Rogerwilco
Rogerwilco is a South African full-service digital marketing agency founded in 2008, serving B2B, B2C and NPO enterprise clients domestically and in the UK with proprietary AI tools (ECHO, GEOFF, WOLF, Altitude) and integrated services spanning SEO, paid media, strategy, creative, UX and Drupal development.
- Company typePrivate
- Founded2008
- HeadquartersCape Town, South Africa
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Rogerwilco does
Rogerwilco (legal entity: Rogerwilco Digital Pty Ltd) is a privately held South African full-service digital marketing agency founded in 2008, headquartered in Cape Town with an additional SEO operation in Johannesburg. The firm serves B2B, B2C and NPO clients both domestically and in the United Kingdom, with a named enterprise book that includes JSE, Nestle, the Momentum Group (Metropolitan, Momentum Insure, Momentum Medical Scheme), Hyprop, Onafriq, One Day Only, Syngenta, SBS, Africa Check Trust and Amplify. Rogerwilco operates as a Google Partner (since 2008 with 30+ certified individuals), a Meta Badged Partner and an Acquia preferred partner in Southern Africa, holding B Corp certification in the top 10% globally and SOC 2 Type II compliance.
The agency's service portfolio spans brand and content strategy, marketing and media strategy, SEO, paid media, creative services, UX, Drupal development and managed cloud hosting. Underpinning these services is a proprietary AI technology stack built on Google Cloud Vertex AI: ECHO (closed generative AI search engine deployed on client websites), GEOFF (generative engine optimization audit and citation-conversion tooling), WOLF (competitor research tool with 2 million datapoints per report) and Altitude (cross-channel analytics platform with Gemini-powered insight generation and a supervisor-agent architecture). The firm's core technology combines Drupal/Acquia CMS platforms, integrations with Acoustic, Crazy Egg, Hotjar, DV360 and Eskimi, and multi-modal AI across text, image, video and audio.
Rogerwilco earns revenue through professional services engagements, paid media management fees, and performance-based arrangements under multi-year contracts. Pricing emphasizes transparency and output-based models where appropriate, with charges typically structured as a fee for management time and optimization. The agency employs approximately 60 people (up from 46 the prior year), all with vocational certifications, and has posted a record trading year with profit share, while its client base has generated millions of leads and billions of rand in attributable revenue across more than a decade of engagements, the longest being an 11-year SEO retainer.
Rogerwilco firmographics
Firmographics- Name
- Rogerwilco
- Legal name
- Rogerwilco Digital Pty Ltd
- Website
- https://rogerwilco.co.za
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rogerwilco is a South African full-service digital marketing agency founded in 2008, serving B2B, B2C and NPO enterprise clients domestically and in the UK with proprietary AI tools (ECHO, GEOFF, WOLF, Altitude) and integrated services spanning SEO, paid media, strategy, creative, UX and Drupal development.
- Ownership category
- akta.pro rank
Rogerwilco industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industries
- Programmatic Display & Retargeting (DSP) (MPAAACAE), Technical SEO (Audits, Crawl/Indexing, Site Architecture) (BPAFAJAA)
Keywords
Where Rogerwilco is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices2 records
Markets served
Rogerwilco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency providing comprehensive services including SEO, paid media, content marketing, creative services, UX design, brand strategy, social media marketing, and web development. Revenue generated through professional services engagements, management fees, and performance-based arrangements.
- Paid Media Management: Online and traditional advertising management services including search campaigns (Google Ads, Bing, YouTube), programmatic desk management, social media advertising (Meta, LinkedIn, TikTok), and traditional broadcast and print ad spot buying through partner agencies.
- Strategy and Consulting: Strategic consulting engagements including brand strategy, B2B marketing strategy, media strategy, content strategy, and design thinking workshops. Multi-disciplinary team approach with senior strategists, creatives, and media specialists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fee for time invested in management and optimization |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Rogerwilco product offering
Product offeringCore offering
Rogerwilco is a full-service digital marketing agency that sells integrated marketing, creative, technology, and strategy engagements to B2B, B2C, and NPO clients. Its core deliverables span SEO, paid media management (Google, Meta, LinkedIn, TikTok), brand and content strategy, media planning, UX design, creative production, Drupal web development, and managed cloud hosting, augmented by proprietary AI tools (ECHO, GEOFF, WOLF, Altitude) for search, analytics, and generative-engine optimisation.
Product overview
Rogerwilco is a digital marketing agency offering a portfolio of integrated services supported by proprietary AI tools. The core product set includes ECHO (AI-powered website search), GEOFF (generative engine optimisation), WOLF (competitor research), and Altitude (analytics platform), complemented by services spanning brand strategy, content strategy, marketing strategy, media strategy, SEO, paid media, creative services, UX services, Drupal development, and managed cloud hosting. The AI tools augment human expertise across strategy, content, creative, performance marketing, and development workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- ECHO Proprietary closed generative AI search engine that analyses a website's content and provides instant summaries to user queries alongside links to relevant pages. Deployed on client websites including South African university websites and major news portals to help users locate content on large sites.
- GEOFF (Generative Engine Optimisation) Proprietary AI-powered generative engine optimisation (GEO) audit tool designed to improve client visibility in Gen AI searches and AI summaries within conventional search engines. Includes an automated audit process highlighting technical and content updates, plus a second AI tool that automates citation searching and webmaster communication to convert citations into links on client sites.
- WOLF Proprietary competitor research and analysis tool that measures share of search, maps competitor visibility, and provides digital benchmarking within industry verticals. Extracts extensive keyword groupings for detailed analysis of web page visibility, contains 2 million datapoints in average reports, and provides 8 metrics for competitor baselining.
- Altitude Proprietary analytics platform combining data connectors that ingest data from all clients' digital channels, using Gemini AI capabilities for deep analysis and overlaying a storytelling narrative for key insights. Custom-built dashboards with multiple tabs serve different stakeholder levels.
- Brand Strategy Discovery, research, brand framework development, audience persona creation, visual and verbal identity, and brand guidelines services delivered by a multi-disciplinary team of senior strategists and creatives.
- Content Strategy Content audit, audience analysis, content pillar development, keyword research, and content production for digital marketing campaigns.
- Marketing Strategy Services Strategic consulting, B2B marketing, and design thinking workshops for holistic digital marketing strategies, delivered through a multi-disciplinary team combining senior strategists, creatives, and media specialists.
- Media Strategy Media planning across digital and traditional channels including search, paid social, programmatic, influencer, email, and out-of-home advertising.
- SEO (Search Engine Optimisation) Enterprise and ecommerce SEO including competitor audits, technical SEO, content analysis, copywriting, keyword research, and generative engine optimisation, supported by proprietary WOLF and GEOFF tools.
- Paid Media Full range of online and traditional advertising management across Google, Meta, LinkedIn, TikTok, DV360, Eskimi, YouTube and programmatic platforms, plus traditional broadcast and print spot buying through partner agencies.
- Creative Services Creative campaigns, graphic design, video production, motion graphics, and campaign concept development with full-service studio equipment.
- UX Services UX analysis, struggle detection via Acoustic (formerly IBM Watson Marketing Cloud), web and UX design, and conversion rate optimisation services with integrations into Crazy Egg and Hotjar.
- Drupal Custom Drupal builds, Drupal 10 expertise, open-source contribution, community participation, and Drupal Association membership, delivered as an Acquia preferred partner in Southern Africa.
- Managed Cloud Hosting Managed cloud hosting via the Cloudways partnership with 1-click Drupal installation, automated backups, and Cloudflare Enterprise CDN integration.
Quantifiable outcome
- Generated millions of leads and billions of rands for clients since inception
- +4 more outcomes
Companies that use Rogerwilco
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Rogerwilco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability13 records
Feature5 records
Rogerwilco partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google Partner since 2008 with more than 30 individuals certified in AdWords, Analytics, YouTube, Google Shopping, Mobile and Display advertising. Google Partner programme provides quality baseline and ensures compliance with defined standards through ongoing training and certification requirements.
- MetacoreOfficially recognized as Meta Badged Partner, the highest tier in Meta's updated Partner Program. Gains access to advanced tools, priority support, technical assistance, and early access to new features for precision-driven campaigns.
- AcquiacorePreferred partner in Southern Africa for Drupal-based digital experience platform. Access to Acquia Cloud (AWS-based hosting), Site Factory (multi-site management), Lift (personalization), Journey (multichannel integration), and DAM (digital asset management).
- LinkedInminorPartnership for B2B advertising and marketing services on LinkedIn platform.
- TikTokminorPartnership for short-form video advertising and marketing services on TikTok platform.
- EskimiminorProgrammatic media buying partnership for display advertising campaigns.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Rogerwilco competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Rogerwilco social profiles
Digital presenceRogerwilco compliance and trust
Trust signalCompliance2 records
Rogerwilco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rogerwilco leadership team
Management profileNumber of profiles
Profiles4 records
Rogerwilco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rogerwilco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rogerwilco
What does Rogerwilco do?
Rogerwilco is a full-service digital marketing agency that sells integrated marketing, creative, technology, and strategy engagements to B2B, B2C, and NPO clients. Its core deliverables span SEO, paid media management (Google, Meta, LinkedIn, TikTok), brand and content strategy, media planning, UX design, creative production, Drupal web development, and managed cloud hosting, augmented by proprietary AI tools (ECHO, GEOFF, WOLF, Altitude) for search, analytics, and generative-engine optimisation.
Is Rogerwilco a public or private company?
Rogerwilco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rogerwilco founded?
Rogerwilco was founded in 2008. It employs 101 to 250 people.
Where is Rogerwilco based?
Rogerwilco is headquartered in Cape Town, South Africa, in the Africa region.
How does Rogerwilco make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are paid Media Management and strategy and Consulting.
Does Rogerwilco have an API?
No public API is recorded for Rogerwilco.
What industry is Rogerwilco in?
Rogerwilco's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541840 and its SIC code is 7310.