F&F Capital Group
F&F Capital Group is a private Irvine-based family office founded in 2018 by Jeffrey Frieden and Rob Friedman that deploys solely its own capital across commercial real estate (portfolio exceeding $2.4 billion), corporate jet trading (over $500 million in transactions), and technology venture investments.
- Company typePrivate
- Founded2018
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What F&F Capital Group does
F&F Capital Group is a private, founder-controlled family office founded in 2018 by Jeffrey Frieden and Robert Friedman, headquartered in Irvine, California. The firm deploys solely its own capital — with no outside investors — across four principal strategies: commercial real estate investment (portfolio exceeding $2.4 billion across retail, multifamily, office, industrial, hospitality, and student housing in 20+ U.S. states), corporate jet acquisition and resale (transactions exceeding $500 million), technology venture investing (fintech, real estate tech, SaaS, e-commerce, and marketplaces, often co-investing with leading VC firms), and natural resources.
The firm operates a proprietary AI-integrated technology platform developed to support its entire real estate ecosystem, including acquisitions, leasing, entitlement, development, and financing workflows. Its underlying technical lineage traces to the founders' 1991 founding of Real Estate Disposition Corp (REDC) — predecessor to Auction.com and Ten-X Commercial — where the team pioneered moving foreclosure and commercial real estate auctions online.
F&F generates returns through capital appreciation on owned real estate assets, trading spreads on corporate jet transactions, and equity exits from technology investments. The go-to-market is relationship-driven and direct: the firm originates proprietary deal flow through its principal network, manages assets in-house with a team of 11-50 professionals, attorneys, and analysts, and selectively partners with institutional capital providers (e.g., Stone Point Capital, Thomas H. Lee Partners, CoStar) for transactions beyond its balance sheet capacity.
F&F Capital Group firmographics
Firmographics- Name
- F&F Capital Group
- Legal name
- F&F Capital Group
- Website
- https://ffcapitalgroup.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- F&F Capital Group is a private Irvine-based family office founded in 2018 by Jeffrey Frieden and Rob Friedman that deploys solely its own capital across commercial real estate (portfolio exceeding $2.4 billion), corporate jet trading (over $500 million in transactions), and technology venture investments.
- Ownership category
- akta.pro rank
F&F Capital Group industry classification
Industry- Product category
- Family Office Investment Management
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259), Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (52394)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799), Investment Advice (6282)
- akta.pro primary industry
- Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)
- akta.pro secondary industries
- Late-Stage Venture Capital (Series C+) (FSANAAAC), Corporate & Institutional Trust Services (FSAAANAB)
Keywords
Where F&F Capital Group is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
F&F Capital Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Investment Returns: F&F generates returns through strategic acquisition and management of commercial real estate properties including retail, multifamily, office, industrial, and hospitality assets. Portfolio exceeds $2.4 billion.
- Aviation Asset Trading: F&F funds acquisition and resale of corporate jets, providing quick disposition for sellers and aircraft to buyers. Aircraft sales exceed $500 million.
- Technology Investment Returns: Active investment in founders building innovative technology businesses across fintech, real estate, SaaS, ecommerce and marketplaces. Returns generated through equity appreciation and exits.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
F&F Capital Group product offering
Product offeringCore offering
F&F Capital Group is a private family office that deploys its own capital into three strategic verticals: (1) commercial real estate investment and management across retail, multifamily, office, industrial, hospitality, and student housing; (2) aviation, where it funds the acquisition and resale of corporate jets; and (3) technology, where it invests in founders building innovative businesses across fintech, real estate tech, SaaS, ecommerce, and marketplaces. The firm provides strategic direction, restructuring, and operational support alongside capital to portfolio companies.
Product overview
F&F Capital Group is a diversified investment family office managing $3 billion in assets across real estate, aviation, natural resources, and technology investments. The firm operates as a multi-segment investment platform with distinct business units: Real Estate Investment Services (retail, multifamily, office, industrial, hospitality properties exceeding $2.4 billion portfolio), Aviation Investment Services (corporate jet acquisition and resale exceeding $500 million in transactions), and Technology Investment Portfolio (venture investments in fintech, real estate tech, SaaS, and e-commerce startups). The company also previously founded and exited Auction.com and Ten-X Commercial, which were sold to Thomas H. Lee Partners for $1.6 billion in 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Investment Services
Quantifiable outcome
- $1.6 billion exit achieved for Auction.com and Ten-X
- +3 more outcomes
Companies that use F&F Capital Group
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
F&F Capital Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
F&F Capital Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Visions Global EmpowermentcoreF&F collaborates with and gives regularly to Visions Global Empowerment, an organization focused on filling gaps in education, promoting community development, and developing civil society. Impact includes 55,000+ lives improved, 8,025+ leaders trained, 338 scholarships awarded, and $23M+ invested in global education programs.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
F&F Capital Group competitors and assessment
Company assessmentBroad incumbents
- Tiger Global Management: Large crossover/venture investor with deep technology exposure. Comparable to F&F's technology investment portfolio in sector mix, though at much larger scale and run as a traditional fund vehicle.
- DigitalBridge: Large-scale digital and real-asset investment manager with deep real estate and infrastructure capabilities. Comparable as a real estate direct-investment platform, but at materially larger scale and with third-party capital.
- StepStone Group: Global private markets investment platform with significant real estate, private equity, and venture exposure. Comparable in multi-strategy direct investing, but operates as a fund-of-funds/manager for institutional capital.
Direct peers
- Iconiq Capital: Multi-family office serving founders and tech executives with direct investing across private equity, venture, and real estate. Highly comparable in structure and asset mix to F&F's family-office-with-direct-investing model.
- Emigrant Partners: Family-office affiliated investment platform deploying capital across real estate, private equity, and venture. Comparable as a founder-controlled, multi-strategy direct investment firm.
- OGARAJETS: Specialist broker in corporate aircraft acquisition and resale, directly comparable to F&F's aviation investment segment that funds the acquisition and disposition of corporate jets.
- Willett Advisors: Single-family office managing diversified assets across real estate, venture, and operating companies with an in-house investment team. Directly comparable in mandate, structure, and multi-asset direct investing approach.
- Cherng Family Trust (Panda Restaurant Group): Single-family office of the Cherng family that deploys founder capital across real estate, venture, and operating businesses. Closely comparable as a self-funded, multi-asset family investment platform.
Emerging players
- CrowdStreet: Online platform for direct commercial real estate investing, comparable in focus on commercial property direct investment though distributed to many investors rather than deployed as principal capital.
- Fundrise: Technology-driven real estate investment platform acquiring and managing commercial and residential assets. Comparable in CRE direct-investing focus, though scaled across many retail investors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
F&F Capital Group social profiles
Digital presenceF&F Capital Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
F&F Capital Group leadership team
Management profileNumber of profiles
Profiles9 records
F&F Capital Group subsidiaries and ownership
Company hierarchySubsidiaries2 records
F&F Capital Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F&F Capital Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F&F Capital Group
What does F&F Capital Group do?
F&F Capital Group is a private family office that deploys its own capital into three strategic verticals: (1) commercial real estate investment and management across retail, multifamily, office, industrial, hospitality, and student housing; (2) aviation, where it funds the acquisition and resale of corporate jets; and (3) technology, where it invests in founders building innovative businesses across fintech, real estate tech, SaaS, ecommerce, and marketplaces. The firm provides strategic direction, restructuring, and operational support alongside capital to portfolio companies.
Is F&F Capital Group a public or private company?
F&F Capital Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F&F Capital Group founded?
F&F Capital Group was founded in 2018. It employs 11 to 50 people.
Where is F&F Capital Group based?
F&F Capital Group is headquartered in Irvine, United States, in the North America region.
How does F&F Capital Group make money?
Three revenue lines are on record. Real Estate Investment Returns are the primary driver. The others are aviation Asset Trading and technology Investment Returns.
Who are F&F Capital Group's main competitors?
Broad incumbents on record are Tiger Global Management, DigitalBridge and StepStone Group. Direct peers are Iconiq Capital, Emigrant Partners, OGARAJETS, Willett Advisors and Cherng Family Trust (Panda Restaurant Group). Emerging players are CrowdStreet and Fundrise.
Does F&F Capital Group have an API?
No public API is recorded for F&F Capital Group.
What industry is F&F Capital Group in?
F&F Capital Group's product category is Family Office Investment Management. Its primary akta.pro industry code is FSAAADAH, Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest), with a secondary code of FSANAAAC, Late-Stage Venture Capital (Series C+). Its NAICS code is 525 and its SIC code is 6532.