Macnaught USA

What Macnaught USA does

Macnaught USA Inc. is a Tampa, Florida-based industrial flow meter and fluid handling equipment distributor operating as the wholly-owned US subsidiary of Sydney, Australia-headquartered Macnaught Pty Ltd. Established in 1989, the subsidiary oversees all business operations for the Macnaught group across the United States, Mexico, South America, Central America, and the Caribbean Basin; its parent has manufactured positive displacement oval gear flow meters since 1964 and remains the largest global provider in that product category.

The product portfolio centers on two core flow measurement technologies — the MX Series oval gear positive displacement flow meters (0.5% volumetric accuracy, 0.03% repeatability, flow range 0.13 GPH to 320+ GPM) and MT Series turbine flow meters (machined from 316 stainless steel billet). Adjacent lines include FCM and FCM-MX fuel consumption meters with temperature compensation, hazard-zone variants (ExD flameproof, intrinsically safe Ex ia, and Simple Safe non-powered), M-Series mechanical and digital meters, MH high-pressure (up to 8,000 PSI), CR chemical-resistant, and IM commercial series, plus fluid handling equipment — T-Series air-operated oil pumps (10-year warranty), M3-Series (3-year warranty), BOP battery-operated pumps, Max Flow AODD diaphragm pumps, R3/M3/C1 retractable hose reels, grease equipment, and fuel transfer systems. Meters are individually calibrated to ISO 17025, with ISO 9001, FM-US/FM-CA, ATEX, and IECEx certifications on applicable SKUs.

Revenue is generated almost entirely through one-time hardware sales across a multi-channel go-to-market: an authorized distributor network as the primary channel, supplemented by direct B2C e-commerce on macnaughtusa.com (free shipping over $750), enterprise field sales through RFQ forms and a Meter Hotline, and bulk/overstock direct sales. Product pricing is publicly disclosed, ranging from roughly $5 for accessories to $1,725+ for specialty flow meters. Customer use-cases span fuel consumption measurement (mining, marine, drilling, power generation), agriculture and chemical processing, industrial lubrication and manufacturing, water and process fluids, hazardous-area applications, OEM equipment integration, and automotive/fleet service operations.

Name

Macnaught USA

Legal name

Macnaught USA Inc.

Website

https://macnaughtusa.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Macnaught USA Inc., a Tampa-based wholly-owned subsidiary of Australia's Macnaught group, distributes industrial oval gear and turbine flow meters alongside fluid handling equipment across the Americas region.

Ownership category

akta.pro rank

Product category

Industrial Flow Meters

NAICS

Totalizing Fluid Meter and Counting Device Manufacturing (334514), Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Totalizing Fluid Meters & Counting Devices (3824), Industrial Instruments For Measurement, Display, And Control (3823), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

Keywords

• Industrial flow meters
• Oval gear meters
• Fluid handling equipment
• Fuel consumption meters
• Air operated pumps

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Industrial Flow Meters: Sale of industrial grade positive displacement oval gear flow meters and turbine flow meters. Products include MX Series, M Series, MT Series, FCM Series, and hazard-rated meters. Revenue from direct product sales to distributors and end customers.
2. Fluid Handling Equipment: Sale of oil pumps (air operated, battery operated, manual), grease equipment (pumps, guns, couplers), fuel transfer pumps, DEF equipment, and retractable hose reels. Various product lines including T-Series (10-year warranty) and M3 Series (3-year warranty).
3. Accessories and Parts: Sale of replacement parts, repair kits, hoses, extensions, accessories for flow meters and fluid handling equipment. Including displays, sensors, pulsers, and connection accessories.
4. Overstock and Bulk Sales: Overstock deals section offering discounted products with bulk pricing available. Direct sales channel for excess inventory at reduced prices.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Macnaught USA manufactures and distributes industrial flow meters — including MX Series oval gear positive displacement meters, MT Series turbine meters, FCM fuel consumption meters, and hazard-rated (ExD, intrinsically safe) variants — along with fluid handling equipment such as air-operated oil pumps, oil control guns, battery-operated pumps, AODD pumps, retractable hose reels, grease equipment, and fuel transfer equipment. Products are built from solid billet metal with industrial-grade construction for fuel, chemical, water, and lubricant measurement applications across mining, marine, agriculture, and OEM manufacturing.

Product overview

Macnaught USA is a fluid handling solutions company offering industrial flow meters and fluid handling equipment. The product portfolio centers on two core flow meter technologies: MX Series Oval Gear Positive Displacement Flow Meters and MT Series Turbine Flow Meters, both manufactured with industrial-grade construction. These are complemented by specialized variants including FCM/FCM-MX Fuel Consumption Meters for diesel measurement, Hazard Zone Meters (ExD explosion-proof and intrinsically safe), and M Series Mechanical and Digital Flow Meters. The company also offers complete fluid handling equipment including T Series and M3 Series air-operated oil pumps, oil control guns, BOP battery-operated pumps, Max Flow AODD pumps, retractable hose reels (M3, R3, C1 series), grease equipment, and fuel transfer equipment. Products are distributed through premium (10-year warranty) and M3 (3-year warranty) lines, with accessories including F127 Flow Computers and various digital displays. The company is part of a global Macnaught group headquartered in Sydney Australia, with US operations based in Tampa, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• MX Series Oval Gear Flow Meters Industrial grade positive displacement oval gear flow meters providing 0.5% volumetric accuracy with 0.03% repeatability. Available in sizes 1/4" through 4" with flow ranges from 0.13 GPH to 320+ GPM. Machined from solid billet for heavy-duty industrial applications.
• MT Series Turbine Flow Meters Industrial grade turbine flow meters for clean process fluids providing 1% accuracy over flow range with 0.1% repeatability. Machined from solid 316 stainless steel billet, available in sizes 1/2" through 4" with flow ranges from 0.75 GPM to 1,200+ GPM.
• FCM Series Fuel Consumption Flow Meters High accuracy diesel fuel consumption flow meters providing 0.1% accuracy, designed for harsh environments including heavy vibration, dust, and rain. Features built-in temperature sensor for temperature compensation. Two sizes: MX12FCM (0.5-8 GPM) and MX25FCM (1.6-9.5 GPM).
• FCM-MX Full Flow Range Diesel Fuel Consumption Flow Meters Full volumetric flow range diesel fuel consumption meters with temperature compensation. Sizes 1/4" through 4" with flow ranges from 0.13 GPH to 300+ GPM. Provides 0.5% accuracy with 0.03% repeatability. Paired with F127 Flow Computer for differential measurement.
• MX Hazard Zone Flow Meters Explosion-proof (ExD) and intrinsically safe flow meters certified for hazardous area applications. FM-US, FM-CA, ATEX, and IECEx certified. Class 1 Division 1 Group ABCD. Provides 0.5% volumetric accuracy with 0.03% repeatability.
• M Series Mechanical Register Flow Meters Non-powered industrial grade mechanical display totalizing flow meters providing 1% accuracy with 0.03% repeatability. Stocked in 1/2", 1", 1.5", and 2" sizes, designed for clean process fluid totalizing without requiring power.
• M1 Square Body Digital Flow Meters Compact square body digital flow meters designed for smallest flow meter footprint applications. 1/4" FNPT, 800 PSI rated. Provides 0.5% accuracy with 0.03% repeatability. Includes Reed/Hall pulse output options.
• MH Series High Pressure Flow Meters High-pressure flow meters for demanding applications. 1/4" models rated at 8,000 PSI, 1/2" model at 3,000 PSI. Stainless steel construction with FFKM seals. Provides 0.5% accuracy with 0.03% repeatability.
• CR Series Chemical Resistant Flow Meters Chemical resistant flow meters designed for aggressive chemistry applications including DEF, sodium hypochlorite, and acids/bases. PPS body with PPS rotors, Hastelloy-C shaft, and FFKM body seal. Available in 1/4" (75 PSI) and 1" (150 PSI) sizes.
• Simple Safe Non-Powered Hazard Flow Meters Battery-operated intrinsically safe digital register flow meters requiring no external power. IECEx, ATEX, CSA Canada, and FM USA certified. IP67 rated. Pressure ratings up to 2000 PSI. Suitable for hazard locations without available power.
• T Series Air Operated Oil Pumps Flagship air-operated oil pumps with industry-leading 10-year warranty. Available in 3:1, 5:1, and 10:1 ratios, suitable for oils up to SAE 140 viscosity. Designed for small workshop or service truck applications.
• M3 Series Air Operated Oil Pumps Economically priced air-operated oil pumps with 3-year warranty. Available in 1:1, 3:1, and 5:1 ratios, suitable for 16-gallon and 55-gallon drums. Includes built-in suction tubes and filters.
• M3 HVOP Series High Volume Oil Pumps Heavy-duty high-volume air-operated oil pumps designed for truck and heavy equipment shops. 3:1 and 5:1 power options. Works with 16, 55, or 275-gallon containers for high-volume work and longer delivery distances.
• M3 Oil Control Guns Digital oil control guns with 3-year warranty. Available in 1/2" (9 GPM) and 3/4" (21 GPM) sizes with digital preset functionality and auto non-drip nozzles.
• BOP Battery Operated Oil Pumps Battery-operated oil pumps for mobile dispensing. BOP20 for 5-gallon containers, BOP205 for 16-55 gallon containers. Includes pump, meter gun, hose, and trolley options.
• Max Flow AODD Pumps Air-operated double diaphragm (AODD) pumps. Max Flow series includes asphalt sealcoating, waste oil, and chemical process models designed for demanding industrial applications.
• M3 Industrial Hose Reels Industrial grade retractable hose reels with 1-3 year warranty. Available in standard and slow retraction models for air, water, oil, and grease applications. 300-2320 PSI rated.
• R3 Heavy Duty Hose Reels Heavy-duty retractable hose reels with 10-year warranty. Engineered thermoplastic construction for air, water, oil, and grease service. RACR adjustable speed control option available.
• Grease Equipment Complete grease handling equipment including air-operated pumps, portable dispensing kits, heavy-duty grease guns, manual pumps, and locking grease couplers (KYPLUS series).
• Fuel Transfer Equipment Fuel transfer pumps and DEF (Diesel Exhaust Fluid) equipment for fuel handling applications.
• F127 Differential Flow Computer IP67 rated flow computer that accepts two pulse and two PT100 inputs for differential fuel consumption measurement. Displays compensated consumption rate, total and accumulated total. Requires 8-24VDC power with outputs including 4-20mA and open collector.

Quantifiable outcome

• 0.5% volumetric accuracy with 0.03% repeatability on standard MX Series meters
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core.

• Macnaught CanadacoreChannel Partner/ Reseller/ DistributorRelated entity under the Global Collection of Macnaught Companies. Macnaught Canada serves the Canadian market. Reference provided on macnaughtusa.com linking to macnaught.ca for Canadian customers.
• Macnaught AustraliacoreStrategic or Co-development PartnerParent company and headquarters of the Global Collection of Macnaught Companies. Sydney Australia-based parent organization that oversees all Macnaught operations worldwide. Original manufacturer of Macnaught flow meter technology since 1964.
• Authorized Distributors (USA)coreChannel Partner/ Reseller/ DistributorNetwork of authorized distributors across USA handling local sales and support of Macnaught fluid handling products. Distributor program offers marketing support, technical training, competitive pricing, and supply chain logistics.
• Macnaught International Distributors (Mexico, South America, Central America, Caribbean Basin)coreChannel Partner/ Reseller/ DistributorMacnaught USA Inc. oversees business operations in USA, Mexico, South America, Central America and The Caribbean Basin marketplaces through regional distributor networks.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KROHNE: Global specialist in industrial process instrumentation with a deep flow-meter portfolio (Coriolis, ultrasonic, vortex, electromagnetic) directly competing with Macnaught USA's oval gear and turbine flow meters across the same industrial customer base.
• AW-Lake Company: Specialty manufacturer of positive displacement oval gear flow meters and related process flow instrumentation; this is the closest direct competitor to Macnaught's MX/FCM series in the same PD oval gear technology niche.
• Badger Meter: Manufacturer of flow measurement and control solutions for water/wastewater, industrial, and oil & gas markets, with overlapping electromagnetic and ultrasonic flow meter offerings that compete with Macnaught's turbine and oval gear lines.
• OMEGA Engineering (DwyerOmega): Catalog-focused industrial sensor and flow-meter supplier with an overlapping turbine, paddle-wheel, and oval gear meter product range, often competing on price and availability in the same SMB and OEM accounts.
• Sierra Instruments: Specialist in mass flow (Coriolis) and thermal mass flow meters serving industrial and environmental applications; an adjacent technology competitor to Macnaught's PD oval gear and turbine meter lines.

Broad incumbents

• Endress+Hauser: Global leader in industrial process measurement instrumentation, with the broadest flow, level, pressure, and analytical product portfolio in the market; competes head-to-head with Macnaught on most flow-meter applications while bundling additional instrumentation.
• Emerson (Rosemount): Diversified industrial automation conglomerate whose Rosemount line is a leading process instrumentation brand; competes with Macnaught in flow, pressure, and analytical measurement at oil & gas, chemical, and power-generation customers.
• Yokogawa Electric: Global process control and instrumentation company providing flow meters (Coriolis, vortex, magnetic), control systems, and field instruments that compete with Macnaught's offerings to similar industrial customers.
• Graco: Leading manufacturer of fluid handling systems including pumps, hose reels, grease and oil dispense equipment that overlap with Macnaught's oil pumps, grease equipment, and hose reel product lines serving the same industrial fleet customers.

Emerging players

• Flowmetrics (a Dienes Group company): Specialty flow-meter manufacturer and distributor focused on industrial and process flow measurement; overlaps with Macnaught in fluid handling and flow metering for industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MacnaughtUsa
• YouTubeyoutube.com/channel/UCNpYSkxMFVNSQqw6zyb7-YQ
• Facebookfacebook.com/macnaughtusa1
• LinkedInlinkedin.com/company/macnaught-usa-inc-
• Instagraminstagram.com/macnaughtusa
• TikToktiktok.com/@macnaughtusa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macnaught USA