broadhead
- Company typePrivate
- Founded2001
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
broadhead firmographics
Firmographics- Name
- broadhead
- Legal name
- Broadhead Enterprises, Inc.
- Website
- https://broadheadco.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
broadhead industry classification
Industry- Product category
- Integrated Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where broadhead is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
broadhead business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketing Agency Services: Broadhead generates revenue through providing integrated marketing services including strategy, creative, media, public relations, social media, data science, and more. Revenue is generated through project fees, retainer arrangements, and AOR (Agency of Record) partnerships with clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope and client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
broadhead product offering
Product offeringCore offering
broadhead is an independent marketing agency delivering integrated marketing services including strategy, creative, media, public relations, social media, data science, influencer and sports marketing. The agency combines anthropological insight with data science and proprietary AI platforms (Butter, Kaleidoscope, Prism, Searchlight) to plan, produce and measure campaigns for enterprise clients, primarily under agency-of-record (AOR) relationships.
Product overview
Broadhead is an independent marketing agency combining anthropology and data to transform how brands eat, move, and live. The company offers a unified platform of proprietary AI-powered tools centered around Butter (enterprise AI platform), supported by Kaleidoscope (marketing mix modeling), Prism (audience insights), and Searchlight (search optimization), plus full-service marketing capabilities including strategy, creative, media, social, PR, and sports marketing. The agency operates across four offices with 143 employees and serves clients in agriculture, food+beverage, health+lifestyle, and transportation sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Fame Sport: Boutique sports marketing consultancy connecting brands with the power of sports through strategic partnerships, athlete alignment, compelling stories, and data-driven media planning.
- Butter
- Kaleidoscope
- Prism
- Searchlight
Products and services
- Fame Sport Boutique sports marketing consultancy under broadhead focused on sponsorships, strategic partnerships, athlete alignment and storytelling that move fan engagement, supported by a Velocity measurement tool.
- Strategy Services Business, brand and communications strategy services combining anthropological insight with data science to drive meaningful growth for enterprise clients.
- Media Services Omnichannel media planning and buying powered by performance and optimization, including AI-powered tools for media strategy, optimization and measurement.
- Creative Services Bold ideas, breakthrough visuals and design systems, including environmental design and retail experiences, that turn goals into outcomes.
- Data Science + Analytics Services Actionable insights powered by marketing mix modeling and custom analysis, supporting the Kaleidoscope platform's spend recommendations, ROI scoring, incrementality and scenario planning.
- Social Media Services Community-first strategy, content and channel management tailored to every platform, including influencer marketing capabilities.
- Performance Marketing Services Precision-targeted campaigns that convert across search, social and display channels.
- SEO + SEM Services Organic and paid search strategies that boost discoverability and drive qualified traffic, supporting the Searchlight platform.
- Website Design + Development Services Agile creation across screens and systems, delivering performant websites for clients.
- Public Relations Services From crisis communications to brand storytelling, shaping perceptions that last.
- Influencer Marketing Services Authentic partnerships with creators that align with brand and drive ROI.
- Sports Marketing Services Sponsorships, partnerships and fan-first storytelling that move the crowd, supported by the Fame Sport consultancy.
Quantifiable outcome
- 20% sales lift from Mini Melts rebranding
- +5 more outcomes
Companies that use broadhead
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles5 records
broadhead technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature4 records
broadhead partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenAIcoreBroadhead's proprietary AI platform 'Butter' is powered by OpenAI's ChatGPT technology. This technology partnership enables broadhead to leverage large language models and GPTs to accelerate marketing workflows including strategy, data analysis, and creative work.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
broadhead competitors and assessment
Company assessmentDirect peers
- GALE: Independent data-driven, AI-forward marketing agency. Closest functional peer given shared emphasis on proprietary analytics platforms, agency-of-record model, and category expertise in consumer verticals.
- Preston Kelly: Mid-size Minneapolis independent agency with advertising, branding, media, and digital capabilities targeting similar enterprise clients in adjacent verticals. Comparable size and sales motion.
- Carmichael Lynch: Independent Minneapolis-based agency (part of IPA 100) with similar integrated creative, PR, and content offerings across CPG and B2B categories. Closely comparable mid-size independent model competing in the same Minneapolis talent pool.
- Padilla: Minneapolis-headquartered integrated marketing and PR firm with agricultural, food, and health verticals. Overlaps directly with broadhead's PR services and several vertical specialties.
- Colle McVoy: Minneapolis-based independent creative agency of similar scale, with comparable agriculture, food, and CPG client rosters. Most directly comparable given shared Minneapolis heritage, overlapping verticals, and that Broadhead's first CCO (Gil Muiños) and SVP Media (Heather Lee) both came from Colle McVoy.
- Periscope (agency): Minneapolis-based integrated marketing agency offering brand strategy, creative, media, and data analytics — a direct functional competitor in the same geography and overlapping verticals.
- Mekanic: Independent agency emphasizing data, creative, and modern marketing technology. Comparable as a mid-market independent pitching for AOR work with proprietary methodology similar to Kaleidoscope/Prism.
Broad incumbents
- VML (WPP): Global WPP-network marketing agency providing integrated brand, commerce, and experience services. Competitor for the same enterprise AOR RFPs with deeper global footprint and holding-company support.
- R/GA: Larger global agency pioneering technology-led marketing services and an IPG-owned network. Comparable in the proprietary-platform/storytelling positioning but at greater scale and with broader geographic reach.
- Assembly (Stagwell): Stagwell-owned digital media and marketing agency (former employer of broadhead's SVP Media Heather Lee). Targets similar enterprise briefs with a network-backed media-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
broadhead social profiles
Digital presencebroadhead financial estimates
Financial estimateRevenue estimate
Valuation estimate
broadhead leadership team
Management profileNumber of profiles
Profiles14 records
broadhead subsidiaries and ownership
Company hierarchySubsidiaries4 records
broadhead funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
broadhead M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about broadhead
What does broadhead do?
broadhead is an independent marketing agency delivering integrated marketing services including strategy, creative, media, public relations, social media, data science, influencer and sports marketing. The agency combines anthropological insight with data science and proprietary AI platforms (Butter, Kaleidoscope, Prism, Searchlight) to plan, produce and measure campaigns for enterprise clients, primarily under agency-of-record (AOR) relationships.
Is broadhead a public or private company?
broadhead is a private company. It is classified as management employee owned and is currently operating.
When was broadhead founded?
broadhead was founded in 2001. It employs 101 to 250 people.
Where is broadhead based?
broadhead is headquartered in Minneapolis, United States, in the North America region.
How does broadhead make money?
One revenue line is on record: marketing Agency Services.
Who are broadhead's main competitors?
Direct peers on record are GALE, Preston Kelly, Carmichael Lynch, Padilla, Colle McVoy, Periscope (agency) and Mekanic. Broad incumbents are VML (WPP), R/GA and Assembly (Stagwell).
Does broadhead have an API?
No public API is recorded for broadhead.
What industry is broadhead in?
broadhead's product category is Integrated Marketing Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 541810 and its SIC code is 7331.