Poopbags

What Poopbags does

The Original Poop Bags® is a privately held, Suwanee, Georgia-based consumer products company founded in 2003 by Paul Cannella that manufactures and sells plant-based dog waste bags and adjacent pet care products. The company's core technology is plant-based biobased materials ranging from 38% to 100% biobased content (plus 20% recycled PE options), certified by the USDA BioPreferred Program — a designation the company was the first to receive in the poop bag category. Its product portfolio spans multiple bag formats (Countdown Rolls® leash-attached rolls with numbered countdown design, Bulk Rolls, Handle Tie bags, Leash Roll bags, Header bags), commercial-grade dog station kits, and three sub-brands: Snoopy by The Original Poop Bags® (Peanuts character-licensed), Catfidence® (cat litter boxes, bamboo litter, scratchers, pan liners), and Pet N Pet® (pet wipes, pee pads, treat pouches, scented biobased bags). Registered trademarks include The Original Poop Bags®, Countdown Rolls®, and You Buy; We Donate®.

The company operates a horizontal multi-channel distribution model with four distinct go-to-market motions: direct-to-consumer e-commerce via its Shopify storefront (poopbags.com) with tiered unit pricing from $2.50 for a 16-count backyard pack to $36.99 for a 960-count multi-roll bundle and free shipping above $24.99; wholesale pallets and cases sold to pet specialty retailers and mass-market stores with login-gated pricing; direct commercial B2B sales of header bags, can liners, bulk dispensers, and complete dog station kits ($74.99-$319.99) targeting parks, municipalities, HOAs, and property managers; and a community-led fundraiser program for schools, churches, sports teams, and dog parks. Pricing across all channels is one-time unit pricing rather than subscription, and the company offers private-label/OEM manufacturing as an additional B2B revenue stream.

The business model is founder-owned and bootstrapped with no disclosed venture capital, private equity, or parent company affiliation, and is supported by a 'You Buy; We Donate®' charitable program that ties consumer purchases to wildlife rescue partnerships (Planting Peace for elephants, Project Chimps for chimpanzees), ocean defense (sea turtle rescue), and animal advocacy (shelter support). The company is self-described as a small but passionate team operating from a single Suwanee, GA headquarters, with brand visibility reinforced by earned media in Crain's Chicago Business (Best Entrepreneurs 2014), the New York Times Wirecutter, the Chicago Tribune, HuffPost, Dogster, and other regional and national publications.

Name

Poopbags

Legal name

The Original Poop Bags

Website

https://poopbags.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Original Poop Bags® is a privately held, Suwanee, Georgia-based CPG company founded in 2003 that makes USDA-certified plant-based dog waste bags and sells them across consumer, wholesale, commercial, and fundraiser channels, with sub-brands in cat care and pet accessories.

Ownership category

akta.pro rank

Product category

Pet Waste Management Products

NAICS

Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

akta.pro secondary industry

Pet Bedding, Crates & Carriers Retail (CRALAHAF)

Keywords

• Pet waste bags
• Dog poop bags
• Biobased pet products
• Dog waste dispensers
• Pet sanitation supplies

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-Commerce Consumer Sales: B2C e-commerce sales through the company's Shopify storefront, selling consumer-sized packs of poop bags, dispensers, and accessories directly to dog owners. Products are sold in tiered quantities (e.g., 120, 360, 960 bags) with per-unit price decreasing at higher tiers. Also offers subscription/SMS order reminders for recurring purchases.
2. Wholesale B2B Sales: Wholesale channel selling bulk pallets and cases to retailers and pet specialty stores, including Peanuts/Snoopy branded products and private-label options. Pricing requires account login; bulk pallets and cases represent higher-volume transactions.
3. Commercial B2B Sales: Commercial sales of bulk roll bags, header bags, can liners, dispensers, and complete dog station kits to parks, municipalities, property managers, and high-traffic dog areas. Products designed for high-volume use with bulk case pricing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Original Poop Bags designs and sells plant-based dog waste bags and complementary pet sanitation products, including dispensers, leash accessories, cat waste products, and commercial dog waste station kits. The company operates across three distinct channels: a consumer direct-to-consumer e-commerce store, a wholesale channel supplying independent pet retailers, and a commercial channel providing dog stations and bulk refills to municipalities, HOAs, and property managers.

Product overview

The Original Poop Bags® is a product portfolio company offering plant-based dog waste bags and related pet care products. The core offering includes multiple poop bag formats: Countdown Rolls® (leash-attached with countdown numbering), Bulk Rolls (high-volume for home/commercial use), Handle Tie bags (with integrated handles), and Leash Roll bags. Products range from 38% to 100% plant-based with USDA Biobased certification. The portfolio includes licensed Peanuts/Snoopy-themed bags, the Catfidence® sub-brand for cat accessories (scratchers, litter, pan liners, disposable litter boxes), and Pet N Pet® sub-brand for expanded pet care (poop bags in multiple colors, pet wipes, pee pads, treat pouches). Commercial products include header bags, trash can liners, and complete dog waste station kits with dispensers. The company also operates a 'You Buy; We Donate®' charitable program supporting wildlife rescue and ocean defense.

Differentiator

Problem solved

Functional benefit

Brands

• Snoopy by The Original Poop Bags®: Peanuts-themed licensed product line featuring Snoopy character designs on poop bags and packaging.
• Catfidence®
• Pet N Pet®

Products and services

• Biobased / Plant-Based Dog Waste Bags (consumer line) Leak-resistant dog waste bags in consumer-friendly pack sizes and dispenser-compatible rolls, marketed under the Original Poop Bags® brand. Formulated with USDA BioPreferred certified biobased content to appeal to environmentally conscious dog owners.
• Dog Waste Bag Dispensers and Leash Accessories Hardware accessories designed to hold and dispense Original Poop Bags waste bags during walks, including leash-clip dispensers and similar on-the-go carriers for individual dog owners.
• Cat Waste / Cat Litter Products Cat-focused waste and litter products extending the Original Poop Bags brand into feline sanitation for cat-owning consumers.
• Commercial Dog Waste Station Kits Heavy-duty dog waste station kits (sign post, dispenser, and receptacle hardware) designed for public spaces, common areas, and commercial properties, paired with commercial bag refills.
• Commercial / Bulk Waste Bag Refills (header bags and bulk rolls) High-volume bag refill products — including header bags and bulk roll formats — designed to restock commercial dog waste stations for municipalities, HOAs, and property managers.

Quantifiable outcome

• 3 elephants rescued in partnership with Planting Peace over the last year through customer purchases
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Planting PeacecoreStrategic or Co-development Partner · 1 January 2023Strategic partnership with Planting Peace, a nonprofit organization, to fund elephant rescues through the 'You Buy; We Donate®' program. Customer purchases have directly funded the rescue and lifelong sanctuary care of three elephants: Peanut, Tiny, and Kham Coon. The company actively participates in rescue operations and ongoing elephant care funding.
• Project ChimpscoreStrategic or Co-development PartnerPartnership with Project Chimps, an animal sanctuary, as part of the 'You Buy; We Donate®' program. Direct funding supports lifelong sanctuary care for rescued chimpanzees, including rescue operations, food, medical care, enrichment, and long-term operations.
• Peanuts Worldwide LLCcoreOEM/ Whitelabel/ Licensing PartnerLicensing partnership to produce and sell Peanuts/Snoopy-branded poop bags, dispensers, and accessories. Products include Snoopy® Jumbo Bulk Roll Poop Bags, Snoopy® Handle Tie Poop Bags, Snoopy® Hydrant Dispensers, and Snoopy® Leash Roll Poop Bags in various plant-based formulations. This licensing provides exclusive branded product differentiation in the retail channel.
• Sea Turtle Rescue InitiativesminorStrategic or Co-development PartnerSea turtle rescue and marine restoration initiatives under the Ocean Defense pillar of the 'You Buy; We Donate®' program. Founder Paul works closely alongside sea turtle rescue teams, actively participating on the ground to help ensure meaningful, long-term protection of marine life and ocean ecosystems.
• Animal SheltersminorStrategic or Co-development PartnerPartnership with animal shelters under the Animal Advocacy pillar of the 'You Buy; We Donate®' program. Direct resources are provided to animal shelters, with founder Paul working closely alongside shelter teams to support second chances for animals in need through rescue, food, medical care, and enrichment.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Earth Rated: Earth Rated is the leading plant-based, leak-proof dog poop bag brand, selling direct-to-consumer and through major retail (Target, Petco, Chewy). It is the most directly comparable peer, competing head-to-head in the same eco-friendly poop bag category with similar USDA-biobased positioning.
• BioBag: BioBag manufactures certified compostable and biodegradable bags for pet waste, food waste, and retail use. It competes with The Original Poop Bags in the plant-based pet waste bag category and shares a similar biobased-credentialed positioning.
• Flush Puppies: Flush Puppies produces flushable, water-soluble dog poop bags positioned as an environmentally friendly alternative. It is a direct competitor in the eco-friendly dog waste bag category, competing on sustainability claims and consumer messaging.
• Dr. Elsey's: Dr. Elsey's is a leading cat litter and cat care brand, directly comparable to The Original Poop Bags' Catfidence sub-brand in the cat litter, scratcher, and litter accessory category. Both brands sell plant-based and premium-positioned cat care products.
• ökocat: ökocat produces plant-based, sustainable cat litter made from wood fiber. It is a direct competitor to the Catfidence sub-brand's plant-based cat litter line and competes on the same biobased, sustainability-led positioning in cat care.

Broad incumbents

• Amazon Basics: Amazon Basics sells mass-market dog poop bags (including those reviewed by NY Times Wirecutter alongside The Original Poop Bags). It competes primarily on price and convenience within Amazon's retail ecosystem rather than on sustainability credentials.
• Glad (Clorox): Glad is a major CPG brand with a pet waste bag line sold through mass-market retail. As a broad incumbent, it competes with The Original Poop Bags in retail channels but does not specialize in plant-based or biobased formulations.
• Petco: Petco is a national pet specialty retailer that sells private-label and third-party dog waste bags, including eco-friendly options. It is comparable as a broad incumbent shaping retail distribution and category visibility for pet waste bag brands.
• Petfusion: Petfusion is a direct-to-consumer pet accessories brand with a broad portfolio including waste bags, litter boxes, and pet care essentials. It is comparable as an incumbent player in the eco-friendly pet accessories category, overlapping with both the core poop bag line and Catfidence.

Emerging players

• Wild One: Wild One is a direct-to-consumer pet accessories brand offering bags, harnesses, and other essentials. It overlaps with The Original Poop Bags in the eco-friendly pet accessories space and competes for the same design-conscious urban dog-owner segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/poopbagsdotcom
• Xx.com/poopbags
• Facebookfacebook.com/OGPoopBags

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poopbags