DUOBOOTS
DuoBoots is a UK-based direct-to-consumer women's footwear brand selling knee-high and ankle boots in 72 size combinations across eight calf sizes and three shaft heights, serving women with non-standard calf and leg proportions across ten international markets.
- Company typePrivate
- Founded1974
- HeadquartersBath, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What DUOBOOTS does
DuoBoots is a UK-based direct-to-consumer women's footwear brand specializing in calf-fitting knee-high and ankle boots. The company designs in London and outsources manufacturing to family-run factories in Portugal using European-sourced leathers and suedes. Its core product technology is a proprietary sizing grid offering eight calf sizes (30cm to 53cm) and three shaft heights (Petite, Standard, Tall), producing 72 size combinations per knee-high style and 18 sizes for ankle boots. A rule-based interactive Fit Finder tool maps customer measurements to recommended SKUs, and internal elasticated stretch panels add up to 3cm of tolerance beyond stated calf sizes.
The company sells exclusively through its own e-commerce storefront with localized variants in ten markets (UK, US, Canada, Australia, New Zealand, Japan, Hong Kong, Singapore, Saudi Arabia, South Africa). Core product lines include Belmore, Dalia, Haltham, Freya, Saffron, Verity, Charlotte, Tabitha, Harper, Marvel, Easton, Jeane, Hestia, and Oakford, plus the DuoBelt accessory. Pricing ranges from £158 to £295 per pair at full price, with one-time purchases augmented by a gift card programme (£50-£500 denominations, 12-month validity) and a tiered loyalty programme (Boot Camp, Boot Room, Fill Your Boots) awarding points at 1 point per £1 spent.
DuoBoots targets women with non-standard calf widths (narrow under 35cm, wide over 41cm) and women with disproportionate leg-to-foot ratios (Petite under 162cm, Tall), segments historically underserved by high-street retailers. Go-to-market emphasizes content marketing (journal blog), email, organic social (Instagram, TikTok, Facebook, Pinterest), affiliate partnerships, and editorial/celebrity endorsements rather than paid acquisition. The firm is privately held with 11-50 employees, headquartered in Bath with design in London and manufacturing in Portugal.
DUOBOOTS firmographics
Firmographics- Name
- DUOBOOTS
- Legal name
- DuoBoots
- Website
- https://duoboots.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DuoBoots is a UK-based direct-to-consumer women's footwear brand selling knee-high and ankle boots in 72 size combinations across eight calf sizes and three shaft heights, serving women with non-standard calf and leg proportions across ten international markets.
- Ownership category
- akta.pro rank
DUOBOOTS industry classification
Industry- Product category
- Women's Footwear
- NAICS
- Footwear Manufacturing (3162), Shoe Retailers (45821), Footwear Manufacturing (316210)
- SIC
- Footwear, (No Rubber) (3140), Retail-Shoe Stores (5661), Leather & Leather Products (3100)
- akta.pro primary industry
- Casual & Lifestyle Footwear (CRAAACAB)
- akta.pro secondary industry
- Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)
Keywords
Where DUOBOOTS is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
DUOBOOTS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Boot Sales: Direct sales of knee-high boots, ankle boots, and flat boots through their e-commerce platform. Products include leather and suede options in various colors. One-time purchase model with prices ranging from approximately £158 to £295 for full-price items.
- Gift Cards: E-gift cards sold in denominations of £50, £100, £200, £300, £400, and £500. Valid for 12 months from purchase date.
- Loyalty Program: DuoBoots loyalty programme allowing customers to earn points on purchases (1 point per £1 spent) and redeem for discounts (£15 off at 500 points, £35 off at 1,000 points, £100 off at 2,500 points).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Knee-High Boots - Full Price |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Subscription | Annual | Loyalty Rewards Redemption |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
DUOBOOTS product offering
Product offeringCore offering
DuoBoots designs, manufactures, and sells women's leather and suede knee-high and ankle boots direct-to-consumer via its own online storefront. Each boot style is offered across eight calf sizes (30cm to 53cm) and three shaft heights (Petite, Standard, Tall), yielding up to 72 size combinations per style—designed to fit narrow, standard, wide, petite, and tall calves. All boots are designed in London and handmade in family-run factories in Portugal using European materials, sold at retail prices of £158–£295 per pair.
Product overview
DuoBoots is a UK-based direct-to-consumer footwear brand specializing in calf-fitting boots for women. The company offers the world's only full collection of knee-high boots in eight calf sizes (30cm to 50cm) and nine shoe sizes—72 size combinations in total—plus 18 sizes for ankle boots. All boots are designed in London and handmade in Portugal using premium European leathers and suedes. The core product lineup includes knee-high boots (Belmore, Dalia, Haltham, Freya, Saffron, Verity, Charlotte, Tabitha, Harper, Marvel, Easton, Jeane, Hestia, Oakford) and ankle boots (Gwen, Charlotte, Haltham, Dalia, Tabitha), available in Wide Calf, Narrow Calf, Petite Fit, and Tall Fit variants. Supporting offerings include an E-Gift Card programme, a Fit Finder tool for personalized sizing recommendations, and a Loyalty Programme with tiered rewards.
Differentiator
Problem solved
Functional benefit
Products and services
- Knee-High Boots Signature knee-high boot collection for women, offered in 8 calf sizes (30cm–53cm), 3 shaft heights (Petite, Standard, Tall), and multiple heel options (flat, stacked, mid-block, block, stiletto). Designed in London and handmade in Portugal from European leathers and suedes, with memory foam insoles and internal elasticated stretch panels.
- Ankle Boots Women's ankle boots crafted from European leathers and suedes, available in 18 sizes with slip-on or zip-up options. Styles include western-influenced pointed-toe and buckle-detailed designs for day-to-evening wear.
- Belmore Knee-High Boot Named product line of platform knee-high boots with 8.5cm block heel, 38cm shaft height, memory foam insole, and internal elasticated stretch panel. Available in leather and suede variations across the DuoBoots size matrix.
- Dalia Knee-High Boot Mid-heel knee-high boot with 6.5cm stacked heel and memory foam insole, available in Petite, Standard, and Tall shaft heights across all eight calf sizes and multiple leather and suede colourways.
- Haltham Knee-High Boot Everyday flat knee-high boot made from smooth calfskin, offered in Petite, Standard, and Tall shaft heights across eight calf sizes and multiple leather colourways.
- Freya Knee-High Stiletto Boot Stiletto-heel knee-high boot (9cm heel) with a sleek silhouette, available in various leather and suede finishes across the calf-size matrix.
- Verity Flat Knee-High Boot Flat knee-high boot with stacked sole, designed for everyday wear and comfort, available in multiple leather colourways across the calf-size and shaft-height matrix.
- DuoBoots E-Gift Card Digital gift card redeemable on duoboots.com, sold in denominations of £50, £100, £200, £300, £400, and £500, with a 12-month validity from purchase date.
Quantifiable outcome
- All boots handmade in Portugal using European-sourced materials
- +2 more outcomes
Companies that use DUOBOOTS
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
DUOBOOTS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature6 records
DUOBOOTS partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
DUOBOOTS competitors and assessment
Company assessmentEmerging players
- Wandler: Dutch contemporary footwear brand offering boots and shoes through DTC and select retail. Comparable as a European design-led footwear brand with premium positioning and similar target customer.
- Aeyde: Berlin-based DTC contemporary footwear brand focusing on minimalist leather boots and shoes. Comparable as a digitally-native European boot brand with design-led positioning and craftsmanship narrative.
- By Far: Bulgarian-origin DTC footwear brand known for its contemporary boot designs. Comparable as a digitally-native brand in the women's boot category with international shipping and influencer-driven marketing.
Broad incumbents
- Office Shoes: Established UK footwear retailer offering a broad assortment of women's boots from multiple brands. Comparable as a UK-based boots-focused retailer operating both online and physical retail, though at a much larger scale.
- Zappos: Major US online footwear retailer offering extensive boot assortments across brands and price points. Comparable as a DTC e-commerce footwear destination, though operating at vastly larger scale with multi-brand selection.
- Jimmy Choo: Global luxury footwear brand with a strong women's boot category. Comparable as a boot-focused brand positioned on craftsmanship and style, though operating at a significantly higher price point and scale.
- Sam Edelman: US-based contemporary women's footwear brand known for affordable fashion boots. Comparable in targeting the fashion-conscious women's boot segment with similar price points and broad style assortment.
- Russell & Bromley: Heritage British footwear retailer specializing in premium leather shoes and boots. Comparable in its focus on quality leather boots and UK heritage positioning, with an established physical and digital retail presence.
Direct peers
- Long Tall Sally: UK-founded DTC brand specializing in clothing and footwear for tall women. Directly comparable in addressing body-type fit gaps with extended sizing, similar international DTC e-commerce model, and overlapping target customer.
- Dear Frances: UK-based DTC women's footwear brand focusing on premium leather boots and shoes. Comparable as a contemporary DTC boot brand with similar price positioning and design-led marketing approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
DUOBOOTS social profiles
Digital presenceDUOBOOTS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DUOBOOTS leadership team
Management profileNumber of profiles
DUOBOOTS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DUOBOOTS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DUOBOOTS
What does DUOBOOTS do?
DuoBoots designs, manufactures, and sells women's leather and suede knee-high and ankle boots direct-to-consumer via its own online storefront. Each boot style is offered across eight calf sizes (30cm to 53cm) and three shaft heights (Petite, Standard, Tall), yielding up to 72 size combinations per style—designed to fit narrow, standard, wide, petite, and tall calves. All boots are designed in London and handmade in family-run factories in Portugal using European materials, sold at retail prices of £158–£295 per pair.
Is DUOBOOTS a public or private company?
DUOBOOTS is a private company. It is classified as unknown and is currently operating.
When was DUOBOOTS founded?
DUOBOOTS was founded in 1974. It employs 11 to 50 people.
Where is DUOBOOTS based?
DUOBOOTS is headquartered in Bath, United Kingdom, in the Europe region.
How does DUOBOOTS make money?
Three revenue lines are on record. Boot Sales are the primary driver. The others are gift Cards and loyalty Program.
Who are DUOBOOTS's main competitors?
Emerging players on record are Wandler, Aeyde and By Far. Broad incumbents are Office Shoes, Zappos, Jimmy Choo, Sam Edelman and Russell & Bromley. Direct peers are Long Tall Sally and Dear Frances.
Does DUOBOOTS have an API?
No public API is recorded for DUOBOOTS.
What industry is DUOBOOTS in?
DUOBOOTS's product category is Women's Footwear. Its primary akta.pro industry code is CRAAACAB, Casual & Lifestyle Footwear, with a secondary code of IMAOAIAF, Boot Manufacturing (Work/Fashion/Western/Combat). Its NAICS code is 3162 and its SIC code is 3140.