Mücke Roth & Company

What Mücke Roth & Company does

Mücke Roth & Company (legal: MÜCKE ROTH & COMPANY GmbH) is a Munich-based, owner-managed management consultancy founded in 2003 that delivers strategy and implementation services to enterprise and mid-market clients in Germany. The firm operates across nine declared focus verticals — Telecommunications, Fiber, Energy, Software & SaaS, Industrial Goods & Services, Insurance, Home Appliances, and New Mobility & Motorsport — plus Interim Management and a Startup practice. Service scope spans strategy development, go-to-market, digital transformation, pricing optimization, partner distribution, sales effectiveness, analytics, and hands-on implementation support. Delivery is built on approximately 50 permanent professionals, a network of 70+ independent industry experts, and a curated bench of 600+ specialists; vertical leads are former operators with C-level or senior commercial backgrounds in their sectors. Co-founders Michael Mücke and Moritz Roth remain managing directors.

The business model is professional services consulting billed predominantly on a day-rate basis (hours worked, including travel time, with rates per individual project contract or standard rate cards), supplemented by outcome-dependent / success-based remuneration. Invoices are issued monthly with 15-day payment terms. Go-to-market is enterprise field sales targeting senior client teams, augmented by content marketing (LinkedIn, YouTube, MailerLite newsletter), the proprietary InsightXChange conference for SaaS decision-makers, and thought-leadership articles. Since 2015 MRC has also operated an active startup investment arm, co-investing its own capital and supporting portfolio companies as investor, advisor, and challenger. Named clients include O2 Telefonica, 1&1 Versatel, innogy, SENEC, Süwag, badenova, Salesforce, PIONIX, Hörmann, Liebherr, WIKA, auvesy-mdt, Rational, Wolters Kluwer, InfraFiber, ADAC, V-Zug, Bardusch, and Syna, spanning enterprise and DAX-level accounts. The firm does not operate a software product or platform; its technology footprint is methodological rather than product-based.

Name

Mücke Roth & Company

Legal name

MÜCKE ROTH & COMPANY GmbH

Website

https://muecke-roth.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Mücke Roth & Company is a Munich-based, owner-managed management consultancy founded in 2003, delivering strategy and implementation services across nine verticals — telecom, fiber, energy, software, industrial goods, insurance, home appliances, and mobility — to enterprise and mid-market clients in Germany via day-rate and outcome-dependent pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services Consulting: MRC provides consulting services billed on a time-based (day-rate) model. The fee is calculated based on hours worked, including travel time, with rates defined in project contracts or individual agreements. Additionally, MRC uses an outcome-dependent compensation model where they are measured by the results of their work and receive success-based remuneration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Mücke Roth & Company is an owner-managed management consultancy that delivers strategy and implementation consulting across nine focus industries (telecommunications, fiber optics, energy, software & SaaS, industrial goods & services, insurance, home appliances, new mobility, and motorsport). It also provides interim management and innovation/start-up consulting services, and since 2015 has co-invested in start-ups using its own capital as a Corporate Venture Capital investor.

Product overview

Mücke Roth & Company is a management consulting firm based in Munich, Germany, offering strategy and implementation consulting services. The company does not operate a software product or platform—it provides professional consulting services across nine focus industries (telecommunications, fiber optics, software, industrial goods & services, insurance, energy, home appliances, new mobility, and motorsport), as well as interim management and innovation/start-up consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• Telecommunications Consulting

Quantifiable outcome

• Over 1,100 projects completed successfully over 20+ years
• +1 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• goetzpartners: Munich-based corporate finance and management consulting firm; comparable senior-led boutique model with overlap in tech, media, industrials and transformation mandates across the German Mittelstand.
• Simon-Kucher & Partners: German-founded, globally active strategy and pricing consultancy with deep expertise in software/SaaS, industrials and telecom — directly comparable in vertical specialisation and project-based senior-led delivery to MRC.
• Porsche Consulting: German subsidiary of Porsche AG providing strategy and operational consulting to industrial and automotive clients, with overlapping expertise in Industrial Goods & Services and New Mobility — two of MRC's core verticals.
• h&z (H&Z Group): Munich-headquartered strategy and transformation consultancy serving large German corporates; directly comparable size, vertical depth, and target buyer profile to MRC.
• d-fine GmbH: Frankfurt-based European consultancy combining management advisory with deep analytics and risk expertise; competes for transformation mandates in financial services and industrials similar to MRC's vertical playbook.
• Horváth & Partners: European management consultancy headquartered in Stuttgart with strong German Mittelstand focus; overlaps with MRC's strategy + implementation model, particularly in industrial and technology sectors.
• Staufen AG: German mid-market consultancy focused on operational excellence, lean transformation and industrial value creation; comparable to MRC's hands-on implementation orientation and Mittelstand client base.

Others

• Siemens Management Consulting (SMC): In-house strategy arm of Siemens; comparable in recruiting top-tier graduates into strategy work and competing for engineering-led industrial transformation mandates across the DACH region.

Regional players

• zeb consulting: European strategy and management consultancy specialised in financial services; comparable boutique scale and project-based model, with partial overlap in MRC's insurance vertical but different primary focus.

Broad incumbents

• Roland Berger: One of Europe's largest management consultancies headquartered in Munich; competes for the same German Mittelstand and DAX transformation mandates as MRC but at significantly greater scale and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Mueckeroth/videos
• LinkedInlinkedin.com/company/muecke-roth-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments12 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mücke Roth & Company