What Pellar Technology does

Pellar Technology is a private blockchain and AI consultancy founded in 2017, registered in the Netherlands with operations spanning Melbourne, Australia and Southeast Asia. The company designs and builds composable, future-ready digital ecosystems for enterprises, governments, and financial institutions, combining blockchain infrastructure with applied AI capabilities. Its core product portfolio spans twelve technical building blocks — Mobile Wallet, Asset Exchange, Tokenization, Enterprise Blockchain, Digital Banking, Fractionalization, Digital Payment, Supply Chain, Blockchain Indexer, Market Making Bot, Abstraction APIs, and Cross Chain Bridge — unified by the proprietary Pellar Federation cross-chain interoperability framework. AI capabilities are layered on as Bespoke AI Agents, Natural Language Interfaces, and AI & Intelligent Agent Integration services.

The firm operates a pure professional-services revenue model with no publicly disclosed pricing, subscriptions, or self-serve channels. Distribution is direct enterprise field sales into named accounts including Tennis Australia (AO Art Ball), Lamborghini (Fast ForWorld, with Motorverse and Gravitas Labs), Coala Pay, T&B Media Global (Translucia metaverse and Mittaria film-IP platform), MQDC (Fractions property fractionalization), Bualuang Securities, X-Infinity, DRP.io, and artist Vhils. Multiple engagements sit inside Thailand's CP Group conglomerate, indicating an ecosystem-based account strategy in Southeast Asia.

The team is small (1–10 employees) and led by founder Roy Hui, with principal engineers across infrastructure, blockchain, and full-stack architecture, plus a COO, delivery lead, marketing lead, product designer, software engineer, and group legal counsel. The company is privately held with no disclosed external investors, no funding rounds, and no M&A activity in the source data. Geographic footprint is concentrated in Australia and Southeast Asia, with no global-claim marketing positioning.

Name

Pellar Technology

Legal name

Pellar Technology

Website

https://pellar.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Pellar Technology is a private blockchain and AI consultancy that designs and builds composable digital ecosystems—including tokenization platforms, cross-chain bridges, and bespoke AI agents—for enterprises, governments, and financial institutions across Australia and Southeast Asia.

Ownership category

akta.pro rank

Product category

Blockchain Infrastructure

NAICS

Computer Systems Design and Related Services (54151), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Miscellaneous Intermediation (52391)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Compliance, Risk & RegTech for Tokenized Assets (KYC/AML, sanctions, travel rule, reporting) (FSAPAIAH)

akta.pro secondary industries

Tokenization Platforms (RWA, Securities, Funds) (FSAGAMAA), Interoperability & Cross-Chain Infrastructure (Bridges, Messaging, Atomic Swaps) (FSAGAMAI), Deployment, Automation & DevOps (build pipelines, contract deployment tools) (FSAPABAH), Digital Asset Risk, Security & Audit Tooling (Smart Contract Audit, Threat Monitoring) (FSAGAMAJ)

Keywords

• Blockchain infrastructure
• Enterprise blockchain solutions
• Tokenization services
• Digital asset platforms
• Cross-chain interoperability

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Technology Consulting Services: Consulting services at the intersection of AI, blockchain, and digital ecosystem strategy, helping clients design and deploy adaptive, interoperable solutions.
2. Custom Blockchain Development: Bespoke blockchain network development, dApp development, smart contract development, and white-label chain launches for specific industries.
3. Tokenization and RWA Solutions: Full-cycle tokenization services for physical and digital assets, including stablecoin issuance platforms and fractional ownership solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Pellar Technology designs and builds composable, future-ready blockchain and AI infrastructure for enterprises, governments, and financial institutions. The company delivers a portfolio of standalone blockchain infrastructure products — including Mobile Wallet, Asset Exchange, Tokenization, Enterprise Blockchain, Digital Banking, Fractionalization, Digital Payment, Supply Chain, Blockchain Indexer, Market Making Bot, Abstraction APIs, and Cross Chain Bridge — unified by the proprietary Pellar Federation cross-chain framework. Engagements are bespoke, project-based collaborations targeting adaptive digital ecosystems rather than off-the-shelf software sales.

Product overview

Pellar Technology is a blockchain and AI technology company that builds adaptive digital ecosystems for enterprises and governments. The company offers a portfolio of core blockchain infrastructure products including Mobile Wallet, Asset Exchange, Tokenization, Enterprise Blockchain, Digital Banking, Fractionalization, Digital Payment, Supply Chain, Blockchain Indexer, Market Making Bot, Abstraction APIs, and Cross Chain Bridge solutions. These products are complemented by professional services spanning AI & Intelligent Agent Integration, Natural Language Interfaces, Bespoke AI Agents, dApp Development, Smart Contract Development, and Tokenomics & Incentive Modeling. The company has also delivered multiple client projects including AO Art Ball (Tennis Australia), Coala Pay (humanitarian aid), Fast ForWorld (Lamborghini), X-Infinity (Southeast Asia payments), Bualuang Securities tokenization, Fractions (property fractionalization), and Translucia/Mittaria (metaverse ecosystems).

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Wallet Mobile wallet solutions for seamless management of digital assets with multi-layer encryption, biometric security, and intuitive user experience, enabling safe storage, transfer, and real-time tracking of cryptocurrencies and tokenized assets. Built for enterprises deploying consumer-facing digital asset experiences.
• Asset Exchange Customizable and scalable digital asset exchange solutions supporting secure trading, liquidity management, and regulatory compliance. End-to-end infrastructure includes order matching engines, KYC/AML integration, and real-time analytics for institutional and exchange operators.
• Tokenization Full-cycle tokenization services converting physical or digital assets into blockchain-based tokens. Ensures compliance, liquidity access, and fractional ownership opportunities across multiple asset classes including real estate and equities.
• Enterprise Blockchain Tailored private and consortium blockchain solutions for enterprises seeking transparency, security, and automation at scale. Implements permissioned networks that streamline business operations and support complex workflows across industries.
• Digital Banking Next-generation digital banking platforms leveraging blockchain for real-time settlement, smart contract automation, and decentralized identity verification. Designed for regulatory alignment and scalability across retail and institutional banking use cases.
• Fractionalization Framework that divides high-value assets into fractional blockchain-based units to enable broader market access. Provides compliant ownership registration, efficient trading, and liquidity in traditionally illiquid markets such as real estate, art, and collectibles.
• Digital Payment Integrated blockchain payment gateways supporting instant, borderless, and low-cost transactions for retail environments. Supports crypto and fiat interoperability, real-time settlement, and smart contract-enabled invoicing for merchants and service providers.
• Supply Chain Blockchain-enabled supply chain solutions providing end-to-end visibility, traceability, and accountability. Leverages smart contracts and immutable data logs to enhance operational efficiency, fraud prevention, and ESG compliance across global logistics networks.
• Blockchain Indexer Block index and explorer tools that allow users and developers to track and verify on-chain transactions, smart contract activity, and address histories in real time. Optimized for performance, scalability, and customizable views across multiple chains.
• Market Making Bot High-frequency market-making bots that enhance exchange liquidity, reduce spread volatility, and maintain healthy trading volumes. Equipped with adaptive algorithms, risk controls, and customizable trading strategies for centralized and decentralized exchanges.
• Abstraction APIs Suite of abstraction-enabled APIs providing secure, scalable, and developer-friendly access to blockchain networks, data feeds, and smart contract functions. Powers applications ranging from DeFi platforms to compliance dashboards, with documentation available at docs.pellar.io.
• Pellar Federation (Cross Chain Bridge) Cross-chain interoperability framework enabling secure asset transfers and data synchronization across multiple blockchain ecosystems. Built-in cross-chain bridge architectures support scalability, low-latency execution, and robust security across chains.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature17 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MotorversecoreStrategic or Co-development PartnerMotorverse partnered with Pellar Technology and Gravitas Labs to collaborate with Lamborghini on launching Fast ForWorld, an ambitious next-generation digital ecosystem for Lamborghini's Web3 journey.
• Gravitas LabscoreStrategic or Co-development PartnerCollaborated with Pellar Technology and Motorverse to launch Fast ForWorld with Lamborghini, enabling the automotive brand's Web3 digital ecosystem.
• T&B Media GlobalcoreStrategic or Co-development PartnerThailand's T&B Media Global engaged Pellar to build Translucia, one of the world's most ambitious virtual ecosystems designed for entertainment, commerce, societal and economic transformation. T&B Media Global is part of Thailand's massive CP Group ecosystem with over 5,000 IPs.
• Magnolia Quality Development Corporation (MQDC)coreStrategic or Co-development PartnerMQDC, one of Thailand's largest property developers and part of the CP Group umbrella, partnered with Pellar through its Fractions initiative to change the future of real estate ownership through fractionalization.
• Tennis AustraliacoreStrategic or Co-development PartnerTennis Australia engaged Pellar to expand the Australian Open beyond its traditional identity as a world-class tennis tournament, evolving it into a continuously expanding digital-first experience through the AO Art Ball project.
• CP GroupminorStrategic or Co-development PartnerCP Group, Thailand's largest business group, indirectly partners through MQDC's Fractions initiative and T&B Media Global's Translucia and Mittaria projects, representing an ecosystem relationship within the broader Thai business conglomerate.

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pellar-technology-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pellar Technology