Evander Management

What Evander Management does

Evander Management is recorded in firmographics as a private investment vehicle associated with John Holdsworth's family, founded in 1988 and based in Wellington, New Zealand, with 1-10 employees. The operating assets linked to the entity are the New Zealand White Pages and Yellow Pages directory businesses, legally held under Thryv New Zealand Ltd., which operate whitepages.co.nz and yellow.co.nz.

The operating business is a multi-product directory and digital marketing platform serving two distinct customer groups: New Zealand consumers seeking residential and business contact information via the free White Pages directory, and New Zealand small and medium businesses seeking online visibility, advertising, and marketing execution. The core product backbone is the Yellow Pages business directory and Yellow Profile listing-management tool, supported by a modular suite of digital marketing add-ons: SEO, Search Ads, Display Ads, Google Search Ads, Google Display Ads, Facebook Ads, Website design, Online Store e-commerce, Google My Business management, and Marketing Automation & CRM. A print directory product (Yellow Books) remains part of the portfolio alongside a network of vertical discovery sites including Finda, Menus, NZ Tourism Guide, and Call 018.

The revenue model is a platform-plus-modules SMB marketing and directory subscription structure: free consumer access to the directory generates audience that is monetized through paid business listings, profile management, and upsold digital advertising and web services. The most senior named leader is Chief Executive Officer Tracey Taylor. The input contains no disclosed revenue, headcount, or capital structure data for the operating business itself.

Name

Evander Management

Legal name

Thryv New Zealand Ltd.

Website

https://whitepages.co.nz

Company type

Private

Founded year

1988

Headcount range

101–250 employees

Short description

Evander Management is a Wellington, New Zealand family investment vehicle linked to the White Pages and Yellow Pages directory businesses operated under Thryv New Zealand Ltd., serving NZ consumers with free people-and-business search and NZ SMBs with listings and digital marketing modules.

Ownership category

akta.pro rank

Product category

Business Directory & Digital Marketing Services

NAICS

Advertising Agencies (541810), Directory and Mailing List Publishers (51314), Media Buying Agencies (541830), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industries

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Business directory services
• Online advertising platform
• Digital marketing solutions
• Business listing management
• Search marketing services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Core offering

Evander Management operates New Zealand's White Pages and Yellow Pages directory platform, providing free residential and business lookup services alongside a suite of paid digital marketing offerings for NZ businesses. The commercial core is selling business directory listings (Yellow Pages, Yellow Profile), paid search and display advertising (Search Ads, Display Ads, Google Search Ads, Google Display Ads, Facebook Ads), SEO, website and online-store build solutions, Google My Business management, Marketing Automation & CRM, and print Yellow Books advertising to local businesses.

Product overview

Yellow NZ operates a multi-product marketing and directory platform. The core offerings include the White Pages and Yellow Pages directories (residential and business search directories), supported by a suite of digital marketing products including Yellow Profile for business listing management, SEO services, and various paid advertising solutions (Search Ads, Display Ads, Google Search Ads, Google Display Ads, Facebook Ads). Additional solutions include Website and Online Store for web presence and e-commerce, Marketing Automation & CRM for customer management, and Yellow Books for print advertising. The portfolio follows a platform-plus-modules architecture where the directories serve as the foundational product, with add-on digital marketing and web solutions enabling businesses to establish and grow their online presence.

Differentiator

Problem solved

Functional benefit

Products and services

• White Pages A free residential and business directory service in New Zealand that allows consumers to search for people and business contact information, including international calling codes, hospital, JP, postcode, and school finder tools.
• Yellow Pages A business directory listing product that connects consumers searching for local services with NZ businesses that advertise in the Yellow Pages directory.
• Yellow Profile A business profile management tool that allows NZ businesses to manage their online presence, listings, and information displayed across the Yellow NZ directory and marketing channels.
• Search Engine Optimisation (SEO) Search engine optimization services designed to improve NZ businesses' organic visibility in search results and drive qualified traffic to their websites.
• Search Ads Paid search advertising services that drive targeted traffic to NZ business websites via search engine ad placements, managed by Yellow NZ.
• Display Ads Visual display advertising delivered across ad networks to build brand awareness for NZ businesses.
• Google Search Ads Google-specific paid search advertising campaigns managed by Yellow NZ to place NZ businesses in front of high-intent Google searchers.
• Google Display Ads Banner and visual advertising placements across Google's display network, sold and managed by Yellow NZ on behalf of NZ businesses.
• Facebook Ads Social media advertising services on the Facebook platform, managed by Yellow NZ for NZ businesses seeking reach and engagement on Facebook.
• Website Website design and development solution that builds and delivers business websites for NZ SMB customers.
• Online Store E-commerce solution that enables NZ businesses to sell products online through a Yellow NZ-built online store.
• Google My Business Service to set up, manage, and optimize NZ businesses' Google business listings for improved performance in local search results.
• Yellow Books

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights4 records

Customer concentration

• Xx.com/yellownz
• Facebookfacebook.com/yellownz
• LinkedInlinkedin.com/company/332628

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evander Management