Garment Graphics

What Garment Graphics does

Garment Graphics, LLC is a privately held promotional products and custom apparel decoration company headquartered in Tucson, Arizona, founded in 1992 by Holly Polston. The company operates an in-house production model spanning screen printing (traditional, water-based, foil, discharge, and combination techniques), embroidery (up to 9 colors), and other decoration methods applied to t-shirts, polos, jackets, hats, and accessories. Its technology stack is conventional and commercially sourced: a Shopify-powered e-commerce storefront (garmentgraphics.net), a separate ASI-powered promotional product search portal, tiered branded online store solutions (Smart Start, Premium, Platinum), and a keyword-searchable design template library. Production and warehousing are distributed across a Tucson headquarters, an Arizona warehouse, a Midwest production facility, and a Las Vegas site focused on event displays.

The company serves four primary verticals: K-12 and educational institutions (uniform programs, spirit wear, fundraising merchandise), corporate and business organizations (staff apparel, uniforms, promotional products), Greek organizations and sororities (the Bloom sub-brand with a philanthropy donation program), and licensed retail consumers (the Wildcat Collection for University of Arizona merchandise). Revenue is generated through a mix of project-based transaction fees for custom apparel and promotional products, recurring revenue from branded online store setups and hosting, and philanthropy-tied sales where 3-10% of Greek apparel revenue is donated to chapter philanthropies via #GarmentGraphicsCares. The business is sales-led and event-driven, supported by direct phone/email sales, a Shopify e-commerce site, dedicated Greek and customer service contact channels, and a content marketing footprint across blogs and organic social.

The company is founder/family-owned and operated (Holly Polston as President, Scott Polston as Vice President), employs 11-50 people, operates entirely domestically in the United States, and is described as a 'multimillion' dollar enterprise positioned as one of the top promotional marketing companies in the Southwest. The business holds no outside institutional capital, has not raised funding, and is not subject to public reporting; it is a member of ASI, PPAI, and the Fair Labor Association, and holds compliance attestations for CPSIA, CA Prop 65, C-TPAT, and FDA testing requirements.

Name

Garment Graphics

Legal name

Garment Graphics, LLC

Website

https://garmentgraphics.net

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Garment Graphics is a Tucson-based promotional products and custom decorated apparel company serving K-12 schools, corporations, Greek organizations, and event clients via in-house screen printing, embroidery, branded online stores, and promotional merchandise across multiple U.S. production sites.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration and Promotional Marketing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (4581)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA)

Keywords

• Custom apparel decoration
• Promotional products
• Screen printing services
• Custom embroidery
• Branded merchandise

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Custom Decorated Apparel: Custom screen printed and embroidered apparel including t-shirts, polos, jackets, hats, and accessories. Services include design assistance, production, packaging, and distribution.
2. Promotional Products (SWAG): Strategic promotional items and merchandise for brand visibility and marketing campaigns. Includes hundreds of thousands of products from industry suppliers.
3. Online Stores and Fulfillment: Branded online store solutions for organizations with setup, hosting, inventory management, and order fulfillment services. Options include Smart Start, Premium, and Platinum tiers.
4. School Uniform Programs: Complete uniform programs for K-12 and educational institutions including recruitment, retention, recognition and reputation solutions.
5. Greek and Sorority Apparel: Custom apparel and gifts for Greek organizations including sororities, with philanthropy donations through #GarmentGraphicsCares program (3-10% of sales donated).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

Garment Graphics produces and sells custom decorated apparel (screen-printed t-shirts, embroidered polos, jackets, hats, and uniforms) and supplies promotional products (SWAG) sourced through the ASI network. Services span design assistance, in-house production, packaging, distribution, and custom-branded online store fulfillment for schools, businesses, Greek organizations, and event-driven clients. The company also runs school uniform programs and licensed retail merchandise (The Wildcat Collection) as part of its promotional marketing portfolio.

Product overview

Garment Graphics operates as a single unified promotional marketing company offering a comprehensive portfolio of custom decorated apparel and promotional products. The core offerings center on custom apparel decoration through screen printing, embroidery, and other techniques, complemented by graphic design services, online store fulfillment programs, and school uniform solutions. Key product lines include screen printed t-shirts, custom embroidery for apparel and accessories, branded hats, staff uniforms, school uniform programs, and promotional merchandise (SWAG). The company also operates specialized sub-brands including 'Bloom' for Greek apparel and 'The Wildcat Collection' for licensed university merchandise. Services include graphic design and art services, design templates, comprehensive promotional planning, and online store fulfillment. All offerings are supported by in-house production capabilities and Arizona-based warehousing and fulfillment operations.

Differentiator

Problem solved

Functional benefit

Brands

• Bloom Sorority Apparel: Greek apparel and gifts sub-brand specializing in sorority recruitment, philanthropy events, parents weekend, and homecoming merchandise. Operates the #BloomCares philanthropic program donating 3-10% of sales to sorority chapters' national philanthropies.
• The Wildcat Collection

Products and services

• Custom Apparel Custom decorated apparel including screen printing, embroidery, and various decoration methods for t-shirts, polos, jackets, and accessories, aimed at schools, businesses, Greek organizations, and event-driven buyers.
• Screen Printed T-shirts Custom screen-printed t-shirts using traditional and water-based inks, combination printing, foil effects, discharge printing, simulated process printing, and specialty techniques, with a 12-piece minimum order and rush turnaround options.
• Custom Embroidery High-quality in-house embroidery services for polos, jackets, hats, and bags supporting up to 9 colors, with 6-piece minimum orders and a $25 setup fee for new logos.
• Custom Hats Custom branded hats spanning budget promotional items to varsity-level sports caps, with decoration options including 3D embroidery, patch style, and leather style.
• Graphic Design and Art Services Graphic design services including logo creation, design layout, artwork production, vector conversion, and brand consistency work for promotional campaigns and apparel decoration.
• Graphic Design Templates Keyword-searchable, theme-organized design template library covering logos, layouts, and graphics applicable to banners and t-shirts, leveraging retail-style designs with major retail brands.
• Staff Apparel and Uniforms Complete business outfitting program offering custom decorated apparel and accessories using screen printing, embroidery, appliqué, digital graphics, sublimation, and direct-to-garment decoration, with access to over 100 apparel brands.
• School Uniform Programs School uniform programs for K-12 and higher education institutions featuring on-time delivery, direct-to-school or family fulfillment, and fundraising options, built on 30+ years of education experience and the 4 R's framework.
• Promotional Products (SWAG) Strategic promotional products and merchandise for brand visibility, customer engagement, and marketing campaigns, with catalog breadth supplied through the ASI supplier network (hundreds of thousands of SKUs).
• Online Stores and Fulfillment Custom-branded online store solutions with group ordering, inventory management, and fulfillment programs for schools, businesses, and non-profits, available in Smart Start (from $49 setup), Premium, and Platinum tiers.
• Comprehensive Promotional Planning Strategic promotional campaign consulting covering product selection, sourcing, brand management, logo guidelines, and recurring program planning for clients running multi-touch promotional programs.
• Greek Apparel and Gifts (Bloom) Sorority and fraternity apparel, gifts, and philanthropy-focused merchandise sold under the Bloom sub-brand, with the #GarmentGraphicsCares / #BloomCares program donating 3-10% of sales to chapter philanthropies.
• Custom Culinary - Chef Works Culinary apparel offering based on the Chef Works distribution partnership, with custom embroidery and screen printing applied in-house for restaurant and hospitality staff.
• The Wildcat Collection Officially licensed University of Arizona merchandise including jackets, t-shirts, apparel, and drinkware with embroidered and printed decorations, sold through the Wildcat Collection retail storefront with a 2-week standard turnaround.

Quantifiable outcome

• 99% on-time delivery accuracy for fulfillment programs
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• Chef WorkscoreChannel Partner/ Reseller/ Distributor · 1 January 1992Partnership for culinary apparel distribution. Garment Graphics is a proud distributor of Chef Works culinary apparel with diverse options to create the right look for staff, custom decorated with in-house embroidery or screen printing.
• ASI (Advertising Specialty Institute)coreTechnology or IntegrationProduct search engine powered by ASI includes hundreds of thousands of promotional products from industry suppliers, used as a brainstorming tool for promotional campaigns.
• PPAI (Promotional Products Association International)coreOthersProud members of PPAI, one of the two largest trade associations in the promotional marketing industry. Membership provides continuing education for all staff.
• Fair Labor AssociationcoreStrategic or Co-development PartnerProud affiliate of the Fair Labor Association which promotes and works to protect the rights of workers around the world. Company vigilantly adheres to FLA guidance and recommendations for ethical supply chain practices.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store at garmentgraphics.net, providing the online e-commerce platform for selling products and services.
• San MarcoreChannel Partner/ Reseller/ DistributorMajor apparel catalog partner offering brands like Allmade, Alternative Apparel, American Apparel, Anvil, Bella + Canvas, Carhartt, Champion, and many others.
• S&S ActivewearcoreChannel Partner/ Reseller/ DistributorMajor apparel catalog partner offering brands like Adidas, All Sport, Badger, Bella Canvas, Calvin Klein, Columbia, Nike, Oakley, Puma, Tommy Hilfiger and more.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CustomInk: CustomInk is a leading online platform for custom decorated apparel (screen printing and embroidery) serving schools, businesses, and groups across the US. It directly competes with Garment Graphics' core custom apparel offering but does so through a fully self-service digital ordering experience, in contrast to Garment Graphics' sales-led model.
• 4imprint: 4imprint is one of the largest North American distributors of promotional products, offering branded merchandise across categories analogous to Garment Graphics' SWAG business. It competes most directly on promotional products sourcing, breadth, and online ordering, while Garment Graphics differentiates with in-house decoration and education/Greek vertical specialization.
• HALO Branded Solutions: HALO is a national promotional products and branded merchandise distributor with deep corporate, education, and event-program expertise. Like Garment Graphics, it combines custom apparel, promotional products, and online store/fulfillment programs for enterprise accounts, making it a comparable direct peer in the B2B promotional marketing space.

Broad incumbents

• Vistaprint (Cimpress): Cimpress, parent of Vistaprint, is a global broad-line printing and custom products platform with apparel and promotional merchandise offerings. It is comparable as a large-scale custom decorated products incumbent whose digital-first ordering model pressures regional players like Garment Graphics on price and convenience for SMB orders.
• Cintas: Cintas is a national leader in uniform rental, uniform sales, and ancillary promotional products and first-aid services. It overlaps with Garment Graphics' staff apparel, school and corporate uniform, and promotional offerings, but operates at much greater scale and primarily through rental and route-based distribution.
• Lands' End Business Outfitters: Lands' End Business Outfitters provides custom-decorated uniforms and apparel for schools and corporations, with embroidery and screen-printing capabilities. It is comparable as a broad incumbent in school uniform programs and corporate uniform decoration, although it focuses more on direct program management than promotional products.

Emerging players

• Printful: Printful is a print-on-demand and embroidery-on-demand platform serving creators, small businesses, and brands with on-demand decorated apparel. It is comparable as an emerging digital-first competitor in custom decorated apparel but lacks Garment Graphics' relationship-driven, full-service school and Greek program support.
• CafePress: CafePress operates an online marketplace for custom-printed apparel and gifts targeting consumers and small organizations. It overlaps with Garment Graphics' retail e-commerce and custom apparel offerings but serves a more transactional, lower-touch customer base than Garment Graphics' relationship-driven B2B programs.

Others

• Alphabroder: Alphabroder (now S&S Activewear-affiliated) is one of the largest US wholesale apparel distributors supplying blank apparel to decorators like Garment Graphics. It is an upstream supplier/ecosystem peer rather than a competitor, but its catalog breadth and pricing directly shape Garment Graphics' apparel input economics.
• SanMar: SanMar is a major US wholesale apparel and accessories distributor supplying blank apparel to screen printers and embroiderers. It is a current channel partner of Garment Graphics, making it both an upstream supplier peer and a benchmark for the B2B apparel supply infrastructure the company depends on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/garmentgraphics
• YouTubeyoutube.com/channel/UCOuvCH4KMZbwR8b-kNJhRVg?view_as=subscriber
• Facebookfacebook.com/garmentgraphics
• Instagraminstagram.com/bloomsororityapparel
• Pinterestpinterest.com/ggonline/pins
• LinkedInlinkedin.com/company/garment-graphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garment Graphics