GX Outdoors

What GX Outdoors does

GX Outdoors is a privately held, family-owned Australian manufacturer of premium outdoor park and street furniture, headquartered in Bundaberg, Queensland, with sales offices across Perth, Sydney, Brisbane, and Wangaratta covering all Australian states and territories. The company designs and produces a comprehensive portfolio of public space infrastructure including electric BBQs, park shelters, benches, seats, table settings, bin enclosures, bike parking, drinking fountains, bollards, fitness stations, grandstands, and urban greening products, organised into eight coordinated design suites (Atessa, Citistyle, Hyve, Integra Ex, Metro, Moda, Orbella, Streetstyle). Manufacturing is centred on a purpose-built Bundaberg facility using marine-grade aluminium, 316 food-grade stainless steel, Dulux powder coatings, and proprietary finishes such as TimberImage woodgrain aluminium, with structural warranties up to 20 years. The company also markets smart solutions including the GX 360 remote BBQ asset management system, the Charge N Chill outdoor device charging station, and digital specification tools (3D Modular Configurator, Augmented Reality designer tool) supporting architect and council procurement workflows.

The business operates a B2B sales-led model targeting Australian local councils, shire and regional councils, landscape architects (with 450+ architects/designers in its database), urban designers, builders, and selected commercial and resource-sector customers. Distribution is primarily direct via state-based State Sales Managers with an Approved Supplier certification across all Australian state and territory local government frameworks (WALGA, Local-Buy, MAV, LGAT), supplemented by a channel partner in New Zealand (Urban Effects) and select export to Fiji and Dubai. Revenue is generated predominantly through one-time hardware sales of furniture products, with additional customisation services (custom colours, laser-cut designs, custom lengths up to 6 metres, logo application, TimberImage finishes) and spare parts sales; pricing is quote-based, mid-to-high end, and requires 50% deposits on orders above A$1,000. The company is ISO 9001, ISO 14001, and ISO 45001 certified, WaterMark certified on drinking fountains, and DDA compliant per AS 1428.1/1428.2, with cyclone-rated (C2/C3) shelters engineered for Australian conditions.

The company traces its origins to the Rowland family's Megatoy playground business (founded 1990, sold to Kompan in 2008); the outdoor seating business was spun off in 2006 as Site Systems, rebranded to Unisite in 2010, launched the Grillex electric BBQ range in 2015, consolidated brands under Grillex in 2019, and most recently rebranded to GX Outdoors in 2024 to unify the platform for its next phase of growth. Leadership remains family-controlled, with founder Martin Rowland as CEO, Braden Rowland as General Manager, supported by a CFO, Head of Sales, Head of Marketing, Head of Product Development, Supply Chain & Operations Manager, and People & Culture Manager.

Name

GX Outdoors

Legal name

GX Outdoors Pty Ltd

Website

https://gxoutdoors.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

GX Outdoors is a privately held Australian manufacturer of premium park and street furniture, including BBQs, shelters, seating, and smart infrastructure, serving local councils, landscape architects, and commercial clients Australia-wide from its Bundaberg, Queensland facility.

Ownership category

akta.pro rank

Product category

Park and Street Furniture Manufacturing

NAICS

Furniture and Related Product Manufacturing (337), Household and Institutional Furniture Manufacturing (33712)

SIC

Miscellaneous Furniture & Fixtures (2590), Household Furniture (2510), Public Bldg & Related Furniture (2531), Electric Housewares & Fans (3634)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

akta.pro secondary industries

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF), Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

Keywords

• Park furniture manufacturing
• Street furniture supply
• Outdoor public infrastructure
• Park BBQ manufacturing
• Landscape architecture products

Headquarters

HQ city

Kensington

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Park and Street Furniture Sales: One-time purchase model for outdoor furniture products including shelters, benches, tables, BBQs, bin enclosures, bollards, drinking fountains, bike racks, and related amenities. Products are sold directly to councils, architects, and government bodies with 50% deposit required upon ordering.
2. Customisation and Semi-Customisation Services: Revenue generated from semi-customisation options including custom colours, powder coating, TimberImage finishes, laser-cut designs, custom lengths up to 6 metres, and logo application on products.
3. Spare Parts Sales: Sale of replacement parts for GX Outdoors products including BBQ components, valves, battens, and fixings. Spare parts are typically ready to ship same day.
4. Professional Services - Design Consultation: Sales consultation and design support services for councils, landscape architects and project managers to provide product recommendations, specifications and project-specific configurations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

GX Outdoors designs, manufactures, and supplies a comprehensive range of Australian-made park and street furniture including electric BBQs, shelters, seating, benches, table settings, bin enclosures, bike racks, drinking fountains, bollards, fitness stations, grandstands, urban greening products, and smart technology solutions. Products are manufactured at a purpose-built facility in Bundaberg, Queensland using marine-grade aluminum and stainless steel, and are sold directly to local councils, landscape architects, and commercial developers across Australia with semi-customisation options.

Product overview

GX Outdoors is an Australian manufacturer of park and street furniture offering a comprehensive, semi-customisable product portfolio for councils, landscape architects, and public space developers. The offering is structured as a unified platform of core outdoor infrastructure products spanning BBQs (Contour, Edge, Elite, Frontier, Horizon, InBench), park shelters (Acacia, Akora, Apex, Red Gum, Riverside, Silhouette, StudiHub, Sunset, Vista), seating (park seats, benches), table settings, bin enclosures, bike parking, drinking fountains, bollards and tree protection, fitness stations, grandstands, urban greening (Greencell), park platforms, and smart solutions (Charge N Chill). These core products are grouped into coordinated product suites (Atessa, Citistyle, Hyve, Integra Ex, Metro, Moda, Orbella, Streetstyle), each offering a cohesive design language across multiple product types. The Hyve modular furniture suite enables expandable configurations with built-in LED power integration. Supporting the hardware portfolio are digital tools including a 3D Modular Configurator, an Augmented Reality visualiser, a BBQ Finder Map, and the GX 360 remote asset management system for BBQ monitoring and control. All products are 100% Australian-made at the Bundaberg, Queensland manufacturing facility, with structural warranties up to 20 years.

Differentiator

Problem solved

Functional benefit

Brands

• Grillex: Previously the primary brand name for GX Outdoors products including BBQs and outdoor furniture. Now superseded by GX Outdoors brand.
• GX Outdoors 360
• Hyve
• Charge N Chill

Products and services

• Park BBQs Electric BBQs for public parks and street spaces, available in multiple models including Contour, Edge, Elite, Frontier, Horizon, and InBench, with freestanding, inground, and in-bench configurations, 10A and 15A power options, and DDA-compliant designs (excluding Edge).
• Park Shelters Park shelters and shade structures engineered from marine-grade aluminium with C2 or C3 cyclonic ratings, available in cantilever, skillion, apex, and modular configurations including Acacia, Akora, Apex, Red Gum, Riverside, Silhouette, StudiHub, Sunset, and Vista models.
• Park Seats Public seating for parks and streetscapes available across all product suites in Deluxe, Designer, TimberImage, Hardwood, and OneWood finishes, with surface, inground, subsurface, wall, or plinth mounting options.
• Park Benches Commercial-grade park benches across Atessa, Citistyle, Hyve, Integra Ex, Metro, Moda, and Streetstyle suites, built for heavy public use with marine-grade aluminium and multiple finish options.
• Table Settings Outdoor table settings available in multiple suites and finishes (Deluxe, Designer, TimberImage, Hardwood, OneWood), customisable up to 6 metres, with surface, inground, or subsurface mounting for parks and streetscapes.
• Bin Enclosures Commercial bin enclosures in 65L, 120L, and 240L sizes, available in Deluxe, Designer, and TimberImage finishes with stainless steel cabinet options, delivered fully assembled.
• Bike Parking Bike racks and parking solutions including Atessa Bike Rack and Citistyle Hoop, designed for parks and school spaces.
• Drinking Fountains Public drinking fountains including Akuna, Eco, and Reviva models, crafted from marine-grade aluminium with Watermark certification, DDA compliance options, dog bowls, and water bottle fillers.
• Bollards and Tree Protection Bollards and tree protectors including Citistyle Bollards and Tree Grates, designed for park and street spaces in coastal environments.
• Fitness Stations Outdoor fitness stations for parks and public spaces, designed for community health and wellbeing.
• Grandstands Sporting grandstands with DDA accessibility, available in the Metro suite, for sports precincts and public spaces.
• Urban Greening Urban greening solutions including Greencell planter boxes, designed for sustainable planting in parks and street spaces.
• Park Platforms Park seat platforms for elevated seating configurations, available across Atessa, Citistyle, and Integra Ex suites.
• Charge N Chill Outdoor device charging station featuring USB and wireless charging, 100% Australian-made, backed by 20-year structural warranty, available in over 55 colours for public parks and street spaces.
• Hyve Modular Furniture Suite Sustainable expanding modular furniture system with 60-degree and 90-degree connectors allowing flexible configurations, designed with built-in power for LED lighting integration, adaptable as community needs grow.
• GX 360 Smart Technology Remote asset management system for public BBQs, providing alerts and control over BBQ assets for councils and public space managers, reducing call-out time and travel.
• Spare Parts Replacement parts for GX Outdoors products including BBQ components, valves, battens, and fixings, typically ready to ship same day for maintenance of installed park furniture.

Quantifiable outcome

• Products backed by industry-leading 20-year structural warranty, among the longest available in the Australian street furniture market
• +3 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Urban EffectscoreChannel Partner/ Reseller/ DistributorNew Zealand distribution partner handling GX Outdoors product sales in New Zealand. Located at 230 Guyton Street, Whanganui 4500, New Zealand. Contact: [email protected]
• Western Australian Local Government Association (WALGA)coreChannel Partner/ Reseller/ DistributorWALGA is the peak body representing local governments in Western Australia. GX Outdoors is an approved supplier through the WALGA procurement framework enabling WA councils to procure park furniture through established channels.
• Local-BuycoreChannel Partner/ Reseller/ DistributorApproved supplier framework for local governments providing access to pre-vetted suppliers for park and street furniture procurement.
• Local Government Association of Tasmania (LGAT)coreChannel Partner/ Reseller/ DistributorTasmanian local government association providing approved supplier framework access for GX Outdoors products.
• Municipal Association of Victoria (MAV)coreChannel Partner/ Reseller/ DistributorPeak body for local government in Victoria. GX Outdoors is an approved supplier enabling Victorian councils to procure through the MAV framework.
• PlaceScoreminorStrategic or Co-development PartnerCollaboration with PlaceScore on public space assessment and research, supporting evidence-based design of outdoor spaces that deliver community value.
• Parks and Leisure Australia (PLA)minorStrategic or Co-development PartnerIndustry partnership with the peak body for parks and leisure professionals in Australia, supporting the parks and open space sector.
• RRT (Regional Relief and Transition)minorOthersCommunity partnership supporting organisations dedicated to improving lives of others. GX Outdoors partners with RRT as part of their commitment to community partnerships.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Street Furniture Australia: Australia's most established direct competitor in street and park furniture, offering a comparable range of seats, benches, shelters, BBQs, bins, and drinking fountains to councils, architects, and developers. Direct overlap in target customer (Australian local government), product category, and specification-led sales motion.
• Furnitube: UK-based manufacturer of street furniture, bollards, cycle parking, and shelters with a comparable B2B specification model targeting architects, local authorities, and landscape designers. Operates a similar semi-custom product suite approach and is a useful comparable for product range depth and project-based sales.
• Maglin: North American manufacturer of site furniture including benches, tables, litter receptacles, bike racks, and planters for public and commercial spaces. Comparable in offering coordinated product 'suites', powder-coated metal finishes, and specification-led sales to landscape architects and municipalities.
• Victor Stanley: US manufacturer of streetscape and park furniture (benches, litter receptacles, bike racks, tables, tree grates) sold to municipalities, parks departments, and landscape architects. Closely comparable in product mix, B2B specification sales motion, and emphasis on durable/site-furnishings-grade materials.
• Forms+Surfaces: US designer and manufacturer of architectural site furniture, lighting, and surface products including benches, tables, litter bins, and bollards. Comparable as a premium, design-led B2B supplier to landscape architects, developers, and public-sector buyers, with similar customisation and finish options.
• Streetlife: Dutch designer/manufacturer of street furniture, tree products, and architectural outdoor elements with strong landscape-architect and municipality focus. Comparable in design-led B2B specification model, semi-custom product approach, and export to international markets.
• Nola Industrier: Swedish manufacturer of outdoor furniture and street furniture designed for public spaces, parks, and urban environments. Comparable in design-led park and street furniture range, premium positioning, and specification sales to landscape architects and municipalities in Scandinavia and internationally.

Emerging players

• Landscape Structures: US-based designer and manufacturer of commercial playground and park environment equipment. Comparable as a family-rooted, design-led manufacturer of public-space equipment with similar council/municipality GTM and shared heritage with GX Outdoors through the prior ownership of Megatoy by Kompan.
• Lappset: Finnish manufacturer of playground, park, and outdoor fitness equipment serving municipalities and developers internationally. Comparable as an adjacent park-infrastructure supplier with overlap in council/landscape-architect channels and complementary product categories (fitness stations, shelters).

Broad incumbents

• Kompan: Global market leader in playground and outdoor fitness equipment that acquired GX Outdoors's predecessor Megatoy in 2008. Comparable as a broader incumbent in outdoor public-space equipment with overlapping customer base (councils, schools, developers) and broader portfolio across playgrounds, fitness, and urban spaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/martin-rowland-18a21272

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GX Outdoors