What Robopac does

Robopac is a brand of Aetna Group SPA, an Italian diversified industrial conglomerate headquartered in Verucchio, Italy. The company manufactures industrial packaging machinery for end-of-line applications including stretch wrapping, case packing, palletizing, internal logistics (AGV/LGV shuttles), and recycling solutions. Its product portfolio spans more than 100 named machine models organized across seven business units: Robopac Machinery (semi-automatic and automatic wrapping, taping, internal logistics, recycling, cobot), Robopac Systems (automatic stretch wrapping with Cube Technology), Robopac Packers & Palletizers (Prasmatic and Dimac brands for secondary packaging), Sotemapack (horizontal wrapping for building materials), Top Tier (palletizers made in USA), Robopac Brasil (regional market entity), and Techlab (R&D). Proprietary technologies include Cube Technology (variable pre-stretch management for load stabilization with minimum film usage), R Connect (remote service and diagnostics platform), and Power Drive (energy-efficient film drive).

Robopac serves enterprise manufacturers across more than ten verticals, with primary segments being beverage, food, and dairy, and secondary segments in paper/tissue, building materials, lubricants/chemicals, home and personal care, empty containers, logistics/warehousing, and chemicals/pharmaceuticals. Named customers include Coca-Cola USA, Danish Crown, Arla Foods, Walmart, Heinz Bénédicta, Conserve Italia, Plzensky Prazdroj, Kingspan, Dow Chemical Ibèrica, and Medina Dairy, with geographic reach across Italy, Germany, the UK, Czech Republic, Slovakia, Denmark, France, the USA, Mexico, Brazil, and the UAE. The company operates 2,000+ employees globally.

The business model is a direct enterprise sales motion with quote-based pricing, multi-year contracts, and an aftermarket service layer (on-site maintenance, remote support via R Connect, training programs, and machine upgrades). The company generates revenue from hardware sales of industrial machinery and from professional services; pricing is not publicly disclosed. Distribution is direct-to-end-user with no apparent third-party reseller channel, supported by a wholly-owned subsidiary structure and a 'One Global Company' policy aimed at standardizing quality and service worldwide.

Name

Robopac

Legal name

Aetna Group SPA

Website

https://robopac.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Robopac, a brand of Italy's Aetna Group SPA, manufactures industrial end-of-line packaging machinery including stretch wrappers, case packers, palletizers, AGV/LGV shuttles, and recycling solutions. It serves enterprise manufacturers across beverage, food, dairy, paper, building materials, chemicals, and logistics, selling direct via multi-year contracts with global after-sales service.

Ownership category

akta.pro rank

Product category

Industrial Packaging Machinery

NAICS

Packaging Machinery Manufacturing (333993)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

akta.pro secondary industries

Wrapping & Bundling Equipment (Shrink/Stretch) (IMAHAOAD), Packaging Line Automation, Robotics & Integration (Controls, Turnkey Lines) (IMALAOAL), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

Keywords

• Industrial packaging machinery
• Stretch wrapping equipment
• Palletizing systems
• Case packing machines
• End-of-line packaging

Headquarters

HQ city

Verucchio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of industrial packaging, stretch wrapping, palletizing, and internal logistics machinery including semi-automatic wrapping machines with smart technology to innovative automatic packaging solutions, industrial wrapping machines and case packers machine, palletizers, AGV & LGV shuttles, and recycling solutions
2. Aftermarket Services: After-sales service including on-site maintenance, remote support, machine upgrades, training programs, and partnership services for long-term performance optimization

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Robopac manufactures and sells industrial packaging machinery for end-of-line secondary and tertiary packaging, including stretch wrapping machines (rotary ring, rotary arm, turntable, robotic), case packers, shrink wrappers, palletizers and depalletizers, AGV/LGV shuttles, banding machines, and recycling solutions. The company serves enterprise manufacturers across beverage, food, dairy, paper/tissue, building materials, chemicals, home care, logistics, and pharmaceutical verticals.

Product overview

Robopac, part of Aetna Group, is a comprehensive industrial packaging solutions provider offering a multi-brand portfolio organized across distinct business units: Robopac Machinery (wrapping machines, taping, internal logistics, recycling), Robopac Systems (automatic stretch wrapping with Cube Technology), Robopac Packers & Palletizers featuring Prasmatic and Dimac brands (secondary packaging and palletizers), Sotemapack (horizontal wrapping, building materials solutions), Top Tier (palletizers made in USA), and Robopac Brasil (regional solutions). The product portfolio spans five core solution categories: Packing (case sealers, erectors, shrink wrappers, wrap-around case packers, tray packers, carton packers, combi machines), Palletizing & Depalletizing (traditional and robotic palletizers including single-column, row-forming, and collaborative robotic arms), Stretch Wrapping & Banding (rotating tables, rotating arms, rotating rings, robotic wrappers, horizontal wrappers, banding machines), Internal Logistics (AGV and LGV shuttles), and Recycling Solutions. Key product lines include Genesis Thunder and Genesis Futura rotary ring wrappers, Helix series rotary arm wrappers, Robot S series self-propelled wrappers, Rotoplat and Technoplat turntable machines, Dimac and Prasmatic shrink wrappers and case packers, Top Tier and Ares palletizers, and proprietary Cube Technology for load stabilization. The company supports industries including beverage, food, dairy, paper/tissue, building materials, lubricants, home & personal care, chemicals/pharmaceuticals, logistics, and empty containers.

Differentiator

Problem solved

Functional benefit

Brands

• Robopac Machinery: Stretch & paper wrapping, case sealers, case erectors, packing, internal logistics, recycling solutions, cobot
• Robopac Systems
• Robopac Packers
• Sotemapack
• Top Tier
• Robopac Brasil
• Techlab
• R Connect
• Cube Technology

Products and services

• Packing Solutions

Quantifiable outcome

• Arla Foods achieved packaging optimization with speeds of up to 85 packs per minute
• +2 more outcomes

Named customers19 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Aetna GroupcoreStrategic or Co-development PartnerRobopac is one of the brands within Aetna Group, one of the largest packaging manufacturing companies. Robopac operates alongside other brands including OCME, Meypack, TopTier, and Sotemapack within the group structure. The group follows a One Global Company policy ensuring same quality standard of product and service worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tetra Pak: Global packaging and processing solutions provider for food and beverage with end-of-line packaging equipment — competes with Robopac in dairy, beverage, and food secondary packaging lines for shared blue-chip customers.
• Sidel Group: Provider of packaging equipment and line solutions for beverage, food, and personal care — competes with Robopac Packers, Prasmatic, and Dimac in shrink-wrap, case-packing, and palletizing for high-throughput beverage and dairy customers.
• SIG Group: Swiss-headquartered packaging machinery and aseptic packaging solutions provider — overlaps with Robopac's beverage and food secondary packaging lines and competes for similar enterprise customers.
• IMA Group: Italian industrial machinery group specializing in packaging machinery for food, beverage, pharmaceuticals, and personal care — comparable Italian industrial heritage and overlapping stretch-wrap, case-packing, and palletizing product lines.
• KHS GmbH: German packaging machinery specialist for beverage and food with stretch wrapping, palletizing, and case-packing portfolios — directly overlaps with Robopac's stretch wrapping systems and beverage / dairy vertical focus.
• Krones AG: German global leader in packaging and bottling machinery for beverage, food, and dairy — directly competes with Robopac across stretch wrapping, palletizing, and end-of-line packaging line integration for the same multinational enterprise customer base.
• ProMach: US-based packaging machinery conglomerate with stretch wrapping, palletizing, case packing, and shrink wrapping brands — closely parallels Aetna Group's multi-brand structure and directly competes in North American end-of-line.

Broad incumbents

• Coesia Group: Italian industrial group with multiple packaging machinery subsidiaries (including in end-of-line and palletizing) — broader industrial conglomerate competing with Aetna Group across overlapping packaging automation categories.
• Barry-Wehmiller Companies: Large global supplier of packaging machinery, paper converting, and engineering services — competes broadly with Robopac in stretch wrapping, case packing, and palletizing as part of a wider industrial portfolio.

Regional players

• BWAY / Mauser Packaging Solutions: Industrial packaging manufacturer and machinery provider — competes with Robopac in stretch wrapping and palletizing particularly across North American distribution and logistics segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/robopac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robopac