What Source Vitál Apothecary does

Source Vitál Apothecary is a privately held, Houston-based natural skincare company founded in 1989 that develops and sells clean, plant-based skincare, bath and body, and aromatherapy products hand-crafted in small batches. Its product architecture centers on four pillars — facial skincare (cleansers, serums, moisturizers, masks, eye care), bath and body (oils, scrubs, washes, salts, deodorants, men's grooming), aromatherapy (essential oils, blends, roll-ons, diffusers), and wellness (elixirs, first-aid, ingestibles) — anchored by proprietary formulations including the Vital7 Youth Complex (a seven-botanical blend) and the hero 23 Phytoserum (23 plant-based ingredients priced $150-$450). The portfolio is organized under three brand umbrellas: the flagship Source Vitál line, the luxury sub-brand Apothesea (anti-aging/ageless skincare), and the men's sub-brand Sir Vitál.

Name

Source Vitál Apothecary

Legal name

Source Vitál, LLC

Website

https://sourcevital.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Source Vitál Apothecary is a Houston-based, 1989-founded clean beauty brand selling hand-crafted natural skincare, bath and body, aromatherapy, and men's grooming products direct-to-consumer, through its Houston retail store, and via wholesale.

Ownership category

akta.pro rank

Product category

Natural Skincare and Aromatherapy

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Deodorants & Antiperspirants (CRADANAA)

Keywords

• Natural skincare products
• Aromatherapy essential oils
• Bath and body care
• Botanical skincare line
• Men's grooming products

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct-to-consumer sales through sourcevital.com website, offering skincare, bath & body, and aromatherapy products with free shipping on orders over $25
2. Subscription Service: Subscribe & Save program offering 10% discount on regular deliveries with auto-renewal capability, providing predictable recurring revenue
3. Wholesale Distribution: Wholesale program for professionals and retailers purchasing products in bulk
4. Retail Sales: Direct retail sales through company-owned Beauty Market Houston location

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Source Vitál Apothecary formulates, manufactures, and sells natural, hand-crafted skincare, bath and body, aromatherapy, and wellness products in small batches using seaweed, plant extracts, and pure essential oils. The company distributes its proprietary product lines through a direct-to-consumer e-commerce website, a company-owned retail location in Houston, and a wholesale program for professionals. It also operates two wholly-owned sub-brands: Apothesea (luxury anti-aging skincare) and Sir Vitál (men's grooming).

Product overview

Source Vitál Apothecary is a clean beauty brand founded in 1989, offering a comprehensive portfolio of natural, non-toxic skincare, bath and body care, and aromatherapy products hand-crafted in small batches. The product ecosystem is organized into four main pillars: (1) Facial Skin Care — spanning cleansers, exfoliants, toners, serums, oils, moisturizers, eye care, and masks; (2) Bath and Body — including body oils, moisturizers, scrubs, washes, bath salts, massage oils, deodorants, and personal care; (3) Aromatherapy — featuring pure essential oils, blends, roll-ons, carrier oils, diffusers, inhalers, and multisprays; and (4) Wellness — including elixirs, Chakra products, ingestibles, and first-aid products. The portfolio includes two sub-brands: Apothesea (a luxury ageless skincare line featuring 23 Phytoserum and Dream Nighttime Phytocream with proprietary Vital7 Youth Complex) and Sir Vitál (a men's grooming line featuring Cleanse, Shave, Soothe, CONDITION beard oil, Manifest deodorant, and Evolve cologne). The company also offers a robust customization platform enabling customers to build personalized facial serums, body oils, bath salts, and beard oils. An AI-powered skincare quiz (powered by Tangent.ai) provides personalized product recommendations based on selfie analysis and user responses.

Differentiator

Problem solved

Functional benefit

Brands

• Sir Vitál: Men's skin care, shaving, and beard products formulated specifically for men's skin. Features streamlined easy-to-use products including cleansers, shaving creams, beard oils, after shave, deodorants, and natural colognes.
• Apothesea

Products and services

• 23 Phytoserum A luxury botanical facial serum blended with 23 plant-based oils (Abyssinian, Argan, Avocado, Rosehip, Sandalwood, Sea Buckthorn, etc.) and Vital7 Youth Complex, designed to improve the look of aging skin, diminish fine lines and wrinkles, and provide deep hydration. Available in 1.0 oz ($150) and 4.0 oz ($450) sizes.
• Dream Nighttime Phytocream A Bakuchiol and algae-infused clean night cream delivering deep hydration, reducing appearance of fine lines and wrinkles, and protecting the skin's natural barrier. Features Vital7 Youth Complex. Priced at $125.
• Algae Deep Cleanse A deep pore facial cleanser formulated with seaweed, botanicals, and essential oils. Rich paste thoroughly refreshes and cleanses deep into pores, suitable for all skin types.
• Lavender Cleanser A gentle botanical facial cleanser infused with lavender and aloe vera, designed for cleansing dry and sensitive skin.
• Pure Toning Essence A natural bi-phase toning formula for oily, acne-prone, and congested skin that improves the look of breakouts while keeping pores clean.
• Rose Toning Essence A natural bi-phase facial toner and essence for dry, mature, and aging skin that calms, nourishes, and promotes a plumped, hydrated complexion.
• Blue Tansy Toning Essence A natural bi-phase toner and facial essence for all skin types, including sensitive skin, that calms skin, diminishes redness, and promotes a plumped, hydrated complexion.
• Soothing Cream A natural facial cream for dry and sensitive skin that leaves skin with a velvety feel, designed to hydrate and soothe dry, sensitive, and chapped skin.
• Max Moisture Cream An ultra-hydrating facial cream for dry skin and extreme weather conditions, infused with shea and mango butters, seaweed, botanicals, and essential oils.
• Clear Skin Cream An all-natural facial moisturizer for oily, acne-prone, and congested skin, made with active botanicals and essential oils to reduce shine, keep pores clean, and improve blemishes.
• Silt Scrub A natural facial scrub made from freshwater silt, bentonite clay, aloe vera, and essential oils, used to remove dead skin cells while hydrating and nourishing skin.
• Algae Deep Scrub A seaweed-based exfoliating cleanser providing deep cleaning and tingling peppermint action for a balanced and remineralized complexion.
• Charcoal Clay Mask A natural facial mask made from Bentonite Clay, Algae Extract, Hyaluronic Acid, and essential oils that improves the appearance of oily, congested, and acne-prone skin.
• Matcha Cool Mask A natural leave-on facial mask to soothe and hydrate sensitive skin, formulated with Aloe Vera, Matcha Green Tea, Hyaluronic Acid, algae extracts, and essential oils.
• Ageless Algae Mask A nourishing and hydrating facial mask formulated with Algae extracts, Hyaluronic Acid, Cucumber Extract, Aloe, and essential oils to promote a youthful complexion.
• Minkyti Algae Serum A luxury algae serum inspired by the Minkyti facial regimen offered in day spas, designed to infuse skin with essential nourishment and promote a radiant, youthful appearance.
• Customized Facial Cocktail A personalized facial serum where customers configure by selecting skin type and care infusions, combining toning, hydration, care, and serum into a single product. Available in 1-month and 4-month supply sizes.
• Deozein Natural Deodorant A trademarked natural deodorant free of aluminum, blending seaweed extracts, mineral salts, and essential oils to kill odor-causing bacteria. Available in spray and roll-on formats in Original, Zest, and Cedrus scents. Priced from $8.99.
• Cucumber Rose Eye Cream A natural eye cream made with cucumber, aloe, arnica, coffee extract, and rose oil to improve the appearance of aging skin, puffiness, and dark circles.
• Jasmine Fine Line Cream A rich cream for fine lines around the eyes, lips, neck, and upper chest, made with shea and cocoa butters, botanical extracts, arnica, and coffee extract.
• Organic Cold-Pressed Carrier Oils A collection of organic, virgin, cold-pressed carrier oils including Argan Oil, Avocado Oil, Hemp Seed Oil, Marula Oil, Rosehip Seed Oil, and Prickly Pear Oil, rich in essential fatty acids and antioxidants for skin and scalp.
• Jade Facial Roller A jade facial rolling tool used for therapeutic and beauty benefits, promoting improved circulation and a more youthful appearance.
• Rose Quartz Facial Roller A Rose Quartz facial rolling tool used for therapeutic and beauty benefits, ideal for aging and mature skin.
• Jade DUO: Facial Roller and Gua Sha A duo set combining a Jade Facial Roller and Gua Sha stone for facial massage techniques used to promote circulation and reduce the appearance of wrinkles.

Quantifiable outcome

• 20% reduction in wrinkle surface area with bakuchiol (comparable to retinol)
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ozarkz NaturalsminorChannel Partner/ Reseller/ DistributorIndie brand partner whose products including BFS Oil, natural deodorants, body washes, and body lotions are sold through Source Vitál's platform

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Osea Malibu: Seaweed- and plant-based skincare and body care brand founded in California. Highly comparable to Source Vitál in core ingredient philosophy (seaweed, algae, essential oils), aromatherapy-influenced formulations, and long-standing natural-beauty positioning with premium spa and DTC distribution.
• Herbivore Botanicals: Natural skincare and body care brand built around botanical oils, serums, and aromatherapy products marketed DTC through Instagram and Sephora. Comparable to Source Vitál in ingredient philosophy (botanical oils, essential oils, jade rollers), indie-brand positioning, and strong social/community presence.
• S.W. Basics: Small-batch, minimal-ingredient natural skincare brand with strong DTC and clean-beauty positioning. Comparable to Source Vitál in small-batch manufacturing philosophy, clean/non-toxic ingredient stories, and indie direct-to-consumer model.
• True Botanicals: Clean, clinically-tested, plant-based skincare brand founded around natural ingredients and sustainable sourcing. Comparable to Source Vitál in natural/botanical positioning, premium pricing, anti-aging and skin-health focus, and DTC-led growth model.
• Youth to the People: Plant-based skincare brand built around cold-press juicing, superfood ingredients, and sustainable packaging. Comparable to Source Vitál in natural/botanical ingredient story, anti-aging and hydration positioning, premium serums, and multi-channel retail strategy.
• Aromatherapy Associates: British essential oil and aromatherapy-focused bath, body, and skincare brand with strong spa heritage. Comparable to Source Vitál in essential oil-led product range, aromatherapy and bath/body focus, premium positioning, and distribution through spas, retail, and DTC.
• AHAVA: Mineral-rich Dead Sea skincare brand focused on natural ingredients and hydration. Comparable to Source Vitál in mineral/botanical-based formulation, body and face care range, anti-aging claims, and spa + DTC retail positioning.
• Drunk Elephant: Clean/biocompatible skincare brand focused on ingredient integrity, serums, creams, and body care. Comparable to Source Vitál in clean-beauty positioning, anti-aging skincare focus, premium price points, and direct-to-consumer plus wholesale (Sephora) distribution.
• Tata Harper: Luxury clean/natural skincare brand selling plant-based serums, moisturizers, and anti-aging products at premium price points ($50-$400+). Closely comparable to Source Vitál in target customer (wellness-oriented, anti-aging focused), botanical positioning, premium tier pricing, and DTC-plus-spa wholesale distribution.

Broad incumbents

• Dr. Dennis Gross Skincare: Founded dermatologist-led skincare brand spanning peels, serums, retinols, and SPF with broad retail distribution. Comparable to Source Vitál in anti-aging and serum/serum-adjacent product focus, but a larger, more clinically-positioned incumbent that competes for the same premium skincare buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaAXlU3iDvGihko5-tZoHuA
• Facebookfacebook.com/sourcevital
• Instagraminstagram.com/source_vital
• TikToktiktok.com/@sourcevitalapothecary
• Xx.com/sourcevital

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source Vitál Apothecary