Vouch
Vouch is a UK tenant referencing service that screens prospective renters for letting agents and landlords, covering credit, identity, right-to-rent, and income verification via Open Banking, HMRC, payroll, and certified IDVT. Founded 2017, it now operates as part of the Goodlord Group.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vouch firmographics
Firmographics- Name
- Vouch
- Legal name
- Vouch referencing services now operated under Oh Goodlord Limited
- Website
- https://vouch.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Vouch is a UK tenant referencing service that screens prospective renters for letting agents and landlords, covering credit, identity, right-to-rent, and income verification via Open Banking, HMRC, payroll, and certified IDVT. Founded 2017, it now operates as part of the Goodlord Group.
- Ownership category
- akta.pro rank
Vouch industry classification
Industry- Product category
- Tenant Referencing Software
- NAICS
- Offices of Real Estate Appraisers (531320), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
- akta.pro secondary industries
- Income, Employment & Asset Verification (VOI/VOE/VOA) (FSALALAF), Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)
Keywords
Where Vouch is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Vouch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Tenant Referencing Services: Tiered tenant referencing packages (Essential, Control/Vouch, PRO, Priority) with varying levels of checks and support. Revenue generated through per-reference transaction fees based on tier selection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Essential - Basic credit and ID check, ideal for students |
| Transaction based/ take rate | Pay-as-you-go | Control (Vouch) - In-house referencing management |
| Transaction based/ take rate | Pay-as-you-go | PRO - Full outsourced referencing service |
| Transaction based/ take rate | Pay-as-you-go | Priority - Expedited PRO service |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Vouch product offering
Product offeringCore offering
Vouch provides tenant referencing services for UK letting agents and landlords, combining credit checks, identity verification, income verification (via Open Banking, HMRC, and payroll data), right-to-rent checks, and PEPs & sanctions screening. The platform automates tenant background checks to support rental applications, and is operated under Oh Goodlord Limited as part of the Goodlord ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- Vouch Control: A referencing tier where agents control all of their referencing in-house, now offered as part of the Goodlord platform.
Products and services
- Vouch Tenant Referencing Core tenant referencing service combining credit checks, identity verification, income verification (Open Banking, HMRC, payroll), right-to-rent checks, and PEPs/sanctions screening, used by over 6,500 letting agent branches to screen prospective tenants.
- Goodlord Guarantor Guarantor service that supports tenants who do not pass standard referencing criteria by providing a backup guarantee, designed for use through the Goodlord platform integration.
- PEPs & Sanctions Checks
- IDVT (Identity Document Validation Technology)
Quantifiable outcome
- 30% of references returned instantly, 70% within 24 hours, 90% within 72 hours
- +3 more outcomes
Companies that use Vouch
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Vouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Vouch partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NRLA (National Residential Landlords Association)coreGoodlord is the NRLA's official and exclusive tenant referencing partner. The NRLA became the first organisation to adopt Goodlord's Public Referencing API, which embeds Goodlord's tenant referencing directly into the NRLA platform. This integration powers all future referencing services for NRLA members without requiring them to use Goodlord's full software suite.
Scale indicators3 records
Vouch competitors and assessment
Company assessmentDirect peers
- HomeLet: One of the UK's largest tenant referencing and rent guarantee providers, serving letting agents and landlords. Directly comparable to Vouch on tenant referencing, credit checks, and insurance-linked referencing products.
- Let Alliance: UK tenant referencing specialist offering credit checks, ID verification, and income verification to letting agents. Closely comparable product set, target customer (letting agents), and UK-only footprint.
- Canopy: UK tenant referencing platform built around Open Banking and a pay-as-you-go model, targeting letting agents and renters. Comparable in transaction-based referencing, Open Banking-driven verification, and digital-first agent experience.
- Tenant Referencing UK: UK-based tenant referencing service providing credit, identity, landlord, and employer reference checks for letting agents and landlords. Direct overlap with Vouch's tenant screening scope.
- Rentr: UK tenant referencing platform serving letting agents and landlords with credit checks, ID verification, and Right to Rent support. Comparable in target customer, regulatory positioning, and transaction-based pricing.
Emerging players
- OpenRent: UK rental platform combining listings with built-in tenant referencing and contract tools. Comparable in digital tenant verification and landlord-direct GTM, but broader end-to-end marketplace scope.
- PayProp: Automated rental payments platform for letting agents, often bundled with tenant screening. Comparable UK-focused agent GTM and adjacent to Vouch's tenant lifecycle position, though its core is payments rather than referencing.
- CreditLadder: UK rental payment reporting and tenant credit-building service. Adjacent to Vouch because both serve UK tenants and landlords with financial-data-driven products, though CreditLadder focuses on rent reporting rather than screening.
Broad incumbents
- Goodlord: Parent platform of Vouch offering end-to-end lettings software (referencing, contracts, payments, insurance, utilities). Overlaps Vouch's referencing capabilities as part of a wider proptech platform serving the same UK agent and landlord base.
- Dataland / CRS Data (e.g., TransUnion SmartMove): Established credit-bureau-driven tenant screening products (e.g., SmartMove) used by landlords and property managers. Comparable on credit-check and identity-verification depth, with a much broader incumbent footprint.
Market position
Customer concentration
Vouch social profiles
Digital presenceVouch compliance and trust
Trust signalCompliance3 records
Vouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vouch leadership team
Management profileNumber of profiles
Profiles1 record
Vouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vouch
What does Vouch do?
Vouch provides tenant referencing services for UK letting agents and landlords, combining credit checks, identity verification, income verification (via Open Banking, HMRC, and payroll data), right-to-rent checks, and PEPs & sanctions screening. The platform automates tenant background checks to support rental applications, and is operated under Oh Goodlord Limited as part of the Goodlord ecosystem.
Is Vouch a public or private company?
Vouch is a private company. It is classified as corporate owned and is currently acquired.
When was Vouch founded?
Vouch was founded in 2017. It employs 11 to 50 people.
Where is Vouch based?
Vouch is headquartered in London, United Kingdom, in the Europe region.
How does Vouch make money?
One revenue line is on record: tenant Referencing Services.
Who are Vouch's main competitors?
Direct peers on record are HomeLet, Let Alliance, Canopy, Tenant Referencing UK and Rentr. Emerging players are OpenRent, PayProp and CreditLadder. Broad incumbents are Goodlord and Dataland / CRS Data (e.g., TransUnion SmartMove).
Does Vouch have an API?
Yes. Goodlord offers a Public Referencing API that embeds tenant referencing directly into partner platforms. The NRLA became the first organisation to adopt Goodlord's Public Referencing API, powering all future referencing services for members without requiring them to use Goodlord's full software suite.
What industry is Vouch in?
Vouch's product category is Tenant Referencing Software. Its primary akta.pro industry code is BPAJAFAL, Residential Lease Administration & Tenant Services, with a secondary code of FSALALAF, Income, Employment & Asset Verification (VOI/VOE/VOA). Its NAICS code is 531320 and its SIC code is 6531.