Greater Oregon Behavioral Health

What Greater Oregon Behavioral Health does

Greater Oregon Behavioral Health, Inc. (GOBHI) is a 501(c)(3) nonprofit corporation founded in 1994 and headquartered in The Dalles, Oregon. The organization administers the behavioral health Medicaid benefit for the Oregon Health Plan across 12 rural and frontier counties in Eastern Oregon, serving 95,078 members in 2024, and acts as co-owner of the Eastern Oregon Coordinated Care Organization (EOCCO) alongside Moda Health. Its core function is capitation-based behavioral health benefit administration, with $91.1 million disbursed in 2024 via monthly Per-Member-Per-Month payments to a contracted network of eight Community Mental Health Programs (CMHPs).

GOBHI generates revenue across six primary streams: mental health capitation ($53.9M, 51%), substance use disorder services ($17.1M, 16%), non-emergent medical transportation ($12.6M, 12%), program revenue ($9.3M, 9%), grants ($3.5M, 3%), and other services including Assertive Community Treatment, Applied Behavior Analysis, Systems of Care, and claims administration ($8.2M combined). Total funds received in 2024 were $105.1 million. The organization also delivers a portfolio of direct-service programs including therapeutic foster care, intensive in-home behavioral health treatment, peer services, older adult behavioral health, rental assistance, and workforce development.

The go-to-market model is administrative rather than commercial: GOBHI wins contracts from the Oregon Health Authority, coordinates delivery through CMHPs and tribal/county partners, and reaches members through EOCCO channels. Technology infrastructure is limited to standard administrative tools (Paylocity for HR, Binti for foster parent workflows, Wix-based web properties). Distribution relies on a multi-channel mix including the gobhi.org website, social media (LinkedIn, Facebook, Instagram), provider newsletters, the annual Oregon Peer Workforce Conference, Lunch & Learn training series, and the bhcareers.org recruitment platform. The customer base is structurally a single-payer Medicaid population, which provides high revenue predictability but concentrates exposure to Oregon state Medicaid policy and the EOCCO governance relationship.

Name

Greater Oregon Behavioral Health

Legal name

Greater Oregon Behavioral Health, Inc.

Website

https://gobhi.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Greater Oregon Behavioral Health is a 501(c)(3) nonprofit that administers Medicaid behavioral health benefits for over 95,000 Oregon Health Plan members across 12 rural and frontier counties, operating as co-owner of the Eastern Oregon Coordinated Care Organization alongside Moda Health.

Ownership category

akta.pro rank

Product category

Medicaid Behavioral Health Administration

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Health Services (8000), Services-Social Services (8300), Accident & Health Insurance (6321)

akta.pro primary industry

Behavioral Health Managed Care (Medicaid) / BH Carve-In-Carve-Out Plans (HLAEAEAE)

akta.pro secondary industries

Behavioral Health Benefit Administration (MBHO Core) (HLAEAHAA), Substance Use Disorder (SUD) Benefit Management (HLAEAHAF)

Keywords

• Medicaid behavioral health
• Rural mental health services
• Substance use disorder treatment
• Coordinated care organization
• Social services network

Headquarters

HQ city

The Dalles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Mental Health Services: Capitation payments from Oregon Health Authority through EOCCO for behavioral health benefit administration. $53.9 million (51% of total revenue) in 2024.
2. Substance Use Disorder Services: Capitation payments and program revenue for SUD treatment services. $17.1 million (16% of total revenue) in 2024.
3. Non-Emergent Medical Transportation: Transportation coordination services for OHP members. $12.6 million (12% of total revenue) in 2024.
4. Program Revenue: Revenue from various programs including foster care, rental assistance, and other social services. $9.3 million (9% of total revenue) in 2024.
5. Grant Revenue: Funding through various grants including CBIR, SHARE, and housing stability funds. $3.5 million (3% of total revenue) in 2024.
6. Other Revenue Streams: Includes Assertive Community Treatment ($2.1M), Applied Behavior Analysis ($2.0M), System of Care ($2.3M), Claims Administration ($0.8M), and other smaller streams. Total $105.1 million in 2024.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Greater Oregon Behavioral Health, Inc. (GOBHI) is a 501(c)(3) nonprofit that administers the behavioral health Medicaid benefit and non-emergent medical transportation for more than 95,000 Oregon Health Plan members across 12 rural and frontier counties through a co-owned Eastern Oregon Coordinated Care Organization (EOCCO). It also delivers a portfolio of direct behavioral health and social service programs—including mental health treatment, substance use disorder services, therapeutic foster care, peer support, and housing support—through a network of eight contracted Community Mental Health Programs and in-house staff.

Product overview

Greater Oregon Behavioral Health, Inc. (GOBHI) is a 501(c)(3) nonprofit organization that operates as a rural/frontier Behavioral Health and Social Services Network, not a single unified product but rather a coordinated portfolio of programs and administrative services. The core offering is the administration of the behavioral health Medicaid benefit for the Eastern Oregon Coordinated Care Organization (EOCCO), serving over 95,000 Oregon Health Plan members across 12 counties. This is supported by a comprehensive suite of direct service programs including: Therapeutic Foster Care, Assertive Community Treatment (ACT), Applied Behavior Analysis (ABA), Intensive In-Home Behavioral Health Treatment (IIBHT), Substance Use Disorder services, Non-Emergent Medical Transportation (NEMT), Peer Services, Older Adult Behavioral Health Initiative (OABHI), Trauma Informed Care, Triple P parenting program, Wraparound, Rental Assistance, Early Childhood services, Family Search and Engagement, and the Oregon Kinship Navigator. Additional initiatives include workforce development through the Eastern Oregon Behavioral Health Careers website (bhcareers.org), the annual Oregon Peer Workforce Conference, and professional training programs. GOBHI also administers housing stability funds and network development grants as part of its Comprehensive Behavioral Health Plan (CBHP).

Differentiator

Problem solved

Functional benefit

Products and services

• OHP Behavioral Health Benefit Administration (via EOCCO) Administers the Oregon Health Plan (Medicaid) behavioral health benefit and non-emergent medical transportation for more than 95,000 OHP members across 12 rural and frontier counties in Eastern Oregon, on behalf of the Eastern Oregon Coordinated Care Organization (EOCCO) co-owned with Moda Health.
• Non-Emergent Medical Transportation (NEMT) Coordinates free rides for Oregon Health Plan members to physical, behavioral, and oral health appointments using local transportation providers and volunteer drivers. Delivered 138,516 rides and over 6 million miles in 2024.
• Therapeutic Foster Care Treatment Foster Care program providing homes for youth involved with the Oregon Department of Human Services Child Welfare system, with specialized training and support for trauma-informed care.
• Assertive Community Treatment (ACT) Specialized treatment model providing comprehensive community-based mental health services to persons with serious and persistent mental illness who have not responded to traditional outpatient treatment.
• Applied Behavior Analysis (ABA) Evidence-based intervention using the science of learning and behavior to increase helpful behaviors and decrease harmful ones in children.
• Intensive In-Home Behavioral Health Treatment (IIBHT) Intensive community-based service for children, youth, and families requiring more frequent mental health treatment beyond traditional outpatient care.
• Substance Use Disorder Services Supports access to all levels of substance use disorder treatment services through Community Mental Health Programs and other regional providers in Eastern Oregon.
• Early Assessment and Support Alliance (EASA) Statewide network identifying youth with symptoms of psychosis early and providing research-based support and treatment.
• Older Adult Behavioral Health Initiative (OABHI) Initiative improving access to coordinated, quality behavioral health services for older adults through training and complex care consultations, including Lunch & Learn modules, ethics series, and care planning resources.
• Peer Services Provides technical assistance to providers and healthcare partners supporting Traditional Health Workers, specifically peer workers in behavioral health agencies across Oregon.
• Triple P (Positive Parenting Program) Evidence-based parenting and family support system designed to prevent and treat behavioral and emotional problems in children and teenagers.
• Wraparound Intensive team-based planning process helping children, young adults, and families accomplish their vision through individualized care planning.
• Family Search and Engagement Services Provides relative search and engagement services supporting permanency for children in ODHS custody through identifying birth family members and facilitating family meetings.
• Rental Assistance Program (RAP) Provides permanent supportive rental subsidies to individuals with serious mental illness who are homeless or at risk of restrictive institutional placement.
• Frontier Veggie Rx (FVRx) Program enabling local prescribers to assess food insecurity and provide monthly prescriptions for fresh produce from local vendors to eligible households.
• Early Childhood Services Partners with Moda Health/EOCCO to provide managed care, staff support, data, and resources to rural clinics serving very young children and families.
• Community Health Development Develops local partnerships with community-based organizations, healthcare systems, and governments to address Social Determinants of Health and Health Equity.
• Oregon Center on Behavioral Health and Justice Integration (OCBHJI) Statewide program in partnership with the Oregon Health Authority providing specialized training and technical assistance for behavioral health and justice partners to treat individuals at risk of incarceration.
• Oregon Kinship Navigator Created in partnership with ODHS Child Welfare to provide support, guidance, and resources to non-parent kinship caretakers.
• Systems of Care Spectrum of effective services for children, youth, and families with health challenges, covering 12 counties with practice-level workgroups and advisory committees.
• Trauma Informed Care Organizational commitment to trauma-informed principles and promoting trauma-informed care within affiliated healthcare organizations and communities.
• Comprehensive Behavioral Health Plan (CBHP) Overarching plan launched in 2021 dedicated to improving behavioral health services with three focus areas: Workforce Development, Behavioral Health Network Development, and Housing Stability.
• Eastern Oregon Behavioral Health Careers (bhcareers.org) Website promoting career opportunities within the behavioral health sector across Eastern Oregon, featuring video testimonials and resources to address the rural behavioral health workforce shortage.
• Oregon Peer Workforce Conference Annual conference for peer workers in behavioral health across Eastern Oregon and the state, featuring presentations and training sessions.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• Eastern Oregon Coordinated Care Organization (EOCCO)coreStrategic or Co-development PartnerGOBHI is a co-owner of EOCCO along with Moda Health. EOCCO is a Coordinated Care Organization managing Oregon Health Plan benefits for members across 12 Eastern Oregon counties. GOBHI manages the behavioral health Medicaid benefit and non-emergent medical transportation on behalf of EOCCO.
• Moda HealthcoreStrategic or Co-development PartnerCo-owner of EOCCO with GOBHI. Moda Health provides health insurance and coordinates physical and oral health services for EOCCO members.
• Center for Human Development, Inc.coreChannel Partner/ Reseller/ DistributorOne of 8 contracted Community Mental Health Programs (CMHPs) that provide behavioral health services to EOCCO members in their service regions.
• Community Counseling SolutionscoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Outback StrongcoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Lifeways, Inc.coreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Mid-Columbia Center for LivingcoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• New Directions NorthwestcoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Symmetry CarecoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Wallowa Valley Center for WellnesscoreChannel Partner/ Reseller/ DistributorContracted CMHP providing behavioral health services to EOCCO members.
• Confederated Tribes of the Umatilla Indian Reservation (CTUIR)coreStrategic or Co-development PartnerGOBHI actively collaborates with CTUIR on behavioral health services. GOBHI provides technical support and non-emergent medical transportation as a contracted provider. Tribal representation is invited on steering committees and GOBHI seeks representation at Local Community Health Partnerships and Community Advisory Council.
• Burns Paiute TribecoreStrategic or Co-development PartnerGOBHI actively collaborates with Burns Paiute Tribe on behavioral health services. Building and maintaining relationships with tribal nations is vital to enhancing behavioral health services in Eastern Oregon.
• Oregon Department of Human Services (ODHS) Child WelfarecoreStrategic or Co-development PartnerGOBHI partners with ODHS to provide therapeutic foster care services, family search and engagement services, and coordination for children in the child welfare system.
• Oregon Health AuthoritycoreStrategic or Co-development PartnerGOBHI administers Medicaid behavioral health benefits under contract with OHA through the EOCCO CCO. Partners on various behavioral health initiatives including the Oregon Center on Behavioral Health and Justice Integration.
• Foster PlusminorStrategic or Co-development PartnerProud partner organization supporting foster care services in the community.
• Eastern Oregon Behavioral Health Careers (bhcareers.org)coreStrategic or Co-development PartnerCollaborative network of behavioral health providers throughout Eastern Oregon supporting workforce development and recruitment. GOBHI is a partner in this initiative to address critical need for behavioral health professionals in the region.
• Oregon State UniversityminorStrategic or Co-development PartnerPartnership for health care interpreter training program. EOCCO has scholarships available for behavioral health staff to attend the OSU interpreter program.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CareOregon: CareOregon is a Portland-based nonprofit Medicaid CCO serving Oregon Health Plan members across multiple Oregon counties. It is the most directly comparable organization to GOBHI in terms of nonprofit structure, Medicaid CCO model, and state-level behavioral health administration scope.
• Health Share of Oregon: Health Share is the largest CCO in Oregon, serving Clackamas, Multnomah, and Washington counties as a nonprofit collaborative. It competes with GOBHI/EOCCO for Oregon Health Plan members and operates an analogous behavioral health administration model through its CCO structure.
• PacificSource Community Solutions: PacificSource operates CCOs in Central Oregon and the Columbia Gorge, administering Oregon Health Plan benefits including behavioral health. It is a direct competitor in the Oregon Medicaid CCO market and shares GOBHI's nonprofit-adjacent governance model.
• Trillium Community Health Plan: Trillium is an Oregon CCO serving Lane, Clackamas, Multnomah, and Washington counties as part of the Centene family. It directly competes with EOCCO for Oregon Medicaid members and operates a comparable CCO-based behavioral health administration model.
• Moda Health: Moda Health is the co-owner of EOCCO alongside GOBHI and provides physical and oral health services for EOCCO members. The two organizations share governance over the same CCO contract, making Moda the closest operational peer for benefit administration economics.

Broad incumbents

• Centene Corporation: Centene is the largest U.S. Medicaid managed care insurer and operates MBHO and CCO subsidiaries in Oregon and nationally. It represents the broad incumbent scale player whose subsidiaries (e.g., Trillium) compete directly with GOBHI in the Oregon Medicaid market.
• Carelon Behavioral Health: Carelon Behavioral Health (formerly Beacon Health Options) is a national managed behavioral health organization administering BH benefits for commercial and Medicaid payers. It represents the broad incumbent MBHO model that competes for the same administrative contracts GOBHI holds in Oregon.
• Magellan Health: Magellan Health is a national managed behavioral health organization serving Medicaid, Medicare, and commercial populations. It is comparable to GOBHI in administering behavioral health benefits at scale, though across a much broader geographic footprint.
• Optum Behavioral Health: Optum Behavioral Health is the UnitedHealth Group subsidiary administering behavioral health benefits for millions of Medicaid and commercial members nationally. It is a broad incumbent that competes for the same payer contracts and represents the scale benchmark for behavioral health benefit administration.

Regional players

• Cascadia Behavioral Healthcare: Cascadia is an Oregon-based nonprofit providing outpatient and residential behavioral health services primarily in the Portland metro area. It serves a different geography from GOBHI but is comparable as an Oregon-focused nonprofit behavioral health provider contracting with EOCCO and other CCOs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gobhi1
• LinkedInlinkedin.com/company/greater-oregon-behavioral-health-inc
• Instagraminstagram.com/GOBHI_Insta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Oregon Behavioral Health