Statistics New Zealand

What Statistics New Zealand does

Statistics New Zealand (Stats NZ) is the official national statistical office of the New Zealand Government, headquartered in Wellington. The agency is responsible for producing and publishing official statistics covering population, the economy, the labour market, society, the environment, and Māori outcomes. Its core product set centres on the Aotearoa Data Explorer (ADE) - a free interactive web platform with API access for viewing, querying, and downloading data across domains including the 2023 Census, business demography, agricultural statistics, productivity, and iwi estimates. Supporting tools include Infoshare for time-series data (being deprecated in 2027 in favour of the ADE Time Series Expansion), DataInfo+ for metadata, Ariā for classifications and standards, the Integrated Data Infrastructure (IDI) and Longitudinal Business Database (LBD) for approved microdata research, geographic data services, and the Te Ara Takatū service for iwi-specific Census and Te Kupenga data. The technology stack is conventional web/data infrastructure (web apps, REST APIs, CSV pipelines, Highcharts 11.4.8 visualisations) with software-specific guides for ArcGIS Online, Excel, Power BI, and R integrations.

The agency serves five primary segments: government agencies (central and local) needing official statistics for policy and service planning; New Zealand businesses requiring economic indicators and business demography; academic and research institutions accessing microdata through formal application; the general public accessing democratic information; and iwi and Māori organizations receiving customized data through Te Ara Takatū. Media organizations receive releases under a 10:45am embargo process.

The business model is a public-good service. Stats NZ is funded by the New Zealand Government through general taxation via departmental appropriations, with no commercial revenue streams. All statistics and tools are provided free of charge to any user, with no pricing tiers, subscription fees, or paywalls. Specialized services such as customized data requests and microdata access for research are provided at no charge, supported by an Information Centre (phone, email, contact form). GTM is direct-to-consumer/self-serve public service delivery via stats.govt.nz, email notifications, subscription newsletters, social media (Facebook, X, YouTube, LinkedIn), and public consultations.

Name

Statistics New Zealand

Legal name

Statistics New Zealand

Website

https://stats.govt.nz

Company type

Public

Founded year

2017

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Statistics New Zealand (Stats NZ) is the official national statistical office of the New Zealand Government, producing official statistics across population, economy, labour market, society, environment, and Māori domains. It serves government agencies, businesses, researchers, iwi, media, and the public through free platforms including the Aotearoa Data Explorer.

Ownership category

akta.pro rank

Product category

Government Statistical Services

NAICS

Information (51), Administration of Environmental Quality Programs (924)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

National Statistics & Census Administration (BPAIAAAF)

akta.pro secondary industries

Health Statistics & Reporting (National/State/Local Indicators) (HLAJAJAC), Data Governance, Standards & Interoperability (ICD, HL7/FHIR, LOINC, SNOMED) (HLAJAJAM), Mortality, Cause-of-Death Coding & Excess Death Analysis (HLAJAJAG)

Keywords

• Official statistics
• Government data services
• National census data
• Economic indicators
• Demographic statistics

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funding - Public Good Service: Stats NZ operates as a government department funded by the New Zealand Government through general taxation. The official statistics produced are provided free of charge to the public as a democratic right to information. No commercial revenue streams exist; the organization operates on public funds allocated through the government budget process.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels7 records

Core offering

Statistics New Zealand (Stats NZ) is the official statistical office of the New Zealand Government, producing authoritative official statistics covering the country's population, economy, society, labour market, and environment. It operates the Aotearoa Data Explorer and other web-based data tools to provide free public access to statistical data, conducts the national Census of Population and Dwellings, and administers the Integrated Data Infrastructure for linked microdata research.

Product overview

Statistics New Zealand operates as New Zealand's official national statistical office, offering a comprehensive suite of data tools and services. The primary platform is the Aotearoa Data Explorer, which serves as the core interactive tool for viewing, querying, and downloading statistical data across multiple domains including population, business, economy, labour market, society, environment, and Māori statistics. This core platform is supported by specialized tools including Infoshare for time-series data (being migrated to ADE Time Series Expansion in 2027), CSV file downloads for bulk data, geographic data services, and metadata tools like Ariā and DataInfo+. Research-oriented offerings include the Integrated Data Infrastructure (IDI) and Longitudinal Business Database for approved microdata access. Specialized services such as Te Ara Takatū provide customised census data for iwi and Māori groups. The product portfolio also includes visualization dashboards like wellbeing indicators and environmental indicators, as well as discontinued tools like NZ.Stat (closed September 2024) that have been superseded by newer platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Aotearoa Data Explorer: Free online data tool that presents data in a searchable, flexible, and dynamic way for viewing, querying, and downloading statistical data.
• Infoshare
• Ariā
• DataInfo+
• NZAC (New Zealand Activity Index)
• Te Kupenga
• Tatauranga umanga Māori
• Te Ara Takatū

Products and services

• Aotearoa Data Explorer A free online data tool providing an interactive web browser interface for viewing, querying, and downloading official statistical data across domains including agriculture, business demography, census, population, productivity, and economic indicators. Available globally to any user with API access for programmatic retrieval.
• Infoshare Web-based table-building tool for accessing datasets including long-term time series economic and demographic data. Being replaced by Aotearoa Data Explorer Time Series Expansion in 2027.
• CSV files for download Pre-packaged bulk CSV downloads of time-series data from information releases and Infoshare, grouped by topic including business, census, economy, environment, government finance, health, industries, and labour market.
• Geographic data service Service for downloading geographic boundaries for New Zealand, enabling spatial analysis and mapping of statistical data.
• Te Ara Takatū A free service providing customised Census and Te Kupenga data for iwi and iwi-related groups in New Zealand.
• Ariā An experimental standards and classifications platform for finding and downloading statistical concepts, definitions, classifications, and concordances used across the New Zealand government.
• DataInfo+ A metadata repository providing information about Stats NZ's data collections, definitions, methodologies, and how data is sourced and processed.
• Integrated Data Infrastructure (IDI) A research platform providing approved researchers access to linked microdata from multiple New Zealand government agencies for evidence-based research. Requires formal application process.
• Longitudinal Business Database (LBD) A longitudinal database enabling research on New Zealand business dynamics and performance over time.
• Customised data services Customised data services delivered through the Information Centre for users requiring bespoke datasets not available through standard public tools.

Quantifiable outcome

• GDP increased 0.8% in the March 2026 quarter
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Ministry for the EnvironmentcoreStrategic or Co-development PartnerJoint production of environmental reporting series. Stats NZ and the Ministry for the Environment jointly produce New Zealand's environmental reporting series covering five domains: air, atmosphere and climate, fresh water, land, and marine, plus the cross-domain area of biodiversity. Recent joint publications include Our freshwater 2026, Our Marine Environment 2025, Our environment 2025, Our air 2024, Our land 2024, and Our atmosphere and climate 2023.
• Te Kāhui Raraunga Charitable TrustcoreStrategic or Co-development PartnerTe Kāhui Raraunga Charitable Trust designed Te Whata, a data platform by iwi for iwi. Stats NZ supports this platform which provides data access specifically for Māori organizations. Stats NZ also provides Te Ara Takatū service delivering customized Census and Te Kupenga data at no charge for iwi and iwi-related groups.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Statistics Canada (StatCan): Canada's national statistical agency, operating under a similar mandate to produce official statistics, conduct a quinquennial census, and provide free public data access. Highly comparable in scope, regulatory structure, and product offerings (data tables, microdata access for research).
• Statistics Sweden (SCB): Sweden's national statistical agency producing official statistics across population, economy, and society with a strong tradition of register-based statistics. Highly comparable in mandate and modernization toward administrative-data-based approaches.
• Statistics Norway (SSB): Norway's national statistical office operating under a similar official statistics mandate with strong register-based data capabilities. Comparable in scale (small Nordic population), approach to linked administrative data, and free public data access.
• Office for National Statistics (ONS): UK's national statistical office producing official statistics, conducting the decennial Census, and operating a free public data platform. Directly comparable mandate, scale, and modernization challenges (e.g., moving from traditional census to admin-based approaches).
• U.S. Census Bureau: U.S. federal statistical agency conducting the decennial census and producing official statistics. Comparable in core census and population statistics mission, with similar open-data distribution and large public-sector workforce.
• Australian Bureau of Statistics (ABS): Australia's national statistical office, conducting the five-yearly Census and producing official statistics across population, economy, and society. Closest geographic and structural peer given shared trans-Tasman statistical standards and similar Pacific-region policy context.
• Statistics Denmark (DST): Denmark's national statistical office, a recognized leader in register-based statistics and microdata linkage. Comparable in mission, methodological approach (heavy reliance on administrative data), and small-population operational scale.

Others

• National Statistical Office of New Zealand - Māori Data Sovereignty Networks (Te Kāhui Raraunga): Indigenous data sovereignty network partnering with Stats NZ on Te Whata. Comparable as a thematic partner in Māori data governance and iwi-led statistics, rather than as a statistical competitor.

Broad incumbents

• Eurostat: Statistical office of the European Union producing harmonized statistics across member states. Comparable in official statistics production and free public access model, but operates at supranational scale across 27 countries rather than a single national jurisdiction.

Emerging players

• UK Data Service: Provides access to UK social, economic, and population data for research and teaching. Comparable in the research microdata and linked-data infrastructure dimension of Stats NZ's IDI offering, though operating as a university-based consortium rather than a national statistical office.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Stats_NZ
• YouTubeyoutube.com/user/StatisticsNZ
• Facebookfacebook.com/StatisticsNZ
• LinkedInlinkedin.com/company/statistics-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Statistics New Zealand