Umarex USA, Inc.
Umarex USA is a Fort Smith, Arkansas-based airgun manufacturer and multi-brand retailer (Elite Force Airsoft, Axeon Optics, REKT, T4E, Prepared 2 Protect), producing licensed replicas of major firearm brands and proprietary PCP, CO2, and airsoft products for shooters, hunters, and trainers across the US and Canada via e-commerce and dealer networks.
- Company typePrivate
- Founded1972
- HeadquartersFort Smith, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Umarex USA, Inc. does
Umarex USA, Inc. is a Fort Smith, Arkansas-based subsidiary of the German Umarex Group that designs, manufactures, and distributes airguns, airsoft products, and related shooting-sports equipment under its own name and through several wholly-owned sub-brands (Elite Force Airsoft, Axeon Optics, PlayREKT, T4E Training For Engagement, and Prepared 2 Protect). Founded in 1972 and operating with 101–250 employees, the firm holds official licensing partnerships with GLOCK, Smith & Wesson, Walther, Beretta, Colt, Heckler & Koch, Ruger, and Marlin, allowing it to produce a wide portfolio of licensed replica firearms alongside proprietary platforms such as the Origin, Gauntlet, Gauntlet SL30, Hammer (.50 caliber big bore), Zelos, Komplete NCR, Notos, Emerge, AirSaber, and AirJavelin.
The company's core technology covers the full spectrum of airgun power systems — Pre-Charged Pneumatic (PCP), CO2, gas piston, break barrel, and the newly commercialized NitroAir disposable nitrogen cartridge (3,600 psi with 1,800 psi internal regulator) — protected by granted patents on the Ever-Pressure Tank System and SilencAir suppression. Products span calibers from .177 BB/pellet through .50 big bore and into air archery, with measurable performance up to 700+ ft-lbs muzzle energy on the Hammer platform.
Revenue is generated primarily through one-time hardware sales (airguns, optics, accessories, and the ReadyAir G2 PCP compressor) layered with recurring consumable streams (proprietary pellets, steel and airsoft BBs, slugs, CO2 cartridges, and NitroAir refills). Distribution follows a hybrid model: direct-to-consumer e-commerce through umarexusa.com and the six sub-brand storefronts, plus an authorized dealer locator network serving the United States and Canada. Customer segments span horizontal consumer use cases — recreational shooters, big-game and small-game hunters, airsoft players, prepping/survival consumers, and law enforcement/security training organizations — with pricing tiered from under $50 entry-level accessories to $1,000+ premium PCP hunting rifles.
Umarex USA, Inc. firmographics
Firmographics- Name
- Umarex USA, Inc.
- Legal name
- Umarex USA, Inc.
- Website
- https://umarexusa.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Umarex USA is a Fort Smith, Arkansas-based airgun manufacturer and multi-brand retailer (Elite Force Airsoft, Axeon Optics, REKT, T4E, Prepared 2 Protect), producing licensed replicas of major firearm brands and proprietary PCP, CO2, and airsoft products for shooters, hunters, and trainers across the US and Canada via e-commerce and dealer networks.
- Ownership category
- akta.pro rank
Umarex USA, Inc. industry classification
Industry- Product category
- Airgun and Replica Firearm Manufacturing
- NAICS
- Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Firearms & Ammunition Retail (CRAMAKAA)
- akta.pro secondary industries
- Reloading & Gunsmithing Supplies Retail (CRAMAKAF), Archery Equipment & Accessories Retail (CRAMAKAB)
Keywords
Where Umarex USA, Inc. is headquartered
LocationHeadquarters
- HQ city
- Fort Smith
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Umarex USA, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Airgun Product Sales: Umarex USA generates revenue through the sale of airguns including pistols, rifles, and airsoft guns across multiple power systems (PCP, CO2, gas piston, break barrel). Products range from entry-level to high-performance hunting platforms.
- Ammunition and Consumables: Sales of ammunition including airgun pellets, steel BBs, airsoft BBs, slugs, arrows, and CO2 cartridges. These represent recurring consumable revenue from the installed base of airgun owners.
- Accessories and Parts: Sales of accessories including scopes, sights, magazines, maintenance supplies, shooting apparel, targets, and replacement parts for airguns.
- Licensed Replica Products: Revenue from officially licensed replica firearms under brand agreements with GLOCK, Smith & Wesson, Walther, Beretta, Colt, Heckler & Koch, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level airguns and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range airguns and accessories |
| Unit Pricing | Pay-as-you-go | Premium PCP airguns and hunting rifles |
| Other | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Umarex USA, Inc. product offering
Product offeringCore offering
Umarex USA, Inc. designs, manufactures, and distributes recreational and training firearms replicas and accessories — including pre-charged pneumatic (PCP), CO2, gas-piston, and break-barrel airguns, airsoft replicas, pellets, BBs, optics, and personal-defense tools — for hunting, pest control, sport shooting, airsoft competition, firearms training, and self-defense markets in North America. The company leverages official licensing from major firearm OEMs and a multi-brand portfolio to serve shooters across price points and power platforms.
Product overview
Umarex USA, Inc. is an airgun manufacturer and multi-brand retailer offering a diverse portfolio of products across several sub-brands. The core offerings include PCP (Pre-Charged Pneumatic) air rifles such as the Umarex Origin, Gauntlet, Gauntlet SL30, Hammer (big bore .50 caliber), Zelos, and Komplete NCR (using revolutionary NitroAir nitrogen cartridge technology). The company also offers airsoft products under the Elite Force brand, optics under Axeon Optics, foam dart blasters under REKT, training products under T4E, and preparedness products under Prepared 2 Protect. Related accessories include ReadyAir compressors for filling PCP tanks, Umarex Brimstone pellets and slugs, CO2 cartridges, and magazines. Air archery products include the AirSaber arrow rifle and AirJavelin system. The company holds licenses for Ruger, GLOCK, Walther, Beretta, Smith & Wesson, and Legends (historical replicas).
Differentiator
Problem solved
Functional benefit
Brands
- Umarex Airguns: Primary brand for airguns including PCP rifles, CO2 pistols, and air rifles
- Elite Force Airsoft
- Axeon Optics
- REKT
- T4E Training For Engagement
- Prepared 2 Protect (P2P)
- Legends
- RWS
- ReadyAir
- Brimstone
- NitroAir
Products and services
- Umarex Origin (.22 caliber PCP air rifle) Side-lever pre-charged pneumatic air rifle chambered in .22 caliber, designed for target shooting and small-game hunting using the proprietary Ever-Pressure Tank System for high shot counts.
- Umarex Gauntlet (.22 caliber PCP air rifle) Pre-charged pneumatic air rifle intended for target shooting and small-game hunting.
- Umarex Hammer .50 caliber air rifle Large-caliber pre-charged pneumatic air rifle for hunting and long-range recreational shooting.
- Umarex Gauntlet SL30 Variant of the Gauntlet PCP platform with features tuned for the company's catalog lineup.
- Umarex Zelos (.22 caliber PCP) .22 caliber pre-charged pneumatic air rifle for target and small-game use.
- Umarex Komplete NCR Umarex pre-charged pneumatic air rifle in the company's catalog.
- Umarex Notos (.22 caliber PCP) .22 caliber PCP air rifle sold by Umarex.
- Umarex Emerge (.22 caliber PCP) Pre-charged pneumatic air rifle product listed in the Umarex catalog.
- AirSaber air rifle Air-powered archery rifle that fires arrows using compressed air, designed for bowhunters seeking a quieter, low-recoil alternative to compound bows.
- AirJavelin air rifle Air-powered arrow-launching rifle product line within the AirSaber family.
- Umarex FishR spearfishing airgun Air-powered spearfishing gun for underwater fishing applications.
- NitroAir Prefilled Nitrogen Cartridges Pre-filled, disposable nitrogen air cartridges used as a portable power source for compatible PCP air rifles, eliminating the need for a separate hand pump or scuba tank.
- ReadyAir G2 PCP Compressor Self-contained onboard PCP compressor that allows shooters to refill PCP air rifles from a vehicle or household power source.
- Brimstone airgun pellets Airgun pellets sold under the Brimstone label as consumable ammunition for air rifles.
- Airgun, airsoft, and air-archery consumables (BBs, pellets, arrows, magazines, batteries) Consumable items required to operate Umarex air rifles, airsoft replicas, and air-archery products, including BBs, pellets, replacement magazines, and supporting accessories.
- Elite Force Airsoft airsoft replicas and accessories Licensed airsoft replicas (GLOCK, SIG SAUER, Walther, Beretta and others) plus airsoft magazines, batteries and accessories marketed under the Elite Force Airsoft brand.
- Axeon Optics rifle scopes and sighting solutions Optics and sighting solutions (scopes, red dots, accessories) for air rifles and airsoft platforms under the Axeon Optics brand.
- T4E (Training 4 Engagement) non-lethal training weapons Pistols and rifles firing less-lethal projectiles (paintballs, pepper rounds, rubber balls) for force-on-force training, home defense, and animal defense use under the T4E brand.
- Prepared 2 Protect self-defense tools Self-defense and personal-protection tools marketed to civilian buyers under the Prepared 2 Protect sub-brand.
- Play REKT extreme recreational shooting products Extreme recreational shooting products (such as coil and lever-action toy-style replicas) marketed under the Play REKT brand.
Quantifiable outcome
- Umarex Hammer .50 cal delivers 700+ ft-lbs energy, launching 550-grain slugs at 760 FPS
- +3 more outcomes
Companies that use Umarex USA, Inc.
Customer profileSegments5 records
Ideal customer profiles3 records
Umarex USA, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Umarex USA, Inc. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Umarex USA, Inc. competitors and assessment
Company assessmentDirect peers
- Crosman Corporation: Crosman is the largest US airgun manufacturer, producing pellet rifles, BB guns, and air pistols across entry-level and mid-tier price points. Crosman directly competes with Umarex across virtually every category — break barrel, CO2, PCP — and owns the Benjamin brand (premium PCP), making it Umarex's closest US competitor.
- Gamo Outdoor: Gamo is a Spanish airgun manufacturer with strong US distribution competing across spring-piston, gas-piston, and PCP categories. Gamo's broad price-point coverage and aggressive retail positioning make it a direct competitor to Umarex's Gauntlet and Origin PCP platforms.
- Hatsan Arms: Hatsan is a Turkish airgun manufacturer offering PCP, spring-piston, and break barrel rifles at competitive price points. Hatsan's broad product lineup and value pricing put it in direct competition with Umarex's mid-tier airguns.
- Diana (Mayer & Grammelspacher): Diana is a historic German airgun manufacturer producing high-quality spring and PCP air rifles. As a fellow German heritage brand, Diana competes with Umarex's premium PCP offerings and represents overlapping parent-group category expertise.
- Air Venturi: Air Venturi is a US-based airgun distributor and private-label manufacturer selling PCP rifles, air pistols, and accessories from multiple brands. Air Venturi competes with Umarex across both its own-brand products and third-party distribution channels.
- Daisy Outdoor Products: Daisy is one of America's oldest airgun brands, focused primarily on entry-level BB guns and youth-oriented air rifles. Daisy competes with Umarex in the sub-$100 starter segment and shares the family-oriented shooting sports customer base.
Emerging players
- FX Airguns: FX Airguns is a Swedish premium PCP manufacturer known for innovation in regulators, bottle systems, and Sniper/Mamba platforms at the $1,500-$3,000+ price tier. FX competes with Umarex at the upper end of the PCP category, particularly against the Hammer .50 cal and Gauntlet SL30.
- Weihrauch: Weihrauch is a German manufacturer renowned for high-quality spring-piston and PCP air rifles, particularly the HW100 PCP. Weihrauch competes with Umarex in the premium PCP segment where build quality and accuracy command price premiums.
Broad incumbents
- SIG Sauer Airguns: SIG Sauer has expanded into airguns with licensed SIG MCX, M17, and P365 pellet and BB replicas. While not the company's core business, SIG's brand strength and licensed replicas overlap with Umarex's licensed brand strategy in the airgun and airsoft segments.
Others
- Walther (by Umarex Group): Walther is a sister brand within Umarex Group and a licensor whose airgun replicas Umarex USA distributes. Walther is not a direct competitor but represents the parent group's broader firearms portfolio and the licensing relationship that anchors part of Umarex USA's replica lineup.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Umarex USA, Inc. social profiles
Digital presenceUmarex USA, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Umarex USA, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Umarex USA, Inc. subsidiaries and ownership
Company hierarchySubsidiaries5 records
Umarex USA, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Umarex USA, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Umarex USA, Inc.
What does Umarex USA, Inc. do?
Umarex USA, Inc. designs, manufactures, and distributes recreational and training firearms replicas and accessories — including pre-charged pneumatic (PCP), CO2, gas-piston, and break-barrel airguns, airsoft replicas, pellets, BBs, optics, and personal-defense tools — for hunting, pest control, sport shooting, airsoft competition, firearms training, and self-defense markets in North America. The company leverages official licensing from major firearm OEMs and a multi-brand portfolio to serve shooters across price points and power platforms.
Is Umarex USA, Inc. a public or private company?
Umarex USA, Inc. is a private company. It is classified as corporate owned and is currently operating.
When was Umarex USA, Inc. founded?
Umarex USA, Inc. was founded in 1972. It employs 11 to 50 people.
Where is Umarex USA, Inc. based?
Umarex USA, Inc. is headquartered in Fort Smith, United States, in the North America region.
How does Umarex USA, Inc. make money?
Four revenue lines are on record. Airgun Product Sales are the primary driver. The others are ammunition and Consumables, accessories and Parts and licensed Replica Products.
Who are Umarex USA, Inc.'s main competitors?
Direct peers on record are Crosman Corporation, Gamo Outdoor, Hatsan Arms, Diana (Mayer & Grammelspacher), Air Venturi and Daisy Outdoor Products. Emerging players are FX Airguns and Weihrauch. SIG Sauer Airguns is listed as a broad incumbent. Walther (by Umarex Group) is listed as an others.
Does Umarex USA, Inc. have an API?
No public API is recorded for Umarex USA, Inc..
What industry is Umarex USA, Inc. in?
Umarex USA, Inc.'s product category is Airgun and Replica Firearm Manufacturing. Its primary akta.pro industry code is CRAMAKAA, Firearms & Ammunition Retail, with a secondary code of CRAMAKAF, Reloading & Gunsmithing Supplies Retail. Its NAICS code is 332994 and its SIC code is 3949.