Niña

What Niña does

Niña is an independent creative advertising agency headquartered in Buenos Aires, Argentina, founded in 2012 by Pablo Panigatti, Gonzalo Vecino, and Pablo Álvarez Travieso, and operating with 51-100 employees across offices in Buenos Aires and Panama City. The agency is structured around seven modular business units delivered under a single creative-shop model: Integrated Creative Communications, Social Media Services, Audiovisual Production, Visual ID, Brandbook, Strategic Branding, and Influence Marketing covering nano-to-mega LATAM influencer campaigns. It serves enterprise and mid-market consumer-brand clients across food and beverage (Danone group brands, Lucchetti, Molinos), technology (Lenovo, Nvidia), beverage and alcohol (Cinzano, Imperial, Graffigna, Tia Maria), energy (Puma Energy), banking and fintech (Banco Patagonia, Tenpo, Todo Pago), sports (ESPN, Under Armour), automotive (RAM), media (La Nación), travel, real estate, retail, and consumer goods.

Niña generates revenue through professional services engagements, combining project-based creative commissions and retainer arrangements negotiated directly with enterprise clients; pricing is quote-based and not publicly disclosed. Its go-to-market is direct enterprise client engagement, supplemented by reputation, portfolio showcasing, and a presence on Instagram and LinkedIn rather than paid performance channels. The agency has no proprietary technology platform, no software product, and no disclosed API or app; the underlying "platform" is its in-house creative, production, and influencer talent.

In 2024, Niña was acquired by Tombras, an independent global advertising agency. The transaction positioned Niña as part of Tombras' global footprint and gave the firm access to the Argentine creative talent market, while preserving the Niña brand within Tombras' portfolio. Operating geographies cover Argentina and Central America (Panama), and revenue, headcount trend, and detailed customer concentration figures are not publicly disclosed.

Name

Niña

Legal name

Niña

Website

https://laninia.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

51–100 employees

Short description

Niña is a Buenos Aires-based independent creative advertising agency offering integrated creative communications, social media, audiovisual production, and strategic branding services to enterprise consumer brands across Latin America.

Ownership category

akta.pro rank

Product category

Advertising and Creative Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Creative advertising services
• Integrated brand communications
• Social media management
• Visual identity design
• Influencer marketing agency

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Marketing Services: Niña generates revenue through providing integrated creative communications, social media services, audiovisual production, influencer marketing, design studio, and strategic branding services to enterprise and mid-market clients. Revenue is project-based and retainer-based engagements with major consumer brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Niña is a Buenos Aires-based independent creative advertising agency that delivers integrated creative communications, social media services, audiovisual production, visual identity design, brandbook development, strategic branding, and influencer marketing to enterprise consumer brands across Latin America. Engagements are structured as project-based or retainer-based professional services, with work spanning brand foundations, integrated campaigns, and audience design across multiple media channels.

Product overview

Niña is an independent creative advertising agency based in Buenos Aires, Argentina (with an office in Panama), operating as a multi-disciplinary creative hot shop. The agency offers a modular portfolio of seven interconnected service lines: Integrated Creative Communications (brand foundations, campaigns, audience design), Social Media Services (strategy, content, moderation, reporting), Production Factory/Audiovisual (gifs, videos, animation, motion graphics), Design Studio/Visual ID (logotypes, isologotypes, namings, taglines), Brandbook (visual identity guidelines), Strategic Branding (creation, strategy, ecosystem design), and Influence Marketing (nano to mega influencer campaigns). These units work collaboratively to deliver integrated advertising and branding solutions to regional and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Creative Communications Full-service creative communications offering covering brand foundations and architecture, brand ideas, brand creative and editorial territory, integrated campaigns, all-media native delivery, and audience design for enterprise consumer brands.
• Social Media Services Social media strategy, content creation, listening, moderation, and reporting services designed to manage brand presence across social platforms for consumer brand clients.
• Production Factory / Audiovisual for Today Audiovisual production services including gifs, stories, TikToks, pre-roll, 360° videos, animation, motion graphics, format factory adaptation, tutorials, product videos, and internal marketing videos.
• Design Studio / Visual ID Visual identity design services including concept development, logotypes, isologotypes, namings, and tagline creation for consumer brand clients.
• Brandbook Brand identity guidelines covering color, typography, photography, burst, illustration, motion graphic, label design, and site design and content.
• Strategic Branding Strategic branding services including brand creation, brand strategy, brand portfolio messaging, brand assets development, brand therapy, brand match for co-branding and sponsoring, brand ecosystem design, and brand workshops.
• Influence Marketing / From Nano to Mega Influencer marketing services covering access to LATAM influencers, influencer selection, management, negotiation and payment, key message and stunts, and reporting.

Named customers29 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TombrascoreStrategic or Co-development PartnerTombras, an independent global advertising agency, announced the acquisition of Niña. This strategic move aims to increase Tombras' global footprint, tap into the acclaimed Argentine talent market, and provide new growth opportunities for both agencies. The acquisition positions Niña as part of a larger global network while maintaining its identity as a creative hot shop.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Anomaly: Independent creative agency with a similar founder-driven culture, integrated service offering, and enterprise brand client base; comparable in headcount range and positioning between boutique hot shops and global networks.
• DAVID (David Miami): Originally a Buenos Aires creative boutique (founded by Gaston Bigio) and now operating out of Miami as an Omnicom-owned shop; directly comparable as a LATAM-rooted creative hot shop that scaled internationally on the strength of its creative reputation.
• GUT: Buenos Aires-headquartered independent creative hot shop with a similar founder-led model and multinational brand client base; widely regarded as a sister 'hot shop' to Niña within the Argentine creative market and the most direct head-to-head competitor for LATAM enterprise pitches.
• Mother: Independent creative agency with a comparable boutique-to-mid-size footprint, founder-influenced culture, and integrated brand campaign focus; relevant benchmark for how a creative-led independent positions against global networks.

Regional players

• CIRCUS: Argentina-based independent creative agency of comparable size and regional focus; useful as a domestic benchmark for pricing, talent, and pitch competitiveness in the Buenos Aires market.

Broad incumbents

• Wieden+Kennedy: Globally recognized independent creative network; a higher-end benchmark for the kind of creative reputation and enterprise brand wins that Niña aspires to scale toward within the Tombras group.
• Tombras: Independent global advertising agency and Niña's new parent company; provides the natural benchmark for a fully integrated independent creative network of similar scale and offers direct comparability on cost structure, client mix, and creative reputation.
• DDB Argentina: Established multinational network in the Argentine market with a strong creative heritage; competes with Niña on the same enterprise brand list and is a direct benchmark for the holding-company value proposition in Buenos Aires.
• BBDO Argentina: Major multinational network operating in Argentina with a broad portfolio offering (creative, media, digital); the most relevant WPP/Omnicom-style network peer for benchmarking scope, scale, and pricing dynamics.
• Ogilvy Argentina: Local Argentine arm of one of the world's largest advertising networks; competes with Niña for the same F&B and consumer brand clients and represents the global-holding-company competition on regional pitches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ni-a
• Instagraminstagram.com/ninia_agencia/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Niña