What LG&P does

LG&P is a US-headquartered brand and retail marketing agency that delivers end-to-end in-store experience programs for major retailers and consumer brand manufacturers. Operating across four integrated service lines — Strategy, Design & Innovation, Technology, and Operations & Fulfillment — the firm handles everything from shopper research, brand strategy, spatial and experiential design, AR/VR integration, and CX/UX/UI development through to full-scope engineering, global manufacturing, shipping, warehousing, installation, and post-install repair and maintenance.

The technology stack is anchored by DASH CMS, a proprietary remote display monitoring and content management platform providing real-time uptime monitoring, content management, analytics, and custom dashboards across deployed retail installations. An internal Electronics Solutions Team (EST) executes tech strategy, system design, software and hardware engineering, and hardware manufacturing. The company runs a "glocal" (global x local) manufacturing and supply chain spanning North America, EMEA, and APAC, with offices in the US, Canada, China (Xiamen, Shanghai, Ningbo, Shenzhen), the UK, Poland, and Turkey.

The business model is project-based professional services, monetized through enterprise engagements with Fortune 100 retailers (Walmart, Target, Best Buy, Home Depot, Lowe's, Macy's, Floor & Decor) and brand manufacturers (Meta, Google, Microsoft, Amazon, Whirlpool, Philips, TCL, Ring, Roku, Logitech, KitchenAid, Behr, Frito Lay, Therabody, SimpliSafe, Fitbit, Arlo, Marshall). The go-to-market is direct enterprise field sales with account-management teams, supplemented by DASH CMS as a potential recurring-revenue overlay. Founded in 2003 and privately held with no disclosed parent or outside investors, LG&P claims 150+ brands served and 20+ years in service with a global headcount in the 51-100 range.

Name

LG&P

Legal name

LG&P

Website

https://lginstore.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

LG&P is a privately held, Paramus, NJ-based brand and retail marketing agency that delivers end-to-end in-store experience programs — spanning strategy, design, technology, manufacturing, and installation — for Fortune 100 retailers and brand manufacturers across North America, EMEA, and APAC.

Ownership category

akta.pro rank

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Agency Services Revenue: Project-based professional services revenue from brand and retail marketing agency services including shopper research, strategy, design, engineering, manufacturing execution, and installation. Services are offered to major retailers and brand manufacturers on a project-by-project basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LG&P is a brand and retail marketing agency that delivers integrated in-store experiences for major retailers and brand manufacturers. Its offering spans four service lines — Strategy, Design & Innovation, Technology, and Operations & Fulfillment — covering shopper research, creative design, technology development (including a proprietary remote display monitoring platform, DASH CMS), global manufacturing, shipping, warehousing, and installation. Projects run from concept through prototyping to nationwide retail execution.

Product overview

LG&P is a brand and retail marketing agency offering integrated services across four core areas: Strategy, Design & Innovation, Technology, and Operations & Fulfillment. Their services range from shopper research and design to manufacturing execution. The technology division includes their proprietary DASH CMS System for remote display monitoring, along with CX/UX/UI development, software and hardware engineering, and technical support. The design team provides brand strategy, spatial design, AR/VR experiences, and production art services. Operations covers full-scope engineering, global manufacturing, shipping, warehousing, and repair/maintenance. They work with major retailers (Walmart, Target, Best Buy, Home Depot) and brand manufacturers (Meta, Philips, Ring, TCL) to create in-store retail experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Shopper, brand, and retail research and strategy consulting services for retailers and brand manufacturers, producing insights and actionable solutions that inform retail programs.
• Design & Innovation Services Creative services including brand strategy and visual identity, art direction, spatial design, AR/VR and experiential integration, design development, global artwork production, production art, branding and packaging, UX/UI design, and promotional campaigns for retail environments.
• Technology Services (EST) Electronics Solutions Team delivering tech strategy and integration, CX/UX/UI development, system design, software development, hardware engineering, hardware manufacturing, and technical support for retail technology solutions.
• Operations & Fulfillment Services End-to-end project management, full-scope engineering (SolidWorks, AutoCAD, schematics, BOMs), physical prototyping, quality control, global manufacturing across North America, EMEA, and APAC, shipping and distribution, product warehousing, and repair and maintenance for deployed retail programs.
• DASH CMS System LG&P's proprietary remote display monitoring and content management platform that boosts uptime, manages content, and delivers actionable insights from user data across multiple retail locations. Features real-time monitoring, content management, analytics, and custom dashboards.

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Sapient: Publicis Sapient is the digital transformation and customer experience arm of Publicis, delivering commerce, design, and engineering services to enterprise retailers and brands. Its retail commerce and experience practice overlaps with LG&P's strategy, technology, and operations offering.
• Leo Burnett: Leo Burnett is a global advertising agency within Publicis that offers brand strategy, creative, and retail activation capabilities as part of a broader portfolio. While not a pure retail-experience specialist, it competes for enterprise brand budgets that include in-store experience work.
• Accenture Song: Accenture Song is Accenture's marketing, commerce, and experience design arm that delivers end-to-end customer experience transformations for global brands and retailers. It is a broad incumbent that overlaps with LG&P on design, technology, and commerce execution at enterprise scale.

Direct peers

• Sparks: Sparks is a retail experience design and production agency that designs and builds branded environments, digital experiences, and in-store events for major brands and retailers. It directly competes with LG&P across experiential retail design and technology integration for enterprise clients.
• CBX: CBX is a brand strategy and retail design firm serving consumer goods and retail clients across strategy, packaging, spatial design, and shopper experience. It overlaps with LG&P's brand strategy, visual identity, and in-store design capabilities for major retailers and CPG brands.
• Vitamin (WPP): Vitamin is a WPP-owned retail experience and shopper marketing agency specializing in in-store, digital, and connected commerce experiences. Its focus on retail activations for major brands mirrors LG&P's core proposition.
• The Integer Group: The Integer Group is a shopper marketing agency within Omnicom that helps brands win at retail through commerce strategy, shopper insights, and in-store activation. Its enterprise CPG and retailer client base and shopper-experience focus make it a direct comparable to LG&P.
• Frank Mayer and Associates: Frank Mayer and Associates designs and manufactures in-store displays, kiosks, and interactive retail experiences for major brands and retailers. It competes with LG&P in the display engineering and manufacturing component of retail experience delivery.
• George P. Johnson Experience Marketing: George P. Johnson is a global experiential marketing agency that designs and produces brand experiences, events, and retail activations for enterprise clients. It overlaps with LG&P on tech-enabled experiential builds for major brands.
• Momentum Worldwide: Momentum Worldwide is an Interpublic-owned experiential marketing agency focused on brand experience, shopper marketing, and design across physical and digital retail touchpoints. It serves many of the same consumer electronics and brand manufacturer clients as LG&P.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LGPAgency
• LinkedInlinkedin.com/company/lg&p-in-store-agency
• Xx.com/lgpinstore
• Facebookfacebook.com/LGPinstoreagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LG&P