Outhouse Jewellery

What Outhouse Jewellery does

Outhouse Jewellery is an Indian designer fashion jewellery and accessories brand founded in 2012 by sisters Kaabia and Sasha Grewal and headquartered in Noida. The company designs and sells handcrafted jewellery (earrings, necklaces, bracelets, rings, hair accessories, belts, brooches, and a men's line) and designer bags (clutches, totes, mini/midi bags, jute bags) across a portfolio of sub-brands and collections including OH Muse (celebrity-inspired), RHEBASH (bespoke bridal), Koko, Le Palm, OH Poppi, Le Sac, and Outhouse Iconic. The core technology layer is a Shopify-powered direct-to-consumer e-commerce storefront with country/region selection and global shipping; there is no proprietary software, API, or SDK, and the competitive differentiation is design and craft rather than technology.

Name

Outhouse Jewellery

Legal name

Outhouse Jewellery

Website

https://outhouse-jewellery.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Outhouse Jewellery is an Indian designer brand founded in 2012 that designs, handcrafts, and sells fashion jewellery and designer bags through Shopify-powered global e-commerce and three retail showrooms in New Delhi, Mumbai, and Kolkata.

Ownership category

akta.pro rank

Product category

Fashion Jewellery

NAICS

Jewelry Retailers (45831), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

akta.pro secondary industries

Handbags & Purses (CRAAAJAA), Bridal Jewelry Retail (Bridal Boutiques/Chains/Online) (CRAKACAH)

Keywords

• Fashion jewellery
• Designer handbags
• Bridal accessories
• Luxury accessories
• Artisan jewellery

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct E-commerce Sales: The primary revenue stream is direct-to-consumer sales through their owned e-commerce website, selling fashion jewellery and designer bags at price points ranging from approximately Rs. 4,095 to Rs. 390,000 per item.
2. Physical Retail Stores: Revenue from company-owned retail stores in New Delhi, Mumbai, and Kolkata offering a curated in-store experience showcasing the brand's collections.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Outhouse Jewellery designs, handcrafts and sells fashion jewellery and designer bags through its own Shopify-powered e-commerce platform and retail showrooms in major Indian cities. The core product line covers earrings, necklaces, bracelets, rings, brooches, hair accessories, belts and clutches/totes/mini bags, with bespoke bridal collections such as RHEBASH and celebrity-inspired ranges under OH Muse.

Product overview

Outhouse Jewellery is an Indian designer jewellery brand offering handcrafted fashion jewellery and designer bags through a unified e-commerce platform. The core offering consists of two main product lines: jewellery (including earrings, necklaces, bracelets, rings, hair accessories, belts, and brooches) and designer bags (including clutches, totes, mini/midi bags, and fashion-forward pieces). The brand operates several distinct collections and sub-brands: The Koko Runway featuring bold signature pieces; OH Muse offering celebrity-inspired designs; RHEBASH for bespoke wedding jewellery; and Outhouse Iconic housing signature lines like OH Series, OH Poppi, and OH Celeste. Additional services include gift cards, festive gifting options, personalised jewellery, and a Ready to Ship programme for priority dispatch within 48-96 hours. Products are handcrafted by master artisans at their atelier and blend contemporary design with traditional craftsmanship techniques.

Differentiator

Problem solved

Functional benefit

Brands

• OH MUSE: Celebrity-inspired jewellery collection featuring pieces worn by celebrities
• RHEBASH
• Koko
• Le Palm
• OH Poppi
• Le Sac
• Outhouse Iconic

Products and services

• Fashion Jewellery
• Designer Bags Designer handbags and fashion-forward accessories including clutches, totes, mini bags, midi bags, jute bags and card holders, available in materials such as vegan leather, canvas jute and luxury crystal finishes.
• RHEBASH Bespoke Wedding Jewellery Bespoke bridal jewellery collection offering personalised wedding pieces such as kaleeras, maang tikka, chokers and statement bridal accessories for modern brides.
• OH Muse Celebrity-Inspired Jewellery Celebrity-inspired jewellery collection featuring pieces worn by notable personalities, offering consumers access to red-carpet and editorial designs.
• Outhouse Iconic Signature Line Signature house line housing OH Series, OH Poppi, OH Celeste, Imago and The Resort Bride sub-collections representing Outhouse's most iconic designs.
• Outhouse Gift Card Digital gift cards that allow customers to gift Outhouse Jewellery products to friends and family, redeemable across the e-commerce catalogue.
• Ready-to-Ship Jewellery Selection of cult pieces available for priority dispatch within 48-96 hours, providing faster delivery on select ready-to-wear jewellery items at price points from Rs. 4,095 to Rs. 156,000.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Jimmy Choo: Global accessible-luxury accessories brand spanning couture footwear, handbags and small leather goods; comparable in international DTC, premium pricing, and celebrity endorsement playbook, and adjacent in the bag category Outhouse has entered.
• Swarovski: Global accessible-luxury fashion jewellery and crystal accessories giant with massive retail distribution; competes with Outhouse for the same customer occasion-based purchases but at scale and lower price points.
• Tanishq: India's largest fine jewellery retail brand (Titan Company), competing with Outhouse for bridal and gifting occasions; broader, deeper assortment but positioned in fine rather than fashion jewellery.

Direct peers

• Riana Jewellery: Indian designer jewellery brand offering statement pieces with international DTC reach and celebrity exposure, operating in the same contemporary fashion jewellery niche.
• Isharya: Indian designer fashion jewellery brand offering contemporary statement pieces at accessible-luxury price points, with global DTC and celebrity-driven positioning directly comparable to Outhouse.
• Kenneth Jay Lane: Heritage American costume/fashion jewellery brand offering bold statement pieces at accessible-luxury prices through global retailers; comparable in product category, pricing tier, and celebrity-driven positioning.
• Zariin: Indian contemporary jewellery brand blending traditional craftsmanship with modern design, offering globally-priced DTC fashion jewellery comparable in positioning and pricing tier.
• Mirari: India-based designer jewellery label focused on handcrafted, art-inspired statement pieces sold through DTC and select stockists, competing in the same 'bridge jewellery' segment as Outhouse.
• Aurelie Bidermann: Independent French designer jewellery label known for handcrafted, artisanal statement pieces at accessible-luxury pricing with global DTC and stockist distribution, mirroring Outhouse's brand playbook.
• Tribe Amrapali: India-based designer jewellery label specialising in handcrafted, fashion-forward pieces with strong DTC and global distribution, directly comparable in product category and artisanal positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outhouse-jewellery
• Xx.com/_Outhouse
• Facebookfacebook.com/outhousejewellery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outhouse Jewellery