Southwest Medical Center

What Southwest Medical Center does

Southwest Medical Center is a private non-profit community hospital founded in 1964 and headquartered in Liberal, Kansas. The organization operates a main hospital facility alongside a network of 12 outpatient clinic locations spanning Southwest Kansas (Liberal) and the Oklahoma panhandle (Guymon and Beaver). It serves a general patient population across primary care, specialty care, emergency, and acute care needs, with a clinical staff of 501-1000 employees.

The hospital delivers a comprehensive service mix including 24-hour emergency care, a full diagnostic imaging department (CT, MRI including short bore MRI, 3D mammography, DEXA, nuclear medicine, ultrasound, and diagnostic radiology procedures), a CAP- and CLIA-accredited 24/7 laboratory, surgical services staffed by board-certified surgeons, obstetrics and gynecology, orthopedics and sports medicine, physical therapy, and wound care including hyperbaric oxygen therapy. Its Skilled Nursing Unit holds a 5-star CMS rating. The center partners with the WesleyCare Telemedicine Network to provide 24/7 stroke and neurology consultations via a telemedicine robot, and offers a SANE-nurse-led forensic program for sexual assault victims. The center also maintains a Patient Portal and Health Library for digital patient engagement.

Southwest Medical Center's business model is primarily fee-for-service healthcare delivery, with revenue generated through insurance reimbursement (Blue Cross/Blue Shield, Medicare, Medicaid, VA, TRICARE, Worker's Compensation) and patient payments. Its go-to-market is direct-to-consumer through its physical facility network, supplemented by community outreach (health fairs, CPR classes, bilingual childbirth classes) and internal provider referral pathways. Distribution is entirely physical across its 12 owned-and-operated clinic and hospital locations, with no disclosed digital health product or remote-first offering beyond the patient portal. The center is governed by a Board of Trustees consistent with community-based non-profit ownership.

Name

Southwest Medical Center

Legal name

Southwest Medical Center

Website

https://swmedcenter.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Southwest Medical Center is a private non-profit community hospital in Liberal, Kansas, operating a main hospital and 12 outpatient clinics across Southwest Kansas and the Oklahoma panhandle, serving rural patients with emergency, diagnostic imaging, surgical, specialty, and skilled nursing services.

Ownership category

akta.pro rank

Product category

Community Acute Care Hospital

NAICS

Ambulatory Health Care Services (621), Outpatient Care Centers (6214), Diagnostic Imaging Centers (621512), Offices of Physicians (62111)

SIC

Services-Hospitals (8060), Services-Specialty Outpatient Facilities, Nec (8093), Services-Medical Laboratories (8071)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industry

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN)

Keywords

• Acute care hospital
• Outpatient clinic network
• Diagnostic imaging
• Emergency medical services
• Community healthcare

Headquarters

HQ city

Liberal

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Patient Services Revenue: Healthcare services including emergency care, diagnostic imaging, laboratory services, surgical services, skilled nursing, and outpatient clinic visits. Revenue generated through insurance reimbursement and patient payments.
2. Insurance Reimbursement: Accepts Blue Cross/Blue Shield, VA, TRICARE, Worker’s Compensation, Medicare, and Kansas and Oklahoma Medicaid for patient services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Southwest Medical Center is a community hospital and outpatient care provider offering 24-hour emergency care, diagnostic imaging, surgical services, obstetrics and gynecology, orthopedics and sports medicine, wound care with hyperbaric oxygen therapy, skilled nursing, family medicine, and rehabilitation services. Care is delivered through a main hospital in Liberal, Kansas and a network of 12 outpatient clinics spanning Southwest Kansas and the Oklahoma panhandle, with telemedicine-enabled stroke and neurology consultations via partnership with the WesleyCare Telemedicine Network.

Product overview

Southwest Medical Center is a healthcare facility offering a comprehensive range of medical services through its hospital and outpatient clinic network. The organization provides core clinical services including 24-hour emergency care, cardiac rehabilitation, laboratory services, surgical services, hospitalist program, skilled nursing, and telemedicine. Its diagnostic imaging department offers multiple advanced modalities including CT scan, MRI, 3D mammography, DEXA bone density scan, nuclear medicine, ultrasound, and various diagnostic radiology procedures (Upper GI, Swallow Study, Small Bowel Series, IVP, HSG, Barium Enema, VCUG). Specialty care services include obstetrics & gynecology, orthopedics & sports medicine, physical therapy, wound care with hyperbaric oxygen therapy, family medicine, and sexual assault forensic services. The outpatient clinic network includes primary care, specialty care, and women's health clinics across Liberal, KS and Guymon, OK. Patient-facing digital services include a Patient Portal and Health Library. Community education programs include CPR training and childbirth classes.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-Hour Emergency Care 24-hour emergency room services staffed by physicians, registered nurses, and support staff, treating emergencies including stroke, chest pain, abdominal pain, and fractures for patients in Southwest Kansas and surrounding areas.
• Cardiac Rehabilitation Comprehensive fitness and education program helping patients manage heart conditions or recover from cardiac events, including exercise, diet education, tobacco cessation, and stress management.
• Diagnostic Imaging Services Comprehensive imaging department offering CT, MRI, mammography, DEXA, nuclear medicine, ultrasound, and diagnostic radiology procedures, accredited by the American College of Radiology for patients requiring diagnostic imaging.
• Laboratory Services 24/7 laboratory services for inpatients and emergency patients and weekday outpatient services, with chemistry, hematology, and urinalysis departments, accredited by the College of American Pathologists and CLIA certified.
• Obstetrics & Gynecology Comprehensive women's health services including routine and high-risk pregnancy care, gynecological services, birth control, laparoscopic hysterectomy, and women's specialty care at multiple locations for women in Southwest Kansas and the Oklahoma panhandle.
• Orthopedics & Sports Medicine Orthopedic and sports medicine care including arthroscopy, fracture fixation, joint replacement, spine surgery, wound care, and hyperbaric oxygen therapy for patients needing musculoskeletal and sports-related care.
• Physical Therapy Comprehensive rehabilitation services treating orthopedic injuries, auto accidents, workplace injuries, sports injuries, joint replacement, stroke, and neurological disorders.
• Wound Care Specialized treatment for chronic, non-healing wounds including arterial ulcers, diabetic foot ulcers, burns, and compromised grafts, with hyperbaric oxygen therapy services delivered in a pressurized 100% oxygen chamber.
• Hospitalist Program Inpatient care coordination provided by physicians and physician assistants specializing in hospital medicine who coordinate treatment, communicate with primary care providers, and arrange post-discharge prescriptions for hospitalized patients.
• Surgical Services General surgery services including gastrointestinal, endocrine, laparoscopic, breast, hernia repair, endoscopy, and head and neck procedures performed by board-certified surgeons for patients needing surgical intervention.
• Telemedicine (Stroke and Neurology) Remote stroke and neurology consultations using telemedicine robot technology in partnership with the WesleyCare Telemedicine Network, providing real-time, fully interactive 24/7 access to stroke-trained neurologists for emergency and acute neurological patients.
• Skilled Nursing Short-term skilled care nursing and rehabilitation services for Medicare, private pay, and privately insured geriatric patients, with a 5-star CMS rating and Kansas Department of Health & Environment licensure.
• Sexual Assault Forensic Care Forensic program providing compassionate medical forensic exams, evidence collection, STI testing and treatment, pregnancy prevention, and victim support services by SANE-trained nurses for patients who have experienced sexual assault and other forms of violence.
• Family Medicine Primary care services for patients of all ages including sick visits, preventive care, immunizations, pediatric care, women's health, men's health, and chronic disease management at family care centers.
• SWMC Clinic Network Network of outpatient clinics including 15th Street Family Care Center, Beaver Family Care Center, General Surgery Care Center, Knudsen Clinic for Women's Health, Liberal Family Medicine Care Center, McMurry Family Care Center, Orthopedic & Sports Medicine Care Center, Southwest Care Center, Southwest Primary Care Center, Women's Specialty Care Centers of Liberal and Guymon, and Wound Care Center.
• CPR / BLS Certification Classes Community CPR and BLS training classes teaching cardiac arrest recognition and response, with combined CPR/BLS/First Aid option available for community members and healthcare trainees.
• Childbirth Classes Educational childbirth preparation classes offered to expectant parents in English and Spanish, providing prenatal education at Southwest Medical Center Conference Room 2.

Quantifiable outcome

• 5-star CMS rating for Skilled Nursing Unit
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WesleyCare Telemedicine NetworkcoreTechnology or IntegrationPartnership with WesleyCare Telemedicine Network enables Southwest Medical Center to offer stroke and neurology services through telemedicine technology. Using a telemedicine robot, patients and physicians connect with real-time, fully interactive consultations with highly trained neurologists, providing 24/7 access to stroke-trained specialists without requiring transfers to larger facilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• LifePoint Health: Large for-profit operator of community and rural hospitals across the U.S., including markets in Kansas; relevant as a potential strategic acquirer or operating partner for an independent rural system like SWMC.
• HCA Healthcare: Largest for-profit hospital operator in the U.S., serving as the upper bound for scale, operating efficiency, and capital structure comparables in the community hospital segment.
• Ardent Health Partners: Mid-size for-profit hospital operator with a portfolio of community and regional acute care hospitals; comparable as a broad incumbent in the same operating segment, though focused on larger markets than Liberal, KS.
• Tenet Healthcare: Major for-profit hospital and ambulatory care operator with significant rural and community hospital exposure through subsidiaries like Conifer Health; relevant as a broad incumbent and potential strategic counterparty.
• Community Health Systems: One of the largest for-profit rural and community hospital operators in the U.S., with material overlap in service mix, payer exposure, and operating model; serves as a benchmark for how a scaled rural hospital system can be run.

Direct peers

• Western Plains Medical Complex: Community hospital in Dodge City, KS serving a similar rural Southwest Kansas catchment with comparable multi-specialty, emergency, and outpatient clinic services; directly comparable in size, geography, and service mix to Southwest Medical Center.
• Kearny County Hospital: Critical access hospital in Lakin, KS providing acute, emergency, outpatient, and specialty services in a rural Southwest Kansas setting; directly comparable peer in scale and service mix.
• Pawnee Valley Community Hospital: Non-profit community hospital in Larned, KS offering emergency, surgical, outpatient, and specialty care across central Kansas; a comparable rural acute care operator with similar size and payer mix.
• Hamilton County Hospital: Community hospital in Syracuse, KS providing emergency, inpatient, and outpatient services to a rural Western Kansas population; comparable peer for non-profit rural acute care delivery.
• Citizens Medical Center: Independent non-profit community hospital in Colby, KS providing acute care, emergency, surgical, and outpatient services to a rural Northwest Kansas population; structurally and operationally similar to SWMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/SWMCMedCenter
• Facebookfacebook.com/swmcliberal

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Medical Center