Clarify
Clarify is a Norwegian operational intelligence cloud platform that helps industrial teams turn time-series OT data into actionable insights via a no-code Flows engine and asset-specific AI, serving primarily aquaculture with expanding reach into maritime, shipping, and manufacturing.
- Company typePrivate
- Founded2012
- HeadquartersTrondheim, Norway
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Clarify does
Clarify (legal entity Searis AS) is a Trondheim, Norway-based operational intelligence cloud platform founded in 2012 that helps industrial teams convert time-series operational technology (OT) data into actionable insights. The platform ingests data from sensors, PLCs, SCADA systems, and industrial equipment via MQTT, OPC UA, Inductive Automation Ignition, Azure IoT, Node-RED, and direct historian integrations, then exposes a no-code visual workflow engine (Flows) that lets domain experts transform raw data into continuously running analytics products. Capabilities include anomaly detection, predictive maintenance, and asset-specific AI agents that customers can build without generic off-the-shelf models.
The company's commercial base is anchored in Norwegian salmon farming — with logos including Bolaks, Eide, Salmone, Leroy, Lingalaks, Andfjord, Salmar, Novasea, Watermoon, Bue, HI, and Alsaker — and it is actively extending into Maritime Security, Shipping, Agriculture, and Manufacturing verticals. It sells on a quote-based annual SaaS subscription model with a professional services overlay (Alliance for Impact) that places Clarify data scientists and cybernetics engineers on-site with customers. Go-to-market is sales-led and CEO-driven, supported by a content marketing program, a self-serve web application (clarifyapp.clarify.io), and a documentation portal.
Clarify operates as a private Norwegian limited company (Searis AS) with an 11–50 person team led by founder-CEO Tore Norheim Hagtun, co-founder Bernt-Johan Bergshaven, CFO Alistair Franke, CTO Tor-Inge Johannessen Eriksen, and CCO Henri Parviainen. No venture funding, patents, or formal awards are disclosed, and ownership appears founder/management-controlled. The platform's differentiators center on OT-native time-series handling, Unified Namespace architecture, historian augmentation rather than replacement, and a low-code workflow layer that aims to democratize industrial data productization for non-technical domain experts.
Clarify firmographics
Firmographics- Name
- Clarify
- Legal name
- Searis AS
- Website
- https://clarify.io
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clarify is a Norwegian operational intelligence cloud platform that helps industrial teams turn time-series OT data into actionable insights via a no-code Flows engine and asset-specific AI, serving primarily aquaculture with expanding reach into maritime, shipping, and manufacturing.
- Ownership category
- akta.pro rank
Clarify industry classification
Industry- Product category
- Industrial Data Analytics & Operational Intelligence Software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (513210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)
- akta.pro secondary industries
- Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL), Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC)
Keywords
Where Clarify is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Clarify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Subscription: Clarify operates as a SaaS platform providing operational intelligence capabilities. The platform offers cloud-based access to time series data management, analytics, and AI tools. Professional services are offered separately for system integration, data structuring, and AI/ML application assistance.
- Professional Services: Dedicated team services to help integrate systems, structure data, and apply AI/ML. Includes specific use case assistance and training services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Clarify product offering
Product offeringCore offering
Clarify is a cloud-based operational intelligence platform that ingests, structures, and analyzes time series data from industrial assets (sensors, PLCs, SCADA, IIoT devices). It enables industrial teams to build no-code Flows that transform raw OT data into actionable data products and to deploy asset-specific AI for predictive analytics, anomaly detection, and process automation across aquaculture, maritime, shipping, agriculture, and manufacturing operations. Revenue is generated through SaaS subscriptions and complementary professional services for integration and applied AI/ML.
Product overview
Clarify is a unified operational intelligence platform designed for industrial teams. The core platform, Clarify, serves as a next-generation data platform that empowers experts to turn operational data from chaos to control. The platform integrates with various industrial automation systems (OPC UA, MQTT, Ignition), IoT platforms (Azure IoT), and developer tools (Node-RED, Google Sheets) to collect time series data from sensors, PLCs, and industrial equipment. Users leverage the platform's Flows feature to transform raw operational data into high-value data products through automated calculations and enrichment. The platform enables asset and site-specific AI and agents for predictive analytics, anomaly detection, and process automation across aquaculture, maritime, shipping, and manufacturing industries.
Differentiator
Problem solved
Functional benefit
Products and services
- Clarify Platform Cloud-based operational intelligence SaaS platform that ingests time series data from industrial assets (sensors, PLCs, SCADA, IIoT devices) via MQTT, OPC UA, Ignition, and other integrations; enables users to build automated Flows, visualize streaming data, and deploy asset-specific AI for predictive analytics, anomaly detection, and process automation. Sold to industrial enterprises (aquaculture, maritime, shipping, agriculture, manufacturing) and accessed via the self-serve web app at clarifyapp.clarify.io.
- Alliance for Impact (Professional Services) Dedicated services engagement in which Clarify's data scientists and cybernetics engineers work alongside customer teams to integrate systems, structure data, apply AI/ML to specific use cases, and accelerate real-world operational impact. Targeted at enterprise industrial customers that need hands-on implementation help.
Quantifiable outcome
- 10% improvement in overall equipment effectiveness cited in McKinsey research on similar manufacturing intelligence systems
- +1 more outcomes
Companies that use Clarify
Customer profileNamed customers15 records
Segments8 records
Ideal customer profiles2 records
Clarify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature6 records
Clarify partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Node-REDcoreNode-RED is a graphical programming tool for wiring together hardware devices, APIs, and online services. Clarify provides integration with Node-RED allowing industrial teams to connect and flow data between Node-RED environments and the Clarify platform.
- OPC UAcoreOPC Unified Architecture is a machine-to-machine communication protocol for industrial automation. Clarify supports OPC UA as an integration option for connecting industrial automation systems and equipment.
- Azure IoT (Microsoft Azure)coreAzure IoT is a platform for connecting, storing, and analyzing data from field devices. Clarify integrates with Microsoft Azure IoT for cloud connectivity and data management capabilities.
- MQTTcoreMQTT is a lightweight publish-subscribe network protocol that transports messages between devices. Clarify exposes a ready-made MQTT Broker interface and supports MQTT as the primary messaging protocol for its Unified Namespace architecture.
- Ignition (Inductive Automation)coreIgnition is a software platform from Inductive Automation used in industrial automation environments. Clarify integrates with Ignition for SCADA connectivity and industrial data aggregation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Clarify competitors and assessment
Company assessmentBroad incumbents
- AVEVA: AVEVA is a global industrial software incumbent offering the PI System data historian, AVEVA CONNECT, and industrial analytics. It directly overlaps Clarify's industrial data management and operational intelligence positioning but as part of a much broader portfolio serving oil & gas, power, and manufacturing.
- PTC (ThingWorx): PTC's ThingWorx is an established industrial IoT platform for asset connectivity, monitoring, and analytics across manufacturing. It overlaps with Clarify's industrial data integration and AI capabilities as part of PTC's broader CAD/PLM software portfolio.
- Siemens Insights Hub (MindSphere): Siemens Insights Hub (formerly MindSphere) is the industrial cloud platform from Siemens for connecting machines, analyzing time series data, and deploying industrial AI. It competes with Clarify across manufacturing and process industries with the backing of Siemens' automation portfolio.
- Honeywell Forge: Honeywell Forge is an enterprise performance management platform with industrial IoT and predictive analytics capabilities for process industries. It overlaps with Clarify's predictive maintenance and operational intelligence positioning, particularly in industrial verticals.
- C3.ai: C3.ai is an enterprise AI software provider with deep industrial applications in manufacturing, oil & gas, and process industries. Its model-driven AI platform overlaps with Clarify's asset-specific AI positioning, though at much larger enterprise scale.
Direct peers
- HighByte: HighByte is an OT-focused DataOps / industrial data hub built around Unified Namespace architecture and MQTT, serving manufacturing customers with time series data integration. It is one of the closest direct comparables to Clarify's purpose-built OT data platform approach.
- Canary Labs: Canary Labs provides an industrial data historian and process visualization platform for time series data in manufacturing, power, and oil & gas. It is a direct comparable to Clarify's data historian augmentation and time series focus for industrial operations.
Emerging players
- Uptake: Uptake is an industrial AI and asset performance management platform serving transportation, manufacturing, and energy customers. It overlaps with Clarify's predictive analytics and anomaly detection for industrial assets.
- Samsara: Samsara is a connected operations cloud platform for fleet and asset monitoring that processes large volumes of sensor data from physical operations. While focused on fleet/transport, its sensor data pipeline and real-time operational intelligence approach overlap with Clarify's broader positioning.
- Aquila Software / AquaManager: AquaManager is an aquaculture-specific farm management and monitoring platform serving fish farming operations. It is the closest vertical competitor within Clarify's primary aquaculture segment, though with less of a generic OT/AI platform orientation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Clarify social profiles
Digital presenceClarify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clarify leadership team
Management profileNumber of profiles
Profiles5 records
Clarify funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clarify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clarify
What does Clarify do?
Clarify is a cloud-based operational intelligence platform that ingests, structures, and analyzes time series data from industrial assets (sensors, PLCs, SCADA, IIoT devices). It enables industrial teams to build no-code Flows that transform raw OT data into actionable data products and to deploy asset-specific AI for predictive analytics, anomaly detection, and process automation across aquaculture, maritime, shipping, agriculture, and manufacturing operations. Revenue is generated through SaaS subscriptions and complementary professional services for integration and applied AI/ML.
Is Clarify a public or private company?
Clarify is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clarify founded?
Clarify was founded in 2012. It employs 11 to 50 people.
Where is Clarify based?
Clarify is headquartered in Trondheim, Norway, in the Europe region.
How does Clarify make money?
Two revenue lines are on record. Software Subscription is the primary driver. The others are professional Services.
Who are Clarify's main competitors?
Broad incumbents on record are AVEVA, PTC (ThingWorx), Siemens Insights Hub (MindSphere), Honeywell Forge and C3.ai. Direct peers are HighByte and Canary Labs. Emerging players are Uptake, Samsara and Aquila Software / AquaManager.
Does Clarify have an API?
Yes. Clarify provides an MQTT Broker interface for data ingestion, allowing most devices with MQTT broker connectivity to send data directly. The platform supports different payloads and topic structures in MQTT messages such as Dataframe, Sparkplug B, JSON1 & Kepserver. Clarify also provides secure APIs and developer documentation at docs.clarify.io. Developer documentation is at docs.clarify.io.
What industry is Clarify in?
Clarify's product category is Industrial Data Analytics & Operational Intelligence Software. Its primary akta.pro industry code is AFACACAL, Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync), with a secondary code of AFABAMAL, Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs). Its NAICS code is 5132 and its SIC code is 7370.