ExpertOption
ExpertOption, operated by EOLabs LLC (St. Vincent and the Grenadines), is a multi-platform retail CFD trading platform offering 100+ assets to 70+ million registered users globally via web, desktop, iOS, and Android, with social trading, gamified battles, and an Islamic swap-free account.
- Company typePrivate
- Founded2014
- HeadquartersGibraltar, Gibraltar
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What ExpertOption does
ExpertOption is a retail online trading platform operated by EOLabs LLC, a limited liability company incorporated in St. Vincent and the Grenadines in 2020, with Highmax LTD (Gibraltar) acting as its Payment Agent. The platform offers CFD-based trading across more than 100 financial assets — including stocks such as Apple, Tesla, Google, McDonald's, and Facebook, alongside currencies and commodities — and is accessible via web, Windows, macOS, iOS, and Android clients, with a reported 100+ million cumulative app installs and 70+ million registered users as of 2020. Its core technology consists of a multi-platform trading infrastructure with real-time market data, four chart types, 25 technical indicators, social trading mechanics (live deal-watching, country leaderboards, copy-trading), gamified Trading Battles, and an Islamic (Halal) swap-free account option. Differentiation is driven by extremely low entry barriers ($10 minimum deposit, $1 minimum trade) and community engagement rather than any proprietary AI/ML system.
The business model combines (i) trading transaction economics marketed as "0% commissions, 0% fees" — implying revenue is embedded in spreads or counterparty P&L on user trades — with (ii) a tiered account subscription structure (Micro from $10, Basic from $50, Silver from $500, Gold from $2,500, Platinum from $5,000, Exclusive by invitation), (iii) a referral program offering 120% of a referred user's first deposit as a bonus, (iv) stock-trading commissions on non-leveraged CFDs, and (v) a $50/month dormant-account fee after 12 months of inactivity. Go-to-market is product-led and community-led, with self-service registration, a $10,000 demo account, app-store-driven acquisition, and a 100+ account-manager sales/support team. The customer base is exclusively retail — beginner traders, social/community traders, Muslim traders, and active retail individuals — across approximately 48 countries, with services explicitly excluded for residents of the US, UK, EU, Canada, Australia, Japan, and other major regulated jurisdictions.
ExpertOption firmographics
Firmographics- Name
- ExpertOption
- Legal name
- EOLabs LLC
- Website
- https://expertoption.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ExpertOption, operated by EOLabs LLC (St. Vincent and the Grenadines), is a multi-platform retail CFD trading platform offering 100+ assets to 70+ million registered users globally via web, desktop, iOS, and Android, with social trading, gamified battles, and an Islamic swap-free account.
- Ownership category
- akta.pro rank
ExpertOption industry classification
Industry- Product category
- Online Trading Platform
- NAICS
- Commodity Contracts Intermediation (52316), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)
- SIC
- Commodity Contracts Brokers & Dealers (6221), Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where ExpertOption is headquartered
LocationHeadquarters
- HQ city
- Gibraltar
- HQ country
- Gibraltar
Offices3 records
Markets served
ExpertOption business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Trading Transaction Fees: Revenue generated from trading transactions with 0% commissions and 0% fees structure. The platform charges based on trading activity across 100+ assets including stocks, currencies, and commodities.
- Account Tiers: Tiered account structure (Micro $10, Basic $50, Silver $500, Gold $2500, Platinum $5000, Exclusive) with differentiated benefits and maximum deal amounts ranging from $10 to $3000.
- Referral Program: Earn rewards through Turnover + Rewards plan and custom plans. Earn one-time bonus for each new active trader referred plus percentage of their turnover.
- Stock Trading Commissions: Commission charges based on overall value of trade for Stock Trading (non-leveraged CFD). Additional admin and maintenance fees may apply.
- Dormant Account Fees: Fixed dormant account fee of $50/month deducted automatically after 12 consecutive months of inactivity with zero balance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Micro - Entry level from $10 |
| Subscription | Pay-as-you-go | Basic - Starter advantage from $50 |
| Subscription | Pay-as-you-go | Silver - Most popular from $500 |
| Subscription | Pay-as-you-go | Gold - Privileged features from $2500 |
| Subscription | Pay-as-you-go | Platinum - Exclusive management from $5000 |
| Subscription | Pay-as-you-go | Exclusive - Invitation only |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ExpertOption product offering
Product offeringCore offering
ExpertOption is an online CFD trading platform operated by EOLabs LLC that enables individual retail traders to trade over 100 financial assets including stocks (Apple, Tesla, McDonald's, Google), currencies, and commodities. The platform is accessible via web, Windows, macOS, iOS, and Android applications with real-time market data, technical analysis tools, and a social trading network. Account tiers range from Micro ($10) to invitation-only Exclusive, with a $10 minimum deposit, $1 minimum trade, and 0% commission structure.
Product overview
ExpertOption is a multi-platform online trading platform operated by EOLabs LLC, offering CFD-based trading across over 100 financial assets. The core product consists of the ExpertOption Trading Platform accessible via Web, Windows Desktop, macOS Desktop, iOS, and Android applications. The platform differentiates through social trading features (Social Trading Network, Trading Battles, Achievement System), educational tools (tutorials, market analysis, trading strategies), and specialized account types (Islamic/Halal Account, tiered Micro to Exclusive accounts). Payment integration spans 20+ systems including Visa, MasterCard, Maestro, UnionPay, Neteller, Skrill, Perfect Money, WebMoney, and Qiwi, with minimum deposit of $10 and $1 minimum trading amount.
Differentiator
Problem solved
Functional benefit
Products and services
- ExpertOption Trading Platform Multi-platform CFD trading platform enabling users to trade over 100 financial assets including stocks (Apple, Tesla, McDonald's, Google), currencies, and commodities. Accessible via web browser, Windows desktop, macOS desktop, iOS, and Android applications with real-time market data, technical analysis tools (4 chart types, 25 indicators), and the social trading network. Supports deposits and withdrawals through 20+ payment systems including Visa, MasterCard, Neteller, and Skrill with a $10 minimum deposit and $1 minimum trade.
- ExpertOption Affiliate Program Affiliate and referral program enabling partners and individual users to earn rewards by inviting new traders through unique promo codes or referral links. Includes a Turnover + Rewards plan and custom plans with one-time bonuses per new active trader referred plus a percentage of their ongoing turnover. Referred users receive a 120% first deposit bonus.
Quantifiable outcome
- 70+ million registered users
- +5 more outcomes
Companies that use ExpertOption
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ExpertOption technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature7 records
ExpertOption partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- The Financial CommissioncoreExpertOption joined The Financial Commission as a registered Member, providing clients with dispute resolution services, access to The Compensation Fund (up to €20,000 coverage), and independent mediation for client concerns. Platform also audited by VerifyMyTrade.
- VerifyMyTradecorePartner of The Financial Commission that conducted an audit of ExpertOption's platform, verifying execution quality based on 5,000 order executions. Platform passed their standards for execution quality.
- Highmax LTDcorePayment agent company (company No: 124393) based in Gibraltar that acts as the Payment Agent for EOLabs LLC, handling payment processing services.
- Visa and MasterCardcorePayment card networks that have verified ExpertOption for payment processing. All data encrypted with strongest cryptographic algorithms.
- Payment System PartnerscoreMore than 20 payment systems supported for deposits and withdrawals including Visa, MasterCard, Maestro, UnionPay, Neteller, Skrill, and others.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
ExpertOption competitors and assessment
Company assessmentDirect peers
- Quotex: Quotex is a direct peer — a binary options broker with a $10 minimum deposit, demo accounts, mobile-first UX, signal/copy-trading features, and aggressive bonus-driven acquisition aimed at the same retail/emerging-market segments as ExpertOption.
- Deriv (formerly Binary.com): Deriv is a direct peer operating synthetic indices, CFDs and binary options on a proprietary platform with a long-tail retail user base. Comparable product breadth, low entry thresholds, multi-platform distribution and a similar mix of emerging-market customers.
- Binomo: Binomo is a direct peer offering binary options trading on a fixed-income basis with a tiered account structure, demo account, mobile apps and tournament/promotion mechanics nearly identical to ExpertOption's Trading Battles and referral bonus approach.
- IQ Option: IQ Option is one of the closest direct competitors to ExpertOption: a retail binary options and CFD platform with multi-asset coverage, low minimum deposit, mobile-first apps, social/copy-trading features, and a comparable user scale in the tens of millions. Both target similar emerging-market retail traders with a PLG, gamified experience.
- Pocket Option: Pocket Option is a direct peer in the binary options / CFD retail space, offering social trading, copy-trading of top traders, gamified bonuses, and very low minimum deposits. Comparable product mechanics, target customer (beginner retail), and geographic focus on emerging markets.
- Olymp Trade: Olymp Trade is a direct peer — a binary options and Forex/CFD broker aimed at beginner retail traders with a low entry deposit, demo account, social trading, and a similar offshore/regional regulatory footprint. It competes head-to-head with ExpertOption in CIS, MENA, Southeast Asia and Latin America.
Broad incumbents
- XM Group: XM is a broad incumbent retail Forex/CFD broker with tier-1 regulation, large account-manager salesforce, and bonus-driven acquisition. Comparable on retail trader focus, multi-asset CFD coverage, and heavy reliance on account managers — though it is more institutional/regulated than ExpertOption.
- Plus500: Plus500 is a broad incumbent — a publicly listed multi-jurisdiction CFD broker with tier-1 licenses (FCA, CySEC, ASIC). Comparable on CFD product mechanics and self-directed retail trading, but with stricter regulatory positioning and a more limited gamification layer.
- eToro: eToro is a broad incumbent in social/CFD trading with a regulated broker-dealer footprint (FCA, CySEC, ASIC) and a much larger asset/product menu. Comparable on the social-trading and copy-trading dimensions and on target customer (retail self-directed), but operates at a different regulatory and product scale.
Emerging players
- RoboForex: RoboForex is an emerging/experienced retail Forex and CFD broker with copy-trading (CopyFX), affiliate programs, and a presence in similar emerging markets (CIS, Asia, Latin America). Comparable target customer and product mechanics, though more concentrated on Forex/CFDs than pure binary options.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ExpertOption social profiles
Digital presenceExpertOption compliance and trust
Trust signalCompliance3 records
ExpertOption financial estimates
Financial estimateRevenue estimate
Valuation estimate
ExpertOption leadership team
Management profileNumber of profiles
ExpertOption subsidiaries and ownership
Company hierarchySubsidiaries1 record
ExpertOption funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ExpertOption M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ExpertOption
What does ExpertOption do?
ExpertOption is an online CFD trading platform operated by EOLabs LLC that enables individual retail traders to trade over 100 financial assets including stocks (Apple, Tesla, McDonald's, Google), currencies, and commodities. The platform is accessible via web, Windows, macOS, iOS, and Android applications with real-time market data, technical analysis tools, and a social trading network. Account tiers range from Micro ($10) to invitation-only Exclusive, with a $10 minimum deposit, $1 minimum trade, and 0% commission structure.
Is ExpertOption a public or private company?
ExpertOption is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ExpertOption founded?
ExpertOption was founded in 2014. It employs 101 to 250 people.
Where is ExpertOption based?
ExpertOption is headquartered in Gibraltar, Gibraltar.
How does ExpertOption make money?
Five revenue lines are on record. Trading Transaction Fees are the primary driver. The others are account Tiers, referral Program, stock Trading Commissions and dormant Account Fees.
Who are ExpertOption's main competitors?
Direct peers on record are Quotex, Deriv (formerly Binary.com), Binomo, IQ Option, Pocket Option and Olymp Trade. Broad incumbents are XM Group, Plus500 and eToro. RoboForex is listed as an emerging player.
Does ExpertOption have an API?
No public API is recorded for ExpertOption.
What industry is ExpertOption in?
ExpertOption's product category is Online Trading Platform. Its primary akta.pro industry code is FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 52316 and its SIC code is 6221.