Cash Direct
Cash Direct is an Australian-licensed online consumer lender offering small cash loans ($200–$10,000), vehicle financing, and specialty credit to underserved borrowers including Centrelink recipients, temporary visa holders, and bad-credit customers across Australia.
- Company typePrivate
- Founded2012
- HeadquartersFremantle, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Cash Direct does
Cash Direct Pty Ltd is a Fremantle-based, Australian-licensed online consumer lender (Australian Credit Licence 393862) that has operated for over a decade providing small to medium cash loans, vehicle financing, and specialty credit to underserved Australian borrowers. Its core products are structured around the regulatory framework of the National Consumer Credit Protection Act 2009: Small Amount Credit Contracts (SACCs) of $200–$2,000 priced via a 20% establishment fee plus 4% monthly fee with no APR; Medium Amount Credit Contracts (MACCs) of $2,001–$5,000 with a $400 establishment fee and up to 48% annual interest; and Large Amount Credit Contracts (LACCs) up to $10,000, alongside vehicle loans up to $25,000. The company targets Centrelink benefit recipients, temporary visa holders, students, bad-credit borrowers, and lower-income individuals — segments routinely declined by mainstream banks.
The business is built on the TurnKey Lender loan management SaaS platform and a stack of Australian real-time payment rails including OSKO instant payments (enabling 60-second fund transfers post-approval), Zepto Payments, Monoova, and Westpac Payway for direct-debit collections, with Equifax and Illion Australia providing credit reporting. The 100% online, no-branch operating model — combined with purpose-specific landing pages across dozens of loan verticals and online calculators — drives a primarily organic search acquisition funnel with no disclosed paid media spend. Revenue is generated through transaction fees on small loans and interest income on medium, large, and vehicle loans, supplemented by $40 missed-payment fees; the corporate group includes the wholly-owned subsidiary CD Advance Pty Ltd (collections) and affiliate St James Finance Corporation. The company has not disclosed funding rounds, management, or financial figures in the available source material, indicating a privately held, founder-controlled, self-funded niche operator.
Cash Direct firmographics
Firmographics- Name
- Cash Direct
- Legal name
- Cash Direct Pty Ltd
- Website
- https://cashdirect.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cash Direct is an Australian-licensed online consumer lender offering small cash loans ($200–$10,000), vehicle financing, and specialty credit to underserved borrowers including Centrelink recipients, temporary visa holders, and bad-credit customers across Australia.
- Ownership category
- akta.pro rank
Cash Direct industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Other Nondepository Credit Intermediation (52229)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
- akta.pro secondary industry
- Cash Advance (Online & Storefront) (FSAKAMAC)
Keywords
Where Cash Direct is headquartered
LocationHeadquarters
- HQ city
- Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Cash Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Small Cash Loan Fees: For loans of $2,000 or less, Cash Direct charges fee-based pricing with no APR. This includes a 20% establishment fee and 4% monthly maintenance fee on the loan amount. Example: $1,000 loan over 4 months costs $360 total ($200 establishment fee + $160 monthly fees).
- Medium Loan Interest: For Medium Loans between $2,001 and $5,000, Cash Direct charges a $400 establishment fee plus annual interest rates up to 48%, applied only to the outstanding balance rather than the initial amount. Repayment terms range from 3-24 months.
- Large Loan Interest: For Large Loans between $5,001 and $10,000, an establishment fee of up to $500 applies along with annual interest rates up to 48%, with loan terms of 13 months to 2 years.
- Late Payment Fees: A $40 missed payment fee applies when scheduled repayments are missed. Additional fees accrue as the loan remains outstanding for a longer period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Small Cash Loans $200-$2,000 |
| Subscription | Monthly | Medium Loans $2,001-$5,000 |
| Subscription | Monthly | Large Loans $5,001-$10,000 |
| Transaction based/ take rate | Pay-as-you-go | Visa Loans $200-$25,000 |
| Subscription | Monthly | Vehicle Loans $2,000-$25,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Cash Direct product offering
Product offeringCore offering
Cash Direct is a 100% online Australian lender offering small to medium cash loans ranging from $200 to $10,000, with OSKO-powered fund transfers within 60 seconds of approval. The portfolio includes Small Cash Loans, Medium Cash Loans, Large Cash Loans, vehicle/car loans, Centrelink recipient loans, and visa holder loans, all applied for digitally with no paperwork. The company specializes in serving borrowers underserved by traditional banks, including Centrelink beneficiaries, temporary visa holders, and individuals with poor credit history.
Product overview
Cash Direct is an Australian online lender offering a comprehensive suite of small to medium cash loans powered by TurnKey Lender technology. The product portfolio centers on three core loan categories: Small Cash Loans ($200-$2,000) with fee-based pricing, Medium Cash Loans ($2,001-$5,000) with interest-based pricing, and Large Cash Loans ($5,001-$10,000). The company differentiates by serving underserved segments including Centrelink recipients, temporary visa holders (international students, working migrants), and customers with poor credit history. Vehicle financing spans $2,000-$25,000 for cars, motorbikes, caravans, boats, and includes specialized Green Car Loans and Car Repair Loans. All loans feature 100% online paperless applications with OSKO-powered 60-second fund transfers. The platform offers purpose-specific loans for TV, computers, dental, medical, and whitegoods, and provides online calculators for loan estimation.
Differentiator
Problem solved
Functional benefit
Brands
- Fundo: Fundo is Portuguese for bottom. Our Fundo loans with Cash Direct are about helping when you feel at the bottom. A cash loan product designed to help customers rise back up from financial difficulty.
Products and services
- Small Cash Loans Unsecured small amount credit contracts (SACC) from $200 to $2,000 priced via a 20% establishment fee and 4% monthly maintenance fee, with terms of 1-12 months. Designed for lower-income borrowers, part-time and casual workers, Centrelink recipients, and individuals with limited access to traditional bank credit.
- Medium Cash Loans Medium amount credit contracts (MACC) from $2,001 to $5,000 with a $400 establishment fee and maximum 48% annual interest rate on the outstanding balance, repayable over 3-24 months. Targeted at borrowers with income over $50,000 or returning customers with a good repayment record.
- Large Cash Loans Large amount credit contracts (LACC) from $5,001 to $10,000 with establishment fees up to $500 and annual interest rates up to 48% depending on credit profile, with loan terms of at least 13 months up to 2 years.
- Vehicle Loans Comprehensive vehicle financing from $2,000 to $25,000 covering cars, motorbikes, caravans, boats, and scooters, including specialised Car Repair Loans ($2,000-$5,000), Car Secured Loans, Used Car Loans ($2,000-$10,000), Bad Credit Car Loans, Visa Friendly Car Loans, Green Car Loans, and Centrelink Car Loans, with pre-approval and 60-second OSKO fund disbursement.
- Centrelink Loans Specialised loan suite for Australian government Centrelink benefit recipients, with sub-variants for age pensioners, disability pension recipients, carer pensioners, unemployed individuals, JobSeeker recipients, Youth Allowance recipients, Family Tax Benefit recipients, Home Equity Scheme, Housing Expense Support, and Rental Bond Loans. Repayments are capped at 10% of income where more than 50% of income comes from Centrelink.
- Visa Loans Loan products ranging from $200 to $25,000 for non-permanent residents, including Temporary Worker Visa Loans, International Student Visa Loans, Visa Express Loans, Non-Resident Car Loans, Permanent Residency Loans, Visa Worker Tax Loans, and Visa Work Tools and Equipment Loans. Designed for working holiday visa holders, skilled workers on 482 visas, international students on 500 visas, partner visa holders, and new permanent residents who lack Australian credit history.
Quantifiable outcome
- Funds transferred within 60 seconds of approval via OSKO instant payment, any day of the week
- +2 more outcomes
Companies that use Cash Direct
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
Cash Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Cash Direct partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- TurnKey LendercoreTurnKey Lender provides the loan management software platform powering Cash Direct's loan application process, approval decisions, contract management, and member portal. The platform enables digital lending workflows including application processing, credit assessment, and loan servicing.
- Zepto Payments (formerly Split Payments)supportingZepto Payments provides direct debit infrastructure enabling Cash Direct to collect loan repayments from customer bank accounts and process fund disbursements. Part of Cash Direct's payment ecosystem alongside Westpac's Payway service.
- Monoova ServicessupportingMonoova Services provides direct debit request services used in Cash Direct's loan repayment collection process, complementing Zepto Payments in the payment processing infrastructure.
- Payway (Westpac Bank)supportingPayway, Westpac's direct debit service, enables Cash Direct to process repayments through the direct debit system, part of their comprehensive payment collection infrastructure.
- Equifax (Credit Reporting Body)supportingEquifax provides credit reporting services used by Cash Direct to assess applicant creditworthiness and report loan performance, supporting responsible lending decisions.
- Illion Australia (Milton Graham)supportingIllion Australia provides credit information and identity verification services used in Cash Direct's application assessment and loan collection processes.
- CD Advance Pty LtdsupportingCD Advance is a subsidiary and Australian Credit Representative of Cash Direct that uses Cash Direct to manage loans and collections, providing operational support within the corporate group.
- St James Finance Corporation Pty LtdsupportingSt James Finance Corporation provides supporting services to Cash Direct, including researching and securing loans. An affiliate company within Cash Direct's corporate ecosystem.
- Landas Global Pty LtdsupportingLandas Global provides professional advisory and service provider functions supporting Cash Direct's operations.
- BBA Mortgage Corporation (Creditum)supportingBBA Mortgage Corporation Pty Ltd, trading as Creditum, provides credit services supporting Cash Direct's lending operations under ACL 385985.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Cash Direct competitors and assessment
Company assessmentDirect peers
- Speedy Finance: Online Australian cash loan provider offering small and medium personal loans to non-prime borrowers, including Centrelink recipients, using a comparable digital application and fee/interest pricing structure.
- Nimble: Australian online lender offering small cash loans and medium personal loans to similar underserved segments, including Centrelink recipients and bad-credit borrowers, with rapid online approval and direct-to-consumer digital delivery.
- Wallet Wizard: Online Australian personal loan provider focused on small-to-medium cash loans for everyday Australians, including those with non-prime credit, using a similar fee/interest structure and digital application process.
- Sunshine Loans: Australian SACC-style lender offering small cash loans to Centrelink recipients and similar underserved borrowers via an online application flow, overlapping closely with Cash Direct's core product set.
- Cash Train: Online Australian small-amount credit provider serving Centrelink and lower-income borrowers with fast cash loans, a near-direct competitor to Cash Direct's small cash loan offering.
- Cash Stop: Australian small-loan lender serving Centrelink recipients and lower-income borrowers, offering fast cash loans with a comparable fee-based pricing model and similar regulatory exposure to SACC rules.
Broad incumbents
- MoneyMe: ASX-listed Australian digital lender offering personal loans, car loans, and credit products to a broader customer base; competes in the same vehicle-loan and personal-loan categories as Cash Direct but at greater scale and broader credit profile.
- Plenti: ASX-listed Australian fintech lender providing automotive, renewable energy, and personal loans; overlaps with Cash Direct's vehicle-loan business and competes for the same car-loan demand, though with a broader prime-leaning customer mix.
- Ferratum (formerly BFC Australia): Australian-licensed online small-loan provider offering SACC-style cash loans to similar underserved customers, providing an incumbent benchmark for Cash Direct's core product economics.
- Latitude Financial Services: Large Australian consumer finance provider with personal loans, credit cards, and vehicle financing; overlaps with Cash Direct's vehicle and personal-loan products but serves a broader credit-quality spectrum.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cash Direct compliance and trust
Trust signalCompliance4 records
Cash Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cash Direct leadership team
Management profileNumber of profiles
Cash Direct subsidiaries and ownership
Company hierarchySubsidiaries2 records
Cash Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cash Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cash Direct
What does Cash Direct do?
Cash Direct is a 100% online Australian lender offering small to medium cash loans ranging from $200 to $10,000, with OSKO-powered fund transfers within 60 seconds of approval. The portfolio includes Small Cash Loans, Medium Cash Loans, Large Cash Loans, vehicle/car loans, Centrelink recipient loans, and visa holder loans, all applied for digitally with no paperwork. The company specializes in serving borrowers underserved by traditional banks, including Centrelink beneficiaries, temporary visa holders, and individuals with poor credit history.
Is Cash Direct a public or private company?
Cash Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cash Direct founded?
Cash Direct was founded in 2012. It employs 1 to 10 people.
Where is Cash Direct based?
Cash Direct is headquartered in Fremantle, Australia, in the Oceania region.
How does Cash Direct make money?
Four revenue lines are on record. Small Cash Loan Fees are the primary driver. The others are medium Loan Interest, large Loan Interest and late Payment Fees.
Who are Cash Direct's main competitors?
Direct peers on record are Speedy Finance, Nimble, Wallet Wizard, Sunshine Loans, Cash Train and Cash Stop. Broad incumbents are MoneyMe, Plenti, Ferratum (formerly BFC Australia) and Latitude Financial Services.
Does Cash Direct have an API?
No public API is recorded for Cash Direct.
What industry is Cash Direct in?
Cash Direct's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday), with a secondary code of FSAKAMAC, Cash Advance (Online & Storefront). Its NAICS code is 52229 and its SIC code is 6141.