What Devil's Head Resort & Convention Center does

Devil's Head Resort & Convention Center is a privately-held, year-round destination resort located on a 1,200-acre nature preserve in Merrimac, Wisconsin (Sauk County), founded in 1970. It operates as a four-season integrated hospitality business combining winter ski operations, summer championship golf, lodging, dining, and group events. The ski operation spans 300 acres (the 3rd largest in the Midwest) with 30 trails, a 500-foot vertical rise, 100% snowmaking coverage using 348 SMI guns, six quad chair lifts plus two magic carpets (16,500 skiers/hour capacity), and the Sidewinder Terrain Park with 35+ features. The golf operation runs two 18-hole championship courses — The Glacier and The Prairie Glen — consistently rated among Wisconsin's Top 25. The lodging inventory exceeds 250 rooms, ranging from lodge rooms to the 2,300 sq ft Glacier Ridge Condo, with overall overnight capacity of up to 1,000 guests. The 20,000 sq ft Cliffhaus Convention Center and five dining venues (Dante's Cafe, The Devil's Den, Avalanche Bar & Grille, The Cornucopia Room, The Cliffhaus Cafe) support weddings up to 600 guests and corporate meetings.

Revenue is generated across multiple streams: lift tickets ($40-$97), season passes ($299-$1,399), bundled Slopeside Escape and Stay & Play packages, equipment rentals and lessons ($52 rentals, $100 private lessons), golf green fees and tournaments ($45-$65), lodging, F&B, and group/wedding bookings. Go-to-market is primarily direct-to-consumer through the proprietary TravelNet Solutions-powered reservations platform, supplemented by a dedicated group sales department (608-493-2204) for corporate, ski group (25+), golf group (20+), and wedding segments, plus the IKON Pass partnership as a national distribution channel. Customer segments span families and individual recreation, corporate groups, wedding parties, golfers, and Midwestern drive-market visitors from Chicago, Milwaukee, and Madison. No parent company, private equity backing, or public listing has been disclosed, and the company operates with a small core staff of 11-50 alongside seasonal labor.

Name

Devil's Head Resort & Convention Center

Legal name

Devil's Head Resort

Website

https://devilsheadresort.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Devil's Head Resort & Convention Center is a privately-held four-season destination resort in Merrimac, Wisconsin, operating ski terrain, two 18-hole golf courses, 250+ lodging rooms, a 20,000 sq ft convention center, and five dining venues serving Midwestern families, corporate groups, and wedding parties.

Ownership category

akta.pro rank

Product category

Ski Resort & Golf Resort / Destination Resort Hospitality

NAICS

Skiing Facilities (713920), Golf Courses and Country Clubs (71391)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Golf course management
• Resort lodging services
• Convention and events
• Destination resort hospitality

Headquarters

HQ city

Merrimac

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Lift Tickets & Season Passes: Daily lift tickets ranging from $40 (night skiing) to $97 (adult weekend/holiday), multi-day packages, and season passes ($299-$1399) providing recurring revenue from ski/snowboard access
2. Ski & Golf Packages: Bundled packages combining lodging with lift tickets or golf, including Slopeside Escape Package ($124-$248 per person) and Stay & Play Golf Packages
3. Lodging: Multiple accommodation types: Lodge Rooms, Premier rooms, Inn Suites, Condos (Glacier Ridge - 2300 sq ft, 3BR/4BA, sleeps 10). Direct booking through resort
4. Food & Beverage: Five dining venues: Dante's Cafe (breakfast), The Devil's Den (sports bar), Avalanche Bar & Grille, The Cornucopia Room (fine dining), The Cliffhaus Cafe. Hours range from 7am to midnight
5. Equipment Rentals & Lessons: Ski/snowboard rental packages ($52), helmet rental ($15), tuning services ($10-$45), and lessons (Kid's Kamp $60, Group Lessons, Private Lessons $100, First Timers Package $145)
6. Events & Weddings: Wedding venues accommodating up to 600 guests, conference/meeting space (20,000 sq ft Cliffhaus Convention Center), corporate events, and group outings
7. Golf Operations: Two championship 18-hole courses (The Glacier and The Prairie Glen), Stay & Play packages, group rates ($45-$65), and tournament management for up to 288 golfers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Devil's Head Resort & Convention Center operates a year-round destination resort on a 1,200-acre nature preserve in Merrimac, Wisconsin, providing ski/snowboard operations on 300 acres of skiable terrain with 100% snowmaking coverage, two championship 18-hole golf courses, 250+ lodging units, five on-site dining venues, and a 20,000 sq ft convention center hosting weddings, corporate meetings, and group events.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing & Snowboarding Operations Year-round ski and snowboard operation with 300 acres of skiable terrain (3rd largest in the Midwest), 30 trails, 500-foot vertical, 100% snowmaking, terrain parks, lessons, and rentals for guests of all skill levels.
• Golf Operations — The Glacier & Prairie Glen Courses Two championship 18-hole golf courses consistently rated in Wisconsin's Top 25, offering daily tee times, group rates (20+ players), Stay & Play packages, and tournament management for up to 288 golfers.
• Resort Lodging 250+ on-site guest accommodations ranging from Lodge Rooms and Inn Suites to Premier rooms and luxury Condos (e.g., Glacier Ridge sleeping 10), bookable directly through the resort's reservation platform.
• Dining & Food & Beverage Five on-site dining venues: Dante's Cafe (breakfast), The Devil's Den (sports bar), Avalanche Bar & Grille, The Cornucopia Room (fine dining), and The Cliffhaus Cafe, operating from 7am to midnight.
• Ski/Snowboard Rentals, Lessons & Pro Shop Rental packages ($52), helmet rental ($15), tuning services ($10-$45), and lessons including Kid's Kamp ($60), Group Lessons, First Timers Package ($145), and Private Lessons ($100 for up to 6 people).
• Slopeside Escape Package Ski vacation package combining lodging and lift tickets in 1-night/1-day (from $124 per person) or 2-night/2-day (from $248 per person) configurations based on double occupancy.
• Midweek Stay & Play Golf Package Golf package offering 2 rounds of golf and 1 night of lodging for $119 (down from $203), valid Sunday through Thursday.
• Ski Season Passes Annual ski season passes ranging from $299 (Off-Piste, Sun-Fri only) to $499 (Unlimited, no blackout dates), $449 (Jr/Sr Unlimited), and $1,399 (Family Pass covering 4 household members). Includes lodging and Pro Shop discounts plus buddy tickets.
• Weddings & Banquet Events Wedding venues and banquet facilities on a 1,200-acre nature preserve, accommodating up to 600 guests, with on-site catering, lodging, and full wedding planning services.
• Meetings, Conferences & Convention Services Cliffhaus Convention Center offering 20,000 sq ft of meeting and conference space, on-site lodging for up to 1,000 overnight guests, dining, and recreational team-building activities for corporate events.

Quantifiable outcome

• 3rd largest ski area in the Midwest with 300 acres of terrain
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• IKON PasscoreGTM or Marketing PartnerDevil's Head is a bonus mountain on the IKON Pass, giving pass holders 2 free days of skiing/snowboarding. Additionally, Devil's Head season pass holders receive 50% off the IKON 3-Day Session Pass, creating cross-promotional value between the resorts.
• National Ski Patrol (NSP)coreStrategic or Co-development PartnerDevil's Head Ski Patrol has been a member of the National Ski Patrol since the resort opened in 1970. NSP provides training programs (Outdoor Emergency Care, Outdoor Emergency Transportation), certification, and support for ski patrol operations. With over 85 years of history, 600+ patrols, and 30,000+ members, NSP is the leading authority on mountain safety.
• TravelNet SolutionscoreTechnology or IntegrationTravelNet Solutions provides the reservation and booking engine platform for Devil's Head Resort (reservations.devilsheadresort.com), powering online bookings for lodging, lift tickets, season passes, lessons, rentals, and tee times.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Boyne Mountain Resort: Multi-season Michigan resort combining skiing, golf, lodging, dining, and conferences. Closely comparable year-round destination-resort model targeting Midwest drive markets with similarly large-scale infrastructure.
• Cascade Mountain: Wisconsin ski resort competing directly for the same Chicago/Milwaukee feeder market. Comparable snowmaking investment and lift-ticket pricing, located within driving distance of Devil's Head.
• Granite Peak Ski Area: Wisconsin ski hill in Wausau with comparable snowmaking coverage and lift infrastructure. A direct Midwest ski competitor for regional skier share and season-pass holders.
• Wilmot Mountain: Southeast Wisconsin ski area part of Vail Resorts' Epic Pass network, directly competing for the same drive-to Chicago/Milwaukee skier base. Closest geographic competitor to Devil's Head.
• Alpine Valley Resort: Wisconsin ski area with similar Midwest drive market and snowmaking infrastructure. Direct competitor for casual and family ski visits from Chicago/Milwaukee.
• Mt. Brighton: Michigan ski resort owned by Vail Resorts operating as a regional learn-to-ride/ski hill. Comparable Midwest day-trip ski operations and pricing structure.

Regional players

• Christmas Mountain Village: Wisconsin Dells resort offering skiing plus timeshare lodging and waterpark access. Adjacent regional competitor with overlapping Wisconsin family vacation demand.
• Sundara Inn & Spa: Wisconsin destination spa resort tapping the same Wisconsin Dells visitor economy and Chicago/Milwaukee weekend market. Comparable regional positioning in Wisconsin destination hospitality.
• The Kalahari Resorts (Wisconsin Dells): Wisconsin Dells mega-resort with convention and family entertainment offerings. Competes for Wisconsin drive-market family/group visits and event business.

Broad incumbents

• Marcus Hotels & Resorts (Pfister, Hilton properties): Midwest hospitality operator running full-service hotels with conference and event capabilities. Comparable Wisconsin lodging + convention/event business overlapping with Devil's Head's group sales segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/devilsheadresort
• LinkedInlinkedin.com/company/devil%27s-head-resort-&-convention-center
• Instagraminstagram.com/devilsheadresort
• Xx.com/devilshead

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Devil's Head Resort & Convention Center