Chrysler Capital
Chrysler Capital is a private U.S. auto financing brand operated by Santander Consumer USA Inc., providing loans and leases for Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles through approximately 14,000 dealer franchises, backed by an underlying $60 billion servicing platform.
- Company typePrivate
- Founded2013
- HeadquartersFort Worth, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Chrysler Capital does
Chrysler Capital is a private U.S. auto financing brand operated by Santander Consumer USA Inc. (itself a subsidiary of Banco Santander S.A.). The brand finances and leases vehicles from FCA US LLC's portfolio — Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat — distributed exclusively through a network of approximately 14,000 active U.S. dealer franchises, supported by 135 Dealer Relationship Managers. Its product surface spans retail auto loans, vehicle leasing, and a specialized Servicemembers Civil Relief Act (SCRA) program offering interest-rate caps and early lease termination for active-duty military; lease-end services include free prereturn inspections via Manheim Mobile Inspections and self-service tools (The Wear Tool, The Wear Table). The technology platform consists of a MyAccount customer portal (payments, account management, live chat), a redesigned Dealer Portal with unlimited rehash capability, and Dealertrack-integrated digital contracting; payment methods include Apple Pay, Google Pay, PayPal, and Venmo, with credit-bureau integrations to Equifax, Experian, and TransUnion for fraud protection and prescreening.
The business model is interest-and-subscription recurring revenue on auto loans and leases originated through participating dealers, supplemented by transaction-fee revenue from lease-end services such as inspections and excess wear/mileage charges. Pricing is individualized by creditworthiness rather than publicly disclosed, and quotes flow through dealer submission or online preapproval. The go-to-market is primarily channel-partner-led through the dealer network, with a secondary direct-to-consumer motion via MyAccount and marketing channels including paid digital, organic social (Facebook, Twitter, Instagram, LinkedIn), and the Preapproved Direct Mail Program that reportedly delivers a 200% average ROI to enrolled dealers. Operating geography is U.S.-only, with corporate addresses in Fort Worth and Dallas, Texas, and operations are backed by SC USA's $60 billion loan-servicing infrastructure.
Regulatory positioning is comprehensive: NMLS Consumer Access ID 4239, ECOA/Fair Lending, CCPA, ADA web-accessibility, and SCRA compliance. Operational metrics highlighted by the brand include a 73% application approval rate, 96% same-day funding on complete contract packages, and a 5-second average inbound-call answer time. Because Chrysler Capital is a brand within Santander Consumer USA rather than a separately reported entity, standalone revenue is not disclosed, and the unit's strategic moves most evident in the data are incremental product enhancements (digital wallets, lease-end tools, portal redesigns) rather than transformational capital events.
Chrysler Capital firmographics
Firmographics- Name
- Chrysler Capital
- Legal name
- Santander Consumer USA Inc.
- Website
- https://chryslercapital.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Chrysler Capital is a private U.S. auto financing brand operated by Santander Consumer USA Inc., providing loans and leases for Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles through approximately 14,000 dealer franchises, backed by an underlying $60 billion servicing platform.
- Ownership category
- akta.pro rank
Chrysler Capital industry classification
Industry- Product category
- Consumer Auto Finance
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)
- SIC
- Finance Lessors (6172), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Leasing & Lease Buyout Financing (FSAKADAC), Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Chrysler Capital is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Chrysler Capital business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Auto Loan Interest: Chrysler Capital provides auto financing for Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles. Revenue is generated through interest on vehicle loans extended to consumers through participating dealers.
- Vehicle Leasing: The company offers vehicle leasing services with end-of-lease management including purchase options and vehicle return processing.
- Lease-End Services: Revenue generated from lease-end services including vehicle inspections, excess wear and mileage charges, and end-of-lease purchase transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Preapproval financing quotes based on individual creditworthiness |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Chrysler Capital product offering
Product offeringCore offering
Chrysler Capital provides retail auto loans and vehicle leases for Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles, distributed exclusively through a network of approximately 14,000 participating dealer franchises across the United States. The brand is operated by Santander Consumer USA Inc., which provides the underlying loan servicing, dealer relationship management, and technology platform. Supporting services include lease-end options (purchase or return), prereturn inspections, an enhanced Servicemembers Civil Relief Act (SCRA) program, and early lease termination for military customers.
Product overview
Chrysler Capital is an auto finance brand operated by Santander Consumer USA Inc. that provides auto financing and leasing for FCA US LLC vehicle brands (Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, FIAT). The core offering is auto financing through a multi-channel platform comprising the MyAccount customer portal for account management and payments, the Dealer Portal for participating dealers, and specialized services including lease-end options (purchase, return, prereturn inspections), SCRA military benefits, and financial calculators (affordability and payment estimation). Payment processing supports Apple Pay, Google Pay, PayPal, and Venmo. The lease-end experience includes The Wear Tool and The Wear Table for self-assessment, and free inspections via Manheim Mobile Inspections.
Differentiator
Problem solved
Functional benefit
Products and services
- Chrysler Capital Auto Financing Retail auto loan product providing financing for the purchase of new or certified pre-owned Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles by individual consumers, originated through participating dealers with terms determined by applicant creditworthiness.
- Vehicle Leasing Lease product enabling individual consumers to lease Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, or Fiat vehicles for a defined term with monthly payments and end-of-lease options including purchase or return.
- Lease-End Options End-of-lease service package for lessees approaching lease termination, offering vehicle purchase, vehicle return with excess wear and mileage assessment, and access to self-inspection tools to identify potential charges before turn-in.
- Prereturn Vehicle Inspection Free pre-turn-in vehicle inspection performed by certified vendor Manheim Mobile Inspections, available to lessees approaching lease end to assess excess wear and identify potential charges prior to final invoice.
- SCRA Program
Quantifiable outcome
- 96% of complete contract packages fund on the same day received
- +3 more outcomes
Companies that use Chrysler Capital
Customer profileSegments3 records
Ideal customer profiles3 records
Chrysler Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Chrysler Capital partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- FCA US LLCcoreChrysler Capital is a registered trademark of FCA US LLC (parent of Chrysler, Dodge, Jeep, Ram, and Mopar brands) licensed exclusively to Santander Consumer USA Inc. for providing auto financing services. This exclusive branding arrangement enables Chrysler Capital to offer specialized financing for FCA vehicle purchases through the dealer network.
- Santander Consumer USA Inc.coreChrysler Capital is operated by Santander Consumer USA Inc., a subsidiary of Santander US and Banco Santander S.A. Santander Consumer USA provides the operational infrastructure including a $60 billion loan servicing platform, 135 Dealer Relationship Managers, and technology systems powering the Chrysler Capital brand.
- DealertrackcoreDealertrack provides digital contracting technology integrated into Chrysler Capital's dealer workflow, enabling electronic loan application processing and contract submission for faster funding turnaround.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Chrysler Capital competitors and assessment
Company assessmentDirect peers
- Toyota Financial Services: Captive auto financing arm of Toyota Motor Corporation offering loans, leases, and dealer financing for Toyota and Lexus vehicles in the U.S. Direct structural comparable to Chrysler Capital given the same OEM-captive model, exclusive brand relationship, and dealer-channel distribution.
- Ford Motor Credit Company (Ford Credit): Captive finance subsidiary of Ford Motor Company providing wholesale and retail financing for Ford and Lincoln dealers. Highly comparable to Chrysler Capital in captive financing model, dealer network coverage, lease-end services, and U.S. market focus.
- GM Financial: Captive finance arm of General Motors offering new and used vehicle financing, leasing, and dealer floorplan financing for Chevrolet, GMC, Buick, and Cadillac brands. Closest analog to Chrysler Capital in scale, OEM exclusivity, and dealer network monetization.
- Honda Financial Services: Captive finance company for American Honda Motor providing retail financing and leasing for Honda and Acura vehicles through U.S. dealers. Comparable captive structure, exclusive brand relationship, and dealer-channel model.
- Hyundai Capital America: Captive finance provider for Hyundai, Kia, and Genesis brands in the U.S., offering retail financing, leasing, and dealer floorplan. Directly comparable captive lending model and brand-exclusive dealer distribution.
- Nissan Motor Acceptance Corporation: Captive finance arm of Nissan North America providing retail and lease financing for Nissan and Infiniti dealers. Comparable OEM-captive model, exclusive brand relationship, and U.S. dealer channel focus.
- Volkswagen Credit (VW Financial Services): Captive auto finance provider for Volkswagen Group of America covering VW, Audi, Bentley, and Lamborghini brands. Comparable captive structure with multi-brand OEM licensing and dealer floorplan financing.
- BMW Financial Services: Captive finance arm of BMW of North America providing retail financing, leasing, and dealer financing for BMW and MINI brands. Comparable premium captive lending model with brand-exclusive dealer relationships.
- Mercedes-Benz Financial Services: Captive finance provider for Mercedes-Benz USA offering retail financing, leasing, and dealer floorplan financing. Comparable premium captive lending model, exclusive brand relationship, and dealer-channel distribution.
Broad incumbents
- Ally Financial: Large U.S. non-captive auto lender and bank holding company offering dealer floorplan financing, indirect retail lending, and online auto finance. Operates in the same auto lending space as Chrysler Capital but as a multi-OEM independent rather than exclusive captive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Chrysler Capital social profiles
Digital presenceChrysler Capital compliance and trust
Trust signalCompliance6 records
Chrysler Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chrysler Capital leadership team
Management profileNumber of profiles
Chrysler Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chrysler Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chrysler Capital
What does Chrysler Capital do?
Chrysler Capital provides retail auto loans and vehicle leases for Chrysler, Dodge, Jeep, Ram, Mopar, Alfa Romeo, and Fiat vehicles, distributed exclusively through a network of approximately 14,000 participating dealer franchises across the United States. The brand is operated by Santander Consumer USA Inc., which provides the underlying loan servicing, dealer relationship management, and technology platform. Supporting services include lease-end options (purchase or return), prereturn inspections, an enhanced Servicemembers Civil Relief Act (SCRA) program, and early lease termination for military customers.
Is Chrysler Capital a public or private company?
Chrysler Capital is a private company. It is classified as corporate owned and is currently operating.
When was Chrysler Capital founded?
Chrysler Capital was founded in 2013. It employs 101 to 250 people.
Where is Chrysler Capital based?
Chrysler Capital is headquartered in Fort Worth, United States, in the North America region.
How does Chrysler Capital make money?
Three revenue lines are on record. Auto Loan Interest is the primary driver. The others are vehicle Leasing and lease-End Services.
Who are Chrysler Capital's main competitors?
Direct peers on record are Toyota Financial Services, Ford Motor Credit Company (Ford Credit), GM Financial, Honda Financial Services, Hyundai Capital America, Nissan Motor Acceptance Corporation, Volkswagen Credit (VW Financial Services), BMW Financial Services and Mercedes-Benz Financial Services. Ally Financial is listed as a broad incumbent.
Does Chrysler Capital have an API?
No public API is recorded for Chrysler Capital.
What industry is Chrysler Capital in?
Chrysler Capital's product category is Consumer Auto Finance. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAC, Leasing & Lease Buyout Financing. Its NAICS code is 5321 and its SIC code is 6172.