Karni Family Office

What Karni Family Office does

Karni Family Office (קרני פמילי אופיס) is an Israeli multi-family office founded in 2010 by CEO Dror Karni, headquartered in Herzliya with an additional office in Ramat Gan. The firm provides integrated wealth management, financial planning, risk management, and tax optimization services to high-net-worth Israeli individuals and families, qualified investors, and select corporations, managing more than 7 billion ILS in client assets. Its service offering spans investment portfolio management, Israeli pension and insurance vehicles (pension funds, Amendment 190, IRA / Section 125 D', study funds, manager's insurance, Gimmel LeHashkaa, financial policies), alternative investments (real estate funds, hedge funds), and intergenerational wealth transfer planning, delivered through a dedicated team of 7 partners with senior capital markets experience at leading Israeli institutions.

The firm's go-to-market is a high-touch, relationship-based enterprise field sales model targeting HNW households, with initial inquiries handled through website forms or phone followed by in-person advisory meetings. Technology is limited to a third-party client portal (portal.roeto.co.il/karni/) for portfolio access and management; there are no proprietary trading, robo-advisory, or AI-driven tools. Marketing is multi-channel, combining organic social (Facebook, Instagram, LinkedIn, YouTube), a content-rich blog and monthly market review newsletter, webinars and events, and regular earned media in Israeli financial press (Globes, The Marker, Channel 10/20).

Revenue is generated primarily through AUM-based management fees on the 7+ billion ILS asset base, supplemented by commissions on insurance and pension products and fees for financial planning and advisory engagements. Pricing is not publicly disclosed and is customized to client wealth level, with a stated qualified investor threshold of 500,000-2,000,000 ILS in liquid assets. The firm is privately held and founder-owned, with no disclosed institutional investors, funding rounds, acquisitions, or subsidiaries, operating exclusively within the Israeli domestic market.

Name

Karni Family Office

Legal name

Karni Family Office Insurance Agency Ltd. (קרני פמילי אופיס סוכנות לביטוח פנסיוני בע"מ)

Website

https://karni.biz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Karni Family Office is an Israeli multi-family office founded in 2010 that provides integrated wealth management, financial planning, pension, and alternative investment services to high-net-worth individuals, families, and corporations, managing over 7 billion ILS in client assets.

Ownership category

akta.pro rank

Product category

Wealth Management / Family Office Services

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Family Office Advisory & Outsourced CIO (OCIO) (FSAAADAC)

akta.pro secondary industries

Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Family Business & Succession Advisory (FSAAADAL), Family Office Services (Single & Multi-Family Office) (FSABADAF)

Keywords

• Wealth management services
• Investment portfolio management
• Family office services
• Financial planning advisory
• Pension and insurance

Headquarters

HQ city

Ramat Gan

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AUM Management Fees: Fees based on assets under management, managing over 7 billion ₪ for clients. Revenue generated as a percentage of managed wealth across investment portfolios, pension accounts, insurance policies, and other financial instruments.
2. Financial Planning and Advisory Services: Comprehensive financial planning services including investment strategy, tax planning, risk management, retirement planning, and intergenerational wealth transfer planning.
3. Pension and Insurance Products: Sales and management of pension agents, insurance policies, provident funds, and retirement accounts (Amendment 190, IRA, etc.)

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Karni Family Office delivers integrated wealth management and family office services to affluent Israeli families, high-net-worth individuals, and corporations. The firm provides investment portfolio management, financial planning, risk management, pension and insurance product distribution, alternative investments (real estate and hedge funds), retirement vehicles (Amendment 190, IRA, Gimmel LeHashkaa), and intergenerational wealth transfer planning under one unified advisory relationship.

Product overview

Karni Family Office is a comprehensive financial services firm offering an integrated suite of wealth management products and services. The core offering is Family Office services supplemented by investment portfolio management, financial planning, risk management, and tax planning modules. The product suite includes pension and retirement vehicles (pension funds, Amendment 190 accounts, IRA, Gimmel LeHashkaa, study funds, manager's insurance), alternative investments (real estate funds, hedge funds), insurance products (financial policies), and a customer portal platform. All services are designed to work together under one roof, allowing clients to manage their complete financial and economic world through a holistic approach with access to both Israeli and international investment opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Services
• Investment Portfolio Management (ניהול תיקי השקעות)
• Financial Planning (תכנון פיננסי)
• Risk Management (ניהול סיכונים)
• Real Estate Investment Funds (קרנות נדל״ן)
• Hedge Funds (קרנות גידור)
• Amendment 190 (תיקון 190)
• IRA (תיקון 125 ד')
• Pension Funds (קרנות פנסיה)
• Study Funds (קרנות השתלמות)
• Manager's Insurance (ביטוחי מנהלים)
• Financial Policies/Insurance (פוליסות פיננסיות)
• Gimmel LeHashkaa - Comprehensive Savings (גמל להשקעה)
• Intergenerational Wealth Transfer Planning (העברת עושר בין דורית)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Psagot Investment House: Israeli investment house focused on portfolio management and wealth advisory for affluent clients. Comparable in offering HNW portfolio management, pension products, and Israeli-market focus.
• IBI Investment House: Israeli investment house offering wealth management, brokerage and advisory services; Managing Partner Shai Shaya previously held management positions here. Comparable in Israeli HNW advisory focus and product mix.
• Tamir Fishman (now part of Bank Hapoalim group): Israeli investment house where multiple Karni partners held senior roles; provides portfolio management and advisory to HNW clients. Comparable in target customer and product offering, now embedded within a larger banking group.
• Excellence Investment House (Excellence Nesua): Major Israeli investment house serving HNW clients with portfolio management, brokerage and advisory; several Karni partners previously led teams here. Closely comparable in product set, client segment, and Israeli distribution model.
• Discount Capital (Discount Bank group): Investment house within the Discount Bank group offering wealth management and brokerage to Israeli HNW clients. Comparable product offering and Israeli-market focus, with bank distribution leverage.
• Altshuler Shaham: One of Israel's largest independent investment and wealth management firms, offering portfolio management, financial planning and pension advisory to HNW individuals. Highly comparable as a non-bank-affiliated advisor competing for the same Israeli HNW client base.
• Meitav Investment House: Independent Israeli investment house providing wealth management, pension advisory and brokerage to HNW individuals. Comparable in target customer, regulatory framework, and AUM-based fee model.

Broad incumbents

• Mizrahi Tefahot Wealth Management: Bank-affiliated wealth management and investment advisory arm of Mizrahi Tefahot, one of Israel's largest banks, serving HNW households with portfolio management, pension and credit services. Comparable target segment with broader banking capabilities.
• Bank Hapoalim Private Banking / Wealth Management: Large Israeli bank with a dedicated private banking and wealth management division serving HNW clients across investments, pensions and credit. Comparable client segment but a much broader incumbent with bank balance sheet and distribution.
• Bank Leumi Private Banking: Major Israeli bank offering private banking, portfolio management and pension advisory to affluent clients. Comparable in serving Israeli HNW wealth needs but with broader banking product set and larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/karnibiz/videos
• Facebookfacebook.com/KarniFamilyOffice
• LinkedInlinkedin.com/company/karni-financial-solutions
• Instagraminstagram.com/karni_family_office

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karni Family Office