Vitafor

What Vitafor does

Vitafor is a Brazilian nutritional supplements company founded in 2005 in Sorocaba, São Paulo, operating as a private, nationally-owned manufacturer (the company explicitly states it has no foreign capital investment). It produces and distributes an extensive portfolio of over 200 products across vitamins and minerals, proteins and amino acids, omega-3s, collagens, creatines, digestive health, weight management, sleep, beauty, and hospital-grade enteral nutrition, under a multi-brand structure: the core Vitafor supplement brand, the Vitafor Science scientific portal targeting healthcare professionals (launched 2016, relaunched 2024), and the Fitzei healthy snacks brand (launched 2025). Manufacturing is vertically integrated through the company's own factory in Sorocaba, with proprietary and licensed production technologies including Creapure for creatine, BodyBalance for plant proteins, Verisol for collagen, PureAmino for amino acids, Palatinose for carbohydrates, and Oliola for olive-derived extracts.

The company's business model combines direct-to-consumer e-commerce through vitafor.com.br with iOS/Android mobile apps, WhatsApp commerce, a subscription/recurring delivery program (ASSINATURA), and a reseller/retail channel. It sells both to end consumers and through a dedicated prescriber portal to nutritionists and doctors, a positioning that has earned it 10 consecutive years as the TOP OF MIND brand most recommended by healthcare professionals in Brazil. Product prices range from approximately R$9 to R$600, with a commonly applied 25% discount, 6x interest-free credit card installments, 5% PIX discounts, and free shipping above R$239. Multiple international certifications — IAOS, IFOS, IKOS, FDA Food Facility Registration, and FSSC 22000 in progress — underpin an international expansion that began with Europe in 2024, with the US market enabled by FDA registration.

Name

Vitafor

Legal name

Vitafor

Website

https://vitafor.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Vitafor is a Brazilian manufacturer of nutritional supplements (vitamins, proteins, omega-3s, collagens, amino acids, and clinical nutrition) sold directly to consumers and prescribed by nutritionists and doctors. The company operates three brands — Vitafor, Vitafor Science, and Fitzei — from its Sorocaba factory, serving Brazilian and European markets.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Probiotics & Digestive Health Supplements (CRADAGAF), Medical & Clinical Nutrition Beverage Production (Oral Nutritional Supplements) (AFAFAFAJ), Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

Keywords

• Nutritional supplements
• Sports nutrition products
• Omega-3 supplements
• Plant-based supplements
• Vitamin and mineral supplements

Headquarters

HQ city

Araçoiaba Da Serra

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct-to-Consumer Supplement Sales: Vitafor generates revenue through direct sales of nutritional supplements to end consumers via its e-commerce platform, mobile apps, and WhatsApp commerce. The company offers over 200 products across categories including vitamins, proteins, amino acids, omegas, collagens, and specialty supplements. Revenue is generated through one-time purchases and subscription/recurring purchase options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Vitafor manufactures and sells an in-house produced portfolio of more than 200 nutritional supplements — including vitamins, minerals, whey and plant-based proteins, creatine, collagen, omega-3, amino acids, pre/probiotics, sleep and weight management formulas, and hospital enteral nutrition — directly to consumers via e-commerce, mobile apps and WhatsApp, and through healthcare professional recommendation and retail resellers in Brazil. The company operates its own Sorocaba SP factory, runs the Vitafor Science professional portal, and sells the Fitzei healthy-snack brand launched in 2025.

Product overview

Vitafor is a Brazilian nutritional supplement company operating as a multi-brand platform with three main brands: Vitafor (core supplements), Vitafor Science (healthcare professional portal), and Fitzei (healthy snacks). The core Vitafor brand offers an extensive portfolio of over 200 products across categories including Omega-3 supplements (OMEGAFOR® line), creatine products (CREATINE, CREAFORT® with Creapure technology), collagen supplements (COLAGENTEK® with Verisol® technology), whey and plant-based proteins (ISOCRISP®, WHEY FORT®, ISOFORT®), vitamins and minerals (VITA D3®, VITA C3®, MULTIVITAMÍNICO IMUNOMULT®), amino acids (GLUTAMAX®, BCAAFORT®, BETA-ALANINA, AMINOVITA®), digestive health products (SIMFORT®, ENZYFOR®, LACZYME®), sleep support (SLEEFOR, MELATONINA), weight management (LIPIX 6®, TERMO PLUS®), and hospital-grade nutrition (ENTERAL COMP®, SUSTEVIT®). The company also offers bundled kits for specific wellness routines. Vitafor is recognized as the Brazilian leader in prescriptions by nutritionists and doctors, with 20 years of market presence.

Differentiator

Problem solved

Functional benefit

Brands

• Vitafor Science: Portal científico lançado em 2016 para apoiar profissionais de saúde com informação atualizada e confiável (Scientific portal launched in 2016 to support health professionals with updated and reliable information)
• Fitzei

Products and services

• OMEGAFOR® PLUS
• MEGA DHA®
• OMEGAFOR® VEGAN
• OMEGAFOR® FAMILY
• OMEGAFOR® VISION
• Ômega 3 EPA DHA
• CREATINE / Creatina Monohidratada
• CREAFORT® Creatina Creapure
• COLAGENTEK®
• COLAGENTEK® TIPO II
• COLAGENTEK® PROTEIN - BODYBALANCE®
• ISOCRISP® WHEY
• ISOCRISP® PLANT
• WHEY FORT® 3W
• WHEY PROTEIN WPC
• WHEY PROTEIN ISOLATE
• ISOFORT® BEAUTY
• ISOFORT® PLANT
• VITA D3®
• VITA D3® + K2
• VITA D3® Vit. C + Zinco
• VITA C3®
• VITAMINA B12
• MULTIVITAMÍNICO IMUNOMULT®
• COQ-10: Coenzima Q10 e Vitamina E
• CURCUMA PLUS®
• GLUTAMAX® L-Glutamina
• BCAAFORT®
• BETA-ALANINA
• NAC: N-acetil L-cisteína
• ARGINOFOR® L-Arginina
• AMINOVITA®
• SIMFORT® line (SIMFORT, SIMFORT PLUS, SIMFORT ULTRA, SIMFORT FIBRAS, SIMCAPS)
• ENZYFOR®
• LACZYME® Enzima lactase
• SLEEFOR (formerly SLEEPFOR)
• MELATONINA
• EPAFOR (formerly HEPATOFOR)
• LIPIX 6®
• TERMO PLUS®
• VITATEA® ENERGY and EQUILIBRIUM
• COLOSFORT LACTOFERRIN
• HYALURONIC HAIR
• PRÓPOLIS VITAFOR
• BORAPRIM®
• PROFEM® Óleo de Prímula
• RESVERATROL PLUS
• PALATINOSE™
• CARBOFOR®
• ENDURANCE ENERGY GEL and ENDURANCE CAFFEINE GEL
• MCT and MCT com AGE
• V-FORT® ULTRA
• V-COFFEE ENERGY BOOST
• FITZEI® Barra de Proteínas and Snacks Proteicos
• ENTERAL COMP® and ENTERAL COMP® FIBRAS
• SUSTEVIT®
• Vitafor Kits (Treino Contínuo 2.0, Ritmo Ativo, Equilíbrio Imunológico, Diário, Mobilidade, Jornada Ultra, Essencial Sabor, Praticidade Plus, Rotina Inteligente, Movimento Diário)
• Vitafor ASSINATURA Subscription Program

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• GFSI (Global Food Safety Initiative)coreOthers · 1 January 2024Vitafor is pursuing FSSC 22000 certification which will provide GFSI recognition. GFSI is a non-profit organization that establishes global food safety standards.
• CRN (Council for Responsible Nutrition)coreOthersCRN membership - Vitafor is a pioneer and the only company in Latin America to achieve this membership. The Council for Responsible Nutrition ensures quality, ethical responsibility in manufacturing, transparency, and truthfulness in communication and marketing.
• FDA (Food and Drug Administration)coreOthersVitafor achieved Food Facility Registration (FFR) with the US FDA as part of international expansion strategy. This registration is required for companies seeking to commercialize food products in the US market and demonstrates commitment to food safety and quality.
• IAOS (International Association for Official Statistics)majorTechnology or IntegrationFirst Brazilian company to obtain IAOS certification for algae-based oil products. Rigorous testing including active ingredient verification, contaminant presence, and stability testing.
• IFOS (International Fish Oil Standards)majorTechnology or IntegrationOldest fish oil certification through Nutrasource that tests Omega-3 products for elevated quality, safety, and purity standards. Results are publicly shared online.
• IKOS (International Krill Oil Standards)majorTechnology or IntegrationCertification demonstrating krill oil quality and providing consumers with transparent product comparison. Krill Vit product results available for verification.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/vitafornutrientes
• Facebookfacebook.com/vitafor
• LinkedInlinkedin.com/company/vitafor
• Instagraminstagram.com/vitafornutrientes
• Pinterestbr.pinterest.com/vitafornutrientes
• TikToktiktok.com/@vitafornutrientes
• Xx.com/vitafornutri

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitafor