Easy Pickins
Easy Pickins is a privately held, 1977-founded women's fashion retailer operating 30+ physical stores across the U.S. Northeast and a Shopify e-commerce site, selling affordable trendy clothing, shoes, and accessories to value-conscious women.
- Company typePrivate
- Founded1977
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Easy Pickins does
Easy Pickins is a privately held, 251-500 employee women's fashion retailer founded in 1977 in Bayonne, New Jersey, now operating over 30 physical stores across New York, New Jersey, and Pennsylvania and a Shopify-based direct-to-consumer e-commerce site at easypickins.com. The assortment spans three core categories: clothing (bottoms, tops, dresses, jackets, jeans, jumpsuits, sweaters, swimwear, and plus sizes), shoes (boots, flats, heels, sneakers, sandals, wedges, flip flops), and accessories (belts, handbags, hats, gloves, jewelry, lingerie, scarves, socks, sunglasses), with curated sale sections and a "Popular Items" collection powering discovery.
Revenue is generated entirely through one-time retail transactions at unit-based pricing, supplemented by a promotional newsletter offering coupons of up to 20% off and free U.S. shipping above a $50 order threshold. Payment rails include Visa, MasterCard, Discover, American Express, and PayPal; fulfillment is handled via UPS and USPS from a Newark, NJ returns/fulfillment hub at 420 Ferry Street, while corporate operations sit at 450 Fashion Ave #701 in Manhattan's garment district. The company accepts seven currencies (USD, EUR, GBP, CAD, AUD, INR, JPY) at checkout, suggesting nascent international online demand capture.
Customer-facing marketing runs through Facebook, Twitter, and Instagram social channels plus an email newsletter funnel that anchors a first-purchase 20%-off incentive. No external funding, acquisitions, patents, awards, or management bios are disclosed, and no AI/ML capabilities are mentioned; the technology stack is a standard Shopify storefront without a public API, app, or documented developer ecosystem.
Easy Pickins firmographics
Firmographics- Name
- Easy Pickins
- Legal name
- Easy Pickins
- Website
- https://easypickins.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Easy Pickins is a privately held, 1977-founded women's fashion retailer operating 30+ physical stores across the U.S. Northeast and a Shopify e-commerce site, selling affordable trendy clothing, shoes, and accessories to value-conscious women.
- Ownership category
- akta.pro rank
Easy Pickins industry classification
Industry- Product category
- Women's Fashion Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Hard Discount Neighborhood/Small-Box Formats (CRAEAIAB)
- akta.pro secondary industry
- Extreme Value General Merchandise Discounters (CRAEAAAE)
Keywords
Where Easy Pickins is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Easy Pickins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Merchandise Sales: Direct-to-consumer sales of women's fashion apparel, shoes, and accessories through both physical retail stores and e-commerce website. Products are sold at retail price points with regular promotional discounts and seasonal sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Easy Pickins product offering
Product offeringCore offering
Easy Pickins is a women's fashion retailer that sells affordable trendy clothing, shoes, and accessories. The company operates a Shopify-based e-commerce website alongside a chain of over 30 physical retail boutiques located in New York, New Jersey, and Pennsylvania. Its product assortment spans bottoms, tops, dresses, jackets, jeans, jumpsuits, sweaters, swimwear, plus sizes, footwear, and fashion accessories targeted at style-conscious women.
Product overview
Easy Pickins is a women's fashion retailer offering affordable clothing, shoes, and accessories through both e-commerce and 30+ physical store locations. The company operates a Shopify-based e-commerce platform organized into three core product lines: Clothing (encompassing bottoms, tops, dresses, jackets, jeans, jumpsuits, sweaters, swimwear, and plus sizes), Shoes (including boots, flats, heels, sneakers, sandals, wedges, and flip flops), and Accessories (belts, handbags, hats, gloves, jewelry, lingerie, scarves, socks, and sunglasses). Additionally, the company offers sale sections for discounted clothing, shoes, and accessories. The e-commerce platform supports online shopping with multiple payment options (Visa, MasterCard, Discover, American Express, PayPal) and shipping via UPS and USPS, while maintaining physical retail presence across New York, New Jersey, and Pennsylvania.
Differentiator
Problem solved
Functional benefit
Companies that use Easy Pickins
Customer profileSegments3 records
Ideal customer profiles3 records
Easy Pickins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Easy Pickins partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Easy Pickins competitors and assessment
Company assessmentDirect peers
- Citi Trends: Citi Trends is a value-focused apparel and accessories retailer operating small-box urban and suburban stores — directly comparable to Easy Pickins in customer demographic, price point, and store format, though with broader geographic reach.
- Rainbow Shops: Rainbow Shops is the closest direct competitor to Easy Pickins — a U.S. value-fashion chain selling trendy women's apparel, shoes, and accessories at low price points, primarily through small-box strip-mall locations in the Northeast, Mid-Atlantic, and Southeast.
- rue21: rue21 is a value-priced specialty apparel retailer targeting trend-seeking young women, with both physical stores and a Shopify-style e-commerce site — closely matching Easy Pickins' customer, assortment, and channel mix.
- Francesca's: Francesca's operates small-box boutiques selling women's clothing, shoes, and accessories to a similar fashion-savvy but value-conscious customer — overlapping closely with Easy Pickins' assortment and store format.
- New York & Company (RTW Retailwinds, successor brands): NY&C was a women's fashion specialty retailer focused on affordable, trend-led apparel with strong mall presence in the Northeast — historically the most format-comparable peer to Easy Pickins despite a slightly higher price point.
Emerging players
- Fashion Nova: Fashion Nova is a digitally native, trend-driven women's apparel brand with strong social-media-driven acquisition — competing with Easy Pickins for the same trend-conscious, value-oriented customer but operating without brick-and-mortar stores.
- SHEIN: SHEIN is the dominant digital-native fast-fashion retailer targeting trend-seeking women at ultra-low price points — a key competitive disruptor to Easy Pickins' value-fashion positioning, though operating purely online without a physical store footprint.
Broad incumbents
- TJX Companies (TJ Maxx / Marshalls): TJX's TJ Maxx and Marshalls banners sell branded apparel, shoes, and accessories at value prices through off-price physical retail — competing with Easy Pickins for the same value-fashion customer, though operating a much larger, diversified off-price model.
- H&M: H&M is a global fast-fashion incumbent offering trend-led women's apparel, footwear, and accessories at accessible price points across a much broader footprint — a comparable price/value proposition but at substantially larger scale and geographic reach.
- Primark: Primark is a European value-fashion incumbent offering low-priced trend-led apparel through large-format physical stores — competing with Easy Pickins on price and trend cycle, but with significantly larger store sizes and a primarily physical-only model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Easy Pickins social profiles
Digital presenceEasy Pickins financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Pickins leadership team
Management profileNumber of profiles
Easy Pickins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Pickins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Pickins
What does Easy Pickins do?
Easy Pickins is a women's fashion retailer that sells affordable trendy clothing, shoes, and accessories. The company operates a Shopify-based e-commerce website alongside a chain of over 30 physical retail boutiques located in New York, New Jersey, and Pennsylvania. Its product assortment spans bottoms, tops, dresses, jackets, jeans, jumpsuits, sweaters, swimwear, plus sizes, footwear, and fashion accessories targeted at style-conscious women.
Is Easy Pickins a public or private company?
Easy Pickins is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Pickins founded?
Easy Pickins was founded in 1977. It employs 251 to 500 people.
Where is Easy Pickins based?
Easy Pickins is headquartered in New York, United States, in the North America region.
How does Easy Pickins make money?
One revenue line is on record: retail Merchandise Sales.
Who are Easy Pickins's main competitors?
Direct peers on record are Citi Trends, Rainbow Shops, rue21, Francesca's and New York & Company (RTW Retailwinds, successor brands). Emerging players are Fashion Nova and SHEIN. Broad incumbents are TJX Companies (TJ Maxx / Marshalls), H&M and Primark.
Does Easy Pickins have an API?
No public API is recorded for Easy Pickins.
What industry is Easy Pickins in?
Easy Pickins's product category is Women's Fashion Retail. Its primary akta.pro industry code is CRAEAIAB, Hard Discount Neighborhood/Small-Box Formats, with a secondary code of CRAEAAAE, Extreme Value General Merchandise Discounters. Its NAICS code is 45811 and its SIC code is 5621.