What Renta Group does

Renta Group is a Finnish privately held construction equipment rental company headquartered in Espoo (registered via Renta Yhtiöt Oy, Business ID 2443140-3, headquartered Äyritie 12 B, 01510 Vantaa). It rents personnel lifts, earthmoving equipment, telehandlers, forklifts, compressors, generators, pumps, scaffolding, site units, elevators, and tower cranes to Finnish construction companies, infrastructure contractors, and individual consumers on daily, weekly, and monthly contracts. Pricing is publicly disclosed through the proprietary Renta Easy digital platform and is structured with a tiered daily/weekly/monthly discount curve; cleaning fees apply via a published price list. The company operates a fleet managed through a mix of depot-led enterprise sales (Regional Sales Managers by territory) and a self-serve mobile channel (Renta Easy iOS/Android app plus web). Specialized subsidiaries handle scaffolding design and installation (Renta Telineet Oy), site units (Renta Työmaatilat), on-site electrification and condition management (Renta Työmaapalvelut), tower cranes, and pumping services, while Renta-Turva adds equipment damage protection. Multi-product contracts include bundled services: condition management (moisture, airtightness, thermal imaging), S1-qualified electrification, and project-specific scaffolding engineering.

The company has expanded internationally through dedicated country websites in Sweden (renta.se), Poland (renta.pl), Norway (renta.no), and Denmark (renta.dk), with pump-specific sites in Estonia, Latvia, and Lithuania, and a stock exchange-listed reference scale of 27+ depot locations across all major Finnish regions plus 2 Stockholm-area depots acquired via Hyrpoolen in April 2023. Revenue is generated through equipment rental subscriptions (recurring daily/weekly/monthly billing), professional services (scaffolding installation, electrification, condition management), and add-on insurance (Renta-Turva). Customer mix is horizontal: professional construction firms as primary clients, with individual DIY consumers as a secondary segment. The firm is ISO 9001 / 14001 / 45001 certified by Kiwa and holds an Ecovadis Silver medal (effective January 2026). No consolidated group revenue is publicly disclosed; the only quantified figure is the SEK 70 million annual revenue of the acquired Hyrpoolen unit.

Name

Renta Group

Legal name

Renta Yhtiöt Oy

Website

https://renta.fi

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Renta Group is a Finnish, privately held construction equipment rental company operating 27+ depots across Finland with international sites in Sweden, Poland, Norway, Denmark, and the Baltic states. It rents aerial lifts, earthmoving equipment, scaffolding, site units, tower cranes, and pumps to construction firms and individual consumers via depots, field sales, and its Renta Easy digital platform.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA)

akta.pro secondary industries

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Lifting & Hoisting Rental & Leasing (IMAHAJAN)

Keywords

• Construction equipment rental
• Aerial work platforms
• Scaffolding services
• Earthmoving equipment rental
• Construction site services

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Rental of construction machinery and equipment (personnel lifts, excavators, pumps, generators, scaffolding, etc.) to businesses and consumers on daily, weekly, and monthly billing cycles.
2. Scaffolding Services (Renta Telineet): Scaffolding planning, logistics, assembly, disassembly, and maintenance services for facades, industrial, and masonry projects. Includes weather protection shields and winter construction solutions.
3. Construction Site Units (Työmaatilat): Rental and installation of on-site units including offices, social facilities, break rooms, containers, portable toilets, and break wagons, with uniform furniture.
4. On-site Services (Työmaapalvelut): Electrification, lighting, heating, installation, and maintenance services for construction sites, including condition management (dust, moisture, temperature control).
5. Tower Cranes (Torninosturit): Rental of top-slewing and self-erecting tower cranes with transport, installation, and maintenance support.
6. Pumping Services (Renta Pumps): Specialized pumping solutions for water management on construction sites.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Renta Group rents construction machinery, aerial work platforms, earthmoving equipment, scaffolding, site units, tower cranes, pumps, generators, and related on-site services to construction companies and individual consumers across Finland, Sweden, Poland, Norway, Denmark, and the Baltic states. Customers transact through a network of 30+ physical depots and the proprietary Renta Easy mobile/web platform, with daily, weekly, and monthly billing cycles and ancillary professional services such as scaffolding planning, condition management, and on-site installation.

Product overview

Renta Group operates as an equipment and construction machinery rental company offering a comprehensive portfolio of rental products organized across multiple categories. The core offering centers on aerial work platforms (personnel lifts including articulating boom lifts, scissor lifts, and telescopic masts), construction machinery (concrete equipment, saws, drills, pumps, welding tools, and measuring instruments), earthmoving equipment (excavators, loaders, rollers), material handling (telehandlers and forklifts), and site infrastructure (scaffolding, containers, generators, lighting, heating, and drying equipment). Supporting services include condition management (dust/moisture control), on-site installation and electrification services, tower cranes, pump rental/services, and equipment protection plans. The digital platform Renta Easy enables 24/7 rental management, automated equipment lists, and telematics. Products are available across multiple Nordic and Baltic markets (Finland, Sweden, Norway, Denmark, Poland, Estonia, Latvia, Lithuania) through a network of local depot locations.

Differentiator

Problem solved

Functional benefit

Brands

• Renta Easy: Mobile application for equipment rental management, providing 24/7 rental, equipment tracking, and cost overview functionality.
• Renta Telineet
• Renta Pumps
• Renta-Turva
• Renta Torninosturit
• Renta Future

Products and services

• Renta Easy Mobile (iOS/Android) and browser-based rental management application that lets customers rent construction equipment 24/7, view real-time fleet status and costs, manage automated equipment lists, and access telematics data. Designed for both B2B and B2C customers of Renta Group.
• Aerial Work Platforms (Personnel Lifts)

Quantifiable outcome

• By renting, customers avoid tying up capital in machines that sit in storage.
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• HyrpoolenminorOthers · 11 April 2023Renta Group announced the acquisition of Hyrpoolen, a Swedish general rental company, as a portfolio company. Hyrpoolen operated two depots in Stockholm, employed over 30 people, and generated approximately SEK 70 million in annual revenue. The acquisition strengthened Renta's market position in Sweden.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world and a useful scale benchmark for full-line equipment rental economics. While it operates primarily in North America, it sets the strategic playbook for fleet breadth, digital tools, and specialty vertical expansion that smaller European peers like Renta are pursuing.
• Hilti: Hilti is a global tool and equipment manufacturer with a substantial fleet management/rental business serving construction professionals across Europe. While its model combines manufacturing with rental/managed services, it directly competes with Renta in tools and small construction equipment categories and shares the same enterprise customer base.
• Caterpillar (Cat Rental): Caterpillar operates a global dealer-led equipment rental network (Cat Rental Store) covering earthmoving, material handling, and power generation. As the world's largest heavy equipment OEM, it competes with Renta in core categories through its dealer network while also providing fleet supply indirectly.

Direct peers

• Boels Rental: Boels Rental is the largest construction and industrial equipment rental company in Europe, headquartered in the Netherlands. After acquiring Cramo (Finland) and Ramirent (Nordics/Baltics) in 2019-2020, Boels directly competes with Renta across Finland, Sweden, Norway, Denmark, and the Baltics with overlapping fleet and customer base, making it the most directly comparable peer.
• Loxam: Loxam is the largest equipment rental company in Europe by revenue and a leading pan-European rental operator across France, Germany, the UK, Iberia, and the Nordics, with overlapping categories (aerial, earthmoving, tools, site facilities). Its scale and breadth make it a key benchmark for Renta's pan-European growth ambitions.
• Kiloutou: Kiloutou is a leading European equipment rental company with a strong presence in France, Poland, Germany, and Iberia, and a growing footprint in the Nordics. It serves a similar mix of construction professionals and trades with a comparable fleet of aerial, material handling, and small tools, positioning it as a relevant competitor in shared geographies (Poland).
• Speedy Hire: Speedy Hire is a UK-listed construction equipment rental and services provider offering tools, plant, and specialist equipment to construction, infrastructure, and industrial clients. Its vertical breadth (rental plus on-site services) and customer mix closely mirror Renta's model, making it a useful comparison for unit economics and growth trajectory.
• Riwal: Riwal is a European specialist in aerial work platforms (boom lifts, scissor lifts, telehandlers), the same category that is one of Renta's flagship product lines. With operations across Europe and a focused aerial platform fleet, Riwal is a relevant specialty competitor despite operating in selected geographies.
• Herc Rentals: Herc Rentals is a North American full-line equipment rental company serving industrial, infrastructure, and commercial construction customers with a fleet spanning aerial, earthmoving, material handling, and power. Its full-line generalist model, customer segmentation, and depot-led distribution mirror Renta's strategy at a different geographic scale.
• Aggreko: Aggreko is a global specialist in temporary power generation, temperature control, and energy storage rentals, serving construction, events, and industrial customers. Its overlap with Renta's generators, pumps, and on-site electrification services makes it a relevant competitor in the specialized equipment rental niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xfacebook.com/rentasuomi
• YouTubeyoutube.com/@rentasuomi
• Facebookfacebook.com/rentasuomi
• LinkedInlinkedin.com/company/rentasuomi
• Instagraminstagram.com/rentasuomi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renta Group