What Optimum Medical does

Optimum Medical Limited is a UK-based medical device manufacturer founded in 2006 and headquartered in Leeds, West Yorkshire. The company designs, manufactures, and distributes healthcare lubrication products, urology devices, and intermittent self-catheterisation (ISC) systems, organised across three brand families: OptiLube (sterile medical lubricants and sachets), Ugo Urology (urinary drainage bags, catheters, and fixation devices), and Hunter Urology (ISC product range, acquired in 2022). The product portfolio spans single-use sterile lubricant gels, urinary drainage and fixation systems, and a broad range of intermittent self-catheterisation products serving both acute hospital and community/home-delivery use cases.

The company's products are listed on the NHS Drug Tariff Part IXA (appliances) and are supplied to every NHS hospital in the United Kingdom, with active procurement relationships across 300+ NHS Trusts. International distribution extends to 60+ countries via third-party distributor partnerships. Recent product activity includes the 2025 launch of ReadyCath Flex, a PVC-free ISC catheter, and the Ugo Box Connect, an NHS-only pre-connected catheterisation kit. The business model is anchored in regulated NHS reimbursement pricing for home-delivery/prescription volume, complemented by NHS acute hospital procurement contracts, international distributor sales, and direct-to-consumer availability via Amazon in selected SKUs.

Operationally, Optimum Medical competes on category breadth across three urology sub-segments, NHS formulary penetration, and incremental product innovation (PVC-free materials, pre-connected closed-system kits). The multi-brand structure allows segment-specific positioning but introduces portfolio management complexity. No disclosed headcount, revenue, funding, or ownership information is available in the input data.

Name

Optimum Medical

Legal name

Optimum Medical Limited

Website

https://optimummedical.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Optimum Medical is a UK-based medical device manufacturer founded in 2006, producing healthcare lubricants, urinary drainage devices, and intermittent self-catheterisation products supplied to every NHS hospital and distributed across 60+ countries via its OptiLube, Ugo Urology, and Hunter Urology brands.

Ownership category

akta.pro rank

Product category

Urology and Continence Care Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Surgical & Medical Instruments & Apparatus (3841), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

akta.pro secondary industries

Single-Use Medical Disposables & Procedure Kits (Drapes, Tubing, Catheters, Syringes, Custom Packs) (HLAHANAG), Infusion Sets, Catheters & Pump Consumables (HLAHAIAH), Single-Use Surgical Devices & Procedure Packs (Disposable instruments, drapes, kits) (HLAHADAM)

Keywords

• Urology medical devices
• Intermittent self-catheterisation
• Healthcare lubrication
• Continence care supplies
• Urinary drainage devices

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. NHS and Healthcare Trust Supply: Optimum Medical supplies medical devices directly to NHS hospitals (every NHS hospital in the UK) and over 300 NHS Trusts nationwide, including Primary, Secondary and Mental Health Trusts. Products are available on NHS Drug Tariff Part IXA.
2. International Distribution: Export sales to over 60 countries through international distributors. Products are sold in Europe, North America, Africa, Asia and Australia.
3. Private Healthcare Sector: Supply to private hospitals, care homes, GP surgeries, and retail pharmacies across the UK.
4. E-commerce Retail: Products sold through Amazon marketplace including Ugo Leg Bags, Ugo Sheath, Ugo Catheter Valve, and other urology products.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Optimum Medical manufactures and supplies medical devices for healthcare lubrication, urology, and intermittent self-catheterisation. The product portfolio includes sterile lubricating jellies, intermittent self-catheterisation catheters, urinary drainage bags, penile sheaths, Foley catheters, fixation devices, and procedure packs. Products are supplied to every NHS hospital in the UK and exported to over 60 countries through international distributors.

Product overview

Optimum Medical is a UK-based healthcare manufacturer specializing in Intermittent Self Catheterisation (ISC), Urology, and Healthcare Lubrication products. The company operates a multi-brand portfolio including the core OptiLube lubrication brand (OptiLube, OptiLube Zero, OptiLube Active, OptiLube Active CHG Free, OptiLube Syringes, Vue Ultrasound Gel) and the Ugo Urology range of drainage and fixation devices (Ugo Foley Catheters, Ugo Leg Bags, Ugo Pro Leg Bags, Ugo Sheath, Ugo 2L/3L Drainage Bags, Ugo Catheter Valve, and various fixation products including Ugo Fix Gentle, Ugo Fix Catheter Strap, Ugo Fix Sleeve, Ugo Fix Bag Belt, Multi Fix Gentle, Ugo Stand with Dignity, and Ugo Hanger). Following the 2022 acquisition of Hunter Urology, the company expanded to include ISC catheters under the Aloe brand (Aloe Hydro, Aloe Hydro+, Aloe Original, Aloe Meatal+, HunterCath, Smooth Nelaton) and ReadyCath Flex. Procedure and management packs (Ugo Pro, The Ugo Box, The Ugo Box [open-ended], Ugo Box Connect, Ugo 4 Weeks) round out the catheterisation solutions. Additional products include OptiPure, OptiPro wipes, Glycerine Swabsticks, OptiFlush SP, and Elo Adhesive Remover Spray. Products are distributed to over 60 countries globally and supplied to every NHS hospital in the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Ugo Urology: Brand offering catheter drainage and fixation devices including Ugo Leg Bags, Ugo Sheath, Ugo Foley Catheter Kit, Ugo 2L/3L Drainage Bags, Ugo Catheter Valve, and related fixation products.
• Hunter Urology
• OptiLube
• Vyne

Products and services

• OptiLube Water-soluble, transparent sterile lubricating jelly used to aid smooth insertion during clinical examinations and procedures. Available in single-use sachets and larger volume tubes for healthcare professionals and NHS use.
• OptiLube Zero Sterile lubricating jelly containing no carbomers, no parabens, and no chlorhexidine, formulated for optimal lubrication during diagnostic and therapeutic procedures for patients with sensitivities or contraindications.
• Vue Ultrasound Gel Medical diagnostic ultrasound gel acting as a conductor for ultrasound waves and allowing smooth probe movement during ultrasound procedures, available in sterile single-use 20ml sachets and non-sterile 250ml/1L bottles.
• OptiLube Active Catheterisation jelly in a pre-filled syringe containing 2% Lidocaine (local anaesthetic) and 0.05% Chlorhexidine Gluconate (antiseptic), developed for catheterisation prior to insertion to reduce pain and discomfort, available in 6ml and 11ml sterile single-use syringes.
• OptiLube Active CHG Free Catheterisation jelly in a pre-filled syringe containing 2% Lidocaine without Chlorhexidine Gluconate, suited to patients with contraindication or sensitivity to CHG. Available in 6ml and 11ml sterile single-use syringes.
• OptiLube Syringes Sterile catheterisation jelly pre-filled syringes containing no active ingredients, suitable for urethral or suprapubic catheterisation in patients with known sensitivities or contraindications to Lidocaine or Chlorhexidine.
• Ugo Leg Bags Urinary leg bags attaching to suprapubic or transurethral catheters or male urinary sheaths for continued use up to 7 days, featuring non-return valve, needle-free sample port, and kink-free tubing in community and hospital variants.
• Ugo Pro Leg Bags Ugo Leg Bags with fabric backing supplied together with a disposable apron and a pair of nitrile gloves in each sterile pouch, designed for attaching to catheters or sheaths for up to 7 days of continuous use.
• Ugo Sheath Penile sheath for male urinary incontinence offering an alternative to incontinence pads, made of 100% silicone and latex-free in standard and pop-on varieties in sizes 25mm-40mm.
• Ugo Foley Catheter Kit All silicone two-way Foley catheter with non-integrated 10mL balloon, licensed for long-term transurethral and suprapubic catheterisation, supplied with deflation and inflation syringes in sizes 12CH to 18CH.
• Ugo Foley Catheter Kit [open-ended] 100% silicone two-way catheter with open tip and separate channel for balloon inflation/deflation, supplied with sterile water pre-filled syringe for inflation and empty syringe for deflation, with perforated sleeve for aseptic insertion.
• Ugo 2L Drainage Bags 2-litre drainage bags for overnight or link drainage available in sterile and non-sterile variations with 90cm or 120cm kink-resistant tubing and T-tap, lever tap, or tear-strip drainage options.
• Ugo 3L Drainage Bags 3-litre drainage bag with kink-free 120cm tubing, non-return valve, and universal stepped connector, available in sterile and non-sterile options for overnight drainage of high urine output.
• Ugo Catheter Valve Sterile single-use drainage valve for intermittent urinary drainage from indwelling urethral or suprapubic catheters, featuring a safety lever to prevent accidental opening and 180-degree handle for single-handed operation.
• Ugo Fix Gentle (catheter clip) Non-sterile catheter fixation device with rotating clip using re-adhesive silicone gel pad for fixation of two-way indwelling urinary catheters (8CH-20CH), showerproof and breathable for up to 7 days of continuous use.
• Ugo Fix Catheter Strap Adjustable, reusable, and washable fabric strap with silicone technology for secure fixation of urethral catheters, suprapubic catheters, and sheath systems, available in five sizes up to 180cm.
• Ugo Fix Sleeve (leg bag holder) Washable knitted fibre leg bag holder with reinforced pocket for catheter leg bags, designed to reduce noise and contour to leg shape with graduated elastane support in five sizes.
• Ugo Fix Leg Bag Straps Elasticated, reusable, and washable straps that support urinary leg bags, enabling patient mobility, supplied as one 75cm and one 45cm strap per pair.
• Ugo Fix Bag Belt

Quantifiable outcome

• Products supplied to every NHS hospital in the UK
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Hunter UrologycoreStrategic or Co-development Partner · 1 January 2022In 2022, Hunter Urology joined the Optimum Medical Group. Hunter Urology is a UK-based specialist in self catheterisation and continence care. This partnership expanded Optimum Medical's product portfolio to include an extensive range of Intermittent Self-Catheterisation (ISC) catheters and meatal dilators alongside their existing urology device range.
• EcologiminorOthersOptimum Medical & Vyne worked closely with Ecologi during 2023 and funded 8000 trees to be planted as part of their sustainability initiative.
• Sion Biotext Medical LtdminorOEM/ Whitelabel/ Licensing PartnerOptiLube Zero is manufactured for Optimum Medical by Sion Biotext Medical Ltd under the name Cervilube. This is an OEM manufacturing partnership for the zero-carbomer, paraben, and chlorhexidine formulation.
• Bradford Hospitals CharityminorOthersBradford Hospitals Charity is Optimum Medical's Charity of the Year for 2023/2024. The company holds multiple fundraising charity events annually to support the charity.
• Leeds Hospitals CharityminorOthersOptimum Medical partnered with Leeds Hospitals Charity supporting Leeds Teaching Hospitals in delivering care to patients and families. In 2023, they raised £2,315 for the paediatric urology team.
• British Red CrossminorOthersOptimum Medical partnered with British Red Cross supporting emergency responders in the UK and worldwide. They raised £5,391 for the organisation.
• MT Promedt Consulting GmbHminorOthersMT Promedt Consulting GmbH acts as Optimum Medical's EC Authorised Representative based in St. Ingbert, Germany, handling regulatory compliance for the European market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coloplast: Global leader in ostomy, continence care (catheters, leg bags), and wound care. Directly comparable product categories (intermittent catheters, drainage bags, sheaths) and overlapping NHS customer base. The dominant incumbent Optimum Medical competes against in UK tenders.
• Hollister Incorporated: US-based continence care and ostomy manufacturer with a broad intermittent catheter portfolio (e.g., VaPro, Apogee). Highly comparable in catheter, leg bag, and drainage bag categories and competes for the same NHS Trust and international distributor relationships.
• Convatec: Listed medical device company focused on continence care, ostomy, and advanced wound care. Overlaps directly with Optimum Medical's catheter, drainage, and fixation portfolios and is a frequent competitor in NHS procurement frameworks.
• Wellspect Healthcare: Subsidiary of Mölnlycke Health Care, specialist in intermittent self-catheterisation (LoFric catheters) and bowel management. Directly comparable as an ISC-focused peer and competes with the Hunter/Aloe product line acquired by Optimum Medical.
• Teleflex: Diversified medical device company with a significant urology franchise (catheters, drainage, lubrication). Competes in the same clinical use cases as Optimum Medical across UK NHS and international hospital sales.
• Manfred Sauer: UK distributor of Manfred Sauer (German) urology devices including intermittent catheters and leg bags. Direct niche peer in the UK continence care market, particularly competing in the ISC and drainage bag categories.
• Mediplus: UK-based medical device manufacturer focused on continence care and wound drainage products. Comparable scale and product overlap with Optimum Medical, particularly in NHS-facing catheter and drainage bag categories.
• Great Bear Healthcare: UK-based specialist in intermittent catheters, drainage bags, and continence accessories. Close mid-market peer competing for the same NHS Trust and community catheterisation contracts.

Broad incumbents

• B. Braun: Large diversified medical device and pharmaceutical company with a urology/continence care division and broad NHS presence. Overlaps on catheters, drainage, and irrigation products but operates across many other clinical verticals as well.
• Medline Industries: Large US-based medical supplies manufacturer and distributor with a urology and continence care range. Broader portfolio than Optimum Medical but competes in similar NHS and private hospital procurement channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/OptimumMedical
• Facebookfacebook.com/OptimumMedicalSolutions
• LinkedInlinkedin.com/company/optimum-medical-solutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optimum Medical