Brighton Securities

What Brighton Securities does

Brighton Securities Corp. is an employee-owned, privately held financial services firm founded in 1969 and headquartered in Rochester, New York. The firm operates as a FINRA and SIPC member and SEC Registered Investment Advisor (RIA), delivering wealth management, financial planning, and tax and accounting services through roughly 11-50 employees across three physical offices in Rochester (Monroe Avenue), Batavia, and Lockport, NY. Its service portfolio spans six core product areas: Financial Planning, Personal Savings Strategy, Estate Planning, Insurance, Corporate Services, and Tax & Accounting, with a team-based approach coordinating advisors, tax professionals, and legal counsel. The firm also operates subsidiaries including Brighton Securities Tax & Accounting and Brighton Securities Capital Management (the latter created through the 2021 acquisition of Worth Considering, Inc.), and extends its reach through four independent affiliate partners.

The firm generates revenue through a combination of recurring fee-based advisory accounts and commission-based compensation for advisors, with a competitive commission structure of up to 65% and no deferrals, account minimums, or cross-sell requirements. Client assets are custodied and cleared through Wells Fargo Clearing Services, with a client login portal for account access. Brighton Securities targets individual clients, couples, families, and small-to-medium businesses across Western and Central New York, supplemented by nonprofit advisory services.

The go-to-market motion is predominantly sales-led and community-led, driven by direct advisory relationships, deep local referral networks, and active community engagement through charitable partnerships. Marketing channels include a 915+ article blog, the Wade Into Wealth podcast, PR and earned media presence, and a Financial Advisor Development Program that supports advisor recruitment. The firm has earned sustained Top Workplace recognition (Democrat & Chronicle, 2014-2025) and multiple Best Wealth Management awards from Rochester Business Journal, reflecting its embedded regional brand position.

Name

Brighton Securities

Legal name

Brighton Securities Corp.

Website

https://brightonsecurities.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Brighton Securities is an employee-owned, SEC-registered wealth management and financial advisory firm founded in 1969 in Rochester, NY, serving individuals, families, small businesses, and nonprofits across Western New York through personalized financial planning, tax, and advisory services.

Ownership category

akta.pro rank

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: Fee-based advisory accounts where financial advisors provide personalized financial planning, wealth management, and investment advisory services to individual clients and families. Advisors operate under a competitive commission structure up to 65% with no deferrals, account minimums, or cross-sell requirements.
2. Financial Advisor Commission: Commission-based compensation for advisors providing investment products and financial planning services, with competitive commission structures up to 65%.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Brighton Securities is an independent, employee-owned financial advisory firm that provides personalized financial planning, wealth management, retirement and estate planning, insurance solutions, corporate services, and tax preparation and accounting services to individuals, families, small-to-medium businesses, and non-profit organizations in Western New York. Services are delivered by a team of financial advisors across offices in Rochester, Batavia, and Lockport, NY, with custody and clearing handled through Wells Fargo Clearing Services.

Product overview

Brighton Securities is a wealth management and financial advisory firm offering a comprehensive suite of services organized around six core product areas: Financial Planning (retirement planning, wealth management, investment strategies), Personal Savings Strategy (IRAs, rollovers, 529 plans), Estate Planning (wills, trusts, elder care), Insurance (life, disability, long-term care), Corporate Services (tax planning, qualified plans, cash management), and Tax & Accounting (preparation, planning, non-profit advisory). The firm also operates Brighton Securities Capital Management, a subsidiary created through the 2021 acquisition of Worth Considering, Inc. Services are delivered through a team of financial advisors across multiple offices in Western New York.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Comprehensive financial planning services supporting clients across various life stages, including retirement planning, wealth management, and investment strategies, delivered by financial advisors.
• Personal Savings Strategy Savings plans balancing immediate debt management needs with long-term goals, including IRAs, IRA rollovers, and 529 college savings plans for individuals and families.
• Estate Planning Estate planning services to prepare for the reliable, tax-efficient transfer of assets to beneficiaries, including wills, trusts, elder care trust planning, and asset protection.
• Insurance Insurance advisory services connecting clients with top-rated providers, including short- and long-term disability insurance, life insurance, and long-term care plans integrated into comprehensive financial plans.
• Corporate Services Business advisory and management services for small-to-medium businesses, including corporate tax preparation, qualified plan advisory, corporate cash management, key man insurance, and strategic advisory.
• Tax & Accounting Tax preparation and planning services focused on tax efficiency, compliance, and tailored advice for individuals, businesses, and non-profits, including proactive planning, small business advisory, estate and trust planning, and non-profit advisory such as Form 990 preparation.
• Brighton Securities Capital Management Subsidiary advisory firm formed in 2021 following the acquisition of Worth Considering, Inc., delivering registered investment advisor (RIA) advisory services under the Brighton Securities umbrella.

Quantifiable outcome

• Multiple Top Workplace awards including 11th award in 2025 from Democrat & Chronicle
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Worth Considering, Inc.coreOthers · 29 June 2021Rochester-based RIA (Registered Investment Advisor) acquired by Brighton Securities. Acquisition led to creation of Brighton Securities Capital Management, expanding the firm's growth and service offerings.
• Cal Willis Wealth ManagementcoreChannel Partner/ Reseller/ DistributorIndependent affiliate partner operating under their own brand identity while leveraging Brighton Securities' resources and expertise. Located in505-440-8593.
• Crossed Pines Wealth ManagementcoreChannel Partner/ Reseller/ DistributorIndependent affiliate partner maintaining independent brand identity while accessing Brighton Securities' wealth management resources and support. Located at 505-465-4000.
• Southern Tier FinancialcoreChannel Partner/ Reseller/ DistributorIndependent affiliate partner serving clients in Southern Tier region under their own brand, utilizing Brighton Securities' platform and expertise.
• MB Wealth AdvisorscoreChannel Partner/ Reseller/ DistributorIndependent affiliate partner operating independently while leveraging Brighton Securities' resources and industry expertise. Located at 704-584-9363.
• Liberty Financial SolutionsminorStrategic or Co-development PartnerStrategic partnership to provide comprehensive financial services. Details of collaboration not specified.
• Wade Investment Fund / SUNY BrockportminorStrategic or Co-development PartnerPartnership with Ethan Wade, Chuck Wade and SUNY Brockport School of Business and Management establishing the Wade Investment Fund for student-managed investment experience.
• Ronald McDonald House CharitiesminorOthersCharitable partner receiving firm and employee support through fundraising and volunteer efforts as part of Brighton Securities' community outreach program.
• CURE Childhood Cancer AssociationminorOthersLocal charitable partner supported through Brighton Securities' community partnership program with fundraising and volunteer activities.
• Special Olympics New YorkminorOthersCharitable partner for Polar Plunge events and other fundraising activities as part of Brighton Securities' community engagement.

Scale indicators5 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Edelman Financial Engines: Large independent RIA providing wealth management and financial planning to retail clients. Comparable service mix and target client base as Brighton, though at materially larger scale.
• Cetera Financial Group: Independent broker-dealer/RIA platform serving affiliated financial advisors. Directly comparable operating model to Brighton with overlapping retail wealth management and advisory services.
• Cambridge Investment Research: Independent broker-dealer supporting thousands of financial advisors with RIA capabilities. Comparable to Brighton as a similarly structured independent BD/RIA serving retail clients through affiliated advisors.
• Commonwealth Financial Network: Large independent broker-dealer/RIA platform supporting affiliated financial advisors. Closely comparable to Brighton in operating model (independent advisor channel, FINRA-registered BD + RIA) and in serving retail investors with personalized planning.
• Moneta Group: Independent, employee-owned RIA serving high-net-worth individuals and families. Closely comparable to Brighton in independence, employee-ownership, and personalized wealth management focus.
• Creative Planning: Large independent, employee-owned RIA offering comprehensive wealth management. Comparable to Brighton in independence, employee-ownership culture, and integrated advisory services, though at significantly larger scale.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the U.S., supporting a nationwide network of financial advisors. Comparable business model to Brighton (independent advisor support + RIA) at meaningfully larger scale.

Emerging players

• Focus Financial Partners: RIA roll-up platform acquiring and consolidating high-quality independent RIAs. Highly relevant as a potential acquirer / comparable scaling vehicle for firms like Brighton.
• Hightower Advisors: RIA roll-up platform serving high-net-worth clients through partner firms. Comparable to Brighton in serving affluent retail clients via a personalized advisory model and represents a likely consolidation path for firms of Brighton's profile.

Others

• Wells Fargo Clearing Services: Clearing and custody provider used by Brighton Securities. Comparable as the underlying infrastructure partner rather than a direct competitor, but highly relevant given Brighton's reliance on this relationship for custody, clearing, and client portal services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrightonSecurities
• Xx.com/brightonteam

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brighton Securities