AFAC

What AFAC does

AFAC is the Australasian Fire and Emergency Service Authorities Council, an independent, member-based national council coordinating fire and emergency services across Australia and New Zealand. It functions as the sector's principal coordination body, supporting 50+ member organisations that collectively represent a workforce of 288,000+ emergency services personnel. AFAC operates through four core business units: the National Resource Sharing Centre (NRSC) for inter-agency resource coordination, the National Aerial Firefighting Centre (NAFC) for aviation contracting and coordination, the Australian Institute for Disaster Resilience (AIDR) for knowledge and doctrine, and the Emergency Management Professionalisation Scheme (EMPS) for sector credentialing.

AFAC's core products are codified doctrine (notably AIIMS and the National Position Catalogue), training and leadership programmes delivered by AIDR, marketplace sales of doctrine publications, professional credentials via EMPS, the biennial AFAC Conference and Exhibition powered by INTERSCHUTZ, and authoritative sector products such as the Seasonal Bushfire Outlook produced with the Bureau of Meteorology. Its revenue model combines membership subscriptions from 50+ government agencies, tiered training and leadership programme fees (AUD 1,880–AUD 18,590+GST), doctrine marketplace sales, and biennial conference sponsorship, exhibition and delegate income. Customers are exclusively government emergency services agencies at federal, state, territorial and New Zealand levels, with engagement coordinated through 36+ Groups, Technical Groups, Working Groups and Communities of Practice.

Name

AFAC

Legal name

Australasian Fire and Emergency Service Authorities Council Limited

Website

https://afac.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

AFAC is the Australasian national council for fire and emergency services, serving 50+ government member agencies across Australia and New Zealand through doctrine, training, aerial firefighting coordination, and emergency resource sharing.

Ownership category

akta.pro rank

Product category

Emergency Management Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Disaster Response Coordination & Incident Command (EOC/ICS) (HLAJAGAB)

akta.pro secondary industry

Incident Command System (ICS) & Emergency Management Training/Exercises (Tabletop/Drills) (EUAHALAE)

Keywords

• Emergency management coordination
• Fire and emergency services
• Disaster resilience training
• Aerial firefighting resources
• Incident management doctrine

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Associate membership is complimentary for staff and volunteers of AFAC Members and Affiliate Members. Subscriber access costs $245/year for non-members seeking access to AFAC resources and professional development events.
2. Training and Leadership Programs: Revenue generated from fee-based training courses and leadership programs ranging from $1,880 to $18,590+GST. Programs include Executive Development Strategy series, Balance, Frontline, Strategic Command Program, and graduate certificates/diplomas.
3. Marketplace Sales: Technical doctrine and resources are sold through the AFAC Marketplace, providing revenue from the sale of publications and training materials.
4. Conference and Exhibition: AFAC26 powered by INTERSCHUTZ is Australasia's largest emergency management conference and exhibition, generating revenue through exhibitor fees, delegate registrations, and sponsorship.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

AFAC is an independent, member-based national council for fire and emergency services in Australia and New Zealand. It provides national coordination of emergency management, sector-agreed doctrine publications (AIIMS), training and professional development programs, credentialing of practitioners, and operates operating units including the National Resource Sharing Centre, National Aerial Firefighting Centre, Australian Institute for Disaster Resilience, and Emergency Management Professionalisation Scheme. AFAC supports a combined paid and volunteer workforce of more than 288,000 people across member organisations.

Product overview

AFAC operates as a membership-based organization providing a platform-plus-services architecture for emergency management in Australia and New Zealand. The core portfolio includes the National Resource Sharing Centre (NRSC) for interstate/international resource deployments, National Aerial Firefighting Centre (NAFC), Australian Institute for Disaster Resilience (AIDR), Emergency Management Professionalisation Scheme (EMPS), AFAC Doctrine publications, and the National Position Catalogue (NPC). Supporting services include the AFAC Conference and Exhibition powered by INTERSCHUTZ, training programs through the PUA Library and AIPM Leadership Programs (including Graduate Certificate/Diploma), AIIMS courses (Awareness and Principles), AFAC News newsletter, Industry Awards, and the Seasonal Bushfire Outlook. Membership tiers include Emergency Services Members, Affiliate Members, and Subscriber options, serving over 288,000 personnel across the fire and emergency services sector.

Differentiator

Problem solved

Functional benefit

Brands

• AFAC National Resource Sharing Centre (NRSC): Coordinates and facilitates international and interstate deployments for natural hazard emergency events
• AFAC National Aerial Firefighting Centre (NAFC)
• AFAC Conference and Exhibition powered by INTERSCHUTZ
• AFAC Industry Awards
• AFAC News

Products and services

• AFAC National Resource Sharing Centre (NRSC) Coordinates and facilitates international and interstate deployments for natural hazard emergency events through established partnerships and national arrangements, enhancing efficiency of resource deployments for member agencies.
• National Aerial Firefighting Centre (NAFC) Provides a cooperative national arrangement for the provision of aerial firefighting resources for combating bushfires across Australia.
• Australian Institute for Disaster Resilience (AIDR) National Institute for disaster risk reduction and resilience that collaborates across sectors to strengthen the resilience of Australian communities to disasters.
• Emergency Management Professionalisation Scheme (EMPS) Credentials practitioners in emergency management, benchmarking individual skills against published professional standards and providing assurance that qualifications and experience meet nationally-agreed requirements.
• AFAC Conference and Exhibition powered by INTERSCHUTZ Australasia's largest and most comprehensive emergency management conference and exhibition, held biennially in Melbourne and bringing together thousands of emergency management professionals, industry leaders and innovators.
• AFAC Doctrine publications Sector-agreed doctrine publications providing evidence-based, nationally-agreed principles and practices for emergency management across Capstone, Fundamental, Procedural, and Technical classifications.
• National Position Catalogue (NPC) Online platform providing a consensus-driven framework of standardised role definitions for personnel managing, supervising and supporting interstate and international deployment operations in fire and emergency management.
• AIPM Leadership Programs Executive leadership and organisational strategy programs offered in partnership with Australian Institute of Police Management (AIPM), including Executive Development Strategy series, Balance, Frontline, Strategic Command Program, Facilitate, and graduate certificates/diplomas.
• Course in Awareness of AIIMS One-day course providing basic orientation in the Australasian Inter-Service Incident Management System (AIIMS) to allow personnel to act in roles supporting the Incident Controller; online version takes 5-7 hours.
• Course in AIIMS Principles 16-hour program training personnel to work in a team-based AIIMS incident management structure; online version takes 12-16 hours.
• Graduate Certificate in Applied Management (Policing and Emergency Services) Higher education program of four units typically completed over eleven months with distance and residential components, focusing on organisational leadership for policing and emergency services.
• Seasonal Bushfire Outlook Quarterly outlook identifying areas of increased fire risk to keep communities informed and prepared for bushfire conditions across Australia.

Quantifiable outcome

• 288,000+ workforce supported through member organisations
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• National Emergency Management AgencycoreStrategic or Co-development PartnerKey national partnership for emergency management coordination at the federal level
• Natural Hazards Research AustraliacoreStrategic or Co-development PartnerResearch partnership for natural hazards research supporting evidence-based emergency management
• Australian Institute for Disaster ResiliencecoreStrategic or Co-development PartnerNational Institute for disaster risk reduction and resilience, collaborating across sectors to strengthen community resilience
• National Aerial Firefighting CentrecoreStrategic or Co-development PartnerCooperative national arrangement for provision of aerial firefighting resources
• Bureau of MeteorologycoreStrategic or Co-development PartnerClimate prediction and fire weather expertise for seasonal outlooks and emergency planning
• Australia-New Zealand Emergency Management CommitteecoreStrategic or Co-development PartnerCross-border emergency management coordination between Australia and New Zealand
• Australian Institute of Police ManagementcoreStrategic or Co-development PartnerPartnership for executive leadership and organisational strategy programs for emergency services
• Australian Catholic UniversityminorStrategic or Co-development PartnerResearch partner institution
• Australian National UniversityminorStrategic or Co-development PartnerResearch partner institution
• University of MelbourneminorStrategic or Co-development PartnerResearch partner institution
• Monash UniversityminorStrategic or Co-development PartnerResearch partner institution
• UNSW SydneyminorStrategic or Co-development PartnerResearch partner institution
• Standards AustraliacoreStrategic or Co-development PartnerStandards development partnership for emergency services sector
• Forest Fire Management GroupcoreStrategic or Co-development PartnerCollaboration on forest fire management practices and standards
• INTERSCHUTZcoreStrategic or Co-development PartnerInternational partnership powering the AFAC Conference and Exhibition - Australasia's largest emergency management event

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AFACnews
• YouTubeyoutube.com/@afacnews7907
• Facebookfacebook.com/AFACnews
• LinkedInlinkedin.com/company/australasian-fire-and-emergency-service-authorities-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AFAC