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Frederic W. Cook & Co

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uuid000cuux

Namestring
Frederic W. Cook & Co
Legal namestring
FW Cook & Co., Inc.
Websiteurl
fwcook.com
Company typeenum
Private
Founded yearint
1970
Descriptiontext

Frederic W. Cook & Co (FW Cook) is a privately held executive compensation consulting firm founded in 1973 and headquartered in New York, with a national footprint across seven US offices (New York, Atlanta, Boston, Chicago, Houston, Los Angeles, and San Francisco). The firm provides retained advisory services to corporate boards of directors, compensation committees, and senior management teams on executive compensation strategy, incentive plan design, equity valuation, pay-for-performance disclosure, and corporate governance matters. Its primary customer segments are publicly traded companies (including substantial representation of the S&P 500, S&P 100, and S&P 1500), pre-IPO and high-growth private companies, and tax-exempt organizations requiring Intermediate Sanctions reviews.

FW Cook's central technical asset is a proprietary data platform comprising two components: the Executive Compensation Survey (ECS), an annual survey with participation from more than 400 companies representing approximately 35% of the S&P 500 and 40% of the S&P 100, and a custom-researched proprietary database covering more than 3,000 companies with full S&P 1500 coverage, including detailed pay-program design data. The platform includes regression and interactive benchmarking tools that allow participants to model compensation against peer groups. Supporting the platform is a dedicated Data Analytics function led by a former Korn Ferry Digital / Aon executive (Steven Flores, hired 2021), with additional team additions in 2022.

The firm operates on a retained advisory engagement model with no publicly disclosed pricing. Services are delivered through senior Managing Directors working directly with clients, supported by Principals and Consultants organized across office locations. There is no parent company, no external investment, and no M&A activity in the source data. Geographic reach beyond the US is supported through international research partnerships (FIT Remuneration Consultants, Pretium Partners) rather than owned-and-operated foreign offices.

Short descriptiontext

FW Cook is a private executive compensation consulting firm founded in 1973 that advises compensation committees and senior management of public, pre-IPO, and tax-exempt organizations across seven US offices, leveraging a proprietary database of 3,000+ companies and the 400-participant Executive Compensation Survey.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices7 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
executive compensation consulting, compensation strategy advisory, incentive plan design, corporate governance consulting, pay benchmarking services
Industry1 code
1Compensation, Benefits & Total Rewards Advisory
CodeBPACAJAGPrimaryYes
Product category
Executive Compensation Consulting
Social media profiles1 record
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

FW Cook is an executive compensation consulting firm that advises corporate boards of directors, compensation committees, and senior management on the design of executive and non-employee director pay programs. Its offerings include retained advisory services, the proprietary Executive Compensation Survey (ECS) covering 400+ companies, and an internal database of 3,000+ companies used for benchmarking, incentive plan design, and pay-for-performance analysis.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

FW Cook operates as a consulting firm offering executive compensation advisory services. The firm's core offerings include executive compensation consulting services, a proprietary Executive Compensation Survey (ECS) covering 400+ companies, and an extensive database of 3,000+ companies for benchmarking and research. These services are delivered through seven US offices by a team of consultants, supported by market intelligence and research reports.

Product and service4 records
1Executive Compensation Consulting Services
CategoryExecutive Compensation Consulting
2Executive Compensation Survey (ECS)
CategoryCompensation Benchmarking Data
3Executive Compensation Database
CategoryCompensation Benchmarking Data
4Market Intelligence and Research Reports
CategoryResearch and Insights
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Pearl Meyer is one of the largest independent executive compensation consulting firms in the US, serving public, private, and not-for-profit boards — the closest direct competitor to FW Cook in scale, focus, and client profile.

TypeDirect peer
Description

Semler Brossy is a pure-play executive compensation and corporate governance advisory firm serving compensation committees of public and large private companies — directly comparable in service mix and client type to FW Cook.

TypeDirect peer
Description

Meridian is an independent executive compensation consultancy focused on compensation committee advisory for large public and pre-IPO companies, competing head-to-head with FW Cook on the same RFPs.

TypeDirect peer
Description

Farient Advisors provides executive compensation, governance, and strategic HR advisory to public and private companies — a like-sized, similarly specialized direct competitor to FW Cook.

TypeDirect peer
Description

CAP is an independent executive compensation consulting firm serving Fortune 500 and large private company boards — a focused direct competitor with similar senior-partner-led engagement model.

TypeDirect peer
Description

Pay Governance is an independent executive compensation consulting firm focused on compensation committee advisory for large public companies — directly competing with FW Cook in the same niche.

TypeBroad incumbent
Description

Mercer is a global HR consulting powerhouse whose rewards/executive compensation practice competes with FW Cook; FW Cook's Martin Katz was previously a Worldwide Partner there, illustrating direct talent and client overlap.

TypeBroad incumbent
Description

Aon's Human Capital practice (including legacy Radford) is one of the largest executive compensation and rewards consulting platforms globally — a broad incumbent that competes with FW Cook while offering far broader HR and risk services.

TypeBroad incumbent
Description

Korn Ferry is a global organizational consulting firm whose Rewards & Digital offerings (including legacy Korn Ferry Digital) directly compete with FW Cook's data and executive pay advisory — Steven Flores joined FW Cook from Korn Ferry Digital.

TypeBroad incumbent
Description

WTW is a global advisory firm with a significant executive compensation and rewards practice that competes with FW Cook, particularly for multinational and Fortune 500 board engagements.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles32 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frederic W. Cook & Co

Executive Compensation Consultingfwcook.com

FW Cook is a private executive compensation consulting firm founded in 1973 that advises compensation committees and senior management of public, pre-IPO, and tax-exempt organizations across seven US offices, leveraging a proprietary database of 3,000+ companies and the 400-participant Executive Compensation Survey.

What Frederic W. Cook & Co does

Frederic W. Cook & Co (FW Cook) is a privately held executive compensation consulting firm founded in 1973 and headquartered in New York, with a national footprint across seven US offices (New York, Atlanta, Boston, Chicago, Houston, Los Angeles, and San Francisco). The firm provides retained advisory services to corporate boards of directors, compensation committees, and senior management teams on executive compensation strategy, incentive plan design, equity valuation, pay-for-performance disclosure, and corporate governance matters. Its primary customer segments are publicly traded companies (including substantial representation of the S&P 500, S&P 100, and S&P 1500), pre-IPO and high-growth private companies, and tax-exempt organizations requiring Intermediate Sanctions reviews.

FW Cook's central technical asset is a proprietary data platform comprising two components: the Executive Compensation Survey (ECS), an annual survey with participation from more than 400 companies representing approximately 35% of the S&P 500 and 40% of the S&P 100, and a custom-researched proprietary database covering more than 3,000 companies with full S&P 1500 coverage, including detailed pay-program design data. The platform includes regression and interactive benchmarking tools that allow participants to model compensation against peer groups. Supporting the platform is a dedicated Data Analytics function led by a former Korn Ferry Digital / Aon executive (Steven Flores, hired 2021), with additional team additions in 2022.

The firm operates on a retained advisory engagement model with no publicly disclosed pricing. Services are delivered through senior Managing Directors working directly with clients, supported by Principals and Consultants organized across office locations. There is no parent company, no external investment, and no M&A activity in the source data. Geographic reach beyond the US is supported through international research partnerships (FIT Remuneration Consultants, Pretium Partners) rather than owned-and-operated foreign offices.

Frederic W. Cook & Co firmographics

Firmographics
Name
Frederic W. Cook & Co
Legal name
FW Cook & Co., Inc.
Website
https://fwcook.com
Company type
Private
Founded year
1970
Operating status
Operating
Headcount range
101–250 employees
Short description
FW Cook is a private executive compensation consulting firm founded in 1973 that advises compensation committees and senior management of public, pre-IPO, and tax-exempt organizations across seven US offices, leveraging a proprietary database of 3,000+ companies and the 400-participant Executive Compensation Survey.
Ownership category
akta.pro rank

Frederic W. Cook & Co industry classification

Industry
Product category
Executive Compensation Consulting
akta.pro primary industry
Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

  • Executive compensation consulting
  • Compensation strategy advisory
  • Incentive plan design
  • Corporate governance consulting
  • Pay benchmarking services

Where Frederic W. Cook & Co is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Offices7 records

Markets served

Frederic W. Cook & Co business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels1 record

Marketing channels5 records

Frederic W. Cook & Co product offering

Product offering

Core offering

FW Cook is an executive compensation consulting firm that advises corporate boards of directors, compensation committees, and senior management on the design of executive and non-employee director pay programs. Its offerings include retained advisory services, the proprietary Executive Compensation Survey (ECS) covering 400+ companies, and an internal database of 3,000+ companies used for benchmarking, incentive plan design, and pay-for-performance analysis.

Product overview

FW Cook operates as a consulting firm offering executive compensation advisory services. The firm's core offerings include executive compensation consulting services, a proprietary Executive Compensation Survey (ECS) covering 400+ companies, and an extensive database of 3,000+ companies for benchmarking and research. These services are delivered through seven US offices by a team of consultants, supported by market intelligence and research reports.

Differentiator

Problem solved

Functional benefit

Products and services

  • Executive Compensation Consulting Services
  • Executive Compensation Survey (ECS)
  • Executive Compensation Database
  • Market Intelligence and Research Reports

Companies that use Frederic W. Cook & Co

Customer profile

Segments3 records

Ideal customer profiles3 records

Frederic W. Cook & Co technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Frederic W. Cook & Co partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Frederic W. Cook & Co competitors and assessment

Company assessment

Direct peers

  • Pearl Meyer: Pearl Meyer is one of the largest independent executive compensation consulting firms in the US, serving public, private, and not-for-profit boards — the closest direct competitor to FW Cook in scale, focus, and client profile.
  • Semler Brossy: Semler Brossy is a pure-play executive compensation and corporate governance advisory firm serving compensation committees of public and large private companies — directly comparable in service mix and client type to FW Cook.
  • Meridian Compensation Partners: Meridian is an independent executive compensation consultancy focused on compensation committee advisory for large public and pre-IPO companies, competing head-to-head with FW Cook on the same RFPs.
  • Farient Advisors: Farient Advisors provides executive compensation, governance, and strategic HR advisory to public and private companies — a like-sized, similarly specialized direct competitor to FW Cook.
  • Compensation Advisory Partners (CAP): CAP is an independent executive compensation consulting firm serving Fortune 500 and large private company boards — a focused direct competitor with similar senior-partner-led engagement model.
  • Pay Governance: Pay Governance is an independent executive compensation consulting firm focused on compensation committee advisory for large public companies — directly competing with FW Cook in the same niche.

Broad incumbents

  • Mercer: Mercer is a global HR consulting powerhouse whose rewards/executive compensation practice competes with FW Cook; FW Cook's Martin Katz was previously a Worldwide Partner there, illustrating direct talent and client overlap.
  • Aon (Radford): Aon's Human Capital practice (including legacy Radford) is one of the largest executive compensation and rewards consulting platforms globally — a broad incumbent that competes with FW Cook while offering far broader HR and risk services.
  • Korn Ferry: Korn Ferry is a global organizational consulting firm whose Rewards & Digital offerings (including legacy Korn Ferry Digital) directly compete with FW Cook's data and executive pay advisory — Steven Flores joined FW Cook from Korn Ferry Digital.
  • Willis Towers Watson: WTW is a global advisory firm with a significant executive compensation and rewards practice that competes with FW Cook, particularly for multinational and Fortune 500 board engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Frederic W. Cook & Co social profiles

Digital presence

Frederic W. Cook & Co financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Frederic W. Cook & Co leadership team

Management profile

Number of profiles

Profiles32 records

Frederic W. Cook & Co funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Frederic W. Cook & Co M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frederic W. Cook & Co

What does Frederic W. Cook & Co do?

FW Cook is an executive compensation consulting firm that advises corporate boards of directors, compensation committees, and senior management on the design of executive and non-employee director pay programs. Its offerings include retained advisory services, the proprietary Executive Compensation Survey (ECS) covering 400+ companies, and an internal database of 3,000+ companies used for benchmarking, incentive plan design, and pay-for-performance analysis.

Is Frederic W. Cook & Co a public or private company?

Frederic W. Cook & Co is a private company. It is classified as management employee owned and is currently operating.

When was Frederic W. Cook & Co founded?

Frederic W. Cook & Co was founded in 1970. It employs 101 to 250 people.

Where is Frederic W. Cook & Co based?

Frederic W. Cook & Co is headquartered in Atlanta, United States, in the North America region.

Who are Frederic W. Cook & Co's main competitors?

Direct peers on record are Pearl Meyer, Semler Brossy, Meridian Compensation Partners, Farient Advisors, Compensation Advisory Partners (CAP) and Pay Governance. Broad incumbents are Mercer, Aon (Radford), Korn Ferry and Willis Towers Watson.

Does Frederic W. Cook & Co have an API?

No public API is recorded for Frederic W. Cook & Co.

What industry is Frederic W. Cook & Co in?

Frederic W. Cook & Co's product category is Executive Compensation Consulting. Its primary akta.pro industry code is BPACAJAG, Compensation, Benefits & Total Rewards Advisory.

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