Brillux

What Brillux does

Brillux GmbH & Co. KG is a privately held, fifth-generation German family-owned manufacturer of paints, lacquers, coatings, facade systems, thermal insulation composite systems (WDVS), floor coatings, wood and metal coatings, and concrete protection products, headquartered in Münster with additional production facilities in Unna, Herford, and Malsch. The company produces an in-house portfolio of over 12,000 SKUs, anchored by proprietary chemistries including Solartect photocatalytic self-cleaning facade technology, SolReflex/TSR dark-color heat-reflecting pigments, the Evoflex facade protection system, KlimAir moisture-regulating interior systems, and Floortec balcony coatings. Certifications span Blauer Engel environmental labeling (over 50 preservative-free products), AgBB low-VOC, DIN 4102 B1 fire classification, DIN EN ISO 12944 corrosion protection, EN 71-3 toy safety, and clean-room suitability.

Brillux distributes through a proprietary network of over 190 branches across Germany, Italy, the Netherlands, Austria, Poland, and Switzerland, supported by field-based Technische Berater and Verkaufsberater who provide on-site consultation at construction sites. A direct e-commerce channel (Mein Brillux portal) and a native mobile app enable online ordering under a standing free-delivery policy (0 EUR shipping), with sales restricted to authorized commercial resellers and end customers meeting trade qualification criteria. Revenue is generated primarily from one-time sale of physical products across four horizontal segments: professional painting and plastering trades (primary), architects and planning professionals, industrial customers, and private consumers.

The company is led by four Geschäftsführer (Peter König, Robert König, Ulrike Nordemann, Michael Thompson) and operates parallel training and digital-service assets including the Brillux Akademie, the Lernwelt e-learning platform, a simpleclub apprentice partnership, Brillux Radio, and the Brillux Kreislauf free bucket recycling program. The legal structure is a German Kommanditgesellschaft (Brillux GmbH & Co. KG) with Brillux GmbH as the general partner, and the business carries no disclosed external institutional investors or parent company.

Name

Brillux

Legal name

Brillux GmbH & Co. KG

Website

https://brillux.de

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Brillux is a privately held, fifth-generation German family-owned manufacturer of paints, lacquers, facade systems, thermal insulation, and floor coatings, selling over 12,000 SKUs through 190+ branches across six European countries to trade painters, architects, industry, and consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Paint and Coating Product Sales: Brillux generates revenue primarily through the sale of paints, lacquers, coatings, and related chemical building materials. The company operates as a direct supplier and full-range provider (Vollsortmenter) with over 12,000 products. Products include interior/exterior paints, lacquers, wood/metal coatings, facade systems, thermal insulation materials, floor coatings, concrete repair, and wallcoverings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Brillux is a German manufacturer and direct supplier of paints, lacquers, coatings, and related building chemical products, offering a full assortment of over 12,000 SKUs across interior and exterior paints, facade systems, thermal insulation composite systems (WDVS), wood and metal coatings, floor and balcony coatings, and specialty products. The company serves professional trade customers, architects, industry, and private consumers through its branch network, field sales, and digital channels, complemented by technical advisory, training, and free delivery services.

Product overview

Brillux is a German paints and coatings manufacturer offering a comprehensive product portfolio organized around several core categories: interior and facade paints (including Superlux 3000, Sensocryl 266-268, Secolux 918, Secodur 920, Evocryl 200), facade systems (Siliconharz System, Silikat System, Organisches System), thermal insulation composite systems (WDVS with EPS and mineral wool options including Qju and MW Ecotop), wood and metal coatings (Lignodur product family including UltraGuard 580, VarioGuard 618, FlexGuard 871, and Lacryl-PU line for various substrates), floor and balcony coatings (Floortec System), and specialty products (KlimAir moisture-regulating system, Briplast spackling compounds). Beyond physical products, Brillux provides a digital ecosystem including the Mein Brillux customer portal, Brillux App for mobile access, Lernwelt e-learning platform, simpleclub training partnership, and Brillux Radio streaming service. The company operates over 190 branch locations across Germany, Italy, Netherlands, Austria, Poland, and Switzerland, serving trade professionals (painters, drywall contractors), commerce, industry, and planning professionals through direct delivery and consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Superlux 3000 Premium interior dispersion paint with long open time and matte finish (stumpfmatte), designed to minimize visible lap marks in raking light situations, suitable for allergy sufferers as part of a preservative-free formulation. Targeted at professional painters and quality-conscious private consumers for interior walls.
• Sensocryl (266, 267, 268) High-quality interior dispersion paints available in matte (266), silk-matte (267), and silk-gloss (268) finishes with disinfectant resistance and excellent cleaning capability. Designed for demanding environments such as hospitals, medical practices, kindergartens, and high-traffic residential areas. Sensocryl 267 holds Blauer Engel, AgBB, indirect food contact, and clean room certifications.
• Secolux 918 Silicon resin facade paint with Solartect photocatalytic self-cleaning technology providing long-term protection against algae and fungal growth without biocides, with light-reflecting microparticles that reduce facade temperature and prevent cracking. Targeted at professional facade painters and building owners.
• Secodur 920 Premium biocide-free facade paint that creates an exceptionally dry surface inhospitable to algae and fungi, featuring Solartect photocatalytic technology for automatic decomposition of dust and soot particles. Targeted at professional facade contractors and building owners seeking biocide-free solutions.
• Evocryl 200 100% pure acrylic facade paint with Evoflex technology for low dirt pickup and high weather resistance, suitable for mineral substrates and available with TSR (Total Solar Reflectance) formula for dark colors on thermal insulation systems.
• Evoflex System Facade protection system featuring highly weather-resistant and dirt-repellent properties for long-lasting building exteriors, providing durable color stability.
• Siliconharz System Silicon resin-based facade system offering weather protection, water-repellent properties, vapor diffusion capability, and algae/fungal resistance for building exteriors.
• Silikat System Silicate-based facade system suitable for historic lime plasters and hydraulic renders, offering high vapor diffusion and strong bonding through silicification with compatible substrates. Ideal for heritage preservation projects.
• WDVS (Wärmedämm-Verbundsysteme) Thermal Insulation Composite Systems Thermal insulation composite systems including EPS-based systems (EPS Prime, EPS Qju) for cost-effective insulation and mineral wool systems (MW Top, MW Ecotop) for highest fire protection and sound insulation requirements, available in all fire protection classes. Targeted at professional facade contractors and insulation installers.
• Qju WDVS Insulation System WDVS (thermal insulation composite system) component, positioned as an efficient and versatile insulation solution for facade applications.
• Lignodur Product Family Complete wood coating series including wood stains (lasures), wood oils, wood paints, and impregnations, available in water-based and solvent-based formulations for interior and exterior applications, with optional Protect quality for algae/fungal film protection.
• Lacryl-PU Product Line Water-based polyurethane-acrylic paints for various substrates including radiators, windows, doors, and general interior/exterior applications, featuring high white stability, yellowing resistance, and chemical resistance. Includes Lacryl-PU Heizkörperlack 265 for radiator applications.
• 2K-Aqua Lacke (Two-Component Water-Based Paints) Water-based two-component paints with highest resistance to chemicals, disinfectants, and mechanical stress. Suitable for hospitals, medical practices, kindergartens, and other heavily frequented facilities.
• Hydro-PU-Tec Series Water-based polyurethane paints for interior use with low odor, extremely low yellowing tendency, and very good surface hardness, including silk-matte (2088) and high-gloss (2084) variants, compliant with EN 71-3 toy safety standard.
• Multigrund 227 + MP-Dickschicht 229 Corrosion Protection System Complete corrosion protection system for metal substrates meeting DIN EN ISO 12944 standard requirements for long-term rust prevention on iron fences and metal constructions.
• Floortec System Floor coating system for balconies combining waterproofing and wear layer in single product. Includes Floortec 2K-Sealcon Top 832 for balcony waterproofing and systems meeting slip resistance requirements (R10, R11) for commercial kitchens and workshops.
• KlimAir System Moisture-regulating system that temporarily absorbs humidity from room air to prevent mold formation, recommended for bathrooms and moisture-prone areas.
• MyHome Tapetenkollektion (Wallpaper Collection) Wallpaper collection featuring floral prints, classic patterns, and custom digital prints for individual interior design.
• Briplast Spachtelmassen (Filling Compounds) Hand and spray-applied filling compounds for smoothing various substrates, filling joints and holes, with easy sandability for smooth wall and ceiling surfaces.
• CreaGlas Gewebe-System (Glass Fiber Mesh Reinforcement) Glass fiber mesh reinforcement system used with Sensocryl for fire protection classification (B1 according to DIN 4102) and surface reinforcement.
• LOGO-System (LOGO P 1000, LOGO P 2000) Silo and conveying technology for medium and large construction sites, eliminating manual mixing and carrying of materials, reducing setup time and packaging waste.
• AirCoat and Airless Spray Systems Machine spraying technology including AirCoat and Airless systems with membrane or piston pumps for efficient paint application compared to brush and roller methods, including low-pressure spray systems for reduced misting.

Quantifiable outcome

• Free delivery (0 EUR shipping costs) for all orders
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DAW (Deutsche Amphibolin-Werke / Caparol): DAW is a German family-owned paint and coating manufacturer and the most direct competitor to Brillux, operating the Caparol, Alpina, and Alligator brands with a comparable Vollsortmenter full-range trade model, dense branch distribution, and similar focus on painters and plasterers.
• Sto SE: Sto SE is a German-listed specialist in facade systems, thermal insulation composite systems (WDVS), and architectural coatings, directly overlapping with Brillux's facade, WDVS, and concrete-repair product lines and serving the same painter/plasterer trade channel.

Broad incumbents

• AkzoNobel: AkzoNobel is the global paint and coatings incumbent behind Dulux, Sikkens, and Herbol, serving both decorative and industrial segments. Its German trade business directly competes with Brillux in professional paints, lacquers, and facade coatings.
• PPG Industries: PPG is a global coatings giant with architectural and industrial product lines that compete in the same end-uses as Brillux, particularly in protective, decorative, and wood/metal coatings.
• BASF Coatings: BASF Coatings operates global automotive and industrial coatings brands (Glasurit, baslac, R-M) and competes with Brillux in OEM and refinish segments, while BASF's broader chemicals footprint overlaps with Brillux's raw-material sourcing and innovation.
• Sika AG: Sika is a Swiss specialty chemicals company active in concrete protection, sealants, waterproofing, and facade systems, with significant overlap to Brillux's Floortec balcony waterproofing, concrete repair, and facade product lines.
• Beckers Group: Beckers is a European industrial coatings specialist focused on coil and industrial coatings, comparable to Brillux's industrial-customer segment in metal coatings and OEM partnerships.
• Kansai Paint: Kansai Paint is a Japanese-listed global coatings manufacturer with automotive, decorative, and industrial product lines that overlap with Brillux's industrial and specialty coatings portfolio through its European operations.

Regional players

• Jotun: Jotun is a Norwegian-founded, EMEA- and Asia-focused coatings manufacturer whose decorative paints and protective coatings business competes in segments overlapping with Brillux, particularly in industrial and marine-adjacent coatings.
• Hempel: Hempel is a Danish coatings manufacturer with decorative and protective product lines serving European contractors and industry, comparable to Brillux in industrial and protective coating use cases, though with weaker German trade-channel presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/brillux

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brillux