joint venture between PIC, Muse, and Homes England focused on delivering 3,000 affordable and sustainable homes across England over 12 years. First development approved for 240 affordable apartments in Warrington town centre.
- Blackpool CouncilcoreMuse is Blackpool Council's regeneration partner for the £350 million Talbot Gateway project, transforming the seaside resort around Blackpool North train station into a mini-Canary Wharf.
- GRAHAMmajorGRAHAM appointed as contractor for the first phase of Holbeche Place regeneration in Solihull, entering a pre-construction services agreement following planning approval for 346 build-to-rent homes.
- Legal & General (L&G)majorECF is a consortium partnership between Homes England, L&G, and Muse developing the Greyfriars regeneration in Northampton town centre with up to 1,200 homes, student accommodation, and workspace.
- Wythenshawe Community Housing GroupmajorMuse and Wythenshawe Community Housing Group are leading a £500 million regeneration project in Wythenshawe town centre, delivering over 400 affordable homes including social rent apartments and community facilities.
- Bury CouncilmajorJoint venture between Bury Council and Muse for the £100 million Prestwich Village regeneration, including 248 apartments, market hall, commercial space, and community facilities.
- CyanLinesminorMuse joined the CyanLines partnership to support a network of sustainable routes connecting parks, waterways, streets, and public spaces across Greater Manchester, enhancing connectivity in urban areas.
- Solihull CouncilcoreMuse is leading the Holbeche Place regeneration in Solihull town centre in partnership with Solihull Council, delivering up to 1,600 homes, shops, cafés, bars, and entertainment venues across a 17.2-acre site.
- Manchester City CouncilcoreStrategic partnership for a £500 million Wythenshawe town centre transformation, one of Muse's flagship projects with strategic development agreements signed in 2025.
- VINCImajorVINCI is main contractor for the Ministry of Defence's new office building in Blackpool as part of the Talbot Gateway regeneration, a £45 million, 53,000 sq ft workspace for 1,100 employees.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Muse competitors and assessment
Company assessmentDirect peers
- Urban Splash: UK placemaking pioneer focused on urban regeneration, mixed-use neighbourhoods, and residential development. Directly comparable to Muse's placemaking model and Northern England footprint.
- Lendlease: Global placemaker with major UK regeneration projects (e.g., Elephant Park, Silvertown). Operates an integrated development + construction model analogous to Muse within Morgan Sindall.
- Quintain: UK-focused placemaker delivering the Wembley Park regeneration. Comparable long-term, public-private, mixed-use regeneration model with build-to-rent and affordable housing delivery.
- Ballymore Group: UK developer delivering large-scale, mixed-use regeneration schemes (e.g., London Dock, Embassy Gardens). Similar long-cycle, mixed-tenure, master-planned development approach.
Regional players
- Peel L&P: North West England-focused regeneration and placemaking group (MediaCity, Wirral Waters). Strong regional overlap with Muse's Northern England pipeline and council-led model.
- Bruntwood: North West-focused property developer and placemaker with commercial, residential, and innovation district expertise. Overlaps with Muse's Manchester and Northern England placemaking activity.
Broad incumbents
- Canary Wharf Group: Established large-scale UK placemaker with significant commercial-led regeneration expertise. Muse is explicitly repositioning parts of Blackpool as a 'mini-Canary Wharf', signalling model alignment.
- Mace Group: International construction and consultancy group with a development arm undertaking major mixed-use regeneration. Comparable integrated delivery capability.
Emerging players
- Renaker: Manchester-based residential developer with significant high-rise build-to-rent and mixed-use pipeline. Comparable regional residential development activity in Muse's core geography.
Others
- Legal & General Capital: Institutional investor and JV partner (ECF consortium with Muse and Homes England). Comparable as a long-term, place-based capital partner in UK regeneration, though operating as investor rather than developer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Muse social profiles
Digital presenceMuse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Muse leadership team
Management profileNumber of profiles
Profiles3 records
Muse subsidiaries and ownership
Company hierarchySubsidiaries2 records
Muse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Muse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Muse
What does Muse do?
Muse is a UK placemaking and urban regeneration company that delivers large-scale, mixed-use developments through long-term partnerships with local authorities, combined authorities, and institutional investors. The company's core offering spans strategic development agreements, joint ventures (Habiko, ECF consortium), affordable housing schemes, town centre regeneration, and the creation of homes, commercial space, and community facilities across a £6.3 billion, 22,000-home pipeline covering 24 communities in England.
Is Muse a public or private company?
Muse is a private company. It is classified as corporate owned and is currently operating.
When was Muse founded?
Muse was founded in 1984. It employs 101 to 250 people.
Where is Muse based?
Muse is headquartered in Manchester, United Kingdom, in the Europe region.
How does Muse make money?
One revenue line is on record: placemaking and Regeneration Services.
Who are Muse's main competitors?
Direct peers on record are Urban Splash, Lendlease, Quintain and Ballymore Group. Regional players are Peel L&P and Bruntwood. Broad incumbents are Canary Wharf Group and Mace Group. Renaker is listed as an emerging player. Legal & General Capital is listed as an others.
Does Muse have an API?
No public API is recorded for Muse.
What industry is Muse in?
Muse's product category is Urban Regeneration and Placemaking Services. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAHAKAO, Community Engagement & Participatory Planning. Its NAICS code is 236116 and its SIC code is 6552.