PME Legend
PME Legend is a Netherlands-based European menswear brand offering American-heritage-inspired casual apparel across jeans, shirts, jackets, and accessories through 150 retail stores and localized e-commerce in 10 European countries, operating under parent JustBrands alongside sibling brands Vanguard and Cast Iron.
- Company typePrivate
- Founded-
- HeadquartersLijnden, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PME Legend does
PME Legend is a European menswear brand headquartered in the Netherlands and operating as a subsidiary of the JustBrands group. The company sells casual apparel inspired by American heritage and cargo-pilot design codes, with a product catalog spanning jeans, shirts, T-shirts, polos, shorts, pants, jackets, knitwear, sweatshirts, hoodies, underwear, shoes, and accessories, organized into themed collections including Nightflight, American Classics, Classic Logo, and Cargo. The offering is sold at accessible mid-market price points (€26.99–€139.99) with regular promotional discounting of 10–40%.
The brand operates a multi-channel distribution model combining 150 physical retail stores worldwide with localized direct-to-consumer e-commerce across 10 European country-specific websites (Austria, Belgium, Switzerland, Czech Republic, Germany, Spain, Ireland, the Netherlands, Poland, Portugal), native iOS and Android mobile applications, and active social media presence on Instagram, Facebook, and YouTube. The technology stack is a proprietary storefront platform integrated with mainstream payment processors (Visa, Mastercard, American Express, PayPal, Klarna, Apple Pay, Google Pay) and the Returnista returns management system, hosted on the JustBrands shared infrastructure (justbrands.nl webcdn, Storyblok CMS).
Revenue is generated through one-time transactional apparel sales plus a free cross-brand loyalty program called PME Legend Privileges, which spans PME Legend and its two sibling brands Vanguard and Cast Iron under the JustBrands umbrella. The company is privately held, with no disclosed external investors, funding rounds, M&A activity, or leadership changes in the available data, making it a steady, organically grown mid-market European apparel retailer.
PME Legend firmographics
Firmographics- Name
- PME Legend
- Legal name
- PME Legend
- Website
- https://pme-legend.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PME Legend is a Netherlands-based European menswear brand offering American-heritage-inspired casual apparel across jeans, shirts, jackets, and accessories through 150 retail stores and localized e-commerce in 10 European countries, operating under parent JustBrands alongside sibling brands Vanguard and Cast Iron.
- Ownership category
- akta.pro rank
PME Legend industry classification
Industry- Product category
- Men's Apparel
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
Keywords
Where PME Legend is headquartered
LocationHeadquarters
- HQ city
- Lijnden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
PME Legend business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Apparel Product Sales: PME Legend generates revenue through direct sales of apparel products including jeans, shirts, t-shirts, polos, shorts, pants, jackets, knitwear, sweatshirts, hoodies, underwear, shoes, and accessories. Products are sold at one-time purchase prices ranging from approximately €26.99 to €139.99, with regular promotional sales offering discounts up to 40%. The revenue model is purely transactional with no subscription component for standard purchases, though the PME Legend Privileges membership program offers ongoing engagement benefits.
- PME Legend Privileges Membership: The brand operates a membership program that provides exclusive benefits to registered members including member-only deals, birthday vouchers, and special gifts. While the core membership is free, it drives customer retention and repeat purchases through exclusive access to promotions and personalized offers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with promotional discounts |
| Freemium | Pay-as-you-go | PME Legend Privileges membership (free) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
PME Legend product offering
Product offeringCore offering
PME Legend designs and sells men's casual apparel and accessories including T-shirts, polos, shirts, shorts, pants, jeans, jackets, knitwear, sweatshirts, hoodies, underwear, shoes, and accessories. The brand sells directly to consumers through 10 localized European e-commerce sites and approximately 150 physical retail stores, with products priced between €26.99 and €139.99. It also operates a free loyalty program, PME Legend Privileges, offering birthday vouchers and member-only deals.
Product overview
PME Legend is a European men's fashion brand offering a comprehensive clothing and accessories portfolio. The brand operates across multiple product categories including tops (T-shirts, Polos, Shirts, Sweatshirts), bottoms (Jeans, Pants, Shorts), outerwear (Jackets, Knitwear), footwear (Shoes/Sneakers), and Accessories. The brand features several core product lines including the Nightflight jeans/pants collection, American Classics wardrobe essentials, Classic Logo Collection, and Cargo Collection. PME Legend also offers a membership program called PME Legend Privileges providing exclusive benefits. Products are available across 10 European markets (Austria, Belgium, Czech Republic, Germany, Ireland, Netherlands, Poland, Portugal, Spain, Switzerland) with both online store and physical retail presence.
Differentiator
Problem solved
Functional benefit
Brands
- Vanguard: One of the three brands under the PME Legend parent company, featuring menswear clothing.
- Cast Iron
Products and services
- T-shirts & Polos Casual tops including basic T-shirts and polo shirts available in various colors and styles for men seeking everyday wardrobe staples.
- Shorts Casual shorts including cargo shorts, chino shorts, and swim shorts designed for warm-weather and casual wear.
- Shirts Casual and dress shirts including Oxford shirts, flannel shirts, and button-down styles for versatile wear.
- Pants Casual and smart-casual pants including chinos and cargo pants, available in various fits.
- Jackets Outerwear including shirt jackets and other seasonal jackets for transitional and cold-weather use.
- Jeans Denim jeans offered in various fits including relaxed fit, tapered fit, and regular fit styles.
- Knitwear Knitted tops and sweaters designed for cooler-weather wear.
- Sweatshirts & Hoodies Casual sweatshirts and hooded tops designed for everyday wear.
- Underwear Basic underwear essentials for everyday use.
- Shoes Footwear including signature sneaker models such as Jet Lifter and Nightvought.
- Accessories Bags, belts, and other accessories including leather and canvas belts that complement the apparel range.
- PME Legend Mobile App Native mobile application available on Apple App Store and Google Play Store for shopping, account management, and loyalty engagement across iOS and Android devices.
- PME Legend Privileges Free loyalty membership program offering registered members exclusive benefits including birthday vouchers, member-only deals, and special gifts across PME Legend, Vanguard, and Cast Iron brands.
Quantifiable outcome
- Free standard shipping on all orders within the European Union
- +1 more outcomes
Companies that use PME Legend
Customer profileSegments1 record
Ideal customer profiles1 record
PME Legend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature2 records
PME Legend partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- JustBrandscoreJustBrands is the parent company of PME Legend. The parent organization operates the shared e-commerce infrastructure, mobile applications, customer service systems, and corporate functions including sustainability reporting (justbrands.eu/sustainability-2025) and careers portal (career.justbrands.eu). All three brands (PME Legend, Vanguard, Cast Iron) share common platforms and benefits programs.
- VanguardminorVanguard is a sibling brand under the JustBrands umbrella, sharing the same e-commerce platform and member rewards program. Appears in footer alongside PME Legend and Cast Iron as an affiliated brand offering.
- Cast IronminorCast Iron is a sibling brand under the JustBrands umbrella, sharing the same e-commerce platform and member rewards program. Appears in footer alongside PME Legend and Vanguard as an affiliated brand offering.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
PME Legend competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
PME Legend social profiles
Digital presencePME Legend financial estimates
Financial estimateRevenue estimate
Valuation estimate
PME Legend leadership team
Management profileNumber of profiles
PME Legend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PME Legend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PME Legend
What does PME Legend do?
PME Legend designs and sells men's casual apparel and accessories including T-shirts, polos, shirts, shorts, pants, jeans, jackets, knitwear, sweatshirts, hoodies, underwear, shoes, and accessories. The brand sells directly to consumers through 10 localized European e-commerce sites and approximately 150 physical retail stores, with products priced between €26.99 and €139.99. It also operates a free loyalty program, PME Legend Privileges, offering birthday vouchers and member-only deals.
Is PME Legend a public or private company?
PME Legend is a private company. It is classified as corporate owned and is currently operating.
When was PME Legend founded?
PME Legend was founded in -1. It employs 11 to 50 people.
Where is PME Legend based?
PME Legend is headquartered in Lijnden, Netherlands, in the Europe region.
How does PME Legend make money?
Two revenue lines are on record. Apparel Product Sales are the primary driver. The others are PME Legend Privileges Membership.
Does PME Legend have an API?
No public API is recorded for PME Legend.
What industry is PME Legend in?
PME Legend's product category is Men's Apparel. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458 and its SIC code is 5600.