Management Financial Group
Management Financial Group (MFG) is a privately held Bulgarian fintech and insurtech holding company serving underserved consumers and micro/small businesses across 450+ offices in Europe, North America, South America, and Africa with short-term loans, credit cards, and general insurance.
- Company typePrivate
- Founded2005
- HeadquartersSofia, Bulgaria
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Management Financial Group does
Management Financial Group (MFG) is a privately held fintech and insurtech holding company headquartered at 28 Jawaharlal Nehru Blvd., Sofia, Bulgaria, founded in 2005 with the establishment of Easy Credit. It operates a portfolio of wholly-owned subsidiaries across three product pillars: (i) consumer credit — Easy Credit, iCredit, Viva Credit, White Card, iuvoSAVE, and Mi Prestamo; (ii) digital cards and payments — Juzt Card (Access Finance Inc.) and Easy Payment Services; and (iii) insurance and asset management — Instinct Insurance, MFG Inc EAD (Bulgarian non-life insurer licensed February 9, 2023), and MFG Invest. The group also operates a Data & Analytics Team, Smart IT (an in-house technology hub), and adjacent lifestyle assets including AYA Estate Vineyards and the recently acquired Zornitza Family Estate.
MFG targets underserved and underbanked consumers, micro and small businesses, and the general public, distributing short-term flexible B2C and B2B loans, revolving and installment credit cards, savings products, and general insurance. Its go-to-market combines a 450+ physical-office footprint spanning Europe, North America, South America, and Africa with digitally distributed products, most notably the fully digital unsecured Juzt Card launched in the US and Mexico in 2025 via Access Finance. Revenue mechanics are transaction-fee based across lending and card products, with subscription/recurring revenue (as classified in source materials) from insurance products. Pricing is not publicly disclosed.
Operationally, MFG runs on a group-level shared-services backbone (Smart IT for technology, Data & Analytics for intelligence, AYA Business Center — under construction with completion expected 2026 — to house all group companies under one roof). The group employs 8,300+ people, holds leadership recognition (CEO Antonia Sabeva, Manager of the Year 2023), and has a March 2024 strategic engagement with Microsoft, alongside a 2025 AI-powered chatbot deployment in its US/LatAm card subsidiary — the first disclosed AI product.
Management Financial Group firmographics
Firmographics- Name
- Management Financial Group
- Legal name
- Management Financial Group
- Website
- https://managementfinancialgroup.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Management Financial Group (MFG) is a privately held Bulgarian fintech and insurtech holding company serving underserved consumers and micro/small businesses across 450+ offices in Europe, North America, South America, and Africa with short-term loans, credit cards, and general insurance.
- Ownership category
- akta.pro rank
Management Financial Group industry classification
Industry- Product category
- Consumer Lending / Non-Bank Financial Services
- NAICS
- Finance and Insurance (52), Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Short-Term Business Credit Institutions (6153), Personal Credit Institutions (6141), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning) (FSAGAJAM)
- akta.pro secondary industries
- Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE), Debt & Capital Advisory (Debt Raising, Refinancing, Private Credit) (BPAHAOAD), Multi-Family Offices (MFOs) (FSAAADAB)
Keywords
Where Management Financial Group is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Management Financial Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Consumer Loans: Short-term, flexible loans provided to consumers through physical office network and digital channels.
- Credit Cards: Revolving and instalment plan credit cards including Juzt Card, a fully digital unsecured credit card for underserved consumers.
- B2B Loans: Loans for micro and small businesses provided through the company's office network.
- Insurance Services: General insurance products and services through Instinct Insurance and MFG Inc EAD.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Management Financial Group product offering
Product offeringCore offering
Management Financial Group (MFG) is a privately held holding company that unites providers of non-bank financial services. It delivers short-term flexible B2C and B2B loans, revolving and installment plan credit cards, general (non-life) insurance, and alternative financial products through a network of 450+ offices and digital platforms. The group primarily serves underserved and underbanked consumers as well as micro and small businesses across Europe, North and South America, and Africa.
Product overview
Management Financial Group (MFG) is a global fintech and insurtech group operating a diversified portfolio of financial services products. The group provides short-term flexible B2C and B2B loans, revolving and installment credit cards, general insurance, and other alternative financial products through its subsidiaries including White Card, Fintrade, ACOD, MFG Invest, Instinct Insurance, Easy Credit, Smart IT, M Cash, Easy Payment Services, iCredit, Viva Credit, Iuvo Group, Access Finance, Mi Prestamo, and MFG Inc EAD. Key products include Juzt Card (a fully digital unsecured credit card) and the AI-powered chatbot by Access Finance. The group serves underserved and underbanked sectors as well as the general public across Europe, North and South America, and Africa.
Differentiator
Problem solved
Functional benefit
Brands
- Juzt Card: A fully digital, unsecured credit card designed to expand access to credit for underserved consumers, launched in the US and Mexico.
- iuvoSAVE
- AYA Estate Vineyards
- AYA Business Center
- Mission: Financial Independence
Products and services
- Consumer Loans (B2C)
Companies that use Management Financial Group
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Management Financial Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
Management Financial Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights5 records
Management Financial Group competitors and assessment
Company assessmentDirect peers
- Home Credit Group: Global consumer finance provider focused on point-of-sale loans and credit cards for underbanked consumers across Central and Eastern Europe, CIS, and Asia. Highly comparable to MFG in product mix (consumer credit, revolving credit), customer segment (underserved borrowers), and geographic focus on emerging EMEA markets.
- Profi Credit: Czech-headquartered consumer and SME lender operating across Central and Eastern Europe with a similar non-bank, branch-based distribution model. Directly comparable to MFG's Easy Credit, Viva Credit, and iCredit subsidiaries in target customer, product set, and CEE footprint.
- International Personal Finance (IPF): UK-listed provider of small-sum, short-term loans to underbanked consumers in Eastern Europe, Mexico, and other emerging markets. Comparable to MFG in its home credit model, focus on unbanked borrowers, and Mexican market entry (where IPF operates via Provident) that overlaps with MFG's Juzt Card Mexico launch.
- Mogo Finance: Latvia-headquartered non-bank lender offering secured and unsecured consumer loans across Eastern Europe and Central Asia. Comparable to MFG in product type (consumer credit), regional focus (CEE and emerging markets), and digital transformation strategy.
Broad incumbents
- Bajaj Finance: Large Indian diversified NBFC offering consumer durable finance, SME loans, credit cards, and insurance through a digital-plus-branch model. Comparable to MFG's multi-product fintech-plus-insurtech strategy and emphasis on digital credit card expansion to underserved segments.
- KBC Group: Belgian bancassurer with significant CEE banking and consumer lending operations across Bulgaria, Czech Republic, Slovakia, Hungary. Comparable as a large, diversified CEE-headquartered financial services group with both lending and insurance product lines serving the same regional customer base as MFG.
- TMF Group: Global provider of compliance, accounting, and financial administration services with strong CEE presence. Comparable to MFG as a CEE-headquartered, multi-country financial services holding group, though TMF focuses on B2B services rather than consumer lending.
Regional players
- J&T Finance Group: CEE-headquartered financial holding group with consumer lending, banking, and asset management operations across Central Europe. Comparable to MFG in regional origin (Slovakia/Czech), holding-company structure over consumer credit subsidiaries, and pan-CEE distribution model.
Emerging players
- Creditas: Brazilian consumer finance and secured lending fintech offering credit cards, payroll loans, and asset-backed lending. Comparable as an emerging-market digital-first consumer credit platform targeting underbanked segments, similar to MFG's Juzt Card Latin American positioning.
- Stenn International: Cross-border trade and invoice finance fintech serving SMEs in emerging markets. Comparable to MFG's B2B/SME lending arm and international expansion footprint, though focused on trade finance rather than consumer credit.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Management Financial Group social profiles
Digital presenceManagement Financial Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Management Financial Group leadership team
Management profileNumber of profiles
Profiles6 records
Management Financial Group subsidiaries and ownership
Company hierarchySubsidiaries21 records
Management Financial Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Management Financial Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Management Financial Group
What does Management Financial Group do?
Management Financial Group (MFG) is a privately held holding company that unites providers of non-bank financial services. It delivers short-term flexible B2C and B2B loans, revolving and installment plan credit cards, general (non-life) insurance, and alternative financial products through a network of 450+ offices and digital platforms. The group primarily serves underserved and underbanked consumers as well as micro and small businesses across Europe, North and South America, and Africa.
Is Management Financial Group a public or private company?
Management Financial Group is a private company. It is classified as management employee owned and is currently operating.
When was Management Financial Group founded?
Management Financial Group was founded in 2005. It employs 5,001 to 10,000 people.
Where is Management Financial Group based?
Management Financial Group is headquartered in Sofia, Bulgaria, in the Europe region.
How does Management Financial Group make money?
Four revenue lines are on record. Consumer Loans are the primary driver. The others are credit Cards, B2B Loans and insurance Services.
Who are Management Financial Group's main competitors?
Direct peers on record are Home Credit Group, Profi Credit, International Personal Finance (IPF) and Mogo Finance. Broad incumbents are Bajaj Finance, KBC Group and TMF Group. J&T Finance Group is listed as a regional player. Emerging players are Creditas and Stenn International.
Does Management Financial Group have an API?
No public API is recorded for Management Financial Group.
What industry is Management Financial Group in?
Management Financial Group's product category is Consumer Lending / Non-Bank Financial Services. Its primary akta.pro industry code is FSAGAJAM, SME Credit Risk, Underwriting & Financial Data (B2B Fintech Data/Decisioning), with a secondary code of FSAEAGAE, Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps). Its NAICS code is 52 and its SIC code is 6153.