F&F Capital Group

What F&F Capital Group does

F&F Capital Group is a private, founder-controlled family office founded in 2018 by Jeffrey Frieden and Robert Friedman, headquartered in Irvine, California. The firm deploys solely its own capital — with no outside investors — across four principal strategies: commercial real estate investment (portfolio exceeding $2.4 billion across retail, multifamily, office, industrial, hospitality, and student housing in 20+ U.S. states), corporate jet acquisition and resale (transactions exceeding $500 million), technology venture investing (fintech, real estate tech, SaaS, e-commerce, and marketplaces, often co-investing with leading VC firms), and natural resources.

The firm operates a proprietary AI-integrated technology platform developed to support its entire real estate ecosystem, including acquisitions, leasing, entitlement, development, and financing workflows. Its underlying technical lineage traces to the founders' 1991 founding of Real Estate Disposition Corp (REDC) — predecessor to Auction.com and Ten-X Commercial — where the team pioneered moving foreclosure and commercial real estate auctions online.

F&F generates returns through capital appreciation on owned real estate assets, trading spreads on corporate jet transactions, and equity exits from technology investments. The go-to-market is relationship-driven and direct: the firm originates proprietary deal flow through its principal network, manages assets in-house with a team of 11-50 professionals, attorneys, and analysts, and selectively partners with institutional capital providers (e.g., Stone Point Capital, Thomas H. Lee Partners, CoStar) for transactions beyond its balance sheet capacity.

Name

F&F Capital Group

Legal name

F&F Capital Group

Website

https://ffcapitalgroup.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

F&F Capital Group is a private Irvine-based family office founded in 2018 by Jeffrey Frieden and Rob Friedman that deploys solely its own capital across commercial real estate (portfolio exceeding $2.4 billion), corporate jet trading (over $500 million in transactions), and technology venture investments.

Ownership category

akta.pro rank

Product category

Family Office Investment Management

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Other Investment Pools and Funds (5259), Other Financial Investment Activities (5239), Portfolio Management and Investment Advice (52394)

SIC

Real Estate Dealers (For Their Own Account) (6532), Investors, Nec (6799), Investment Advice (6282)

akta.pro primary industry

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest) (FSAAADAH)

akta.pro secondary industries

Late-Stage Venture Capital (Series C+) (FSANAAAC), Corporate & Institutional Trust Services (FSAAANAB)

Keywords

• Commercial real estate
• Family office investments
• Corporate jet trading
• Venture capital funding
• Real estate asset management

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Investment Returns: F&F generates returns through strategic acquisition and management of commercial real estate properties including retail, multifamily, office, industrial, and hospitality assets. Portfolio exceeds $2.4 billion.
2. Aviation Asset Trading: F&F funds acquisition and resale of corporate jets, providing quick disposition for sellers and aircraft to buyers. Aircraft sales exceed $500 million.
3. Technology Investment Returns: Active investment in founders building innovative technology businesses across fintech, real estate, SaaS, ecommerce and marketplaces. Returns generated through equity appreciation and exits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

F&F Capital Group is a private family office that deploys its own capital into three strategic verticals: (1) commercial real estate investment and management across retail, multifamily, office, industrial, hospitality, and student housing; (2) aviation, where it funds the acquisition and resale of corporate jets; and (3) technology, where it invests in founders building innovative businesses across fintech, real estate tech, SaaS, ecommerce, and marketplaces. The firm provides strategic direction, restructuring, and operational support alongside capital to portfolio companies.

Product overview

F&F Capital Group is a diversified investment family office managing $3 billion in assets across real estate, aviation, natural resources, and technology investments. The firm operates as a multi-segment investment platform with distinct business units: Real Estate Investment Services (retail, multifamily, office, industrial, hospitality properties exceeding $2.4 billion portfolio), Aviation Investment Services (corporate jet acquisition and resale exceeding $500 million in transactions), and Technology Investment Portfolio (venture investments in fintech, real estate tech, SaaS, and e-commerce startups). The company also previously founded and exited Auction.com and Ten-X Commercial, which were sold to Thomas H. Lee Partners for $1.6 billion in 2017.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Investment Services

Quantifiable outcome

• $1.6 billion exit achieved for Auction.com and Ten-X
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Visions Global EmpowermentcoreOthersF&F collaborates with and gives regularly to Visions Global Empowerment, an organization focused on filling gaps in education, promoting community development, and developing civil society. Impact includes 55,000+ lives improved, 8,025+ leaders trained, 338 scholarships awarded, and $23M+ invested in global education programs.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tiger Global Management: Large crossover/venture investor with deep technology exposure. Comparable to F&F's technology investment portfolio in sector mix, though at much larger scale and run as a traditional fund vehicle.
• DigitalBridge: Large-scale digital and real-asset investment manager with deep real estate and infrastructure capabilities. Comparable as a real estate direct-investment platform, but at materially larger scale and with third-party capital.
• StepStone Group: Global private markets investment platform with significant real estate, private equity, and venture exposure. Comparable in multi-strategy direct investing, but operates as a fund-of-funds/manager for institutional capital.

Direct peers

• Iconiq Capital: Multi-family office serving founders and tech executives with direct investing across private equity, venture, and real estate. Highly comparable in structure and asset mix to F&F's family-office-with-direct-investing model.
• Emigrant Partners: Family-office affiliated investment platform deploying capital across real estate, private equity, and venture. Comparable as a founder-controlled, multi-strategy direct investment firm.
• OGARAJETS: Specialist broker in corporate aircraft acquisition and resale, directly comparable to F&F's aviation investment segment that funds the acquisition and disposition of corporate jets.
• Willett Advisors: Single-family office managing diversified assets across real estate, venture, and operating companies with an in-house investment team. Directly comparable in mandate, structure, and multi-asset direct investing approach.
• Cherng Family Trust (Panda Restaurant Group): Single-family office of the Cherng family that deploys founder capital across real estate, venture, and operating businesses. Closely comparable as a self-funded, multi-asset family investment platform.

Emerging players

• CrowdStreet: Online platform for direct commercial real estate investing, comparable in focus on commercial property direct investment though distributed to many investors rather than deployed as principal capital.
• Fundrise: Technology-driven real estate investment platform acquiring and managing commercial and residential assets. Comparable in CRE direct-investing focus, though scaled across many retail investors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ffcapitalgroup
• Facebookfacebook.com/ffcapitalgroup
• Instagraminstagram.com/ffcapitalgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F&F Capital Group