Ocean Properties
Ocean Properties is a family-owned, multi-generational real estate services company in New Smyrna Beach, Florida, offering vacation rentals, long-term rentals, and residential brokerage to individual buyers, sellers, guests, and property owners across Southeast Volusia County.
- Company typePrivate
- Founded1986
- HeadquartersNew Smyrna Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ocean Properties does
Ocean Properties is a family-owned, multi-generational real estate services company headquartered in New Smyrna Beach, Florida. Founded in 1986 by Bill and Toni Roe, the company operates through two Florida corporations — Ocean Properties & Management, Inc. and Ocean Properties Vacation Rentals, Inc. — delivering three integrated service lines: short-term vacation rental management, long-term rental management (leases of seven months or more), and residential real estate brokerage. The company serves individual buyers, sellers, vacation rental guests, long-term tenants, and property owners across Southeast Volusia County, including New Smyrna Beach, Edgewater, Oak Hill, Port Orange, Daytona Beach, and Ponce Inlet. It self-identifies as the largest independent real estate company and a top-2 player in the county. All vacation rental guests check in at the company-owned 10,000+ sq ft Ocean Properties Building at 3500 S. Atlantic Avenue, located directly across from the beach.
The technology stack is assembled from third-party property management and real estate platforms rather than proprietary systems. StreamlineVRS provides the Guest Portal and Owner Portal for vacation rental bookings and owner performance dashboards; AppFolio handles long-term rental listings, tenant applications, and lease management; and Diverse Solutions (IDX) distributes Stellar MLS real estate listings on the company website. The website supports self-service vacation rental search with filtering by complex, bedrooms, location, and amenities, plus an online payment system. Revenue is generated through three mechanisms: managed-service fees on vacation rentals (paid by both owners and guests), monthly rents on long-term rentals, and transaction commissions on real estate sales. Vacation rental pricing is variable by property, season, and length of stay; long-term rental rates are subscription-based, with sample listings ranging from $2,100 to $7,200 per month; real estate sales commissions are negotiable.
The go-to-market motion is sales-led and direct-to-consumer, combining a beachfront physical office, toll-free phone lines for each service line, a self-service website, and a multi-channel social presence across Facebook, Instagram, TikTok, YouTube, LinkedIn, and X. Demand generation is amplified through partnerships with Visit Florida, the Southeast Volusia Advertising Authority, the Southeast Volusia Chamber of Commerce, and Discover Vacation Homes, along with VRMA and FVRMA industry association memberships. The company has no app, no public API, no disclosed patents or trademarks, and no external funding; it remains a private, family-controlled operation now supported by three generations of the Roe family, led by Broker-Associate/Owner Bill Roe and Broker/Vice-President Kelley DeSoto.
Ocean Properties firmographics
Firmographics- Name
- Ocean Properties
- Legal name
- Ocean Properties & Management, Inc.
- Website
- https://oceanprops.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ocean Properties is a family-owned, multi-generational real estate services company in New Smyrna Beach, Florida, offering vacation rentals, long-term rentals, and residential brokerage to individual buyers, sellers, guests, and property owners across Southeast Volusia County.
- Ownership category
- akta.pro rank
Ocean Properties industry classification
Industry- Product category
- Residential Real Estate Brokerage and Property Management
- NAICS
- Real Estate Property Managers (53131), Residential Property Managers (531311), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate (6500)
- akta.pro primary industry
- Beachfront & Lakefront Homes (THAMAAAF)
Keywords
Where Ocean Properties is headquartered
LocationHeadquarters
- HQ city
- New Smyrna Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ocean Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Vacation Rental Management: Manages vacation rental properties for homeowners, offering oceanfront condos, luxury homes, and beach retreats available daily, weekly, or monthly. Revenue generated through management fees from property owners and booking fees from guests.
- Real Estate Sales: Full-service real estate brokerage for buying and selling residential properties including condos, homes, and commercial properties in the New Smyrna Beach area. Revenue through commission on property sales.
- Long-Term Rental Management: Manages long-term rental properties with lease agreements of seven months or more. Services for tenants and property owners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vacation Rentals - Variable pricing by property |
| Subscription | Monthly | Long-Term Rentals - Monthly rates |
| Unit Pricing | Pay-as-you-go | Vacation Rental Fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Ocean Properties product offering
Product offeringCore offering
Ocean Properties operates a full-service real estate and property management business in New Smyrna Beach, Florida, offering short-term vacation rentals (oceanfront condos, luxury homes, and beach retreats), long-term residential rentals (seven-month-plus leases), and real estate sales brokerage for residential, condo, commercial, and vacant land properties. The company manages a portfolio of properties on behalf of owners, markets them through online listings with virtual tours, and supports guests and owners via integrated portals powered by third-party property management software.
Product overview
Ocean Properties operates as a multi-service real estate and property management company offering three core service lines: Vacation Rentals (Ocean Properties Vacation Rentals, Inc.) for short-term stays in oceanfront condos, luxury homes, and beach retreats; Long-Term Rentals for lease agreements of seven months or more; and Real Estate Sales through Ocean Properties & Management, Inc. covering residential properties, condos, commercial real estate, and vacant land. The company also provides complementary digital products including a Guest Portal and Owner Portal powered by StreamlineVRS for self-service management, an online payment system, and owner programs for listing properties. As a property management platform, it integrates with StreamlineVRS for booking and rental management, AppFolio for long-term rental operations, and IDX solutions for real estate listings display. The company serves the New Smyrna Beach, Florida market and celebrated its 40th anniversary in 2026.
Differentiator
Problem solved
Functional benefit
Products and services
- Vacation Rentals Short-term rental management service offering oceanfront condos, luxury homes, and beach retreats available daily, weekly, or monthly, professionally managed by Ocean Properties Vacation Rentals, Inc., for travelers seeking beachside accommodations in New Smyrna Beach.
- Long-Term Rentals Property management and rental services for residential lease agreements of seven months or more in New Smyrna Beach, Edgewater, and surrounding areas, for tenants seeking long-term housing and owners seeking professional tenant management.
- Real Estate Sales Full-service real estate brokerage for buying and selling residential properties, condos, homes, commercial real estate, and vacant land in the New Smyrna Beach area, providing buyers and sellers with local market guidance and MLS-listed inventory.
Quantifiable outcome
- 40 years in business serving New Smyrna Beach community
- +1 more outcomes
Companies that use Ocean Properties
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Ocean Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Ocean Properties partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Pampered Pooch ParlorminorPet grooming service located in the Ocean Properties Building at 3510 S. Atlantic Avenue. Recommended to vacation rental guests with pets for professional grooming services.
- VRMA (Vacation Rental Managers Association)coreNational association membership demonstrating commitment to higher standards, professionalism, and support for the vacation rental industry. Rental agents attend VRMA national conferences for education and networking.
- FVRMA (Florida Vacation Rental Managers Association)coreStatewide association meeting professional needs of vacation rental management companies. Provides networking opportunities, education, and agents attend state conferences regularly.
- Visit FloridaminorOfficial Florida tourism source. Ocean Properties Vacation Rentals actively advertises on the Visit Florida website as a member of the private/public partnership promoting Florida tourism.
- Southeast Volusia Chamber of CommerceminorPromotes business and economic development in the community. Displays Ocean Properties brochures in their lobby and distributes information to visiting guests.
- Southeast Volusia Advertising AuthorityminorAdvertises and promotes New Smyrna Beach area to tourists and travel industry worldwide. Ocean Properties participates in Co-Op opportunities and promotes vacation rental properties at the Visitor's Center with full-color brochures.
- Discover Vacation HomesminorNational Charter Member comprised of top vacation rental management companies in Central Florida. Works to raise consumer awareness of vacation home availability, value, and experience through marketing and PR efforts.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Ocean Properties competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ocean Properties social profiles
Digital presenceOcean Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ocean Properties leadership team
Management profileNumber of profiles
Profiles3 records
Ocean Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ocean Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ocean Properties
What does Ocean Properties do?
Ocean Properties operates a full-service real estate and property management business in New Smyrna Beach, Florida, offering short-term vacation rentals (oceanfront condos, luxury homes, and beach retreats), long-term residential rentals (seven-month-plus leases), and real estate sales brokerage for residential, condo, commercial, and vacant land properties. The company manages a portfolio of properties on behalf of owners, markets them through online listings with virtual tours, and supports guests and owners via integrated portals powered by third-party property management software.
Is Ocean Properties a public or private company?
Ocean Properties is a private company. It is classified as family owned and is currently operating.
When was Ocean Properties founded?
Ocean Properties was founded in 1986. It employs 11 to 50 people.
Where is Ocean Properties based?
Ocean Properties is headquartered in New Smyrna Beach, United States, in the North America region.
How does Ocean Properties make money?
Three revenue lines are on record. Vacation Rental Management is the primary driver. The others are real Estate Sales and long-Term Rental Management.
Does Ocean Properties have an API?
No public API is recorded for Ocean Properties.
What industry is Ocean Properties in?
Ocean Properties's product category is Residential Real Estate Brokerage and Property Management. Its primary akta.pro industry code is THAMAAAF, Beachfront & Lakefront Homes. Its NAICS code is 53131 and its SIC code is 6531.