Trustwell Living

What Trustwell Living does

Trustwell Living is a privately held, for-profit senior living operator headquartered at 600 3rd Ave, New York, NY. The company operates 41 senior living communities across 13 U.S. states (Western, Central, and Southern regions), serving more than 6,000 residents and their families. Its service portfolio spans four tiers — Independent Living, Assisted Living, Memory Care, and Respite Care — structured as a continuum that allows residents to transition between care levels without changing communities.

The business model is a subscription/recurring monthly residence rent model. Pricing is location, unit size, and care-level dependent, with Independent Living typically $2,000–$6,000/month and Assisted Living starting at $3,500–$8,500/month plus individualized care surcharges; Memory Care pricing is not publicly disclosed. The go-to-market is relationship-led, driven by in-person and virtual community tours, an inside sales team reachable at 332-322-1990, online community-finder self-service, downloadable senior-living guides, and an AI chatbot for lead capture. Customer segments include active older adults, seniors requiring daily-living support, dementia/Alzheimer's residents, and families needing short-term respite.

Operationally, Trustwell Living markets a "Family Caring for Family" philosophy supported by an executive team with 210+ years of combined industry experience and a long-tenured staff (many with 20+ years of service). The company does not disclose a proprietary technology platform — its stack consists of standard marketing, sales, and HR tooling, including an OnShift-powered careers portal. No revenue, funding, or M&A data is publicly disclosed, and the firm operates exclusively within the United States.

Name

Trustwell Living

Legal name

Trustwell Living

Website

https://trustwellliving.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Trustwell Living is a privately held U.S. senior living operator headquartered in New York, running 41 communities across 13 states that serve 6,000+ residents and families through Independent Living, Assisted Living, Memory Care, and Respite Care services on a monthly subscription basis.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Residence Rent: Primary revenue stream from monthly rent for senior living accommodations. Pricing varies by location, apartment size, and level of care required. Independent Living typically ranges from $2,000 to $6,000/month; Assisted Living typically starts at $3,500 to $8,500/month with additional care costs based on personalized care plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Trustwell Living operates a network of 41 senior living communities across 13 U.S. states offering a continuum of four care services: Independent Living (maintenance-free private apartments with amenities), Assisted Living (personalized support with daily activities), Memory Care (specialized dementia and Alzheimer's care), and Respite Care (short-term stays). Residents pay monthly recurring rent and care fees and receive private accommodations, chef-prepared dining, housekeeping, transportation, social activities, and access to 24/7 trained staff.

Product overview

Trustwell Living operates as a senior living provider offering a continuum of care through four core service offerings: Independent Living (maintenance-free lifestyle with amenities), Assisted Living (personalized daily support), Memory Care (specialized dementia care), and Respite Care (short-term stays). The company manages 41 senior living communities across 13 states in the Western, Central, and Southern U.S., serving over 6,000 residents and families. Services include private apartments, chef-prepared dining, housekeeping, transportation, 24/7 nursing support, and diverse social and wellness programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living Maintenance-free senior living offering private apartments with chef-prepared dining, housekeeping, transportation, and social activities, designed for active older adults seeking to simplify their lives and maximize independence. Pricing typically ranges from $2,000 to $6,000 per month depending on apartment size, dining packages, and optional amenities.
• Assisted Living Personalized senior care providing support with daily activities such as bathing, dressing, medication management, and mobility while promoting maximum independence. Base rates typically start at $3,500 to $8,500 per month, with additional care costs added based on personalized care plan assessments.
• Memory Care Specialized care program for residents with Alzheimer's disease and other forms of dementia, delivered in a calming, secure environment by highly trained staff with family support emphasized throughout the care journey. Pricing is not publicly disclosed.
• Respite Care Short-term senior care for temporary stays, providing professional compassionate care for loved ones when at-home caregivers need relief or during recuperation after hospital stays.

Quantifiable outcome

• 6,000+ residents and families served

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/trustwellliving
• LinkedInlinkedin.com/company/trustwell-living-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trustwell Living