What Lawly does

Lawly is a privately held, for-profit company founded in 2015 that operates a survey-based platform for collecting perceptions of lawyers from both practicing legal professionals and the general public. Its single product, the Lawly Survey Platform, is built on SurveyMonkey and routes respondents to one of two questionnaire paths depending on whether they self-identify as lawyers or non-lawyers, with the stated goal of compiling statistics on lawyer reputation and experience.

The company's customer-facing surface is minimal: a single lawly.com landing page offering the two survey links and an email newsletter sign-up form for ongoing updates. The company is operated by a small team of 1–10 people, led by CEO Lawrence Alexander alongside co-founders Brad Birt and Thomas Spraggs and CMO Lisa Stevens. There is no mobile app, no public API, no documented integrations, no proprietary technology beyond the brand, and no disclosed patents, certifications, or partnerships.

The revenue model is not publicly disclosed — no pricing, customer logos, contract terms, or monetization mechanism are documented in the available material. The only capital event on record is a January 2021 funding round involving Aggregate Media and LEVELS - The Venture Studio, with the amount recorded as undisclosed ($0). Operating geographies, ownership structure, and headcount composition are likewise not specified, leaving the business model's commercial viability, scale, and current activity level largely unverifiable from public sources.

Name

Lawly

Website

https://lawly.com

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

Lawly operates a SurveyMonkey-based survey platform that collects opinions about lawyers from both practicing lawyers and the general public via two separate questionnaire paths, targeting perception and reputation data on legal professionals.

Ownership category

akta.pro rank

Product category

Legal Market Research

NAICS

Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation PR & Legal Communications (MPAAAOAH)

akta.pro secondary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Lawyer reputation surveys
• Legal perception data
• Attorney feedback platform
• Legal market research
• Lawyer experience statistics

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel

Marketing channels1 record

Core offering

Lawly runs a survey-based platform that collects feedback and opinions about lawyers from both practicing attorneys and the general public via two separate SurveyMonkey questionnaires. The platform compiles and displays aggregated statistics on lawyer reputation and experience, and collects email sign-ups from visitors who want updates and to contribute insights.

Product overview

Lawly offers a single unified product—a survey platform that gathers public opinions and experiences about lawyers. The platform provides separate survey paths for lawyers and non-lawyers, collecting data through SurveyMonkey-based questionnaires to compile statistics on lawyer reputation and experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawly Survey Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Martindale-Hubbell: Martindale-Hubbell is one of the oldest lawyer rating and directory services, operated within LexisNexis. It collects peer and client reviews to score lawyers and provides a discovery platform — directly competing with Lawly's lawyer reputation and showcase concept.
• Avvo: Avvo is a leading online legal directory and lawyer-rating platform that collects client reviews and ratings of attorneys. Like Lawly, it aggregates public opinion and reputation data about lawyers, but at vastly greater scale with a paid lead-generation business model serving law firms.
• Lawyers.com: Lawyers.com is an attorney directory from Martindale-Avivvo that lets users search for lawyers and submit reviews. It is a direct competitor in the lawyer-discovery and client-feedback category where Lawly also operates.

Broad incumbents

• LegalZoom: LegalZoom is a major online legal services platform connecting consumers with lawyers and legal solutions. Although its core is document and service delivery rather than reputation data, it competes for the same consumer attention spent on evaluating lawyers.
• Nolo: Nolo is a long-standing consumer legal information publisher with a lawyer directory. While its primary focus is do-it-yourself legal content, it overlaps with Lawly in helping consumers evaluate and find legal professionals.
• FindLaw: FindLaw, a Thomson Reuters business, operates a major lawyer directory plus a broad suite of legal marketing services for law firms. Its directory includes lawyer profiles and reviews, overlapping with Lawly's reputation-perception focus but within a much wider portfolio of legal marketing products.
• Justia: Justia provides free legal information, a lawyer directory, and marketing services for attorneys. It overlaps with Lawly on the lawyer-showcase and reputation dimension but operates a much broader free legal content platform.

Emerging players

• Yelp: Yelp aggregates consumer reviews across local service categories including lawyers and law firms. Although not specialized in legal, it competes for the same client-side feedback data about lawyers that Lawly seeks to curate.
• Trustpilot: Trustpilot is a general-purpose consumer review platform that could expand into legal professional reviews. While not legal-specific, it represents the broader category of curated review platforms and could become a competitor if it deepens vertical coverage.
• Lawyers of Distinction: Lawyers of Distinction is a paid membership organization that curates and showcases attorneys based on peer nominations and review criteria. It is comparable to Lawly's 'showcase' positioning, though its selection methodology differs from Lawly's client-survey approach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawly