Promo Only
Promo Only is a subscription-based record pool founded in 1992 that delivers new music and music video releases to professional DJs, VJs, radio stations, and entertainment venues across multiple genres via the POOL web platform and proprietary DFF digital format.
- Company typePrivate
- Founded1992
- HeadquartersAltamonte Springs, United States
- Headcount51–100
- GTM typeB2B
- OfferingDigital Commerce or Content
What Promo Only does
Promo Only, Inc. is a privately held subscription-based record pool founded in 1992 in Central Florida and headquartered in Orlando (257 South Lake Destiny Drive), with additional offices in New York, California, Florida, Europe, and Canada. The company provides professional DJs, VJs, radio stations, and entertainment venues with subscription-based access to new music releases and music videos across multiple genres, including Top 40, Country, Urban, Dance, Modern Rock, Contemporary Christian, Electronic Dance, and Latin. Named customers include Walt Disney World, Universal Studios, iHeartRadio, Sirius/XM, Cox Communications, and The Armed Forces Network.
The core technology is the POOL (PromoOnly OnLine) web application paired with the proprietary DFF (Digital File Format) — MPEG4 video files delivered on DVD-ROM with pre-applied metadata (artist, title, BPM) for drag-and-drop transfer into DJ systems. Supporting tools include the Reference Guide desktop application and the Hit List chart tracking service. Content is distributed via subscription downloads, physical DVDs, and weekly DVD-ROM data discs.
Revenue is generated almost entirely through recurring monthly subscriptions, with prices ranging from $12/month for single-genre audio tiers up to $100/month for the Platinum combined audio-and-video bundle, plus one-time purchases of themed compilations (Hot Video Classics) at $25 per volume. Go-to-market is sales-led and event-driven, leveraging direct phone and web sales alongside presence at NAMM, DJ Expo, Winter Music Conference, and Mobile Beat Las Vegas, supplemented by a multi-year mutual partnership with Pioneer. The company is founder-owned with no institutional investment, no recorded funding rounds, and no subsidiaries.
Promo Only firmographics
Firmographics- Name
- Promo Only
- Legal name
- Promo Only, Inc
- Website
- https://promoonly.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Promo Only is a subscription-based record pool founded in 1992 that delivers new music and music video releases to professional DJs, VJs, radio stations, and entertainment venues across multiple genres via the POOL web platform and proprietary DFF digital format.
- Ownership category
- akta.pro rank
Promo Only industry classification
Industry- Product category
- Music Subscription / Record Pool Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Record Production and Distribution (512250)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Enterprise/B2B Music Streaming (Business Background Music) (MPAIACAJ)
- akta.pro secondary industry
- Audio Subscription Bundles & Super-Apps (Music+Podcasts/Audiobooks) (MPAIACAC)
Keywords
Where Promo Only is headquartered
LocationHeadquarters
- HQ city
- Altamonte Springs
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Promo Only business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Music/Video Subscription Services: Monthly and annual subscription services providing DJs, VJs, radio stations and entertainment venues with newest music releases and music videos across multiple genres. Deliverables include CDs, DVDs, and digital formats (DFF).
- Hot Video Classics Sales: One-time purchase of themed video compilations (e.g., Best of 70s, Old Skool, Love Songs) available as physical DVDs or DFF digital format.
- Express Audio DFF: Weekly digital file delivery service providing lossless audio files on DVD-ROM, billed monthly at $50-60.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Audio Subscriptions (Top 40, Country, Urban, Dance, Modern Rock, Contemporary Christian) |
| Subscription | Monthly | Premium Audio Subscriptions (Electronic Dance, Latin) |
| Subscription | Monthly | Basic Video Subscriptions (Club Video, Hot Video, Country Video, Urban Video, Dance Mix Video, Modern Rock Video, Latin Video) |
| Subscription | Monthly | Audio Silver Tier |
| Subscription | Monthly | Audio Gold Tier |
| Subscription | Monthly | Video Silver Tier |
| Subscription | Monthly | Video Gold Tier |
| Subscription | Monthly | Platinum Tier |
| Subscription | Monthly | Audio Silver Plus |
| Subscription | Monthly | Audio Gold Plus |
| Unit Pricing | Pay-as-you-go | Hot Video Classics |
| Subscription | Monthly | Express Audio DFF |
| Subscription | Monthly | Express Audio DFF Plus |
| Subscription | Monthly | Express Audio DFF Plus DVD |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Promo Only product offering
Product offeringCore offering
Promo Only operates a subscription-based record pool service (POOL - PromoOnly OnLine) delivering the newest music and music video releases to professional DJs, VJs, radio stations, and entertainment venues. Content is curated across multiple genres (Top 40, Country, Urban, Dance, Latin, Modern Rock, Electronic Dance, Contemporary Christian) and delivered via monthly/annual subscriptions on CDs, DVDs, and the proprietary DFF (MPEG4 drag-and-drop) digital format, with one-time themed compilation purchases via the Hot Video Classics series.
Product overview
Promo Only operates as a record pool service providing DJs, VJs, radio stations, and entertainment venues with music and music video content through a multi-tiered subscription model. The core platform is POOL (PromoOnly OnLine), which delivers content via multiple subscription tiers covering various genres including Top 40, Country, Urban, Dance, Modern Rock, Contemporary Christian, Electronic Dance, and Latin. Video content is available through Club Video, Hot Video, Country Video, Urban Video, Dance Mix Video, Modern Rock Video, and Latin Video subscriptions. Premium bundle tiers (Audio Silver/Gold, Video Silver/Gold, Platinum) combine multiple formats. The Hot Video Classics series provides themed compilations spanning multiple decades and genres. Content is delivered through traditional DVDs, DFF (MPEG4 drag-and-drop) digital format, and Express Audio DFF (lossless audio on data discs). Supporting tools include the Reference Guide application and the Hit List chart resource.
Differentiator
Problem solved
Functional benefit
Brands
- POOL: Online subscription platform for music and music video content delivery to DJs and VJs
- Hot Video Classics
- Hit List
Products and services
- POOL (PromoOnly OnLine) Online subscription platform giving DJs, VJs, radio stations, and entertainment venues access to new music and music video releases across multiple genres, delivered via digital download or physical media.
- Top 40 Audio Subscription Monthly audio subscription featuring current Top 40 radio hits, tagged with artist, title, and BPM for immediate DJ use.
- Country Audio Subscription Monthly audio subscription featuring current country music releases pre-tagged for DJ use.
- Urban Audio Subscription Monthly audio subscription featuring hip-hop and urban music releases pre-tagged for DJ use.
- Dance Audio Subscription Monthly audio subscription featuring current dance music releases pre-tagged for DJ use.
- Modern Rock Audio Subscription Monthly audio subscription featuring modern rock music releases pre-tagged for DJ use.
- Contemporary Christian Audio Subscription Monthly audio subscription featuring contemporary Christian music releases pre-tagged for DJ use.
- Electronic Dance Audio Subscription Monthly audio subscription featuring electronic dance music releases at a premium $20/month price point.
- Latin Audio Subscription Monthly audio subscription featuring Latin music releases at a premium $20/month price point.
- Club Video Subscription Monthly video subscription featuring club music videos, available on DVD and DFF (MPEG4 drag-and-drop) formats.
- Hot Video Subscription Monthly video subscription featuring hot music videos delivered to DJs and venues.
- Country Video Subscription Monthly video subscription featuring country music videos.
- Urban Video Subscription Monthly video subscription featuring urban/hip-hop music videos, available on DVD and DFF (MPEG4 drag-and-drop) formats.
- Dance Mix Video Subscription Monthly video subscription featuring dance-mix music videos.
- Modern Rock Video Subscription Monthly video subscription featuring modern rock music videos.
- Latin Video Subscription Monthly video subscription featuring Latin music videos.
- Hot Video Classics Themed compilation series of classic music videos spanning decades (70s, 80s, 90s, 2000s) and genres including Old Skool, Love Songs, Country, Tropical Latin, Hair Bands, Christmas, Spooky, Party Classics, and Intro Edits, sold as one-time DVD or DFF digital purchases.
- Express Audio DFF Weekly digital delivery of lossless audio files on DVD-ROM data discs, pre-tagged with artist, title, and BPM, featuring 20–25 new releases per disc, billed monthly.
- Reference Guide (Desktop Application) Installable desktop application for Windows and Mac that lets subscribers search the Promo Only catalog, locate tracks across subscriptions, and print custom music track listings.
- Hit List Monthly chart service that tracks the most-requested songs across Radio/Top 40, Dance/Club, Modern Rock, Urban Radio, Country, Tropical, Regional, and Caribbean, and points subscribers to the Promo Only subscription series in which each charted track appears.
Quantifiable outcome
- Saves time, trouble and money for DJs and entertainment professionals
Companies that use Promo Only
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Promo Only technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Promo Only partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- PioneercoreAnnual Promo Only/Pioneer showcase parties at major industry events (DJ Expo, Mobile Beat) featuring live artist performances. Pioneer provides equipment discounts for subscribers; Promo Only provides exclusive content and artist access for Pioneer events.
- Roller Skating Association (RSA)minorRSA members receive special Promo Only rates and expert consultation. Promo Only participates at RSA conventions to connect with rink owners and operators.
- American Disc Jockey Association (ADJA)minorADJA members receive exclusive subscription packages from Promo Only. Joint promotion of DJ industry membership benefits.
- DiscJockeys.comminorCo-host annual Las Vegas Poker Tournament. DiscJockeys.com provides marketing exposure for Promo Only through worldwide database of entertainment services.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Promo Only competitors and assessment
Company assessmentOthers
- SiriusXM: SiriusXM is a Promo Only enterprise customer and a broad incumbent in satellite/streaming radio. It illustrates the customer-side scale of broadcast audio distribution and could be viewed as a potential acquirer or strategic partner given existing content supply relationships.
- iHeartRadio: iHeartRadio is both a Promo Only enterprise customer and a broad incumbent in broadcast/streaming music. While not a record-pool competitor, it represents the same music-discovery distribution model at consumer scale and could become a buyer or partner for B2B content services like Promo Only.
- Pioneer DJ: Pioneer DJ is a leading DJ hardware and software vendor and an existing strategic partner of Promo Only through co-branded events and equipment-discount offers. It is a critical upstream/downstream ecosystem participant whose DJ controllers and software define the workflow in which Promo Only's content is consumed.
Direct peers
- Beatport: Beatport is the leading DJ-focused digital music store, offering track downloads, streaming, and charts tailored to electronic music DJs. It competes head-to-head with Promo Only for DJ music access, though with a stronger emphasis on electronic/dance genres and on-demand downloads rather than subscription record-pool curation.
- Traxsource: Traxsource is a DJ-focused digital music storefront specializing in house, tech, and electronic dance genres. It serves the same professional DJ buyer as Promo Only but skews more toward electronic genres and on-demand downloads rather than cross-genre subscription record pools.
- BPM Supreme: BPM Supreme is a subscription-based DJ record pool delivering new-release audio and video content across multiple genres via a web app. It is one of Promo Only's closest direct competitors in the multi-genre professional DJ record-pool segment, with overlapping genre coverage and a similar subscription pricing structure.
- Digital DJ Pool: Digital DJ Pool is a subscription-based record pool offering new-release audio and music videos to DJs and VJs. It directly competes with Promo Only's POOL platform with similar genre breadth, monthly subscription pricing, and digital delivery of tagged files.
- BPM Latino: BPM Latino is a record pool specializing in Latin and tropical music for DJs, mirroring Promo Only's Latin genre subscription tier. It competes specifically for the Latin DJ customer segment that Promo Only addresses with its $20/month Latin subscription.
- DJ City: DJ City is a DJ-specific music retailer and pool serving mobile and club DJs with curated new releases and video content. It targets the same DJ persona and workflows as Promo Only, including subscription tiers and a global customer base of professional DJs.
Broad incumbents
- Spotify: Spotify is a broad incumbent in music streaming that competes indirectly by offering consumer-grade playlists and DJ-assisted mixes. While not a B2B record pool, Spotify's scale and DJ tooling (e.g., DJ mode, daylist) set the baseline music-access expectation for professional and prosumer DJs that Promo Only's catalog must beat on curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Promo Only social profiles
Digital presencePromo Only financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promo Only leadership team
Management profileNumber of profiles
Profiles4 records
Promo Only funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promo Only M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promo Only
What does Promo Only do?
Promo Only operates a subscription-based record pool service (POOL - PromoOnly OnLine) delivering the newest music and music video releases to professional DJs, VJs, radio stations, and entertainment venues. Content is curated across multiple genres (Top 40, Country, Urban, Dance, Latin, Modern Rock, Electronic Dance, Contemporary Christian) and delivered via monthly/annual subscriptions on CDs, DVDs, and the proprietary DFF (MPEG4 drag-and-drop) digital format, with one-time themed compilation purchases via the Hot Video Classics series.
Is Promo Only a public or private company?
Promo Only is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promo Only founded?
Promo Only was founded in 1992. It employs 51 to 100 people.
Where is Promo Only based?
Promo Only is headquartered in Altamonte Springs, United States, in the North America region.
How does Promo Only make money?
Three revenue lines are on record. Music/Video Subscription Services are the primary driver. The others are hot Video Classics Sales and express Audio DFF.
Who are Promo Only's main competitors?
Others on record are SiriusXM, iHeartRadio and Pioneer DJ. Direct peers are Beatport, Traxsource, BPM Supreme, Digital DJ Pool, BPM Latino and DJ City. Spotify is listed as a broad incumbent.
Does Promo Only have an API?
No public API is recorded for Promo Only.
What industry is Promo Only in?
Promo Only's product category is Music Subscription / Record Pool Services. Its primary akta.pro industry code is MPAIACAJ, Enterprise/B2B Music Streaming (Business Background Music), with a secondary code of MPAIACAC, Audio Subscription Bundles & Super-Apps (Music+Podcasts/Audiobooks). Its NAICS code is 516210 and its SIC code is 7822.