What Innovation Industries does

Innovation Industries is a US-based designer and manufacturer of custom elevator fixtures and accessories, founded in 1972 and headquartered at a 73,000 square foot ISO 9001:2015-certified manufacturing facility in Russellville, Arkansas. The company produces a portfolio of elevator components organized around two core categories: elevator fixtures (car stations, hall stations, lanterns, and position indicators) and elevator push buttons (Standard, Bar, Big, Bruiser Halo, and Eclipse series), supplemented by keyswitches, replacement parts, and accessories. All products are manufactured in North America and designed to meet or exceed ADA, ANSI A17.1, UL, CSA, and NSF standards. The company's identity traces back to its founding product, the Duo-Path 1004 infrared photo electric eye introduced in 1972, which established a world standard for elevator passenger safety devices.

Revenue is generated through one-time sales of custom and standard fixtures and components under quote-based pricing with Net 30 credit terms. Innovation Industries operates a sales-led go-to-market model with four regional sales managers covering the West, Southeast, Northeast, and Mid-America regions, supported by an inside-sales team that handles new product coordination and marketing. The company sells primarily to elevator contractors and maintenance companies that serve new installation, modernization, and repair end-markets across sports, education, entertainment, retail, government, and aerospace — with marquee end-installations including Yankee Stadium, Walt Disney Concert Hall, Harvard, Yale, the University of Texas, Target, and the Space Shuttle Launch Pad.

The company is privately held with no disclosed external investors or parent company, and is led by President and CEO Paul E. Horney IV, who has held the CEO role since 2000 and the additional President title since 2007. Day-to-day operations are run from a single Russellville, Arkansas site with a multi-department structure spanning sales, customer service/parts, manufacturing engineering, application engineering, finance, purchasing, information systems, and shipping.

Name

Innovation Industries

Legal name

Innovation Industries, Incorporated

Website

https://innovationind.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Innovation Industries designs and manufactures custom elevator fixtures and push buttons, including car stations, hall stations, lanterns, and position indicators. The company sells primarily to elevator contractors and maintenance companies from its Russellville, Arkansas manufacturing facility.

Ownership category

akta.pro rank

Product category

Elevator Fixtures and Components

NAICS

Elevator and Moving Stairway Manufacturing (333921)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Smart Elevators, Escalators & Vertical Transportation (HSAPAPAH)

Keywords

• Elevator fixtures
• Elevator push buttons
• Custom elevator manufacturing
• Elevator components
• Elevator accessories

Headquarters

HQ city

Russellville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Elevator Fixtures and Components: Designs and manufactures custom elevator fixtures and accessories including car stations, hall stations, lanterns, position indicators, and push buttons. Sells to elevator contractors and maintenance companies. Products available with shortest lead times in the industry for both stock and custom products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Innovation Industries designs and manufactures custom and standard elevator fixtures and accessories, including car stations, hall stations, lanterns, position indicators, and a comprehensive line of push buttons (Standard, Bar, Big, Bruiser Halo, and Eclipse series). The company also offers keyswitches and replacement parts, and was founded on the original Duo-Path 1004 infrared photo electric eye that set the world standard for elevator passenger devices in 1972.

Product overview

Innovation Industries designs and manufactures a comprehensive portfolio of custom and standard elevator fixtures and push buttons. The product portfolio centers on two core categories: Elevator Fixtures (car stations, hall stations, lanterns, and position indicators) and Elevator Push Buttons (Standard, Bar, Big, Bruiser Halo, and Eclipse series). The company also offers keyswitches, parts, and accessories. The product line is distinguished by extensive finish options including stainless steel, commercial bronze, and muntz/bronze alloys in brushed and mirror finishes. The company was originally founded on the Duo-Path 1004 infrared photo electric eye in 1972, which set a new world standard for elevator passenger safety devices. All products are manufactured at the company's 73,000 square foot facility in Russellville, Arkansas and are ISO 9001 certified with the shortest lead times in the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Elevator Fixtures Custom and standard elevator component fixtures including car stations, hall stations, lanterns, and position indicators designed for commercial and residential elevator installations. Sold to elevator contractors and maintenance companies.
• Elevator Push Buttons A comprehensive line of elevator push buttons including Standard, Bar, Big, Bruiser Halo, and Eclipse button series, available in various styles, finishes, and configurations. ADA and ANSI A17.1 compliant. Mechanical contact operation or micro-touch solid state operation available.
• Keyswitches Barrel-type and specialty keyswitches for elevator fire service and access control applications, available with various key codes and contact configurations.
• Parts and Accessories Replacement parts, mounting hardware, and accessories for elevator fixtures including lamps, wiring components, and installation materials.
• Duo-Path 1004 Infrared Photo Electric Eye Infrared photo electric eye device for elevator passenger safety. The original product that established Innovation Industries and set a new world standard for elevator passenger devices.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eklund's Elevator Equipment: Eklund's designs and manufactures custom elevator fixtures, car stations, and push buttons serving the same elevator contractor channel as Innovation Industries. It is one of the most direct competitors in the US custom elevator fixtures niche.
• Adams Elevator Equipment Company: Adams manufactures custom elevator fixtures and signal equipment, including car stations, hall stations, lanterns, and position indicators. It competes head-to-head with Innovation Industries for architect- and contractor-driven elevator specifications.
• Monitor Elevator Products: Monitor produces elevator fixtures and signaling devices for new construction and modernization, serving elevator contractors with similar car and hall station products. Comparable in scale and channel to Innovation Industries.
• GAL Manufacturing Corporation: GAL Manufacturing produces elevator door locks, fixtures, and related components for the elevator industry. It overlaps with Innovation Industries on fixture and component categories and serves a similar contractor/MRO customer base.
• Wurtec: Wurtec supplies elevator installation tools, components, and fixtures used by elevator contractors and mechanics. It is comparable as a specialty supplier of elevator parts and accessories to the same B2B channel that Innovation Industries serves.
• C.J. Anderson & Company: C.J. Anderson manufactures elevator fixtures and related signal equipment. It is a smaller but directly comparable US elevator fixtures peer competing for the same contractor and modernization specifications.

Broad incumbents

• Dover Corporation: Dover is a diversified industrial manufacturer with elevator and refrigeration component businesses. It is much larger and broader than Innovation Industries but operates in the same elevator components space through its industrial portfolio.
• KONE Oyj: KONE is a global elevator and escalator OEM and a key customer channel for Innovation Industries. While not a direct competitor on fixtures, KONE operates broadly in the same vertical transportation market and shapes demand for component suppliers.
• Otis Worldwide Corporation: Otis is the world's largest elevator OEM and a major buyer of elevator fixtures through its installation and modernization operations. It is comparable as a dominant player in the broader elevator/vertical transportation industry served by Innovation Industries.
• Schindler Group: Schindler is a global elevator and escalator OEM with substantial North American operations that source fixtures from specialty manufacturers like Innovation Industries. It is a broad incumbent shaping procurement standards in the same end market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/InnovationIndustriesInc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovation Industries