MyVoucherCodes.co.uk
MyVoucherCodes.co.uk is a UK consumer-facing voucher code aggregator, operating as a subsidiary of Future plc. It lists 11,000+ discount codes across 100+ retailers and 12 categories, monetizing through affiliate commissions from retailer referrals.
- Company typePrivate
- Founded2006
- HeadquartersCroydon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What MyVoucherCodes.co.uk does
MyVoucherCodes.co.uk is a UK consumer-facing discount and voucher code aggregation platform founded in 2006 and operating as a subsidiary of Future plc, the publicly listed UK media group headquartered in Bath. The platform aggregates promotional codes and voucher offers from over 100 UK retail brands across 12 main categories including Fashion, Travel, Technology, Home & Garden, Health & Beauty, and Food & Drink. As of June 2026 it lists more than 11,000 active discount codes and 50,099 total deals, with dedicated sections for Student, NHS, and Exclusive deals, plus a Top 50 curation and a Payday Deals feature.
The platform's technical core is a content publishing system organized into brand-specific voucher pages and a category taxonomy optimized for organic search discovery. Notable product components include a browsable brand directory, a community code submission portal that enables crowdsourced expansion of the voucher database, a Rewards loyalty program, and an editorial blog covering lifestyle and retail topics. The product is delivered as a self-serve website accessible across desktop and mobile with no native app.
MyVoucherCodes operates a product-led growth model with no sales intervention: users discover and apply codes directly. Revenue is generated exclusively through affiliate commissions earned when users click through to retailer sites and complete purchases. The platform serves UK general consumers as the primary segment, with Students and NHS Workers as secondary segments. Marketing relies on SEO across category and brand pages, content marketing, email newsletters, and PR leverage through Future plc. The company has 51-100 employees and made one disclosed acquisition (Happiour) in October 2017.
MyVoucherCodes.co.uk firmographics
Firmographics- Name
- MyVoucherCodes.co.uk
- Legal name
- Future Publishing Limited
- Website
- https://MyVoucherCodes.co.uk
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MyVoucherCodes.co.uk is a UK consumer-facing voucher code aggregator, operating as a subsidiary of Future plc. It lists 11,000+ discount codes across 100+ retailers and 12 categories, monetizing through affiliate commissions from retailer referrals.
- Ownership category
- akta.pro rank
MyVoucherCodes.co.uk industry classification
Industry- Product category
- Discount Code Aggregation Platform
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industries
- Comparison Shopping & Price Discovery Portals (BPAMAAAJ), Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)
Keywords
Where MyVoucherCodes.co.uk is headquartered
LocationHeadquarters
- HQ city
- Croydon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyVoucherCodes.co.uk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Affiliate/Commission Revenue: Earn commissions when users click through to retailer sites and make purchases or apply discount codes. Revenue is generated through affiliate partnerships with brands. The platform monetizes consumer traffic by directing shoppers to partner retailers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
MyVoucherCodes.co.uk product offering
Product offeringCore offering
MyVoucherCodes.co.uk operates an online platform that aggregates and curates over 11,000 discount codes, voucher offers, and promotional deals from 100+ UK retailers across 12 retail categories. The free-to-consumer platform enables UK shoppers to discover, browse, and apply promotional codes at partner retailer checkouts, with the company generating revenue through affiliate commissions on resulting purchases via redirect links to retailer sites.
Product overview
MyVoucherCodes.co.uk is a single unified consumer discount aggregation platform that curates over 11,000 promotional codes and voucher offers from UK brands. The platform organizes deals across 12 main retail categories (Travel, Fashion, Home & Garden, Technology, Gifts & Occasions, Days Out, Health & Beauty, Sports & Fitness, Kids & Babies, Entertainment, Food & Drink, and Eating Out) with dedicated brand directories and specialized sections for Student and NHS discounts. Additional features include an Exclusive Deals section marked with star indicators, a Top 50 Deals collection, Payday Deals, a Rewards loyalty program, and a Blog/Editorial hub covering lifestyle and retail topics. The platform operates as a publisher of affiliate-linked discount codes, monetizing through retailer commission arrangements.
Differentiator
Problem solved
Functional benefit
Products and services
- Voucher Code Aggregation Platform A consumer-facing online platform that aggregates and curates over 11,000 promotional codes and voucher offers from 100+ UK retailers across 12 retail categories (Travel, Fashion, Home & Garden, Technology, Gifts & Occasions, Days Out, Health & Beauty, Sports & Fitness, Kids & Babies, Entertainment, Food & Drink, Eating Out). UK consumers browse by category or search by brand to discover and apply codes at partner retailer checkouts. The platform is free to consumers and monetizes through affiliate commissions on referred transactions.
- Rewards Program A consumer loyalty program available to registered users on MyVoucherCodes.co.uk that allows them to earn and redeem rewards for discount code usage and ongoing engagement with the platform.
Quantifiable outcome
- Over 11,000 active discount codes available
Companies that use MyVoucherCodes.co.uk
Customer profileSegments3 records
Ideal customer profiles3 records
MyVoucherCodes.co.uk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MyVoucherCodes.co.uk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Future plcparent_companyMyVoucherCodes is part of Future plc, an international media group and leading digital publisher. The parent company is headquartered in Bath, UK and provides corporate oversight and resources for the voucher code platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
MyVoucherCodes.co.uk competitors and assessment
Company assessmentDirect peers
- VoucherCodes.co.uk: Direct UK voucher code aggregator serving UK consumers with brand-specific discount codes and affiliate monetization. Operates in the exact same niche as MyVoucherCodes with overlapping retailer partnerships and similar product-led discovery experience.
- RetailMeNot: US-headquartered voucher and cashback platform with strong UK presence via VoucherCodes.co.uk. Operates the same coupon aggregation model, monetizing user traffic through retailer affiliate commissions across fashion, travel, electronics, and general retail.
- HotUKDeals: UK community-driven deal-sharing platform owned by Pepper Content / Playful Studios. Serves the same UK bargain-hunting audience with user-submitted deals, voucher codes, and affiliate-tracked offers, competing directly for SEO and user attention.
- Quidco: Leading UK cashback platform that pays users a percentage of purchases made through tracked retailer links. Closely adjacent business model to MyVoucherCodes, monetizing the same consumer purchase intent via affiliate partnerships with UK retailers.
- TopCashback: Top UK cashback site competing directly for the same bargain-hunting UK consumer base. Operates an affiliate-tracked model offering cashback rather than upfront discount codes, but addresses the same purchase intent.
Emerging players
- Honey (PayPal): Browser extension acquired by PayPal that automatically finds and applies voucher codes at checkout. Threatens the voucher aggregator model by bypassing the need for consumers to visit a separate aggregation site before purchase.
- Student Beans: UK student verification and student-discount platform offering exclusive codes from retailers. Competes with MyVoucherCodes' Student Discounts vertical with a more focused identity-verification value proposition for the student segment.
- Health Service Discounts: UK-focused NHS and healthcare-worker discount platform. Directly competes with MyVoucherCodes' NHS Discounts section for the same healthcare-worker audience seeking recognition deals across retailers.
Broad incumbents
- Rakuten (formerly Ebates): Global cashback and shopping rewards platform with significant UK presence. Wider portfolio offering than MyVoucherCodes but addresses the same consumer shopping intent through affiliate-commission economics.
- Groupon: Global deals and local experiences marketplace with UK operations. Operates a broader deals-and-experiences model rather than pure voucher aggregation, but competes for price-sensitive UK consumers across eating out, travel, and lifestyle categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
MyVoucherCodes.co.uk social profiles
Digital presenceMyVoucherCodes.co.uk financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyVoucherCodes.co.uk leadership team
Management profileNumber of profiles
Profiles1 record
MyVoucherCodes.co.uk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyVoucherCodes.co.uk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyVoucherCodes.co.uk
What does MyVoucherCodes.co.uk do?
MyVoucherCodes.co.uk operates an online platform that aggregates and curates over 11,000 discount codes, voucher offers, and promotional deals from 100+ UK retailers across 12 retail categories. The free-to-consumer platform enables UK shoppers to discover, browse, and apply promotional codes at partner retailer checkouts, with the company generating revenue through affiliate commissions on resulting purchases via redirect links to retailer sites.
Is MyVoucherCodes.co.uk a public or private company?
MyVoucherCodes.co.uk is a private company. It is classified as corporate owned and is currently operating.
When was MyVoucherCodes.co.uk founded?
MyVoucherCodes.co.uk was founded in 2006. It employs 51 to 100 people.
Where is MyVoucherCodes.co.uk based?
MyVoucherCodes.co.uk is headquartered in Croydon, United Kingdom, in the Europe region.
How does MyVoucherCodes.co.uk make money?
One revenue line is on record: affiliate/Commission Revenue.
Who are MyVoucherCodes.co.uk's main competitors?
Direct peers on record are VoucherCodes.co.uk, RetailMeNot, HotUKDeals, Quidco and TopCashback. Emerging players are Honey (PayPal), Student Beans and Health Service Discounts. Broad incumbents are Rakuten (formerly Ebates) and Groupon.
Does MyVoucherCodes.co.uk have an API?
No public API is recorded for MyVoucherCodes.co.uk.
What industry is MyVoucherCodes.co.uk in?
MyVoucherCodes.co.uk's product category is Discount Code Aggregation Platform. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of BPAMAAAJ, Comparison Shopping & Price Discovery Portals. Its NAICS code is 455 and its SIC code is 5961.